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F. Appendix
Overview of CSV case studies
Company Initiative Region / country
Description Reference chapter
Abbott Laboratories
True Care program
India The program True Care was initiated with the goal to deliver high quality healthcare at affordable prices to remote areas in India. In this program, Abbott developed among other drugs a new combination of two antibiotics to address the issue of drug-resistant typhoid.
9.1.3
Airtel Rural Value Added Services program
India Airtel delivers information, education, and entertainment to the rural population through telco services around health, weather forecasts, employment, farming techniques, computer education, and career development. The services create additional revenue and help rural low-income areas to improve living standards.
9.1.3
Allianz Microinsurance Asia, Africa, Latin America
Allianz insures low-income individuals with customized products and processes. Allianz’s microinsurance supports socio-economic progress and ensures future business of conventional insurance for Allianz in these markets.
9.1.3
Andexlinger GmbH
Kitchens for people with special needs
Austria The company manufactures kitchens specifically designed for people with special needs.
6.2.4
Arauco Biomass power generation
Chile Arauco uses forest biomass to produce steam and electrical power. The company is self-sufficient with regard to electricity and sells excess electricity back to the Chilean power grid.
9.1.3
Asda Community Life U.K. The program drives local community engagement of retail stores through employee engagement, utilization of store space for local initiatives, and other community programs such as courses at schools.
9.1.3
© Springer Fachmedien Wiesbaden 2016 B. von Liel, Creating Shared Value as Future Factor of Competition, Wirtschaftsethik in der globalisierten Welt, DOI 10.1007/978-3-658-12603-2
Appendix – Overview of CSV case studies 173
174 Appendix – Overview of CSV case studies
Company Initiative Region / country
Description Reference chapter
Auticon GmbH
Recruiting of handicapped employees
Germany Auticon exclusively recruits employees with autism in order to employ them as consultants in IT divisions of their clients.
6.2.1
Avista Utilities
‘Low Income and Senior Outreach Assistance’ program
USA The program offers energy efficiency and conservation education for seniors and low-income households. It includes the organization of energy fairs and workshops as well as the operation of the ‘Avista Energy Resource Van’.
9.1.3
Barclays Village Savings and Loan Associations
Africa The associations are a new financial product to form bank accounts for a group of people within one village to reduce the administrative costs and provide small farmers and private individuals with a formal bank account.
9.1.3
Boehringer-Ingelheim
Viramune drug Global The company launched a new drug for HIV treatment which lowers the pill burden by reducing the required pills for treatment to one per day.
9.1.3
Boeing Employment of military and veterans
USA Boeing employs more than 23,000 military veterans. While many veterans struggle to find jobs after their service, Boeing leverages their military skills and knowledge of military defense.
9.1.3
British American Tobacco
Working with farmers
Global In the tobacco production, BAT trains farmers in sustainable farming practices to improve the quality and yield of the crops and at the same time to secure long-term supply of tobacco leafs.
3.3.4
Brown’s Super Store
Supermarkets in Low-Access Areas
USA Supermarkets are located in low-income neighborhoods in the Philadelphia region. They provide healthy and affordable food with low cost model to people at the bottom of the pyramid. The workforce is recruited from local and disadvantaged groups.
9.2.1
Appendix – Overview of CSV case studies 175
Company Initiative Region / country
Description Reference chapter
Cisco Networking Academies
Global Cisco offers courses in Information & Communication Technology to develop technological knowledge among students. Cisco supports nonprofit schools by providing the courses for free. Cisco in return has access to a pool of knowledgeable talents with loyalty towards Cisco.
6.2.5
ColCéramica Distribution network through community promoters
Colombia Through an innovative delivery network for low cost tiling products, the company promotes products and increases the reach to remote villages. The distributors advise low-income households in technical questions and financing options.
9.1.3
De Beers Creating Value for Communities
Botswana, Namibia, South Africa, Canada
De Beers supports local communities in their development needs by employing a range of community investment programs, such as capacity building, enterprise development, education and local procurement.
