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COURSE INSTRUCTOR
Prof. Romanlito S. Austria, MVCDAssociate ProfessorFaculty of
Visual Communication and DesignCollege of Fine ArtsUniversity of
the Philippines DilimanMobile: (+63) 9199925942E-mail:
[email protected]
COURSE RATIONALE
Visual perception is a comprehensive sense of cognition, of
creating meaning and of improving understanding through visuals. In
recent development, visual perception could not be simply defined
as sense of seeing. It is now regarded as emerging interaction of
visual communication system.
Visual perception is not a passive mode of receiving and
processing visual stimuli. Visual perception together with culture
and technology are so inextricably bound up that define the nature
and development of social being.
COURSE DESCRIPTION:
This course is designed to introduce the students on the
phenomena of visual cognition and language. It is also designed to
provide visual design and communication tools for perception,
imagination and ingenuity and to engage the students in the sensory
and thinking processes that precede to creative activities.
The field of study includes discussions on the phenomena of
visual perception, grammar of visual design, and the elements of
arts and design. Students are also expected to create art projects
for the course.
COURSE OBJECTIVES:
At the end of the course, the students shall be able to: Discuss
an integrated overview of Fine Arts core courses and their
relationship with the
different areas of specialization in the Department of Visual
Communication; Explain the phenomena of visual language in the
context of Filipino culture; Apply elements of design and
principles of visual organization in various creative
projects; Develop techniques and appropriate skills for class
requirements; and, Present and evaluate course projects.
COURSE CONTENTS
A. Course OrientationB. Diagnostic ExercisesC. The Phenomena of
Visual Perception
1. Introduction to Visual Perception2. Physiological Aspects of
Visual Perception
(The Eye and the Brain - Its Anatomy and Function)3. The Stages
of Perception
D. Cultural and Psychological Influences in Perception
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FA10 WTue-Thurs, 8:30 - 11:30 amFirst Semester, 2013-2014
VISUAL PERCEPTIONCourse Syllabus
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FA10 W
E. Gestalt Psychology1. Laws of Gestalt2. Grouping
F. The Elements of Visual Design1. Points2. Line3. Shape4.
Forms5. Volume6. Plane7. Color
G. Course SynthesisH. Basic Materials for the Course:
- Bristol Vellum (preferably 2-3 ply; 14 X 22)- Sketch pad (9 X
12)- Pencils ( HB, 6B) and/or Mechanical Pencil (HB, 6B)- Technical
Pens (.30, .40, and .05)- Straight Rules and Triangles- Cutter-
Water Color Brushes (No. 3, 5, 8)- India Ink, - Black and White
Poster Color- Mechanical Drawing Tools (optional)
MODE OF DELIVERY
The course will be conducted through lectures and class
discussions. Assessment of performance will be through class
participation, creative projects and creative exercises.
Special or additional resources Library and other learning
resources most of the references are all available in UPCFA
library
COURSE REQUIREMENTS1.! Individual plates! ! ! ! ! ! 50%2.!
Mid-term paper and creative project!! ! ! 15%3.! End-term paper and
creative project! ! ! 15%4.! Creative studies, consultation
and compilation of plates (portfolio)! ! ! 15%5.! Class
participation, recitation and attendance! ! 5%! ! ! ! ! ! Total
Average:!100%
COURSE GUIDELINES
Students are expected to:
1.! Fulfill the requirements on due dates. Late submission of
creative projects and failure to submit papers on time entail a
failing mark on the particular requirement. A grade of 5 may be
incurred in case of failure to submit a complete course
requirements. A grade of INC or 4.00 may only be given on valid
reasons, such as sickness.
VISUAL PERCEPTION
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FA10 W
2.! Have a regular consultation with the teacher. A weekly
consultation and progress re-port are required in this course. No
projects and papers are allowed to submit without prior
consultation and teachers approval.
3.! Students are required to compile all creative projects and
studies (from rough to comprehensive stages on 9 X 12 sketch pad).
NO STUDIES, NO ATTENDANCE Policy is strictly observed.
4.! Attend classes regularly and be prompt on time as scheduled.
The teacher checks at-tendance regularly and observes University
Rules on Absences (more than six [6] ex-cused and unexcused
absences entails a failing mark).
5.! Cellphones (texting and calling) and smoking are not allowed
inside the classroom. Only incoming urgent calls may be allowed but
students have to step out of the class-room.
REFERENCES! !Arnheim, Rudolf. Art and Visual Perception: A
Psychology of the Creative Eye. 1965Garret, Lillian. Visual Design:
A Problem-Solving Approach. (1976)Myers, Jack Frederick. The
Language of Visual Art: Perception as a Basis for Design.
(1989)Wallschlaeger, C. and Sander C. Basic Visual Concepts and
Principles For Art. (1992)Edwards, Betty. Drawing on the Right Side
of the Brain. (1992)Kress , Gunther and Van Leeuwen, Theo. Reading
Images: The Grammar of Visual Design.
Second Edition. Routledge, New York, USA, 2006.Meggs,, Philipp
B. A History of Graphic Design, Third Edition. John Wiley and Sons,
Inc. New
York 1998.Mirzoeff, Nicholas ed. The Visual Culture Reader.
Routledge, New York. 1998.Smith, Moriarty, Barbatsis, Kenny
(editors), Handbook of Visual Communication: Theory,
Methods, and Media. Lawrence Erlbaum Associates, Publishers.
London (2005)
VISUAL PERCEPTION
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