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Facebook 101: What Dance Studio Owners Need To Know. Presented By: Jill Tirone. facebook.com/ dancefitmarketing www.dancefitmarketing.com 877-677-1466. Agenda. Why Facebook? How Facebook works for dance studios - PowerPoint PPT Presentation
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Facebook 101: What Dance Studio Owners Need To Know
Presented By: Jill Tirone
facebook.com/dancefitmarketingwww.dancefitmarketing.com877-677-1466
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Agenda
Why Facebook?
How Facebook works for dance studios
The differences between Personal Profiles, Groups, Business Pages and Communities
How to set up a Facebook Account and Facebook Page for your studio
The new Timeline features of Facebook Business Pages
Posting links, photos, videos, and events
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The Power of Facebook More than 900 million
active users
There are over 100 billion connections between people and businesses on Facebook.
526 million daily active users on average
Average user spends 20 minutes per visit.
Average of 3.25 billion Likes and Comments generated by Facebook users per day
250 Millions Photos are uploaded daily
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Average Activity Levels
20% comment on another user’s photo
26% ‘Like’ another user’s content
22% comment on another user’s post or status
Has an average of 245 friends
Spends about one hour per day on the site
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Top Reasons Every Dance StudioMust Have a Facebook Page
Your customers want to connect with you through Facebook!
Google Loves Facebook A Facebook Page can be
more effective than a website
Word of mouth and viral marketing at it's best
Check-ins and deals for your studio
Promote studio events and invite fans
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Why Facebook For Dance Studios?
Promote Your Business Provide Helpful Information Update Your Offers Manage Your Reputation Student Retention Lead Generation Student/Parent Feedback Studio Branding
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Creating Your Personal Profile
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Privacy Settings
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Creating Your Studio Page
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Select Local Business or Place
Hire
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Profiles, Pages, Groups, and Communities Profile
For the individual Businesses cannot create an individual profile; doing
so violates the Terms of Agreement with Facebook and subjects your company to being deleted and banned from the site.
Page For a business Best for promoting existing brands and organizations.
Group Allows interactions between members
Community Page For celebrities, athletes, etc. Not yours and can be adopted by the Facebook
Community
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Choose Your Category
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Fill In Studio Name and Address
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Choosing Your Studio Name
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Include Keywords for SEO Underutilized in the dance community Your Facebook Page name can include
keywords, i.e. location, types of dance, services, etc.
Examples: Richmond Ballet Studio Dallas Hip Hop Studio Suzie’s Dance & Zumba Studio – Tampa,
Miami
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Login With Your Personal Account
Hire
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Timeline At A Glance
Hire
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Add Your Cover Image
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851 x 315 px Use professional, clear images Change often for maximum impact NO contact info, calls to action, or arrows pointing to Like/Share Add your website link in the description
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Edit Studio Information
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• Edit Page• Update Info
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Basic Information
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Add Studio Hours
Hire
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Add About Us and Description
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Add Photos & Video
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Select Photos Thumbnail
Select Add Photos or Add Videos
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Add Photo Details
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Admin Panel Notifications
• Check often and respond to comments in a timely manner Insights
• Gain understanding of how people are engaging with the content you publish. Facebook provides aggregated anonymous insights about people's activity on your Page.
Messaging• Receive and send private messages through your page.
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Additional Timeline Features Pin Posts To Top
Up to 7 days Rotate more often for maximum impact
Star Posts Highlight the stories you think are important. When you star a
story, the story expands to widescreen. Schedule Posts
Status: add year, month, date, and time and schedule. Must be at least 10 minutes in advance. Can be scheduled up to 6 months in advance. Edit or cancel scheduled posts in Activity Log.
Hide posts without deleting
Set Milestones
Activity Log
12 Thumbnails (4 show at top)
Interest Lists
Recent Posts By Others
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Create An Event
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• From the top of your Page, click Edit Page • Select Update Info• From the left column menu, select Apps• Under Events, click Go to App• From the events app, click Create Event in the top right corner.
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Create An Event
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Keeping Your Page Alive
Post once or twice daily for maximum impact
Include photos and links in your posts for maximum engagement
Check your insights regularly Answer comments and
messages quickly and professionally
Change your cover image to keep it fresh
Check out your competition Add apps and custom
thumbnails
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Connect With Us For Help And Questions
facebook.com/dancefitmarketing
twitter.com/jilltirone
Need help getting your studio live on Facebook?
DanceFit Marketing, LLC provides marketing and web services to dance and fitness studios worldwide. We’re here to help!
Contact: Jill Tirone
Toll-free: (877) 677-1466
On the Web: www.dancefitmarketing.com
E-mail: [email protected]