9.1.3
Dhaka Bank Limited
Restructuring of commercial banking in rural areas
Bangladesh The bank adapted its products to the local needs of individual villages and offers agricultural loans based on the local growing season and other products. Doing so, Dhaka Bank supports the local cluster development and at the same time increases its market share and the profitability of its local branches.
9.1.3
Dow Corning
Child Vision Asia, with potential expansion throughout the developing world
The program improves eye vision of children in developing countries. Self-adjustable eyeglasses provide a low cost opportunity for eye vision correction for children in developing countries and create additional revenues for Dow Corning.
9.1.3
EDF Group Contributing to the local economy and community
France EDF favors local suppliers, creates jobs for local jobseekers, and supports the local infrastructure. In addition, newly built child daycare centers, renovated schools, and roads support the local community.
9.1.3
176 Appendix – Overview of CSV case studies
Company Initiative Region / country
Description Reference chapter
Equity Bank Mobile banking units
Kenya Employment of technologically equipped trucks as mobile branches to reach rural areas. The branded mobile banking units are affiliated to existing branches and offer all financial services of normal branches, hence increasing the customer base for Equity Bank.
9.1.3
Eli Lilly Research partnerships and awareness campaign
India, Brazil, South Africa, Mexico
The Lilly-NCD partnership fights non-communicable diseases through research of new and comprehensive approaches to treat NCDs in the developing world. The local markets create new business opportunities. An Indian awareness campaign increases the number of diagnosed patients with diabetes which will then turn into customers for the company.
9.1.3
Goldman Sachs
Real estate investments in low-income districts
USA The company simultaneously finances affordable housing, schools, community wellness facilities, and healthy food markets. The investment strategy drives economic development and at the same time results in risk-adjustment of individual investments and improved economic returns on the real estate investment.
9.1.3
General Electric
Environment, Health and Safety Institutes
China, India, Bangladesh
The Environment, Health and Safety Institutes educate local students and suppliers. The institutes generate revenues for GE through pricing at locally appropriate costs.
9.1.3
General Electric
Healthy-magination
Global More than 100 medical technology innovations have been listed by the end of 2013 in the program of Healthymagination. The innovations aim to improve the quality, accessibility, and affordability of healthcare and cover all regions.
6.2.4 9.1.3
Appendix – Overview of CSV case studies 177
Company Initiative Region / country
Description Reference chapter
Grameen Bank
Micro-financing Bangladesh The Grameen Bank pioneered the development of micro-financing by granting small loans to impoverished individuals without the requirement of collateral. Grameen Bank achieved positive business results and has reached 8.3 million customers.
4.7.1
Grundfos LIFELINK Kenya Grundfos installed safe water systems in rural areas. A minimum of maintenance and service is required to ensure sustainable operations of the systems. Grundfos provides mobile payment solutions for water consumption and microfinance options.
9.1.3
Grundfos Recycling on flexible terms
Denmark The company employs people on special social terms and appoints these employees to perform value adding assembling jobs or similar tasks. The employment supports a sound business environment, social welfare and integration.
9.1.3
Grupo Martins
Banking for low-income retail customers
Brazil Grupo Martins extended its business and created a bank to enable its low-income customers to smooth their financial resources. The bank provides credit and advisory services for small enterprises in Brazil while simultaneously securing the market share in Grupo Martins’ core business.
9.1.3
Harris Pye Training Brazilian youth
Brazil Harris Pye works with the Brazilian government and Swansea University (Wales) to facilitate the placement of Brazilian students in Wales. Training for Brazilian students through 3 month placements in facilities throughout the world is offered. Support in education increases chances for future employment with Harris Pye.
9.1.3
178 Appendix – Overview of CSV case studies
Company Initiative Region / country
Description Reference chapter
Hewlett Packard
eHealth Centers India HP develops eHealth Centers as mobile clinics in shipping containers. The Centers can be employed in remote locations and deliver quality healthcare. They are equipped with HP technology. They improve the healthcare situation in rural areas and at the same time create new business for Hewlett Packard.
