Facebook Live Secrets Max Reach With Min Costs3.amazonaws.com/marketingonline/Transcripts/Facebook+Live+Se… · you want to get recognized. If you go down below on Facebook, and

Facebook Live Secrets - Max. Reach with Min. Cost Get your FREE copy of Alex’s future bestseller at AlexismsBook.com

Today’s topic is all about the secrets of Facebook Live Video…

Alex Mandossian: Welcome to our MOL Live Show and transcript. My special guest today is Bret Gregory, and we are going to talk about the platform, and getting exposure on the platform that we're utilizing right now.

Let me give you an insight on what to do. There is a process right now for you to get more exposure if you have message that you want to get out to millions. If you go to MarketingOnline.com/FridayLive, which is where you should be right now, you will see this broadcast.

This broadcast can be put on any of your Facebook Pages, whether it's your profile, where it is for mine, your fan page, where it is for mine, your Facebook groups that you either manage or are a part of.

You can get this message out, if you believe in the message, to any Facebook page that you have influence over. That's profound, because no other platform has that capability. YouTube doesn't have that capability.

Twitter doesn't have that capability. Retweeting is not the same thing as sharing, and the gentleman I have today is going to teach you the Facebook Live secrets. Not just Facebook, like posting on Facebook, and building a following, or getting more "likes," but how to get maximum reach with minimum cost.

I believe, of all the platforms available today, Facebook has the capability of getting you the most reach with the least amount of money.

You don't need an email list. The cool part is, with email, maybe you have five to ten percent of the people who actually open your email, but on Facebook, everybody sees it. It's about reach, and it's about getting views.

We're going to got through the process of how to get maximum reach with minimum costs. Well, I hope he considers me a good friend.

My good friend, Bret Gregory, he's hanging out from San Diego. He's a Facebook guy. You can hire him to do your Facebook stuff.

Get your FREE copy of Alex’s future bestseller at AlexismsBook.com 1

http://alexismsbook.com

http://MarketingOnline.com/FridayLive


He's very reasonably priced. I don't want to coach him on how to raise his prices until before I do some coaching, but he knows how to get maximum reach, and we have a 17 page guide, actually, on how to do that, and I'll give you that link later on. Bret, welcome. Why have you earned the right to be the Facebook guy today?

Bret Gregory: Thank you so much. Let me just add in one quick thing to what you just said. I want to give everybody an extra incentive to go on Facebook, and go down below, and type in a chat (referencing comments on Facebook Live), and here's why.

I own a Facebook advertising agency, and I've run millions of dollars of Facebook ads. Alex runs Facebook ads as well, and after this is over, we're both going to run an ad to what you're watching right now. Alex is going to get at least 30,000 views, I'm probably going to get at least 30,000 views.

That's 60,000 people who are going to see this, and not just only 60,000 people, it's 60,000 of the people that we market to, who are business owners, entrepreneurs, coaches, authors, speakers, the type of people that you want to get recognized.

If you go down below on Facebook, and you type in a chat, and talk about the value that you're getting from this webinar that we're doing right now on Facebook Live, you will get seen by at least 60,000 people.

Better still, if you click the "share" button, that actually increases your visibility when we run the ads, so on our dime, at absolutely no cost to you, if you want to get the visibility to be in front of 60,000 people, coaches, authors, speakers, entrepreneurs, business owners.

All you need to do is go ahead and make a comment, and talk about some of the value that you're going to get, or that you've learned, and the more you interact and the more you do it, the more visibility you get, and the best visibility is when you share it on your personal profile.

Alex Mandossian: A share versus a comment is almost, like, 10x or 20x.

Bret Gregory: It's 100 times.

Alex Mandossian: 100 times.

Get your FREE copy of Alex’s future bestseller at AlexismsBook.com �2


Bret Gregory: And then, I'll answer your first question about my background, but if you click the "like" button on this, maybe literally two of your Facebook friends will see it.

If you write a comment, maybe, anywhere from 20 to 40 of your friends will see it, but if you click the "share" button, 200, and it could even be 500 of your Facebook friends will see it.

Again, if you want the visibility on our dime, at no cost to you, you want visibility in front of 60,000 coaches, authors, speakers, entrepreneurs, all you got to do is make a comment, and click the "share" button, and the share is the most effective. It's the best. OK, so, who am I?

Alex Mandossian: I want to know your story. How did you first get inspired to do Facebook? A lot of people say they are Facebook experts, but you have a very unique story. Take us through the process. We don't know anything about you, let's assume.

Bret Gregory: Sure. Back in 2006, I had a successful financial advisory firm that I had run over a decade.

It grew from scratch to about $100 million under management. We managed corporate 401K plans, and then I had a really tragedy in my family. It was January of 2006 that my 34 year old brother was diagnosed with stage four, non-small cell carcinoma, and that's a deadly form of non-smoking lung cancer.

Sadly, the doctors gave him nine months to live, and almost exactly nine months later, he passed away peacefully in our father's arms.

That event changed my life forever. I was a suit and tie guy in a soul sucking career that was purely focused on making money, and we made a lot of money for our clients, we made a lot of money for ourselves.

But I was missing something that this event really brought out into the open, and I said, "You know what? I'm not going to do this anymore." I cast off my suit and tie, I sold my financial advisory company for $2 million, I moved down to Costa Rica.



I just packed everything up and left, and I moved down to Costa Rica, I bought a 164 acre rainforest.

