8/3/2019 Facebook Editorial Calendar
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FacebookEditorialCalendar
YouwillhavethemostluckwithFacebookifyoupostconsistently.Thereforefilloutthiscalendar/worksheet
aheadoftimewithpossibleposts.Thencheckinonyourpage2-3timesaweekatleastandpostsomething.
Tomakeiteasyandkeepontrackwithengagingpeopleintherightwayforsocialmediaprioritizepostsin
thisorder:
1)
Ifotherpeoplehavepostedtoyourpage,askedquestionsorsharedlinks--respond!2)
Ifyouhavenewphotos,video,newsorinterestingcommentspostthose.3)
Ifthereisbignewsorabigdebateinyourindustry--askwhatpeoplewhattheythink.4)
Whenyoudonthavemuchelsetosayusethiscalendartosavetimeandkeepyourpostshappening
consistently.
Rememberthatgoodpostsfollowthefollowingcriteria:
1)Theyarenotalwayspromotional.Trytoengage80%ofthetimeandsell20%ofthetime.
2)
Theyusepullratherthanpush.Askingquestions,solicitingfeedback,involvingpeopleincontestsandencouragingrespectfuldialogueisalwaysbetterthanjustputtingoutinformation.
3)
Facebookhasanalgorithmthatitusestoserveyourposts.Themorevideos,photosandlinksyouhaveinyourpoststhemoreyourcontentwillbeseen.
4)
Dontforgettofindinterestingwaystotakeintoaccountseasonalhappeningsthathavenothingdirectlytodowithyourbusiness(MothersDay,FirstDayofWinter)aswellasthosedirectlyinvolved
withyourindustry(Openingdayofhuntingseasonetc.)Peoplewilllike,commentandtelltheir
friendsmoreoftenifthereisatimelyqualitytoyourposts.
Dontover-postorovercomplicatethings.Thisdoesnothavetobeoverwhelming!
InmanyinstancesthereisnothingwrongwithasinglesentencequestionorasimpleHeydontforgetpost.YouCANkeepitshortandsweet.
Youdonthavetofillouttheentirecalendaraheadoftimebutdothinkaboutitandshareitwithothersinyourorganization.Oftenahourbrainstormwith2-3peoplewillresultin20or30really
soliduseableposts.
Youdonthavetodothisallyourself.Hireaconsultant,giveittoanintern,askyourmother.Rememberyoucanchange,editordiscardpostsinthemomentasyougo.Theideaisjusttohavea
back-upresourcetokeepthingseasyandontrack.
Remembertofilloutallfourcolumnsinthechart-andtotakeamomenttothinkaboutthepatternsthat
emerge.Oneofthegreatestusesofaneditorialcalendaristomakesureyoustaypowerfullyonmessage.A
Facebookeditorialcalendarhelpsyoumakesureyouhaveagoodmixofengagementtopromotion,thatyou
areusingenoughpullcontentandhelpsyouseeifyouareunderoroverusingoneoftheposttypes.
