F1. FOR REAL. - Formula 1® Australian Grand Prix | F1®® FOR REAL. THE FORMULA 1 ® AUSTRALIAN GRAND PRIX CONTINUES TO BE THE HIGHLIGHT EVENT OF THE RACE CALENDAR WITH MELBOURNE’S

PARTNERSHIPSOVERVIEW

GRANDPRIX.COM.AU GRANDPRIX.COM.AU

MELBOURNE MARCH 2017

FOR REAL.F1.

F1.

CONNECT, ENGAGE AND SHOWCASE YOUR BRAND

AT THE FORMULA 1® AUSTRALIAN GRAND PRIX.

The 2017 Formula 1® Australian Grand Prix will set the stage for your brand to connect

with an estimated 275,000 attendees in a unique and engaging setting, while over 190

Australian media outlets are expected to attend and tell their story at Albert Park.

No other event on the Australian sporting calendar creates as much excitement as

the Formula 1® Australian Grand Prix. This is where you witness the fastest, most

technologically advanced race cars, driven by the biggest names in Formula 1®,

battling for victory.

FOR REAL.®

THE FORMULA 1® AUSTRALIAN GRAND PRIX CONTINUES TO BE

THE HIGHLIGHT EVENT OF THE RACE CALENDAR WITH MELBOURNE’S ABILITY TO PUT ON MAJOR EVENTS UNRIVALLED THROUGHOUT THE WORLD. NOT ONLY IS

THE CIRCUIT CHALLENGING BUT THE CITY COMES ALIVE AND HAS SOME OF

THE BEST FANS I’VE SEEN.

David Coulthard

2017 Formula 1 Australian Grand Prix 3

*Source: Australian Grand Prix Corporation Estimated 2016 Attendance

AUSTRALIAN RESIDENTS MAKE UP 89% OF PATRONS

73% OF PATRONS VISITED A DISPLAY

MEDIA EXPOSURE AN ESTIMATED 36,781 MEDIA REPORTS MENTIONING THE EVENT ACROSS TV, PRINT, RADIO &

INTERNET PLATFORMS IN AUSTRALIA

Data Sources: AGE & GEOGRAPHIC: 2016 Formula 1® Rolex Australian Grand Prix Review. Quantum Market Research, April 2016. Ticketmaster, AGPC CRM and Grand Prix Travel Office 2016. MEDIA EXPOSURE: iSentia Website stats are for period 1 April 2015 – 1 April 2016. As of 1 April 2016. ESTIMATED ATTENDANCE: Australian Grand Prix Corporation. PATRON VEHICLE DISPLAY: 2016 Formula 1® Rolex Australian Grand Prix Review. Quantum Market Research, April 2016. BROADCAST REACH: Metro data source: OzTAM, 5 City Metro. Regional data source: Regional TAM, Combined East Coast Mainland Aggregated Markets. March 18 to 20 2016, overnight. Cumulative reach based on 1 minute consecutive viewing. ONLINE PAGE AND VIDEO VIEWS: Adobe Analytics. OzTAM National Panel, 2015 Consolidated Data, 2016 Overnight Data. Total People, Projections. Inclusive of Fox Sports.

1.48 MILLION VISITS TO GRANDPRIX.COM.AU

TV BROADCAST REACH 5.2 MILLION VIEWERS IN AUSTRALIA OVERALL

ESTIMATED 272,300 ATTENDEES ACROSS FOUR DAYS (2016)

EVENT OVERVIEW

THE LARGEST AGE SEGMENT IS 25-45 YEAR OLDS MAKING UP

47% OF PATRONS

SA 2%TAS 1%

QLD 5%

WA 3%INT 11%

NSW/ACT 17%

VIC 61%

GP ADVANTAGE GRANDSTAND GENERAL ADMISSIONHOSPITALITY

PRODUCTS

GP Advantage members are our most loyal, passionate and highly engaged supporters. Approximately 15,000 GP Advantage members are rewarded for early and repeat purchase with a range of exclusive benefits including a private member’s area, partner benefits and access to our most valuable ‘money can’t buy’ experiences.

With over sixteen Grandstands located around the circuit, there are a range of vantage points available for every F1® fan.

With affordable ticketing options available, everyone is able to witness the excitement of the Formula 1® Australian Grand Prix. There are a variety of viewing and entertainment around the circuit, including social hubs such as Premium Zone, M-Lane, Legends Lane and F1 Fan Zone.

Recognised as one of the most highly anticipated and prestigious events on the Australian social and sporting calendar, approximately 26,000 guests choose premium hospitality packages at the Formula 1® Australian Grand Prix for hosting, networking and socialising. Private and customised suites are the ultimate for a personalised and immersive brand experience.


AUDIENCE PROFILE

PRIMARY SECONDARY


GENDER 85% Male 58% Female 68% Male

AGE SPLIT 22-34 (25%) 35-49 (38%) 50-64 (27%) 22-34 (84%) 22-34 (21%) 35-49 (65%) 50-64 (12%)

LIVEMelbourne & Sydney 40%Victoria 28% NSW (inc ACT)

Melbourne onlyUnder 35 without kids

Victoria - 80%Parents of children under 16 living in household

INTERESTS Tech, Travel, Popular Culture Music, Dining Out, Popular Culture Quality time with family and friendsSport & fitness

MEDIA PREFERENCE

TV, Digital, Radio, Print Digital, VOD, Print, Social, OOH TV, Digital, Radio, OOH, Print

F1 ENTHUSIASTS YOUNG EVENT GOERS F1 FAMILIES

78% 12% 11%

LOCATIONS

F1 FAN ZONE The ultimate destination, the F1 Fan Zone is the place to be for the ultimate F1 experience. Activities such as the Melbourne Walk, F1 Fan Forums, F1 Autograph session and exclusive VIP appearances, gives all fans the opportunity to get close to their heroes of racing.