We own five waterfalls, white water ocean views, on this absolutely stunning property, to develop a super eco-friendly wellness community, so that anybody who wanted to could come to Costa Rica, heal themselves from within, so that nobody would have to go through what my family went through, watching a loved one suffer, and ultimately pass away.

We took this very terrible situation, and turned it into something really good, living my brother's legacy, and helping other people. We closed on a $3 million property with $2 million cash down.

We had exactly 12 months to come up with another million dollars, cash. We closed in January of 2007. If you remember, what happened in 2008, the global financial crisis.

What that meant for me was, there was no longer any other way to come up with a million dollars, other than getting customers and making sales, and in 2008, getting people to invest in a speculate real estate development in Costa Rica was a very, very tall order, to put it mildly.

Here's what I decided to do. I said, "OK, I've 164 acres. I'm going to segregate seven lots.”

Lots are about five acres a piece, and I have to sell them for full retail value, $150,000 a piece, in order to make enough money to pay off the seller and not lose everything, and I got to do this in 12 months.

All the traditional marketing avenues that we tried just simply didn't work. Buying ads in magazines, buying online ads, trying to double commissions, nothing worked. Search engine optimization, absolutely nothing worked.

And then, something interesting happened. In 2008, Facebook hit 200 million users. I said, "OK, there's 200 million people on Facebook. I need seven. I'm going to take my chances, and I'm going to spend 12 hours a day on Facebook, figuring out how to find these people. More specifically, I’ve got to figure out how to get these people to find me."



Alex Mandossian: Time out. That's one sixth, or one seventh of where we're at today. You were at one sixth the exposure capability back then, then where we are today. Keep going.

Bret Gregory: Yeah, absolutely. Now, there's 1.4 billion people on Facebook, I think even more, and back then there was 200 million, but that's a lot of people, and I need seven.

I spent 12 hours a day figuring out how to specifically get these people to find me. For everything that I'm going to show you today that worked, there was 20 things that failed miserably.

Through sheer brute force, trial and error, out of having no alternative, I tripped over one success story, and I created one Facebook Page called Costa Rica, and I quickly grew it to over 200,000 likes.

At the time, they were fans. They weren't even called "likes" back then. They were called "fans." I drove traffic to our website.

My website's CostaRicaWellness.com. I drove traffic to our website. And then, from there, I was able to get just a very small email list. We grew 2,500 people, filled out the form on my website, and out of that, we emailed all those people, I called them, we contacted them.

Out of that, only 20 people flew down to Costa Rica, from Europe, Canada, and the United States.

We ended up making seven sales. We sold out for $1.5 million, cash, in under 12 months, all to customers we met on Facebook.

We saved the property, we saved the business. It is not a marketing plan I recommend, by the way.

But, Facebook is, because after that happened, a lot of my friends started asking me, "Hey, how did you do a million dollars in sales in 2009, when the global financial crisis was going on, through Facebook?"

I wanted to make sure that I could replicate it, so I started another Facebook page, I followed the same techniques.



http://CostaRicaWellness.com

I did some very specific techniques that I created, and I grew one of the largest Yoga Facebook pages in the world.

I have 1.3 million likes on my Yoga Facebook page. That Facebook generates about $8,000 a month in recurring sales.

And then, I said, "OK, this works for a page called 'Costa Rica,' it works for a page called 'Yoga,' but what about me? I now want to start my own agency, I want to be an author, a coach, a speaker.

What if I started a Page called 'Bret Gregory?'" which I did in a very short period of time. In fact, in four months, I went from 0 likes, to 200,000 likes, at approximately five cents per like. Now, my Page consistently generates about $50,000 a month in recurring revenue.

I have found a few techniques that really, really work on Facebook. We've been Facebook marketing now for about nine years, and we're so successful, we started our own Facebook ads agency, and now we teach other entrepreneurs how to attract customers now on Facebook.

Alex Mandossian: All right. That was designed to get your attention. Do we have your attention yet?

I hadn't asked that question of him before, even though I've known Bret for many years. The topic today is about the Facebook Live sequence.

How To Get Maximum Reach With Minimum Cost

Not any other aspect to Facebook, but the live broadcasting technique and strategy, of having video that's being broadcast to you and how to get maximum reach, which is Exposure, with minimum cost. That's the topic.

KEY POINT: FB Live Maximizes The “Networking Effect” Online!

There's no other platform I know of that can do it as well as Facebook can. If you want Facebook Live to maximize the networking effect that you have online, it will be any post that you could possibly have.

It will be any controversial post that you put up, that is click bait, because you'll get more shares if you have content worthy of devotion.



Does that mean you have to be an information marketer? No, but every business is an information marketing business.

If you're a dentist, if you're a financial services person, if you're an accountant, you’re in the business of information if you're sending an email, or if you have a website, or brochures, promoting your business.

The Most Important Activity In Your Business Is Getting Exposure

Most people focus on content. Most people focus on their message. That's a mistake. That's what Nicola Tesla did, and he died broke, even though I believe he's a genius.

I don't want to be revered 100 years after my death. But, Thomas Edison, not as smart, hired Nicola Tesla, he focused on getting exposure.

He did some things that I don't really believe in, but he was like a PT Barnum of his niche. The process that he went through was focused on exposure versus just delivering content.

QUESTION: What Is Facebook Live By Definition?

