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#LearnSocMedia: bit.ly/sreesocmedia Social Media Guide: bit.ly/sreesoc Facebook: SreeTips & group: Sree’s Advanced Social Media Social Media Today these slides: bit.ly/sreeslides SREE SREENIVASAN Chief Digital Officer, @MetMuseum [email protected] Twitter: @sree • Instagram: @sreenet Linkedin: /in/sreenivasan 5 TEDx videos Podcast on @PlayIt/iTunes: @Sree Show

Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

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Page 1: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

#LearnSocMedia: bit.ly/sreesocmedia

Social Media Guide: bit.ly/sreesoc

Facebook: SreeTips & group: Sree’s Advanced Social Media

Social Media Today these slides: bit.ly/sreeslides

SREE SREENIVASAN

Chief Digital Officer, @[email protected]

Twitter: @sree • Instagram: @sreenet Linkedin: /in/sreenivasan 5 TEDx videos Podcast on @PlayIt/iTunes: @Sree Show

Page 2: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

Always Be Charging

Always Be Connecting

Always BeCollecting

Page 3: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

The late, great David Carr at TEDxPoynter 2012: “The most interesting device here is the person next to you. And the most dynamic form of social media is a conversation with the person you’re next to. Don’t get hypnotized by tweeting out this and tweeting that. Have a moment with the people you’re here with. I think it’s important, as Sree pointed out, to be in the social web… but don’t be so busy producing media that you don’t take any in.”

We miss ya, @carr2n!

Page 4: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

According to TwitterCounter, this is my pitiful rank based on number of followers:

Page 5: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

#WhenIWasYoung I wanted to be a millionaire. Just didn’t know it would be in unread @Gmail messages.

Page 6: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

● Find new ideas, trends, sources● Connect with audiences/customers/

stakeholders in new, deeper ways● Bring eyeballs, traffic and attention

to your work● Help create, craft and enhance

your brands

What Social Media Can Do For You

Page 7: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

Tech trends to keep an eye on:●Social●Mobile●Video●Geolocation/local

Page 8: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
Page 9: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
Page 10: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
Page 11: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

What does @MetMuseum CDO do?Work with a 70-person world-class team on social, web, mobile, apps, video, data, MediaLab & more. (2015 #codecon video)

● Chief Digital Officer = Chief Listening Officer.● Future of all business is storytelling. ● Help tell a million+ stories about our million+ pieces of art to a

billion+ people.● Create a virtuous circle connecting the physical & the digital, the in-

person and the online. (2012 TEDx talk on this topic)

Page 12: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
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Page 15: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

From Mary Meeker’s 2015 slides at #CodeCon @Recode

Page 16: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

From Mary Meeker’s 2015 slides at #CodeCon @Recode

Page 17: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

From Mary Meeker’s 2015 slides at #CodeCon @Recode

Page 18: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
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The Met’s Primary Social Channels● Facebook: 1,280,00 likes● Twitter: 1 million followers● Instagram: 750,000 followers● Pinterest: 560,000 followers● YouTube: 17,492,000 video

views and 29,000 subscribers● Flickr: 3,817,000 photo views

and 22,000 photos in the Group Pool

Social media posts in 2014● 3,812 tweets● 2,997 pins and 18 new

Pinterest boards● 1,153 Facebook posts● 417 Instagrams

Social Media: @metmuseum

Page 21: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

Additional Met Social Channels● @MetPhotoStudio Instagram ● Special Events Instagram● The Costume Institute Library

Instagram ● Watson Library Instagram● Watson Library Facebook page● Visitor Services Instagram● Thomas P. Campbell Instagram● The Met Store Facebook page● The Met Store Pinterest account● The Apollo Circle Facebook page● College Group at the Met Facebook

page● Met Teens Facebook Page● K-12 Educators Facebook page● Weibo account

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@thomasPcampbell on Instagram

Page 25: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
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The Dirty Secret of Social Media:

Almost everyone will miss almost everything you do on social media.

Page 28: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

The Dirty Secret of Social Media:

Almost everyone will miss almost everything you do on social media.

Until you make a mistake.

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@Pontifex provides unusual reason to follow him

Page 32: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
Page 33: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
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Page 38: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
Page 39: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
Page 40: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
Page 41: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
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Graphic by @GKofiAnnan

Page 43: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

This view of the Grand Staircase in the Great Hall with Auguste Rodin’s “The Bronze Age (L'Age d'airain)” is from 1919. #tbt #metmuseum #rodin

Page 44: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

Almost every word would confuse a journalist from 20 years ago

Page 45: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

Lots of Media Experimentation

Page 46: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

Lots of Media Experimentation

Below: Ads in AP's Twitter feed; left: AP news printed on restaurant receipts

Page 47: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

Lots of media

changes

Page 48: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

Vincent van Gogh (Dutch, 1853–1890). Oleanders, 1888. #metmuseum #vangogh #postimpressionism

Page 49: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

Imran Qureshi's Roof Garden commission presents the artist’s first large-scale installation in the United States. Qureshi’s site-specific work responds to global violence in hopes for regeneration and lasting peace.#metmuseum

Page 50: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
Page 51: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

Because of RTs by @jack & @nickkristof

Page 52: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
Page 53: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
Page 54: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
Page 55: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

Facebook.com/sreetips

Facebook.com/james.stavridis

Admiral James Stavridis, commander of NATO’s operations in Libya

Page 56: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

Gallery 548 - The Carroll and Milton Petrie European Sculpture Court #metmuseum #emptymet #sculpture

Page 57: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
Page 58: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
Page 59: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
Page 60: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
Page 61: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
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Edgar Degas (French, 1834–1917). Dancers Practicing at the Barre, 1877. #metmuseum #degas #impressionism

Page 65: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
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Source: CheckFacebook.com

over a one-week period

Page 67: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
Page 68: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

vincos.it for this map

Page 69: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

Hey, Are You Listening?

Page 70: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

Hey, Are You Listening?

Page 71: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
Page 72: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
Page 73: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

Newish Tools I'm Using Regularly: SoundCloud

Page 74: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

Newish Tools I'm Using Regularly: RebelMouse

Page 75: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

Pinterest - my take: bit.ly/sreepint

Page 76: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

Not just WHAT you post, but HOW you post can affect what gets seen...

Page 77: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

New World of Hiring

Page 78: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

Who would you say yes to?

Page 79: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

LinkedIn Maps [retired by LI]

Page 80: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

LinkedIn Maps [retired by LI]

Page 81: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

LinkedIn Maps [retired by LI]

Page 82: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

Change Your Media Diet●Mashable●ReadWrite●TheVerge●LifeHacker●BusinessInsider

○ 10 Things You Need to Know This Morning

Page 83: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

Sustainable Social Media●Use HootSuite or Tweetdeck to manage

various accounts●NutshellMail to get your social media alerts

via email... also try Twilert●BlissControl helps you keep up with changes

Page 85: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about

@Sree's Social Media Success Formula

Your tweets, Facebook postings, etc, should have as many of these attributes as possible...

helpfulusefultimelyinformativerelevantpracticalactionablegenerouscrediblebriefentertainingfunoccasionally funny

Page 86: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
Page 87: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
Page 88: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
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Page 90: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
Page 91: Facebook: SreeTips & group: Social Media Guide: … · Chief Digital Officer = Chief Listening Officer. Future of all business is storytelling. Help tell a million+ stories about
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