9.1.3
Hilton Hotels & Resorts
Local supplier sourcing
Colombia The majority of products are sourced from local suppliers, triggering the launch of new local businesses and creating 245 direct jobs in the hotel and 260 indirect jobs in the community. Training is provided to local suppliers to improve the quality of products and services, as well as to improve the business results for the contractors.
9.1.3
Home Care Associates
Affordable home care services
USA The company provides professional home care services at affordable prices through an innovative employment strategy and personal development training of mostly unemployed women.
6.2.4
Houghton Mifflin Harcourt
Learning software for prisoners
USA HMH remodels the learning programs and tailors them to meet the needs of prisoners; incl. a comprehensive curriculum that allows prisoners to prepare for their release from incarceration and to reenter society.
6.2.5
Intel Education Transformation strategy
Global (15 countries)
In schools with limited access to technology, Intel provides the Intel-powered Classmate PC and the Intel Learning Series family of products. The products improve the learning outcome of students for all subjects. In addition, students understand to handle IT and are thus potential future employees of Intel.
9.1.3
Appendix – Overview of CSV case studies 179
Company Initiative Region / country
Description Reference chapter
Intel Supply Chain of the Future
Asia-Pacific region
Intel supports suppliers in infrastructure development, strategic direction, and tools to measure results. The enhanced performance of suppliers stabilizes the local economy and at the same time creates high-quality products for further processing for Intel.
9.1.3
Johns Hopkins Medical Center
Non-traditional recruiting
USA The Center recruits non-traditional employees, including ex-offenders to address the shortage at the local labor market and at the same time integrate ex-offenders in the society.
6.2.1
Journey Healing Centers
Drug and alcohol rehabilitation
USA The Company operates multiple healing centers for drug and alcohol rehabilitation.
6.2.4
Kinvolved Learning software for children in need
USA The company developed a web-app to improve student attendance, particularly the attendance of students from the bottom of the society.
6.2.5
Marathon Oil
Bioko Island Malaria Control Project
Equatorial Guinea
The project uses indoor residual sprays for walls, long lasting insecticidal bed nets for children and a combination of drug therapy to prevent malaria. Marathon Oil reports a positive economic return of the project evaluated in terms of avoided absenteeism, improved productivity, and avoided costs spent on treatment.
9.3.2
Medtronic Adaption of existing products
Asia, Africa Medtronic redesigns a number of its core products to adapt them to the needs of developing markets. For example, Medtronic has developed a leadless pacemaker with several advantages over traditional devices.
9.1.3
Moladi Affordable construction
South Africa Moladi develops alternative construction material and technology to build low cost houses in developing countries. The basis of the product is an innovative plastic formwork mold. The construction is performed at lowest cost by former unemployed and uneducated workers.
9.1.3
180 Appendix – Overview of CSV case studies
Company Initiative Region / country
Description Reference chapter
National Australia Bank
NAB Care program
Australia The program provides advisory services for customers who struggle to pay back loans. In combination with an employee training program in these advisory services, the bank experienced a 20 percent reduction in loan defaults.
9.1.3
Nestlé Nutrition program
Global Nestlé develops nutritious food to fight malnutrition and obesity and conducts studies about eating and lifestyle habits of consumers. The program also raises consumer awareness of healthy eating and lifestyle.
9.1.3
Nestlé Rural Development Framework
21 countries in Africa, Latin America and Asia
The company supports sustainable development of rural agricultural sourcing communities. It engages in agricultural support and capacity-building farmer programs. The facilities bring direct employment opportunities, greater access to products for local consumers, and other indirect economic benefits.
9.1.2 9.1.3
Novartis Coartem Dispersible drug
Africa In collaboration with the Medicines for Malaria Venture, Novartis develops a drug that is an artemisinin-based combination therapy to fight malaria in children.
9.1.3
Novo Nordisk
Blueprint for Change program
Global Novo Nordisk’s CSV strategies leverage business in existing and new markets in order to improve the healthcare of people in need, e.g. developing partnerships to change diabetes in India.