Let's start with the first question. Let's get a definition. What is Facebook Live defined? We did a poll with my list, and I'll go over the results with my poll, but how would you define Facebook Live, Bret, for people reading?

Bret Gregory: Facebook Live is a platform that Facebook came out with to do live streaming video. Initially, it was intended to come out directly from your phone, and just to encapsulate, why would Facebook want to do this in the first place? What they discovered is that a lot of people were watching YouTube live streaming videos.

Before Facebook Live, there was Periscope on Twitter, and what Facebook realized is that people love to watch this other kind of live content.

They love it, so Facebook introduced their own Facebook Live, because they know that that's going to ultimately help Facebook, if they can keep eyeballs in Facebook.

What Facebook is incredibly good at is staying ahead of the curve, and figuring out what is going to keep more people in their own ecosystem, and



help them to continue to grow their ecosystem, and they figured out, by far, it's adding Facebook Live.

Most people do a Facebook Live from their phone, and there's something that's really time sensitive for you to understand about Facebook Live now.

Right now, you've got a window of about 3 to 6 months to start using Facebook Live, and what I mean by that is that right now, Facebook prioritizes reach and views through people who use Facebook Live.

If you want to get good exposure, you might notice you do a post on Facebook, and a couple people see it. Maybe you do a post on Facebook, and no one sees it.

Maybe the occasional post you do on Facebook gets a handful of likes, views, comments, shares, and reach, but when you do a Facebook Live, it's different. Facebook will show your Facebook Live automatically to 10 times the number of people than if you just post a image, or if you just post a YouTube video.

That's not going to last forever, so you need to actually implement this, and it's very easy, it's incredibly simple.

But you have a window of somewhere between the next 90 days, next three to six months, to take advantage of free exposure.

Six months from now, everybody else will have figured this out, and then you won't get that exposure anymore, so you need to start now to actually take advantage of the information we're going to share with you, and do your own first Facebook Live. You got to just take action.

You know, Alex, what I've seen is the best predictor of success from people, is speed of implementation of a good idea.

The most successful people, when they hear a good idea, they can immediately tell it's a good idea, and they implement it right away.

I've noticed that of you, I've noticed that of our mutual friends who are very successful, online entrepreneurs.



The most successful ones have an incredibly fast speed of implementation. I'm sure because you're watching, you're in that category, and what I would expect nothing less of you, then, is to take this information, and go ahead and do your own Facebook Live.

There's nothing stopping you. I'm going to show you how to do it with the download tool that you're going to get right now.

Alex Mandossian: We're going to give you a special report. It's 17 pages that Bret has given to me to give to you, for free.

There's no opt-in. If you don't implement this quickly, I only hope and pray that you are competing with Bret and me, because it will be better for us.

The goal is for you to implement as fast as possible, because high achievers do that quickly.

Let's go over three questions that were part of a poll, a three question poll, that we asked of all of my tribe.

Have you ever watched someone else's Facebook Live broadcast?

74%, said “YES”,

26%, said “NO”

Astoundingly, surprisingly, it's fascinating, 74%, almost three quarters of the people, in my tribe, said yes.

But, what's shocking, is 26% said no! You haven't watched another Facebook Live broadcast, which naturally, starts with a mute, and I want to do everything I can the first 10 seconds to get them off of mute, and have them actually listen to me. Then there's a replay that's free, and it's there forever. That's the first question.

Have you ever conducted your own Facebook Live broadcast with your Message?

It doesn't matter if you think you have a face for radio, it doesn't matter if you don't think you can do a presentation. If you can communicate with someone, you can do a presentation.



If you're married, you're a good presenter. If you're divorced, you're a good presenter. If you have kids, you're a good presenter. And, if you were once a kid, you're a good presenter.

70%, said “NO”,

30%, said “YES”

It's like, "Oh, my gosh." You're watching this because you have a message you want to share with the rest of the world. You want to get your message to millions. You want to get exposure.

Seven out of ten are saying no. Duh! That's why you're not getting what you want. 30% said yes.

Bret Gregory: That's reflective of Facebook as a whole as well, and that's, in fact, I think it's something like 75% of users on Facebook haven't done a Facebook Live yet.

Facebook is massively encouraging you by giving you free exposure today, if you do your own Facebook Live.

If you don't, you're going to be left behind. If you do, and you do it quickly, you're going to get massive, free exposure.

Alex Mandossian: The reason it's so important to do Facebook Live is you just get more reach.

Facebook is rewarding you to do Facebook Live, because they want to compete with YouTube, the common enemy for them is Google.

They're a social network, but Google is not their family. They're outside of their family. With YouTube, when you put a video comment on a post underneath a vide that you're commenting on, that's more interesting than just typing in a post.

If you actually do a video, and you put it in as the post, which very few people do, maybe 1 out of 500, that gets more traction.

Well, on Facebook, rather than doing a comment, why not do Facebook Live? You don't have to sell something to do Facebook Live. You can do a



30 second Facebook Live broadcast. Even if people aren't watching it live, they can watch the replay. That's the second question we had.

The third question is multiple choice. The third question we asked, just so you get a sense of where people are, at least for my list.

What's your number one challenge with conducting a Facebook Live broadcast?

That was just instinct. I figured more people watched Facebook Live than are actually doing Facebook Live.

18%, said “Technical Challenge”

30%, said “Don’t Like Video”

37%, said “Don’t Have Great Content”

15%, said “Not A Facebook Person”

18%, of my tribe said they’re technology challenged, which is stunning, because what we're about to give you, which is the 17 page report that will show you how to do it, and it's super easy.

