EXTREMIS’ HOPPER PRESENTED AT

INTERIEUR 2010

Hopper is the name of the latest tool for togetherness Extremis has got. Why? You will find out in our very own Extremis newspaper. > p6

EXTERIEUR, THE

OFFICIAL INTERIEUR

AFTER-HOURS VENUE

When the Interieur 2010 fair closes its doors at night, the doors of Exterieur open! For this fourth edition founder Extremis and the company AVC have decided to cooperate once again, together with Delta light, Villeroy & Boch, and Kordekor.

The ambition of Exterieur is

really simple: bringing people together after closing time during the Interieur 2010 fair in an environment where design professionals and addicts can meet, relax, and party ...

Interieur 2010 has a highly-envied international reputation. With the organization of Exterieur, a couple of companies want to make an effort to make the whole event more attractive by offering an after-hours networking place. > p16

WORLD EXPO

A review of the world expo in Shanghai. Extremis is present with a complete furniture range, from Gargantua to Abachus. > p 14

Get your free Tremist beer at Interieur, cheers! > p 4

issue #01 - fall 2010www.extremis.be

togetherness journal

from hopsto hopper

GENERAL INFO

calendar > p 2extremis, the brand > p 2language lab > p 3cooking class > p 4product overview > p 8product special Sticks > p 10product special Kosmos > p 11product special Donuts > p 12projects > p13world expo > p 14ext adv > p 15horoscope > p 15

1

A BRAND-NEW

CORPORATE DESIGN

We decided to create a new logo. Because of the strong brand identity, we needed a no-nonsense, highly recognizable logo. The accolade refers to the group of tools (for togetherness) we have in our range.

A BRAND-NEW WEBSITE

We are proud to announce the launch of our brand-new website! Our new site is much easier to navigate and will offer you a better user experience. Go to www.extremis.be and enjoy it!

from

extremista = particular - extremely - exceptional - highly - special - eccentric - greatly - ultra = extremis + revista

colofoncreative direction: dirk wynantseditor in chief: frank stekelorumdesign: laure martroye & bram coudijzer

copyright © 2010

contact & infoextremis

weegschede 39bbe - 8691 gijverinkhove

info@extremis.bewww.extremis.be

E X T R E M I S C A L E N DA R

INTERIEUR | 15-24 OCTOBER 2010 | KORTRIJK EXPO (BE)

EXTERIEUR | 15-23 OCTOBER 2010 | EVOLIS 100 KORTRIJK (BE)

INTERIOR DESIGN | 25-29 OCTOBER 2010 | TOKYO (JP)

ORGATEC | 26-30 OCTOBER 2010 | KÖLN (DE)

HI DESIGN ASIA | 10-12 NOVEMBER 2010 I SHANGRI LA RASA, RIA RESORT, KOTA KINABALU (MY)

IMM | 18-23 JANUARY 2011 | KÖLN (DE)

SFEER | 19-21 & 25-26 MARCH 2011 | FLANDERS EXPO GHENT (BE)

SALONE INTERNAZIONALE DEL MOBILE | 12-17 APRIL 2011 | MILAN (IT)

2

Poperinge is known as the ‘Hop Capital’ of Belgium. 180 hectares of the surrounding countryside are planted with hop plants. The main varieties grown are Wye Target, Northern Brewer, Challenger, and Hallertau. Hop fields have typified the landscape since the middle ages after the decline of the cloth trade because of quarrels with neighbouring Ypres.

Poperinge still produces 75 % of the Belgian national hop harvest, which is important for a beer-producing country like Belgium. As hop gives flavour to some of Belgium’s most powerful ales, including the legendary 12-degree dark tripel from the neighbouring Saint-Sixtus monastery. In June 2005, Westvleteren 12 was again highlighted as “Best Beer in the World” in a bi-annual competition on RateBeer.com.

Hop (botanically also known as humulus lupulus) belongs to the hemp family. The plant is also used in pharmaceuticals (to make sleep-inducing pills and to counter side effects of the menopause). Hop shoots are served in the finest restaurants from January to mid April. Because of the short period of availability and the labour-intensive culture, hop shoots are considered to be the most expensive vegetable in the world. The first kilos are generally sold by auction for as much as 999 Euros per kilo!

Some years ago, Dirk Wynants bought himself a farm in Poperinge, the Hop Capital, which is less than 20km from the Design Capital Gijverinkhove, where extremis’ headquarters are based. He immediately decided to establish a entirely new hop garden which is extremely rare, and now he’s harvested his own hops, for the second time in a row. The total hop garden area in Poperinge had been decreasing for many years, but now this seems to be changing!

