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Facebook in BrazilBy: Joao Mattos
Facebook Largest social network in the world
Founded 2004
+1,200 employees
More than 400 million active users
About 70% are from outside the USA
70 translations
Brazil 5th Largest country in the world (#1 in LA)
5th Internet users: 198,739,269
5th Language spoken online: Portuguese
Facebook’s Challenges and
GoalsShare and Connect
Dominate
Overcome Orkut in Brazil
Generate income
Gain more popularity in Brazil among business
Find partners
Right track
Facebook in BrazilNumber of users on Facebook in Brazil: 4 093 080
Male users on Facebook in Brazil: 1 921 820
Female users on Facebook in Brazil: 2 174 720
Online penetration in Brazil: 6.06 %
How to improveWhat Brazilians love? - Find culture elements
Brazilian news
Teach
Reach businesses
Reach TV Media
Internet Sites
MeasureNumbers
Increase of Language translation
Possible migration from Orkut to Facebook