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MyParichay™TRANSFORMING RECRUITING AND HIRING THROUGH

FACEBOOK

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GOAL

• EVALUATE, DEVELOP AND EXECUTE A FACEBOOK STRATEGY TO IMPROVE SOURCING AND STARTS BY ATTRACTING HIGHER NUMBER AND BETTER QUALITY CANDIDATES COMPLIMENTING EXISTING CHANNELS

• LEVERAGE FACEBOOK’S AND MYPARICHAY’S TARGETED EMPLOYER BRANDING AND PROFESSIONAL CONNECTIONS CAPABILITIES TO REDUCE FRICTION FOR THE RECRUITER TO CONNECT WITH ACTIVE AND PASSIVE CANDIDATES

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INTERNET WILL CONTINUE TO GROW

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14-17 yrs12%

18-24 yrs49%

25-34 yrs31%

35-44 yrs8%

Facebook (40 million)

14-17 yrs1%

18-24 yrs36%

25-34 yrs42%

35-44 yrs22%

LinkedIn ( 10 Million)

Age Facebook LinkedIn14-17 yrs 4.8 mil 0.1 mil

18-24 yrs 20 mil 3.6mil

25-34 yrs 12 mil 4.2 mil

35-44 yrs 3.2 mil 2.2 mil

Total 35 mil 10 mil

FACEBOOK HAS 25 MILLION MORE PROFILES IN PRIME HIRING AGE THAN LINKEDIN

POWER OF FACEBOOK

1 out of every 2 internet user in India is on Facebook 50% log-in every day Spend 20 mins per day on Facebook They have 110 friends on an average Facebook is Free Facebook is open

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SOCIAL MEDIA IS CHANGING THE GAME..

2007 2008 2009 2010 20110

100

200

300

Job Board Facebook

Num

ber o

f Pro

files

in

lacs

Facebook has 10 X reach of Job Boards

25 lac active users* on Naukri300 lac active users on Facebook

* Number of new resumes and number of modified resumes in the last 60 days.

NUMBER OF ACTIVE PROFILESINTELAMD BROADCOMCYPRESSTEXAS INSTRUMENT FREESCALE QUALCOMM

4272542

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JOB BOARDCANDIDATES

EMPLOYEE/CANDIDATE REFERRAL

2ND LEVEL CONNECTION

NO CONNECTION

ACTIVE JOB SEEKERS

OVER-MINED BY RECRUITERS.

MYPARICHAY JOBBOOK IS THE

LARGEST JOB BOARD IN INDIA ON FACEBOOK

WITH MORE JOBS THAN NAUKRI,

MONSTERUNIQUE TECHNOLOGY ALLOWS RECRUITERS TO CONNECT WITH 30

MILLION PASSIVE CANDIDATES ON

FACEBOOK.

LARGEST SOURCE OF QUALITY

CANDIDATES.

EMPLOYEE MYPARICHAY DIGITZES

YOUR EMPLOYEE REFERRAL PROCESS

EMPOWERS EMPLOYEES TO REACH OUT TO THEIR SOCIAL

NETWORK VIA INTRANET, FACEBOOK,

EMAIL AND SMS.PROVEN PLATFORM

TO INCREASE HIRES BY 50%

CANDIDATE REFERRAL AND

EMPLOYEES’ FRIENDS ARE

LARGE PASSIVE SEGMENT. HAS

BEEN LABORIOUS AND

FRUSTRATING TO CONNECT AND

SOURCERECRUITER

MYPARICHAY CHANGES THAT.

TALENT LANDSCAPE

THIS LARGE PASSIVE

SEGMENT. HAS BEEN HARD

TARGET. Company

MYPARICHAY ALLOWS COST

EFFECTIVE, FOCUSED TARGET MARKETING TO ATTRACT AND

CONNECT WITH 30 MILLION

TALENT BASED ON

DEMOGRAPHICS, EMPLOYER, EDUCATION

SKILLS

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RIGHT TECHNOLOGY MATTERS

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WHAT IS MYPARICHAY

• COMPANY PARICHAY™ CREATES A CAREER MICROSITE ON FACEBOOK - POWERS YOUR FACEBOOK PAGE CAREER

TAB. LAUNCHES YOUR PRESENCE ON TO FACEBOOK. ALLOWS YOU TO TARGET AND ACCESS 30 MILLION PASSIVE CANDIDATES THAT ARE

ACTIVE ON MYPARICHAY AND FACEBOOK.

• EMPLOYEE PARICHAY™ AUTOMATES EMPLOYEE REFERRAL PROGRAM ALLOWS EMPLOYEES TO REFER THEIR FRIENDS AND RECEIVE UPDATES VIA INTRANET,

FACEBOOK, EMAIL SMA PROVEN TO INCREASE REFERRAL BY 50%

• RECRUITER PARICHAY™ ALLOWS RECRUITERS TO BUILD THEIR CANDIDATE REFERRAL NETWORK IN A COST

EFFECTIVE FASHION. ALLOWS YOU TO TAKE JOB BOARD LEADS AND TAP INTO THEIR NETWORK IT CAN SUPPLEMENT LINKED IN OR BE A VERY COST EFFECTIVE SUBSTITUTE. INTEGRATED AND EASY TO USE RECRUITER BACKEND ATS FOR PROCESSING.

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DESIGN PRINCIPLES OF MYPARICHAY

• PRIVACY - ABILITY FOR INDIVIDUALS TO COMMUNICATE, REFER AND GET REFERRED IN PRIVATE SECURE FASHION.

• PROFESSIONAL INFORMATION - FEATURE TO CAPTURE BUSINESS AND PROFESSIONAL INFORMATION TO HELP MATCH PEOPLE AND JOBS.

