FA Cup Finals

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FA Cup Final - 30 May 2009

Wembley Stadium


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New Wembley - Facts

90,000 seats - largest football stadium in the world

The London Eye could fit between the top of the arch and the

pitch

The rows of seating, if placed end to end, would stretch 54

kilometres

With a diameter of 7.4 metres the arch is wide enough for a

Channel Tunnel train to run through

The new Wembley encloses 4,000,000 m3 (cubic metres)inside its walls and under its roof. This is the equivalent of

25,000 double decker buses or 7 billion pints of milk

There is more leg room in every seat in the new Wembley

Stadium than there was in the Royal Box of the old stadium


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The Options

Greater London Coverage

- Panels to help build anticipation of the final in the two weeks before the match andpremium panels on key arterial roads en route to the stadium

- Digital transport formats can be used on the day to target fans using key transport

hubs

Roadside Proximity to Wembley

- Panels in local proximity to the station to target fans travelling to the matchallowing the brand to be emerged into the emotion of the final

Station Sponsorship at Wembley Stations

- Longer term options to have a presence across all the cup finals that are being

played at the stadium over a six week period

Promotional Options at Wembley

- A number of experiential options that allow brands to engage with fans on the

match day


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Live Match Updates

1 x 7.5s ad every 60s

1 slot across 30 LEDs for 1

day @ 10,000 Opportunity to only advertise

on the match day

Use multiple creative to

build anticipation for the

games and deliver

congratulatory message ormatch scores (instantly

updated)

All adults 3m impacts per

day

Greater London Options

Digital Roadside Panels


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Large Format Roadside

There are a number of Premium options situated on key arterial routes in North

London that will target both traffic coming in from both the North and greater London:

Mega 6 North London Tower Westbound NW2 7AH

53-02 Clear Channel @ 12,500 per two weeks

Super 96 Western Ave W30PH

2583-01 Clear Channel @ 25,000 for 2 weeks

B96 M1 Southbound NW72QR

0003-01 JCDecaux @ 12,000 per 2 weeks

B96 - A40 P&S Motors 600/610 Western Ave W3 0TE

5007/01 Outdoor Plus @ 15,000 per 2 weeks Digital Portrait M4 Torch W45QL

0086 JCDecaux @ 25,000 per two weeks


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Greater London

Large Format Roadside Options


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1 x 20 ad every 6 mins

10 x Screens (9 stations)

for 1 day @ 12,500

Opportunity to only advertise on thematch day

Target supporters travelling across

London on the rail network

Use multiple creative to build

anticipation for the games and

deliver congratulatory message ormatch scores

Potential Footfall:1,500,00


Digital Transport - Transvision


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1 x 5 ad every 25

53 x Screens (9 stations)

for 1 day @ 7,950

Opportunity to only advertise on thematch day

Target supporters travelling across

London on the rail network

Use multiple creative to build

anticipation for the games and

deliver congratulatory message ormatch scores

Potential Footfall:1,500,00


Digital Transport Digital 6s


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Wembley Proximity Options

Roadside


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Around the stadium

Roadside 6s - Targeting drinking areasaround the stadium

58 x panels

15,780 gross media per 2 weeks

Average contacts 73,000 per site per

week


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Around the stadium

20 x Phone sites 2,400 gross per 2 weeks

Targeting high pedestrian footfall areas

around the main drinking areas and

transport routes around the stadium

Good value option for clients with

smaller budgets

Potential to create stand out with a

special build - POA


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Media Display Van

Advan with a digital screen

- 1,200 gross per van per day- 8 hours per day, can drive around city

with screen running ad and also park up

screen comes through the roof

- Sound can be used

- 2006 6 Nations Ubisoft hooked up an

Xbox game to the screens so supporters

were playing the game on screen whilstqueuing to get in to the stadium

- Do not get permission to park so can get

moved on


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6s Adbike

- 490 gross per bike per day

- Adbikes can ride around stadium andalso park in key areas

- They have the facility to hand out any

flyers that advertiser wishes to provide.

- As its a bike they can attempt to get into

pedestrian areas

- Riders do not seek permission to park or

gain entry into locations so can be asked

to move on


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Station Sponsorship

Wembley Park and Wembley Station


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Includes EVERY 2009 summer FA Final at Wembley (8 games +1 tbc.)

In-charge: 17thApril 2009 (6 weeks all FA Finals)

Estimated audience of over 700,000.