9.2.4
Novo Nordisk
Healthcare education
USA The company invested 28 million U.S. Dollar in educational grants with the goal to educate the population about diabetes and medical care options. The investment in combination with other programs enhanced the business through customer loyalty and higher detection rates of diabetes.
6.2.4
Appendix – Overview of CSV case studies 181
Company Initiative Region / country
Description Reference chapter
Novo Nordisk
Launch of local R&D center
China The established research and development center in China creates competitive advantage through an improved local market understanding and access to a local talent pool.
9.1.3
Pfizer Comunidad Más Saludable
Venezuela The distribution program in low-income neighborhoods employs local sales representatives. Benefits of the program include medical education of sales personnel and neighborhoods as well as increases reach of Pfizer pharmaceutical products.
9.1.3
Preciva Electronic cervical tissues
USA Preciva offers electronic cervical tissue analysis to encourage monitoring over pre-emptive treatment with the goal to lower costs for health care systems and to give women greater opportunities to manage their personal care.
6.2.4
Schneider Electric
‘Business, Innovation, and people at the base of the pyramid’ program
Global The program consists of three measures to bring electricity to people. The program includes temporary funding of energy projects, the development of needed energy equipment, and technical and business training in energy management.
9.1.3
Seattle Mariners
Local sourcing and recycling
USA The sports organization sources locally and recycles waste in their stadium. The local recycling vendor employs to a large extend recovering addicts to enable them as productive community members. Such programs enhance the brand of the team and increase loyalty among the local community.
6.2.6
SQA Pharmacy Services
Pharmacy delivery for people in need
USA The pharmacy delivers medication to community-based residential facilities, including group homes and assisted living communities.
6.2.4
182 Appendix – Overview of CSV case studies
Company Initiative Region / country
Description Reference chapter
Suncor Aboriginal Relations
Canada Suncor collaborates with Canada’s Aboriginals in two main projects: Aboriginal Economic Collaboration strategy and partnerships with Aboriginal businesses across Canada; renewed focus on investments that support improved education and leadership opportunities for Aboriginal youth.
9.1.3
Sweet Livity Healthy lifestyle promotion
USA The company promotes healthy lifestyle through innovative coaching and wellness programs.
6.2.4
Tata Motors Tata Nano India The low cost car sells at a price of 2,000 U.S. Dollar and is built to enable mobility for low-income population.
9.1.3
Unilever Shakti Distribution Network
India The company distributes products in rural areas in India and employs low-skilled ‘Shakti’ entrepreneurs who are trained and equipped for the distribution of the products.
9.1.3
Verizon Verizon Innovative Learning Schools
USA The program introduces mobile technology in the classroom and trains teachers in technology. The program achieves increased proficiency of students to utilize mobile technology in science, engineering and math and creates a new market for innovative products for Verizon.
9.1.3
Vodafone M-PESA mobile banking service
Kenya Vodafone combines mobile banking services with low-priced cellphones to help the poor to save money securely and to enable farmers to produce and market their crops.
3.3.1
Vodafone Vodafone Farmers’ Club
Turkey Farmers, who sign up to the Vodafone Farmers’ Club receive SMS about weather, crop prices and other information tailored to their crop, livestock, and local area. The service is offered with bespoke payment methods to accommodate special needs of farmers.
9.1.3
Volks-, and Raiffeisen-banken
Small loans Germany The cooperatives banks provide financial services for low-income individuals and small enterprises.
6.2.2
Appendix – Overview of CSV case studies 183
Company Initiative Region / country
Description Reference chapter
Walmart Environmental Sustainability
USA The program aims to reduce packaging and truck mileage. Walmart rethinks its product packaging to simultaneously reduce unnecessary waste and production costs. In addition, Walmart employs fuel efficient trucks to increase efficiency.
3.3.1
Yara Yara Cluster Development
Mozambique, Tanzania
The program consists of building new roads to improve the infrastructure for farmers as main customers. More than 200,000 farmers benefit from the program in Mozambique alone and 350,000 new jobs are created.
3.3.1
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