• COMMUNITY FEEDBACK – ABILITY TO GET VALUABLE INFORMATION ABOUT THE JOB, COMPANY AND CANDIDATE FROM A TRUSTED TALENT COMMUNITY.

• SIMPLE BUT POWERFUL RECRUITER BACKEND – DRIVES RECRUITER PRODUCTIVITY. RELEVANCE ALGORITHM TO FILTER CANDIDATES BY RELEVANCE AND AVAILABILITY.

• NETWORK PORTABILITY - ENSURING CORPORATE IP AND NETWORK IS PERSEVERED AND MIGRATED

• MUTUAL BENEFIT AND GOOD KARMA – YOU HELP PEOPLE FIND JOBS AND GET CASH COMPENSATION.

SOCIAL HIRING APPLICATIONS (SHAS) ARE BUSINESS APPLICATIONS OPTIMIZED FOR REFERRAL AND SOCIAL NETWORK BASED SOURCING AND HIRING.

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TECHNOLOGY HIGHLIGHTS

1.Cloud (SaaS) Model – Hosted at Amazon• Pre-configured recruiter and admin logins.• Web based recruiter dashboard/mini ATS• Employees can register through Facebook or the Web.

2.Secure and Private• All communication on facebook, web and sms between employees and their

network are private. • Secure logins for recruiters to manage jobs and referrals. • Application and network security certified by third party for two large IT clients

3.Reporting, Tracking and Analytics • Track Employee participation, extended network propagation• Track referrals and closure at job level, branch level• Track sources of leads – FB, SMS, Web, email• Communicate, Track and manage referrals• Secure logins for recruiters to manage jobs.• Daily productivity reports

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RECRUITER

MYPARICHAY’S SOCIAL POWER OF REFERRALS

RECRUITERS INVITE CANDIDATES TO JOIN THEIR NETWORK500 CANDIDATE CONNECTIONS WHO CAN SUGGEST REFFERALS

CANDIDATE

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EXTENDED CANDIDATE REFERRAL CONNECTIONS

RECRUITER

1.5 LAC = 500 X 300 MYPARICHAY CONNECTIONS CAN SUGGEST REFFERALS

CANDIDATECANDIDATE’S FRIENDS

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RECRUITER NETWORK CANDIDATE REFERRAL CONNECTIONS

RECRUITER

RECRUITERS CREATE AN INTRACOMPANY RECRUITER NETWORK

RECRUITER

EACH RECRUITER BRINGS 500 MORE TO THE REFERRAL NETWORK

2 LAC PER RECRUITER

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RECRUITERS CONNECT WITH EMPLOYEES

RECRUITER

EACH RECRUITER INVITES 1,000 EMPLOYEES

RECRUITER

CANDIDATECANDIDATE’S FRIENDS100 EMPLOYEES AND THEIR 300 FRIENDS = 30,000

3 LAC EMPLOYEE PARICHAY

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MYPARICHAY’S REFFERAL NETWORK

RECRUITER

5 LAC REFFERAL CONNECTIONS PER RECRUITER

RECRUITER

CANDIDATECANDIDATE’S FRIENDS100 EMPLOYEES AND THEIR 300 FRIENDS = 30,000

3 LAC EMPLOYEE PARICHAY

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TALENT SOCIAL MARKETING SERVICES

• DAILY POST UPDATES TO DRIVE ENGAGEMENT

• REPUTATION MANAGEMENT AND MONITORING

• SPAM MANAGEMENT• CANDIDATE COMMUNITY BUILDING• CONTENT BUILDING• FACEBOOK AD MANAGEMENT• MYPARICHAY COMMUNITY BUILDING

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MYPARICHAY VS. TRADITIONAL JOB BOARD

MyParichay Naukri

POST JOBS Y– 30 MIL. FREE Y– 6 MIL.

CAPABILITY TO TARGET CANDIDATES BY GENDER, EXPERIENCE, EMPLOYER, TITLE, LOCATION Y ACTIVE/PASSIVE Y ACTIVE ONLY

RESUME SEARCH NOT YET (JULY ‘12) Y

CANDIDATE CAN DIRECTLY CHAT WITH RECRUITERS Y FREE N

JOB MICROSITE Y EXCLUSIVE Y CLUTTERED WITH OTHER EMPLOYERS

CANDIDATES CAN SHARE OR REFER CANDIDATES FROM JOB SITE Y FREE N

ABILITY TO BUILD AND MANAGE TALENT COMMUNITY FOR EVERGREEN JOBS Y FREE N

ABILITY TO CONNECT & COMMUNICATE WITH TALENT COMMUNITY AND FRIENDS OF TALENT COMMUNITY

Y FREE NO

RECRUITERS CAN BUILD CANDIDATE REFERRAL NETWORK Y NO

RECRUITERS CAN BUILD INTRA-COMPANY RECRUITER NETWORK TO SHARE CANDIDATE POOL Y FREE NO

RECRUITERS CAN CONNECT WITH FRIENDS OF THEIR REFERRAL NETWORK Y FREE NO

SOFTWARE RECOMMENDS POSSIBLE CANDIDATES WHO CAN PROVIDE QUALITY REFERRALS Y

RECRUITERS CAN INVITE EMPLOYEES TO EXPAND THEIR REFFERAL NETWORK Y NO

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APPROACH

SOURCE & ATTRACT

• Job Board• Career Site• Employees• Ads/Job Fairs• LinkedIn• Twitter

INFORM & INSPIRE

• Career Site• Consultants• Recruiters

PROCESS , ENGAGE &

VERIFY

• Phone• Email• ATS• Background

Check

HIRE

1. EVALUATE 2. IMPROVE AND INNOVATE3. INTEGRATE WITH WORKFLOW

PROCESS , ENGAGE &

VERIFY

• Phone• Email• ATS• Background

Check