Hop werkt medicinaal: het is rustgevend en slaapverwekkend en wordt dus ook met dit doel in thee verwerkt. Hop bevat bovendien fenolen, die sterk lijken op het vrouwelijk hormoon oestrogeen, en daardoor ongemakken bij vrouwen in de menopauze bestrijden. Er wordt zelfs beweerd dat het bloed van bierdrinkende oudere mannen hierdoor meer vrouwelijke hormonen bevat dan hun vrouwelijke leeftijdsgenoten.

In West Flanders, we speak a dialect that is very different from standard Dutch. Furthermore it is extremely difficult to understand for people from neighbouring areas. To this end, we’d like to prepare everyone for meeting an inhabitant of West Flanders. Make sure you read our previous language labs as well at www.extremis.be

Grammar:conjugation of yes (ja):

jaok (ja ik = “Yes, I do”, “Yes, I have”, “Yes, I am”, etc. in English)

jaog (ja gij = “Yes, you do”... - singular)

jaoj / jaos / jaot (ja hij/zij/het = “Yes, he/she/it does”...)

jaow (ja wij = “Yes, we do”...)

jaog (ja gij = “Yes, you do”... - plural)

jaos (ja zij = “Yes, they do”...)

Vocabulary:form meaningful sentences with:

- meuzel (backpack or bag)

e.g.: “smeirt je stutjes en stik z’i je meuzel”“prepare your sandwiches and put them in your bag”

- ‘n plok (harvesting of the hops)

e.g.: “Mohowzeh, begun oeste i’ noh veel te vroeh vo ‘n plok!” “oh my God, August is way too early for picking the hops!”

- ommelof (hop garden)

e.g.: “jawadde, Dirk oalt inspiraosje ut zin ommelof”“Well well, Dirk draws inspiration from his hop garden”

- ljere (stepladder)

e.g.: “ti nie ol gi freezn trekn met e ljere”“not everything is that simple” (lit.: it’s not always picking strawberries with a stepladder)

hops toDIRK HAS BEEN

GROWING HOPS

AT HIS HOP FARM

IN WEST FLANDERS /

TOE TOEZNT

3

BEER GLASS DESIGNED BY

NEDDA EL-ASMAR

A special beer needs to be served in a special glass. Nedda El-Asmar is a Belgian designer who makes poetic utensils combining classic elegance with contemporary design.

Her stylish water pipe Narghilé has already featured as centre-piece of the Extremis Behive Lounger. This time we asked her to design the Tremist glass. Hop fields, the hopper table, the new logo and also the characteristics of the Tremist beer inspired her for this glass.

TREMIST, THE

OFFICIAL BELGIAN

TOGETHERNESS BEER

We have the pleasure of tasting a refreshing beer like Tremist thanks to a labour-intensive brewing process. Especially in Belgium, brewing is true craftsmanship with a strong cultural value. The purpose of brewing is to convert a starch source into a sugary liquid called wort and to convert the wort into the alcoholic beverage known as beer in a fermentation process effected by yeast. The first step, where the wort is prepared by mixing the starch source with hot water called “liquor”, is known as “mashing”. The sweet wort is put into a kettle, or “copper” and boiled.

This is where Dirk’s home-grown hops come in as a source of bitterness, flavour, and aroma. The longer the hops are boiled, the more

bitterness they contribute. This explains the authentic taste of Tremist. After boiling, the hopped wort is cooled, ready for the yeast.

During fermentation, the wort becomes beer in a process which requires a week to several months depending on the type of yeast and strength of the beer. Additional fermentation can take place in the bottle as is the case with Tremist. This results in a better taste and a longer shelf life.

For togetherness reasons, Tremist only comes in 75 cl botlles, enough to fill 4 Tremist glasses. In Belgium, most card games require 4 players. Move the bottle gently while pooring, otherwise you will mix the second fermentation yeast at the bottom of the bottle. Yeast lovers can add this to their beer or serve it in a separate glass. Otherwise, just leave about 5 millimetres in the bottle.

Ingredients

° 1kg of stewing beef cut into bite-size

° butter for frying

° 1 large chopped onion and some pieces of garlic

° 1/2 bottle of Tremist use the other ½ bottle to introduce your son to the taste of Tremist

° 2 slices of bread (cut off the crusts to avoid lumpy sauce)

° mustard

° salt and pepper, bay leafs, thyme, etc.