V8 VILLAGE This is where you can get up close to the V8 Supercars garages, teams and facilities. Home to the V8 Autograph Stage, fans can take home a souvenir signed by their favourite V8 Driver and other personalities.

KIDS’ CORNER GOLF COURSE The entire family will have an unforgettable experience in the Kids’ Corner, with numerous interactive activities all for the junior F1 fans.

LEGENDS LANE Combine motorsport with a unique program of entertainment and an array of catering facilities, this is a great place to relax and soak up the atmosphere.

INDUSTRY & INNOVATION PRECINCT The Industry and Innovation Precinct was established to showcase and build Victorian industry profile and investment, while inspiring the next generation. Free to students on the Thursday and Friday, the Precinct has been attended by 54,727 students over the last three years.

F1 CENTRALTake a break from the on-track action but still get your F1 fix in F1 Central. A buzzing hub of food, drink and merchandise providing entertainment and big screen action for all ticket holders.

M-LANE Take a wander through M-Lane and indulge in culinary delights with the best line-up of food trucks and graffiti artists that Melbourne has to offer. holders.

ACTIVATIONSTHE 2017 FORMULA 1® AUSTRALIAN GRAND PRIX OFFERS A RANGE OF OPPORTUNITIES FOR BRANDS TO SHOWCASE THEIR UNIQUE OFFERINGS AT AUSTRALIA’S PRE-EMINENT MOTORSPORT EVENT:

Drive sales and awareness;

Increase engagement and interaction with fans; and

Achieve premium and performance

brand positioning.

15 JAGUAR

17 LAND ROVER

19 REXONA & TRIPLE M

21 PETALUMA WINE BAR

23 RENAULT

25 DEWALT

27 JAMES BOAG’S SUPERBOX

29 IVECO


THE LOUNGEPRESENTING PARTNER

JAGUAR

CHAMPIONS GATEWAYACTIVATION

FORMULA ONE PADDOCK CLUB™ CUSTOMISED SUITE


LAND ROVERLEGENDS LANEINTERACTIVE DISPLAY & CUSTOMER EXPERIENCE

FORMULA ONE PADDOCK CLUB™ CUSTOMISED SUITE


REXONA & TRIPLE MLIVE BROADCAST

PRODUCT & SAMPLING OPPORTUNITIES BATAK MACHINE


PETALUMA WINE BAR

LOCATED IN M-LANE SOCIAL AMBASSADORROZALIA RUSSIAN


RENAULTF1® CENTRALACTIVATION

PRIVATE & CUSTOMISED HOSPITALITY SUITE

RENAULT TORQUE BARCUSTOMISED BAR


DEWALTF1® CENTRALACTIVATION

F1® CENTRALACTIVATION

INTERACTIVE BRAND EXPERIENCES


JAMES BOAG’S SUPERBOX

JAMES BOAG’S PUBLIC BAR


IVECO

LEGENDS LANE ACTIVATION

PROMOTIONAL PERSONNEL


EVENT SUPPORTEROPPORTUNITY

PARTNERS CAN ENHANCE THEIR INTEGRATION AT THE 2017 FORMULA 1® AUSTRALIAN GRAND

PRIX BY BECOMING AN EVENT SUPPORTER. BENEFITS INCLUDE ASSOCIATION WITH

AUSTRALIA’S MOST PRESTIGIOUS MOTORSPORT EVENT WITH ACCESS TO THE FOLLOWING:

Use of the expression “Supporter of the

2017 Formula 1® Australian Grand Prix” on

advertising and promotional material.


MARKETING RIGHTSA supporting partner has the right to the use of the event title and logo on approved advertising, marketing and promotional material.

PROMOTIONAL RIGHTSA supporting partner has the right to conduct promotions in the lead up to and at the event.

DIGITALThe supporting partner works in conjunction with AGPC to promote event content through AGPC’s social and digital channels, tailored to their needs.

SIGNAGE A wide range of signage and branding opportunities are available throughout the circuit in prominent locations that will reach over 275,000 patrons.

BRANDED SUITES A branded suite provides an opportunity to integrate and bring brands to life, targeting corporate audiences.

PROMOTIONAL PERSONNELPartners can have a number of promotional personnel roaming the general admission area of the circuit, further enhancing brand exposure.

ON-CIRCUIT ACTIVATION

Partners have the opportunity to produce and operate a fully branded and interactive display site, that can feature on-site promotions to capture data. There are multiple high foot traffic locations available around the circuit to suit the objectives of the brand.

GRAND PRIX TELEVISION (GPTV)

GPTV is the event broadcast shown throughout the circuit’s superscreens and corporate facilities. There are approximately 13 superscreens and over 100 corporate screens throughout the circuit.

MULTIMEDIA

The official website for the Formula 1® Australian Grand Prix provides enthusiasts with a year round link to the world of Formula One. In the months leading up to and directly after the event, the website peaks with the number of hits dramatically increasing for both Australian and International visitors. Partners can showcase their brand on grandprix.com.au tailored to their needs.

AUSTRALIAN GRAND PRIX CORPORATION 5/616 St Kilda Road, MelbourneVictoria 3004, Australia

Phone (03) 9258 7166Email [email protected] GRANDPRIX.COM.AU

Documents

F1. FOR REAL. - Formula 1® Australian Grand Prix | F1®® FOR REAL. THE FORMULA 1 ® AUSTRALIAN GRAND PRIX CONTINUES TO BE THE HIGHLIGHT EVENT OF THE RACE CALENDAR WITH MELBOURNE’S