You can do it from your phone. 18% said that they are technology challenged, like tech dummies.

30% said they don't like to do video. I don't know if you think you have a face for radio or not, that's the joke amongst presenters, but video is the thing. Who cares what you look like? Just put a picture of you up. Video gets more reach. 30% said, "I don't like videos."

37% said, "I don't have great content." If you have a meaningful conversation with a friend, your best friend today was once a stranger, if you have a meaningful conversation with a relative, or child, if you have kids, and you're a parent, that's content.

And then, 15% said, "I'm not a Facebook person," which I'm not going to argue with you. You're not a Facebook person? No problem. You do LinkedIn, you can Twitter, great.



85% of the group needs to handle those three other challenges. Bret, I'm going to go back to you, and I'm going to ask the very simple question.

Before I do, I want everyone to know that the most important button on Facebook Live is "Share." According to Bret, it's worth thousands of times more than just a like, or a love, or a comment.

“Sharing” a FB Live Video Gets Max. Exposure With Min. Cost

It doesn't matter if you think you have something worthwhile to say. What matters is that you develop a legacy, and Facebook can help you. Let's start with the first question.

QUESTION: What are 3 time proven strategies can you give us to get maximum exposure?

Bret Gregory: I've been studying Facebook ads for nine years, and when I started doing Facebook ads, and in fact, when we did our first $1.5 million in sales, it was before ads existed on Facebook in their current form. We found that everything we did had to be viral.

We would test hundreds of different types of posts, and different calls to actions, and different words, and different stories, and different pictures, and all sorts of different ways to test, to try and get our content to go viral. We started tripping over some things that would work.

We would do hundreds of things that didn't work for every one thing that did work, but then when we would find that one thing, we would just try to improve upon it, and improve upon it.

There was a study conducted by a professor of marketing at the Wharton School of Business by a name of Dr. Kathrine Milkman.

If you've never heard of Wharton, Wharton and Harvard go back and forth as the number one and number two MBA business schools in the world, so when a professor of marketing comes out with a viral Facebook study at the number one business school in the world, I'd pay close attention.

What Professor Milkman discovered was really interesting. She studied over 7,000 New York Times posts, and what she discovered are that there are two main qualities to the post that go most viral.



Quality number one is the post that went most viral, out of 7,000 New York Times posts, the post that went most viral all had a very positive emotional charge. There's a term for that. It's called "valence." They had a very positive valence. It just means it's a positive emotional charge.

Number two, the second quality, is they had a very high emotional charge, as opposed to a low emotional charge.

The two qualities of the post that went most viral were always a positive and a high emotional charge.

She came up with a technical term for this. It's called the "Integral Effect," but don't worry about that.

That's just a fancy way of saying it's how high and positively emotionally charged your content is, and what makes it go viral.

Alex Mandossian: Let's make it concrete, just for a second, because you taught me this at an event. You said, "If you can post something so that the reader or the viewer can interpret it as the person that they want to become in the future, that will get them to share it with others.”

That's a little bit more concrete than just positive. Can you express that just for a few moments?

Bret Gregory: Sure. Professor Milkman discovered that the 7,000 New York Times posts, there was only a few that went viral.

The ones that did go viral all had a very positive valence, or a very positive emotional. For example, a picture posted of a fist grasping a ball of fire has a negative emotion. We posted it on our page and only got 14 likes.

A picture of a girl and her dog had a very positive emotion. We posted it on the same page, it got 4,485 likes.

Tons of comments, tons of shares. It went very viral. Additionally, it wasn't just a positive valence, the second quality that professor Milkman discovered is a high emotional charge.



We have a yoga Facebook page with 1.3 million likes. We posted a photo of a woman doing yoga outdoors, which didn’t have much of a high emotional charge, it only got 124 likes.

A photo of an archer doing a trick shot with a bow and arrow had a much higher emotional charge, and it's not even a yoga photo.

It's this fantasy arrow, acrobat, archer photo. It got 4,276 likes, hundreds of comments, and hundreds of shares. What professor Milkman discovered is what types of posts you should be posting on your Facebook page.

They should live in this “upper right-hand quadrant”, meaning they have a high emotional charge, and they have a positive emotional charge.

What we came up with is what I call the "viral post formula." Please write this down, take a screenshot, whatever you need to do.

This is a Viral Post Formula for your Facebook page posts, and I'm going to show you in just a second how this relates to Facebook Live.

Positive + High Emotion = Most Viral

Your post can be video, it can be Facebook Live, it can be photos, but they just need to follow that formula, of a positive + a high emotion.

Let me take this one step further, and go a little bit more concrete. A photo of a man and dog on Facebook got over 300,000 likes. Any kind of post that gets over 100,000, I call "super viral.”

This is an actual photo. It's a real guy. His name's John, and it's of his dog named Schoep. Schoep was a 15 year old German Shepard suffering from arthritis and had to exercise to keep up his health.

John would take Schoep on a short walk every day, and at the end of their walk, he would go into Lake Superior, and Schoep would fall asleep peacefully in his arms.

Think about the qualities of that story for just a moment. That has an extremely high emotional charge. It has an extremely positive emotional charge, and it's a story with an image, and it could've easily been a video.



Alex Mandossian: And it's a dog! Dogs get engagement, right?