Recipe

Use a saucepan to very slowly fry the onions until golden. Brown the meat in a pan and add it to the onions. Deglaze the pan with Tremist beer and add to the saucepan with all of the spices and stir. Cover the bread slices with a thick layer of mustard and put them on top of the meat, mustard side facing up.

Serve with Belgian fries and mayonnaise, find the recipe on www.extremis.be

o delight

COOKING CLASS

Belgian stoofvlees with Tremist

TOGETHERNESS

COASTER

The official togetherness coaster is designed for 2 Tremist glasses, as an Extremis fan never drinks alone.

bier vo tegoare

www.ext

remis.be www.extremis.be

4

HOW DRUNK ARE YOU?

DO THE CALCULATION

De hoeveelheid alcohol in het bloed, het bloedalcoholgehalte (BAG), wordt uitgedrukt in promillages. Een promillage van 0,5 wil zeggen dat 1 cc (= 1 milliliter) bloed een halve milligram pure alcohol bevat. Tegenwoordig wordt bij de toepassing van de Wegenverkeerswet ook gewerkt met het ademalcoholgehalte (AAG), dat het aantal microgrammen pure alcohol per liter (uitgeademde) lucht uitdrukt.Het is niet zo, dat elke milliliter pure alcohol bij iedereen hetzelfde BAG veroorzaakt. De pure alcohol wordt namelijk gelijkelijk verdeeld over de totale hoeveelheid lichaamsvocht. En daarvan heeft de ene mens meer dan de andere. Wie veel weegt,

heeft meer lichaamsvocht dan een lichter iemand. Een lichter iemand merkt dus meer van een zelfde aantal glazen dan een zwaarder iemand. Daarnaast is er ook nog een verschil tussen mannen en vrouwen: het lichaam van een vrouw bevat minder vocht per kilo gewicht dan dat van een man. En dat zorgt er dus voor dat een vrouw na evenveel glazen een hoger BAG krijgt dan een man. Verder wordt bij vrouwen een veel kleiner gedeelte in de maag verteerd dan bij mannen.De formule voor de berekening van het bloedalcoholgehalte lijkt op het eerste gezicht ingewikkeld: BAG (a x 10)/(g x r) - (u - 0,5) x (g x 0,002)Verklaring:a = aantal glazeng = lichaamsgewichtr = bij mannen 0,7 en bij vrouwen 0,5 u = het aantal uren vanaf het eerste glasHoe snel gaat de afbraak in zijn werk?

Het antwoord is even eenvoudig als duidelijk: in zijn eigen, onverstoorbare tempo, dat wil zeggen zo’n 0,002 promille per kilogram lichaamsgewicht per uur. Om een idee te krijgen hoe snel dat in zijn werk gaat geven we hier een globale richtlijn. Omdat er veel, vaak ook individuele factoren een rol spelen, is het ‘t meest veilig uit te gaan van ongeveer 5 tot 6 kwartier per glas. Afbraak is ook uitsluitend en alleen een kwestie van tijd. Buitenlucht, zwarte koffie, koude douches, lichamelijke inspanning, vitaminen en speciale ‘ontnuchteringsmiddeltjes’ hebben geen enkele invloed. Jammer...

GOOD TO KNOW ...

Gezonder dan water?In de middeleeuwen brouwden de meeste mensen thuis hun eigen bier. Dat kwam onder andere door een gebrek aan zuiver drinkwater. Pas met de verstedelijking ontstonden de eerste commerciële brouwerijen, waardoor de productie van bier wel meteen veel professioneler verliep.In de steden was het gebrek aan zuiver water het grootst, en dus

was ook de behoefte aan bier daar groter. Al snel had elke stad haar eigen brouwerijen. Het lokale bier was immers altijd goedkoper, want men betaalde er geen invoerrechten voor. Er waren vele kleine steden met elk hun eigen brouwtradities, en dat zorgde op termijn voor een groot en divers aanbod.

and fin

5

ally...

6

Until the late 1950s hops were picked by hand, causing a migration towards Poperinge which doubled the local population. Some 10,000 foreign hop pickers (or hoppers) made their way to Poperinge during harvest time and played an important economic role: the wages were mainly spent on buying coal for the next winter.

