Eyeblaster APAC Partner Conference

Asia Direct (CN) Partner Presentation

March 19th & 20th, 2008

Q: What was the yearly revenue for 2007 online display advertising?

A: Greater China (including HK&TW) online display was worth US$700mill in 2007

Q: What is the projected yearly revenue for 2008 online display advertising?

A: Greater China (including HK&TW) online display is estimated to be worth US$ 1.2bill in 2008

Online Advertising Market Size

Q: Who are your Local and/or International competitors?

A: Our local competitors are: – Icast, UV (Rich Media provider), – Allyes (ACM and Rich Media) – Double Click (ACM and Rich Media, mainly for HK)

Q: What are their strengths? A: Adserver Icast

– provides free creative of rich media– strong sales force targeting publishers and advertisers– personal favoritism relationship with client

Adserver Allyes – has strong media buying power– Allyes Ad forward system is used by 40% publishers in China for standard

banner. – acts as the sale rep of MSN CN

Adserver Double Click– long existing in HK,– Strong sales force in HK and competitive product

Competitors

Q. What are your concerns?

A: Our concerns are– Allyes loaded with huge media buying power and network, was

acquired by Focus media, has strong capability to provide package services, esp. inside the Focus Group.

– Google, MSN and Alimama networks started the sale by performance model which do not support ad serving.

– Akamai serving speed in HK and CN– Prizing

Q. What are their weaknesses?– Icast only focus on rich media ad serving, no ACM product. – Allyes does not have web base platform. In general Allyes product is

not as in depth like Eyeblasters’. Allyes product mainly designed for publisher use, not focus on agency. Ad serving is not the focus within Focus Group. Allyes also will face difficulty to expand their Ad serving service outside Focus Group.

– Double Click runs mainly agency self-service model, while we provide full service to all of our clients. In HK, Double Click has longer turn around time compared to us. In mainland Double Click did not localized, has very low acceptance.

Competitors Continued …

Q: Who were your best publishers in 2007?

A: CN: Netease www.163.com

HK: MSN HK

TW: MSN TW

Q: Who are your best publishers in 2008? Any new ones?

A: CN: Alibaba Group (Yahoo, Taobao and Alibaba)

HK: MSN HK

TW: MSN TW

Best Publishers in Your Market?

Q: Who were your top 10 customers in 2007 and what was their yearly revenue?

Your Top 10 Customers 2007

Top 10 Customers Year 2007  Customers Revenue: Jan-Dec 07

1 MSN Taiwan $215,944

2 Century Harmony CN $54,328

3 Zed digital CN $51,283

4 MSN HK $36,004

5 Universal McCann TW $25,588

6 Universal McCann HK $24,750

7 MadeForChina CN $22,039

8 MSN CN $18,609

9 GDH CN $12,000

10 OMD HK $10,361

Q: Who are your top 10 customers in 2008 and what is their Q1 revenue?

Your Top 10 Customers 2008

Top 10 Customers in Q1 2008  Customers Revenue: Jan-March 08

1 MSN Taiwan $77,799

2 DPH CN $11,195

3 GDH CN $8,000

4 MSN HK $4,716

5 Agenda HK $4,445

6 MadeForChina CN $1,102

7 Mediaedge cia CN $1,070

8 Starcom HK $1,019

9 Universal McCann TW $942

10 Yahoo! CN $935

Year around market trend

　 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

2005 　 　 　 　 　 　 $ 9,972 $ 6,087 $ 17,285 $ 36,674 $ 21,109 $ 26,821

2006 $ 13,185 $ 8,401 $ 16,477 $ 28,550 $ 33,139 $ 58,813 $ 33,454 $ 49,795 $ 47,323 $ 39,000 $ 46,429 $ 84,015

2007 $ 39,052 $ 97,797 $ 78,893 $ 40,406 $ 39,074 $ 43,815 $ 50,774 $ 66,487 $ 78,482 $ 68,063 $ 56,771 $79,430.78

2008 $ 71,771 $ 87,444 　 　 　 　 　 　 　 　 　 　

Q: Who are your best media agencies?A: Hakuhodo Group CN – serve big jp advertisers, e.g. Toyota in CN

Agenda HK- serve Johnson & Johnson in HK, in depth platform user.

Universal McCann HK – serve Intel, UPS, Xbox, Coke regional.

Starcom HK- serve Richmond account in HK.

Q: What media agencies should you be targeting in 08? – Maintain and expand focus: Agency listed in above answer. – BD focus:

HK - OMD; ZenithOptimedia

Already established contact and had run a few campaign with both agencies. Both hold large account, are great potential target.

CN - MEC(Sonyericsson); Opentide (Samsung)Rich Media client, has great potential to become ACM client.

TW - Mindshare; Presco; Agenda

Already established contact with these agencies, they are interested in using ad serving for their campaigns.

Best Media Agencies in Your Market?

Q: Any account losses in 07 or 08? (media, creative or publisher)

A: Isobar (Carat) HK- regional deal with DC

Yahoo HK/TW

Account Losses

AgencyB.D .(BJ)

P & A B.D. (TW)

Publisher B.D. (BJ)

Tech (BJ)

Tech Team

)GZ(

Campaign Manager

)GZ(

Tech Manager

)GZ(

Business Director

Strategic directives and support

TeamStructure

Support Team B.D. Team

Q: Where are your office locations?

A: China mainland: Beijing, Guangzhou; (TW will reopen soon)

Q: What is your headcount/team structure?

A: See next page.

Your Business

Q: Tell us a success story from your market A: UM

– Kick start our first regional campaign with XBOX, cross four countries, and over 15 publishers.

– Originated the regional cooperation of APAC. – In HK, convince UM from one client to multiple clients.

Success Story

Thank You !