Bret Gregory: Yeah, but that's not the real crux of it. The real crux of it is the formula itself, and the formula itself is it has that positive and high emotional story attached to it.

The super viral post formula, anything that gets over 100,000 likes, is what I call "super viral." This one got 300,000 likes, and 200,000 shares, and 37,000 comments, but the formula is this. Please write this down.

Stories of selfless acts of love, kindness, generosity, and inspiration.

Many people may not initially think that they have lots of stories, but I would be willing to bet that, given that you're reading this Masterclass transcript today, you probably have a purposed-based business.

You are probably in the business of helping others. You probably create transformation in lives of people who you care about.

That, by definition, is selfless. You probably do selfless acts of kindness every single day, and you just may not have thought that that might be something that you should do a Facebook Live about.

I'm here to tell you, that is exactly what you should be doing on your business Facebook page. Every day, you should tell a little story.

You probably did something today that was selfless. You probably did some kind of act of kindness today. You probably inspired somebody.

You probably helped somebody. You probably did something that you may just not have thought would be posts worthy, and it turns out, that is exactly what you should be posting and doing a two minute Facebook Live about on your business Facebook page.

Heres the kicker. The reason why you do this is because not only by doing this will you be implementing the super viral formula, not only will you be taking advantage of Facebook's free reach that you're going to get from Facebook Live, not only will you be inspiring possibly hundreds, thousands, even millions of people, like John did with Schoep.



But you will be attracting customers that you share values with, the real kind of customers that you were truly meant to serve.

The high paying clients who appreciate you and your services, ones who you have values in common with, the ones who will share you, and scream from the rooftops, about how great, amazing, and wonderful you are.

Those are the kind of clients that you want to attract, and there's no better way to do it than by sharing your own stories of selfless acts of love, kindness, generosity, and inspiration on Facebook Live today.

Alex Mandossian: That's awesome. We'll go to the next question. You know what I love about this, Bret, is it's so concrete. You find the flow, and you find your sweet spot, once you start getting a viral post. You don't decide whether something is viral. Your viewers decide if something is viral.

Bret Gregory: Correct.

Alex Mandossian: Typically, it's counterintuitive, but the selfless part, the inspirational part, the kindness part, is something that people want to pass on. It's kind of like everything that comes out of the mouth of His Holiness, the Dalai Lama. People share that. He lives on $10 a day. On $10 a day.

He considers himself the monk, but yet, his message is very viral, because it's selfless, and people want to be who he says we could become. Go ahead, you have something to say about that.

Bret Gregory: Linda asked a great question. "How do you do that without sounding braggy?" I'm going to mention this to you, Linda.

Do you think that when we showed this with John, did you immediately think that he was doing this to brag?

If you're like 99.9% of other people, the answer is no, and he wasn't doing it to brag. John, in fact, was simply doing this to inspire people to love their animals, to give love to others. He was only doing it to inspire people.

He wasn't doing it to brag, and it turns out that by your own selfless acts, and inspiring others, is inherently not bragging. It is inherently selfless.



When you share these kinds of stories, these are the exact right kind of stories for you to be sharing so that it does not come across as selfless, and it has its intended effect.

Alex Mandossian: The intention, to be clear, as a marketer, which I've done for 30 years, is counterintuitive.

Your focus is not to do marketing. Your focus is not to get exposure. Your focus is to provide value for one individual who ends up sharing it, and when you have one multiplied by thousands, you end up having something that's viral. You have to detach yourself from what your intention is.

You do want to get exposure, of course. You do want to build your business, of course.

Hopefully you want a legacy, but when you have something that is selfless, that's kind, that is inspirational, then people want to pass that on, because that's the person whom they want to become, which Bret taught me a little less than a year ago, and that's why he's on this webcast.

5 Costly Mistakes Marketers Often Make With Facebook Live

What about mistakes? What are the mistakes that people make? I just kind of addressed one of them, is going in the wrong direction enthusiastically, but what have you found, through your clients and colleagues, that people make big mistakes with Facebook?

Because people come to Facebook as it's a party. They want to have fun, and then others think that it's an advertising medium, which it's not. Just give us a clue about the mistake people make.

Bret Gregory: By far, the number one mistake that people make is not trying. As you saw in the poll that you did, that 70% of people haven't done their own Facebook Live. To me, that is the biggest mistake.Mistake #1: Not Trying

When I've asked people why they haven't, there's a lot of fear, uncertainty, not knowing how to do it. That's why we created the Facebook Live cheat sheet to show you exactly how to get started.



You also mentioned something interesting, in that Facebook is a party. No one comes on Facebook looking for our products and services.

Mistake #2: “Buy My Stuff”

The second mistake that I think people make when they're trying to do Facebook Live, or any Facebook marketing, for that matter, is they do the thing that I think Linda mentioned, of saying, "Hey, I'm on Facebook. Come and buy my stuff. Download my stuff. Join my webinar."

That doesn't work. That isn't a story of selfless acts of love, kindness, generosity, or inspiration. That doesn't work. What does work is sharing your own stories of selfless acts of love, kindness, generosity, and inspiration, so you will inspire other people to go out and do good.

For an example, I am committed and dedicated to helping enlighten entrepreneurs like you, grow your businesses.

My selfless act of kindness is I put together this cheat sheet, I'm giving it to you for free, and now I'm going to inspire you to go out and make a big difference and a big impact in the world.

If some small percentage of you afterwards wants to learn more, we can have a conversation.