ALL sites at Wembley Park

ALL sites at Wembley Stadium 172,922 media gross

Production & installation: 58,470+VAT (1 design per format)

Minimum spend at Wembley Park = 172,922 media gross

Copy deadline for all sites: 20th March 2009

FA Finals April / May 2009 Sponsorship

Please note: This package can not be split up during the FA finals

One additional game is scheduled to run during this period tbc.


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FA Cup semi-final One 18thApril 2009

FA Cup semi-final Two 19thApril 2009

The FA Carlsberg Trophy Final 9th May 2009

The FA Carlsberg Vase Final 10th May 2009

Provisional event 17th May 2009 (tbc)

Coca Cola League Two Play-Off Final 23rd May 2009

Coca Cola League One Play-Off Final 24th May 2009

Coca Cola Championship Play-Off Final 25th May 2009

FA Cup final 30th May 2009

Wembley Sponsorship across the April / May 2009

The Games


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Wembley Park Station Sponsorship


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22m Over Exit Landmark


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22m Over Exit Landmark


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33m Ticket Hall Site


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Ticket Gateways (incl. paddles)


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2 x Stairwell Landmarks


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8 x Vinyl Bespoke Impact Sites


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48 x LEPs


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7 x 16 Sheets


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6 x 12 Sheets; 23 x 4 Sheets


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3 x 6 Sheets


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Wembley Stadium Station Sponsorship


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5 x 4 Sheets


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Illuminated: 3x 48 Sheets; 4x 6 sheets


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18 x Double-sided Lamp Post Banners


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2 x Railing Banners


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4 x Pillar Wraps


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4 x Platform Banners


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4 x (sets of) Stairwell Banners


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Things to remember

All bookings are subject to full approval by London Underground / ChilternRailways in terms of artwork and concept

Media rates are gross

This opportunity is not affiliated with Wembley stadium in any way this isstrictly an opportunity within the London Underground / Chiltern Railwaysproperty

The package can not be split up during the FA finals


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Promotional Opportunities


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Promotional Opportunities at Wembley Park Station

The T&Cs

Health & Safety is of utmost importance at Wembley Park station, please

beware that depending on which 2 teams are involved, the weather

conditions, overcrowding, and any potential aggression, experiential activity

may be made to stop or finish before the match has ended. This will be

outlined in the approval that we get from LUL, but decisions can be made

on location on the day by British Transport Police.

There is a lot of red tape and it is better to give your client all potential

pitfalls in advance.


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Bus parked outside Wembley Park LU Station,

distributing branded water to fans. Even if only

using the bus to distribute water or flyers from,

the impact and relevance will generate

additional awareness. Opportunity to generate

a text / e-mail response mechanism to win a

prize from the flyers / water label which willenable data capture

Timing: 7am 7pm

Media: 3,795

Prod Cost: 18,900 net for 70,000 bottles

(bus to be supplied by client) Staff Cost: 1,410 net inc:

- 1 event manager, 3 brand ambassadors, 1

security guard + uniforms and logistics

Promotional Opportunities Wembley Park

Branded Bus


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"Sing it to win it" - style singing pods for the fansto come and out sing each other, superimposedon to a grandstand background. So West Hamfans can belt out "I'm forever blowing bubbles"against some Scouse fans singing "We willnever walk alone". The noisiest, brashest,loudest fans could win a relevant prize

Timing: 7am 7pm

Media: 3,795

Prod Cost: 17,950 net inc:- 1 x branded open side marquee, 2 x 42"

LCDs, 1 x Games console, 1 x brandedstorage unit + 60,000 leaflets

Staff Cost: 2,305 net inc:- 1 event manager, 6 brand ambassadors, 1



Sing Off Pods


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"Penalty Shootout" - a virtual football simulator

installed so that people can come and try to

beat virtual goalies with a view to winning. A

prize. Alternatively, we could offer a bouncy

castle style stand with a tethered ball and

bouncy castle style goal posts for a penalty

shootout

Timing: 7am 7pm

Media: 3,795

Prod Cost: 13,400 net inc:

- large inflatable blow up goal and ball, 2 x

branded pop-ups + 60,000 leaflets

Staff Cost: 2,305 net inc:

- 1 event manager, 6 brand ambassadors, 1



Penalty Shootout


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Utilise the exhibition space to engage with the

audience and have them compete against each

other to win a prize by doing a succession of

football tricks like keepy uppys etc

Timing: 7am 7pm

Media: 3,795

Prod Cost: 15,500 net inc:

- large branded pop up stand + 60,000

leaflets

Staff Cost: 3,305 net inc:

- 1 event manager, 3 brand ambassadors, 1security guard + uniforms and logistics plus

one pro football trickster


Football Tricks Zone


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Thank You

Documents

FA Cup Finals