A coffee break or lunch, seated at long rows of tables and benches near the hop gardens, interrupted the monotonous hop-picking rhythm. Food and drinks were also served during the “Hommelpapfest” marking the festive end of the picking season. People celebrated at the same long rows of tables with their fellow

hoppers and the farm owners. These harvest feasts together with the inclination of the hop poles triggered the design of the new Extremis Hopper table. Hopper comes in 4 different sizes. There will be different accessories such as: back rests, a bbq, a bottle cooler, ...

inspired by hop pickers and

hop gardens

© design by Dirk WynantsHopper

7

product oN°1 Gargantua

N°9 Donuts

N°15 Yeehaa

N°2 Inumbra

Inumbrina Extempore Still

Parasol & ‘Oris

Bronco, Corral, C’upsidedown, Totem

N°10 Qrater

N°16 Kosmos

N°3 Extempore

N°11 Woodstock

N°17 Romeo & Juliet

8

overviewDolly

Sticks curved & enlightened

N°5 PicNik

N°12 Sticks

N°18 Alea

N°7 Icecube

N°13 Serpentine

N°19 Abachus

N°8 Arthur

N°14 Behive

N°20 Hopper

9

EXTREMIS’ BESTSELLER

RANGE STICKS KEEPS

ON EXTENDING

In addition to the LED illuminated Sticks, which were launched recently, Extremis is presenting yet another version of its famous space divider: Sticks Curved. The name speaks for itself; this version has a curved base. The various possibilities with Sticks curved are really inexhaustible: when combining for example 20 bases, you can create a 4 meter diameter circle, which fits extremely well around any round-shaped piece of furniture.

By alternating the direction of the bases, Sticks Curved can be used to create beautiful curving lines. Their organic shape transforms your interior into your personal isle of peace and calm, even if your surroundings are hectic.

This new version of Sticks clearly offers a multitude of possibilities to playfully divide up a room. The curved base can be combined with the straight base as well, while the pattern of the rods in each base still runs smoothly into the following one. Just as with the other Sticks all rods are available in different heights (120 cm, 150 cm, 180 cm, and 210 cm) and different colours: white, light mint colour, black, wood colour, and green. The number of rods needed to fill a curved base is identical to the number needed for a standard 60 x 30 cm base. For the moment it is only available in wood but other versions might follow later. www.extremis.be/sticks © design by Hsu-Li Teo & Stefan Kaiser

STICKS CURVEDSTICKS ENLIGHTENED

ENLIGHTENED STICKS

AS A PLAYFULL SPACE

DIVIDER

Extremis’ range now also includes a LED illuminated version of Sticks. The illuminated Sticks, on a 60 x 30 cm base, can be used on its own or put in a straight line. The effect of the illumination in the room and also on the ceiling is amazing. The rods are available in all lengths and colours.

10

Interieur anno 2008

© design by Dirk Wynants

Product SpeKOSMOS

KOSMOS LAUNCH

2 YEARS LATER

11

DO-NUTS!!!

Donuts is too often referred to as an American cop’s favourite diner, the donut. To eliminate this misunderstanding, we want to show you why this product is called do NUTS!

° DoNuts, the perfect vessel to be rescued in style.

° Design is going downhill... fast.

° These soapbox racers received the price for the most original vehicle.

° The perfect piece of furniture to take with you on your holidays.

HOW TO INFLATE YOUR

DONUTS

One of Extremis’ most popular designs faces a F.A.Q. (frequently asked question). How do you inflate the thing?

We recommend using a compressor. First of all position the tire inside the cover. Inflate until a round shape is visible. Now close the zipper and inflate until a pressure of 0.15 bar is reached. Use the included digital tire pressure gauge to check the pressure.

Of course there are some alternative ways to inflate your Donuts:

FitNuts

Using an average air pump will take ages. That’s why we can use this precious time for an alternative work-out. By following this mid-week programme your body will be as tight as your Donuts!

Day 1: Use the tube of the pump and blow for a half an hour to train your lung capacity.

Day 2: Perform sit-ups while holding your pump for 30 minutes.

Day 3: Pump for a half an hour only using your left arm / pump for a half an hour only using your right arm.

Day 4: Pump for a half an hour only using your right leg / pump for a half an hour only using your left leg.

Day 5: Stretch your muscles on the completely inflated Donuts.

Day 6: Take a day off to relax your muscles.

Day 7: Rehydrate on your Donuts, invite some friends to help.

FartNuts

Probably the slowest but most relieving method to inflate your Donuts is following a strict onion soup diet for 3 weeks. Onion soup will cause flatulence. All these redundant gasses can easily be guided into your Donuts tire. After this healthy diet you will be in the best shape to relax on your new piece of furniture.