That's how it works. That's how it's done. That's how you give a lot of value, and you inspire others, to share your content on your Facebook page. Don't make the mistake of not trying. That's the biggest mistake.

The next biggest mistake is now you know what to do, share your own stories of selfless acts of love, kindness, generosity, and inspiration, and be on the lookout for it.

You've already done things today that were selfless. You did things yesterday that were inspirational.

You did kind things the day before. You just didn't think to put that on Facebook, and that's exactly what you should do, and inspire others, and that's what's going to attract the right kind of people to you.

Alex Mandossian: Awesome. Any other mistakes?



Bret Gregory: I really think that those are the two biggest ones, is that not trying, and then marketing, "Hey, buy my stuff," because that's not going to inspire anybody to engage.

Alex Mandossian: I'll give a few more. First of all, you don't think you have something to say. What gives you the right, even to think that? Mistake #3: Thinking You Don’t Have Something To Say

You won the ovarian lottery. Take your age, add 40 weeks, if you're like most people. You got in. The egg actually chose you.

Your father released you, whether you know him or not, or like him or not, your mother received you, and you won.

You were conceived a winner, you were born a winner. What makes you think you don't have something to say? You don't have to be a marketer to have a message on Facebook.

You just have to have something to say, and I know you have thoughts.I know you have opinions.

You probably express them to friends, or colleagues, or relatives. Why not express them to the public? I think that’s another mistake.

Mistake #4: Allowing Technology To Get In The Way

I think people think that technology gets in the way, when all they have to do is spend a few minutes in learning how to do it.

We have 17 free pages, which could easily be a $200 course in how to get more exposure, how to get more reach, how to connect with more people. Why do you want to do that?

When I'm watching a movie, when I became a single dad, if I go to the movies alone, that is not very satisfying.

I want to turn to someone I know, or maybe my kids, or a friend, and say, "Wasn't that a great scene?”



And there's no one to turn to, so I turn to a stranger instead. You want to share that with someone, because it amplifies the meaning of what you just experiences. Experience brings meaning when you share it with someone else. That's my feeling.

You may disagree, or you may agree, but what a great opportunity to share it with someone.

Finally, probably one of the most important need, according to Abraham Maslow, who talked about the hierarchy of needs, is the need to belong. You have the belonging need.

Mistake #5: Not Creating A Sense Of Belonging

I think worse than getting crucified is getting ostracized, or getting excommunicated from a community.

If you are no longer part of a community because they just said, "OK, you're not part of us,”

I think that's worse than actually dying, because you're still living, and you know who you could be part of.

Belonging, I think, is one of the highest of all human needs, and in belonging communicate, Facebook allows you to do that for free.

You do it naturally, so if you don't see yourself as someone who has something noteworthy to say, then get over it.

It's time for you to change that mindset, especially if you're a parent and you have kids. You don't have to make money on it, you can just express what your opinions are and see who shares your opinion. Those are some of the mistakes I think that come to mind.

Counter-Intuitive Tactics To Get Maximum Reach

We already went through one of them, is your focusing on something that is focused on your reading and viewer, versus what's meaningful to you, but what comes to mind to you, Bret?



What are some counterintuitive things that people don't naturally come to the conclusion of sharing, but gets maximum exposure, which is exactly why you're on this show?

Bret Gregory: Absolutely. Lynn just wrote, "I made breakfast for my husband and hugged our dog. I'm still thinking about what's a worthy post.”

This is a very counterintuitive, and totally worthy post. Lynn, it's not about that you made breakfast, it's that you did something selfless.

It's not about you hugged your dog, it's that you gave love. If you pulled out your phone, and you went to your Facebook app, and you did a little Facebook Live, and you said, "Hey, I'm hugging my dog.

I'm giving love to the dog. The dog gives love to me, and I want to encourage you to go out and give love yourself, to go out and give love to somebody who needs it, somebody who could use a hug today."

Literally, that was your Facebook Live post. It was 30 seconds, and you did that. That would probably be one of your most shared posts.

I would be willing to wager that it would be one of your most shared posts, and think about what you're doing.

You're not saying, “Me, me, me, I'm so great," you're encouraging other people to give love. You're encouraging other people to do some selfless act. You're encouraging other people to make the world a better place.

That's what's going to attract people to you. That's what's going to get shared more than anything else on Facebook.

You have so much more content than you've ever even thought of, simply because of who you are as a person, and that's going to attract other customers who you share values with.

Alex Mandossian: My dog’s name is Minnie. She's a German Mexican. You've seen her at an event. She's my muse.

She's one of my two muses in the world, but she's probably my most obedient friend. She actually does what I ask her to do.



My kids don't do that, my friends don't do that, my colleagues don't do that. When I have a post with her, it automatically gets more views.

I don't know if it's because it's a dog. Maybe if I had a cat, it would get twice as many views, but there's something selfless about bringing people into your life, and sharing a story, just like you did. What's another way that's counterintuitive to get maximum reach?

Bret Gregory: Then, it's to share other stories. I'm going to give you a quick example, because a lot of people, again, initially they don't think that they have lots of stories, and Jim, for example, said, "Hey, I have a story.

How do I get a lot of people to watch?" I'm going to wager, Jim, you have millions of great stories.

You have an unlimited source of great stories, you just may not have thought of it. Another counterintuitive thing is to use other stories.

