1. Publish More Video Content• Publish more compelling video content. Video gets the

highest reach and engagement on Facebook, especially LIVE video.

• Strive for a content ratio of 70% video, 20% image, 10% text/link posts. Remember, you can still include links & CTAson video & image posts!

2. Embrace Stories• Create native, vertical (9:16) micro-content for both Instagram

and Facebook.• Include interactive elements like polls (including in your ads) to

involve your audience and get them engaging more.

3. Adopt Messenger Marketing• Mark Zuckerberg says, “The future is private.” This includes

private conversations between businesses and consumers.• Add a Messenger chatbot to your Facebook Page and website

to generate leads, & improve conversion & customer service.• Check out ManyChat.com or MobileMonkey.com.

4. Build Niche Groups• Facebook continues to place HUGE emphasis (including a new

Super Bowl ad!) on building niche communities in Groups.• Create a Group linked to your Facebook Page and start

building your niche community.

5. Deploy The Mari Method• Start with a great video—Facebook Live is ideal and add a

compelling CTA (call-to-action).• Repurpose video excerpts in native Story format (9:16) for

Instagram and Facebook ads. Wave.video is great for this. • Ensure your landing page has the Facebook Pixel installed.• Amplify reach with $$budget in batches. Use Ads Manager,

not the Boost button.• Retarget using Custom Audiences (video views & website).• Expand with Lookalike Audiences.• Track, measure and adjust.• PLUS, be sure to join a supportive community!

Come join Mari Smith’s Leadership group at: www.facebook.com/groups/marismithleaders

Facebook Focus 2020

by Mari SmithPremier Facebook Marke2ng Expert & Top Social Media Thought Leader

YOUR TOP 5 ACTION STEPS TO SUCCEED WITHFACEBOOK, INSTAGRAM & MESSENGER THIS YEAR

@marismith @mari_smith / marismith.com