LabNuts

This chemical experiment will show you how to inflate your DoNuts without having to use your mouth or any pump. Put 50g of biocarbonate of soda inside a 20 cm long heat-shrink tube. Use this heat-shrink tube to connect a jerrycan filled with white vinegar to the valve of the tire, without mixing the soda with the vinegar. Shake the tubing so that the biocarbonate of soda reaches the vinegar inside the bottle. A chemical reaction will inflate your Donuts in no time!

ecialDONUTS

© design by Dirk Wynants

GET STARTED

DAY 1

DAY 2

DAY 3

DAY 4

DAY 5

12

projects

private dwelling - Ypres (BE) office area - Tokyo (JP)

private dwelling - Vienna (AT)

stables - Beauvoorde (BE)

airport - Schiphol (NL)

apartment - Barcelona (ES)

bar - Saint-Tropez (FR)

sail Amsterdam - (NL) private house - Antwerp - (BE) flag ship store - Hong Kong (HK)

standard hotel - New York (US)

13

HOW DO CHINESE TRANSLATE EXTREMIS

the first word "(yi)" ~ means "Easy to use, provide simple, pure, and honest natural quality to serve people with perfect functionality. " the second word "(chu)" ~ means "Enjoy the fun lifestyle of being together the third word "(me)"~ means "Sweetness, happiness, intimate" the last word "(shi)" ~ means "Like Shakespeare’s literary, life is the combination of different kind of stories"

BELGIAN PAVILION

The “Brain Cell” structure is employed in the main body of the pavilion, which is also the design concept of the building. The inspiration for the “Brain Cell” neuron comes from Belgium’s rich achievements in science and art, and its status as one of the European Political Centers.

The open space around the pavilion is furnished by Extremis. At the entrance of the pavilion there are Gargantuas, Inumbras, Abachus tables, and Inumbrinas.

On the first floor there is a closed terrace where people sit at various Extempore and Picnik tables. Sticks are used to display big flatscreens.

World Expo - review

14

ext adsWANTED

extreMISS competition 2011If you’re young, dynamic, looking to end all wars, create world peace, eradicate poverty and hunger. But most of all if you like beer, making friends and parading around in your bathing suit, you could be the first extreMISS. Please send your application, with pictures to miss@extremis.be. Applicants should be between 18 and 99 years old.

HOROSCOPE - FOR 15/10 TILL 24/10

WEATHER REPORT

for 15th till 24th OctoberDuring the day it will be dry, at least when you’re indoors, with possible showers of Tremist. Perfect weather for lounging and hanging around, especially in hall 6 stand 610. Evenings can be cold or hot depending on the atmosphere at Exterieur. We predict sweaty ambiance with possibilities of relaxation.

ANNOUNCEMENT

Young Extremis IIt is not only furniture that is new at Extremis. After a period of serious testing, we are very proud to announce the latest addition to the Extremis family: Jack, son of Laure (marketing) and Ruben. Jack was presented to the world on 7th June. Reactions were overwhelming. Developers Laure and Ruben immediately decided to cash in on the success, get married and start thinking about designing a successor for Jack.

Young Extremis IIDue to the success of Jack, others within Extremis also saw the opportunity to present their own “products”. The trial and error stages have already been completed and almost ready to present to the world are the newcomers of Birger (Workshop) due mid of October and Céline (Export Manager) due end of October. We would like to congratulate them and encourage them to keep up the good work!

Young Extremis III Even experienced people are sometimes inspired to look for innovation again. Liselot (spouse of Goswin, Export Manager) is seriously working on the 3rd success in line. Presentation is planned mid March 2011. We will keep you informed.

SPORT

Table footballAs Belgium once again did not qualify for the World Cup 2010, the colleagues from Extremis decided to organize their own championships. Equipped with a RS-Barcelona football table, 4 teams competed in the first-ever Extremis Football World Cup. Many times the battles were Extremisly exciting, with fierce tackles and trick shot goals. Emotions raised high as the tension mounted. The team with favourites

Steve (Product development) andBram (product design) finally took home the trophy. They will have a tough time defending their title next time.

FOR SALE

Extremis gardenBig garden 1,600m² - Gvrnkhv - all outdoor furn. incl. - house incl. - price on request - +32 58 299 725

Aries Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same.

Taurus Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same.

Gemini Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same.

Cancer Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same.

LeoCareer: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same.

Virgo Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same.

Libra Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same.

Scorpio Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same.

Sagitarius Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same.

Capricorn Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same. Aquarius Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same. Pisces Career: You will see wonderful, innovative products that will boost your business; Health: drink more Tremist with friends; Love: after having had several Tremists, everybody will seem irresistible. For the married ones we suggest to do the same.

15

FUN, FOOD, MUSIC, AND MORE IN A UNIQUE SETTING

WWW.EXTERIEUREVENT.BE