I'm going to share my screen, give a quick example here. Sometimes people ask, "Hey, where do I get all of these wonderful images," and I went on Flickr, and on flickr.com, you can search for images that allow you to have a creative commons registration, which means you do not have to ask for permission to use it. You've already been given permission to use it.

I went on Flickr, and I found another story. I found a picture that already went viral, and I read a little bit about the story, and I shared it.

I was allowed to share it, because it was a creative commons license, I just had to give credit to the photographer.

What I did is, I found this photo, it was a photo of these two female entrepreneurs. They're just kids trying to make a buck in the Philippines, and I wrote a little post about them.

Again, this is counterintuitive. I didn't take this picture. It has nothing to do with me, but I shared a thought that I wanted to use to inspire other people.

I wrote, "I truly believe it's entrepreneurs, specifically women entrepreneurs, who are going to solve the world's problem, and my mission is to help enlighten entrepreneurs."



http://flickr.com

I shared this post, I was trying to inspire other female entrepreneurs to solve the world's problems, and I boosted a little post, I think for 10 bucks.

We reached 31,000 people, got tons of shares, and tons of likes, and loves, and hearts, and all that good stuff.

Another counterintuitive thing is, it doesn't have to be your story, either. Some days I'll do a Facebook Live post about reading to my daughter.

Another time, I'll do a Facebook Live post about, "Hey, we grow our own food, and I teach our kids, and I'm going to inspire you to teach your kids how to be healthy."

This time, I did a post that you're looking at here right now about a story that I came across, and I put my own spin on it, to inspire other people.

It's all about inspiring other people, and because of this, I attract people who we share values with

I attract people who are enlightened entrepreneurs, purpose-based business owners, people who grow their own food, people who inspire others, and they're always the best customers because we share values.

Alex Mandossian: That's a great way to do marketing, is modelling proven winners, and taking advantage of something that's already proven, and then applying it to your own story.

As business owners, I believe that there are three things that we have to think about as far as marketing goes, and I'm going to throw this question at you, because we hadn't discussed it, but with direct marketing, when you want to market to anybody, there is:

In “Direct Marketing”

1) List - 50% 2) Offer - 25% 3) Copy - 25%

There’s your list, there's your offer, it's what you're selling, and then there's the copy that is describing your offer.



My personal opinion that the List is worth 50% of the entire formula, between list, offer, copy. If you're selling hamburgers to vegetarians, it ain't going to work.

The Offer is, I believe, 25% of it, although some people disagree with me. Don't care. It's my show, I'm saying 25%. And, Copy is 25%.

It depends on the medium. For example, if you have an email, the Offer may be more important than the Copy, because people don't read Copy as much, but if you have a magalog, or if you have an advertorial, where the Copy is describing a high end offer, then yeah, Copy has more value, but the List is the most important. This is where I'll to put you on the spot.

In “Facebook Marketing”

1) Audience - List 2) Creative - Copy 3) Call-To-Action - Offer

List is audience, then creative is really your Copy. It's the picture, which hopefully disrupts them, and then the copy around it, and then the offer is the call to action.

I would put the offer last, but the audience is the most important thing. Many people go after a look-a-like audience, or they upload their list, and they try to go after those folks, and try to retarget them.

QUESTION: How do you look for the right audiences for FB Live?

What would you say to finding audiences, because I think that's where most people lose money on FB, if you agree. I don't know if you do or don't.

Bret Gregory: I'll just caveat that with, the first thing you want to do before you create and ad, is I would suggest that you would go and create lots of different posts, and when I say lots, 10 is sort of an average number.

Doing a Facebook post is free. It really doesn't take much time at all, but what I would do is I would, on your Facebook page, over a 10 day period, do 10 Facebook posts.



I would recommend doing Facebook Lives, but do whatever it is that you can do, and post your own stories of selfless acts of love, kindness, generosity, and inspiration, and see which one gets the shares.

Let's say you might have a gorgeous looking, professionally designed ad that you put up on your Facebook page, and it gets zero shares.

And then, subsequently, you might have a wobbly, not-so-good looking Facebook Live that you shot with your phone about giving love to your dog, and that one gets shared 100 times, and it gets viewed by 25,000 people organically. Which one do you think is going to perform better when you advertise it, regardless of the audience?

If you chose the latter, meaning the one that already inherently went viral, you are the winner. You got it right.

I think the first fundamental thing is, I could have the best audience in the world, but if I create an ad that's not going to get shared, it's not going to do very well, versus if I have something that already has gotten shared, and I turn it into an ad, it'll do, likely, very well.

Even if I didn't get the audience 100% correct. I think getting the shareable ad is the most important, and you use the formula that I just gave you, stories of selfless acts of love, kindness, generosity, and inspiration, and put that in your ad. I'm going to give you an example of, probably one of my most successful ads.

Alex Mandossian: While you do that, let me take people out of suspense. You have a special report, no opt-in, based on the selfless act of generosity, that my guest, Bret Gregory, is bestowing upon you.

What To Do Next? Go To MarketingOnline.com/Bret

Now you know how to spell is name. One "T." Go there, you'll get a PDF document. It will teach you how to grow more reach with your message, how to interact with your audience, and deepen your connection.

It's not only getting more reach, it's having a connection with them, so that they continue to sustain their interaction with you.



http://MarketingOnline.com/Bret

He talks about, "Facebook Live wants to crush Periscope and YouTube," so you can use their common enemy to your favor.

Then, he talks about how to skyrocket your engagement with arrows, and color tutorials. Using your phone to connect. I imagine you read your emails on your phone at least 50% of the time.

And then, go to phone home screen, and he tells you where to go, and step-by-step, he tells you how to do it.

Where do you get that for free? Do it. Don't waste the opportunity, and if you waste the opportunity, look, don't waste your time coming back to these shows. The point is to consume it, and to implement it.

Don't let the learning-doing gap be a gap. Close that gap, so you actually do something with it. Go ahead, Bret.

Bret Gregory: I'll just show you an example of one of my most successful ads, here, and you'll recognize this picture in here. What you'll see, this is a straight up ad, however, what I did was and it looks like a lot, but it's really only a few hundred words, and it is a story.

I actually call this your "Hero's Journey story." This happens to be my hero's journey story.

It’s actually the same story that I told you in the beginning on this show, here, and in that story, it talks about my journey, and what I learned over my journey, and then, I give away, for free, some information, which is my selfless act of generosity.

And then, I go on to inspire in this story, and yeah, it looks long, but it's only, I don't know, 250 words.

It wouldn't even fill half a page on Facebook, and then I use this image, so it's my image, and the other image of the entrepreneurs. We got our headline, "The Science of Sharing," this free webinar,

"We'll Change The Way You Think of Customer Attraction Forever," but here's the measure of an ad.



This one got 123 shares. I knew, when I posted this on my Facebook page, I knew, because it had a good number of shares, I knew it was going to perform really, really, really well. For example, just in the last day or so, it's gotten organically shared by 5,647 people. Organically seen, discovered, for free, by 5,647 people.

What this does is it leads, actually, to my webinar where I sell a $1,000 program. I'm totally transparent about it, and I'm giving away, I'm genuinely giving away good, high quality, free information, which is my selfless act of generosity, and inspiring other people to do the same.

So, my Facebook ad worked extremely well, and you can see by the measure of lots of comments, lots of shares.

Oh, and also, the comments are all targeting, relevant, every single one of them is legit, and it's because of the way that we put the ad together. We followed the formula, selfless acts of kindness, generosity, and inspiration.

Alex Mandossian: There you have it. That gives the full picture of how to get maximum reach at minimum cost with Facebook Live.

Once again, you want a refresher? Go to MarketingOnline.com/Bret. There will be a PDF document.

Bret, I'm going to come to you for the final word in just a moment, we've gone longer today, because I believe when you're watching from the platform from which we're teaching, and we're teaching you how to maximize your reach, and your audience, or people who are willing to listen to what you have to say, whether you're a marketer or not.

When we're actually demonstrating that on the platform, I think it has more power, and I think, through the power of demonstration, it's a actual case study you're seeing in real time, it is more useful to you, so go back and read the transcript again.

It's stunning to me, but the people who watch the replay don't stay on for the full replay as do the live people, as if the live has any different content. They just don't know what's going to come next.


http://MarketingOnline.com/Bret


That's why people listen to Howard Stern. They want to know what's going to come next. People who hate him listen to him longer, because they don't know what he's going to say next. In one respect, he's a genius.

As it relates to something live, why watch the whole thing live, and not go back and watch the replay through its entire duration?

Go back and watch the replay, because you're not the same person you were now than you were an hour ago.

Go back, and you'll see it with a new pair of eyes, you'll hear it with a new pair of ears, and hopefully, you will implement with a new pair of hands. Final word goes to Bret Gregory.

Brother, you hit one out of the park. I got to get you back on here again. Any final words?

Bret Gregory: Yeah, Mike asked the question, "Hey, when you do a Facebook Live, how do you get people to see it?” What Facebook allows you to do after your Facebook Live is over, you can advertise it.

In fact, Alex is going to do that, I'm going to do that, and if you want to take advantage of it for free, right now, just go down below, and write a comment, and tell us specifically what value you got out of this webinar.

Right now, just go down and write the word "value." If you got value out of this webinar, write the word "value," and then write what value you specifically got, and what that's going to do is I'm going to show this to at least 30,000 people, Alex is going to show this to 30,000 people.

Again, that's on our dime, so when you're done with your Facebook Live, you can simply hit the "boost post" button, and spend $10, $15, spend whatever you want.

I tend to spend a little bit more, because this is what I do, and we have a big, big platform.

By doing that, by taking that action of actually writing, clicking the "like" button, hitting the "share" button, share being the most important, you're going to get seen by upwards of 60,000 entrepreneurs, business owners,



coaches, authors, speakers, the kind of people you want to get seen by, and it's all going to happen for free on our dime.

That will also give you a chance to get that free exposure, and get that boost that you were looking for, and then just thank you for having me on here. It's always my pleasure. It's such an honor. Hopefully you could see, I get excited about this stuff.

Alex Mandossian: I get excited, too. No pressure, but I'm buying $300 worth. Forget the $10 business. I want to get 100,000 views, man. Let's see what happens.

There's a difference between reach and views, and maybe that'll be part two. As you're watching on Facebook Live, thank you for joining us on behalf of Bret Gregory, and Alex Mandossian, that's me.

Until Our Paths Cross Again,

~ Alex MandossianCEO of MarketingOnline.com


http://marketingonline.com


Documents

Facebook Live Secrets Max Reach With Min Costs3.amazonaws.com/marketingonline/Transcripts/Facebook+Live+Se… · you want to get recognized. If you go down below on Facebook, and