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Every young person served by DYS will become a productive citizen and lead a fulfilling life. External Communications and Constituency Building CJCA New Directors August 2011

External Communications and Constituency Building

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External Communications and Constituency Building. Every young person served by DYS will become a productive citizen and lead a fulfilling life. Changing Systems for Youth and Families . Changing our end destination often involves starting from a fundamentally different place. - PowerPoint PPT Presentation

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Page 1: External Communications and Constituency Building

Every young person served by DYS will become a productive citizen

and lead a fulfilling life.

External Communications and Constituency Building

CJCA New Directors August 2011

Page 2: External Communications and Constituency Building

CJCA New Directors August 2011

Changing Systems for Youth and Families

Changing our end destination often involves starting from a fundamentally

different place.

Philosophy/Culture x Practice = Results

Page 3: External Communications and Constituency Building

Current Challenge of Juvenile Justice Systems

A NEW BALANCE

Prevention Public Safety Treatment

Positive Youth Development

CJCA New Directors August 2011

Page 4: External Communications and Constituency Building

These articles appeared in the Columbia Daily Tribune and the Jefferson City News Tribune in 1978 at a time when the systematic de-emphasis of large rural institutions to smaller treatment facilities was taking place.

CJCA New Directors August 2011

Page 5: External Communications and Constituency Building

Framing a Message

1. Establish a clear and compelling vision/mission Results you are seeking Contrast with existing situation

2. Make it real – use of visuals and stories

3. Counter myths and assumptions Reframe and redirect Convert information commitment

“information doesn’t become commitment until it’s talked about and we do something with it.”

CJCA New Directors August 2011

Page 6: External Communications and Constituency Building

Clear and Compelling Vision and Mission

Purpose statement from Missouri DYS:

Every young person served by DYS will become a productive citizen and lead a fulfilling life.

CJCA New Directors August 2011

Page 7: External Communications and Constituency Building

These articles appeared in 2008 editions of the Kansas City Star and St. Louis Post-Dispatch reflecting the results of years of innovation and reform by the Division’s leaders and partners.

CJCA New Directors August 2011

Page 8: External Communications and Constituency Building

New York Times - 2008

CJCA New Directors August 2011

Page 9: External Communications and Constituency Building

How to Build a Constituency

1. Develop a comprehensive approach - structural, human, symbolic, and political

2. Assess strengths and frame a message3. Proactively build a constituency of consumers,

staff, citizens, and partners 4. Convert harshest critics to the biggest fans

(explore and build on self interest)5. Plan for the best, prepare for the worst6. Balance results with stories and opportunities

to experience the change first hand (site visits)

CJCA New Directors August 2011

Page 10: External Communications and Constituency Building

CJCA New Directors August 2011

Mo.DYS Constituency Building

Statewide Bi-partisan DYS Advisory Board Community Liaison Councils Parents/families as constituents and allies Accountability through empathy, restoration

and reciprocity Creating an “open system” Relationships, relationships, relationships Celebrations and positive stories – “whatever

you focus on grows”

Page 11: External Communications and Constituency Building

CJCA New Directors August 2011

Page 12: External Communications and Constituency Building

THE DATA LADDER…

The Role of Information

and ExperienceMaking

ConnectionsINFORMATION

EXPERIENCE

BELIEF

COMMITMENT

Adapted from the work of Dave Renz, Midwest Center Nonprofit Leadership

CJCA New Directors August 2011

Page 13: External Communications and Constituency Building

DYS Performance Measures

Law-Abiding Behavior  3 years after discharge 93% of DYS

youth have avoided further incarceration, and 67% have avoided further involvement with juvenile justice or adult corrections.

Productive Involvement Over 86% of DYS youth are productively

involved in their communities through school or work.

Source: Missouri Department of Social Service, Center for Management Information

CJCA New Directors August 2011

Page 14: External Communications and Constituency Building

DYS Performance MeasuresEducational Progress and Completion -

progressing toward college or a career: 80% earn high school credits, compared to 50% nationally. 30% earn a GED or HS Diploma, compared to 11%

nationally. 40% successfully return to their local school district,

compared to 20% nationally. 87% improved in reading and math, compared to 72%

nationally. 70% improve at a faster rate than their same-age peers in

core subjects.

Source: U.S Department of Education, Title I, Part D Annual Program Performance Report, 2007-08 School Year

CJCA New Directors August 2011

Page 15: External Communications and Constituency Building

CJCA New Directors August 2011

FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY110.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

23.48% 24.53% 24.46%27.25%

30.86%

35.65%38.14%

44.19%

Mo.DYS Educational Completion at Age 17

Page 16: External Communications and Constituency Building

DYS Performance Measures

Safe and Humane Environments Youth are 4 ½ times more likely to be

assaulted in other youth correctional programs than in Missouri DYS. 

Staff members are 13 times more likely to be assaulted in other youth correctional programs than in Missouri DYS.

Source: Research by Dick Mendel (2008) comparing Missouri DYS to youth correctional programs participating in the Performance Based Standards (PbS) process.

CJCA New Directors August 2011

Page 17: External Communications and Constituency Building

CJCA New Directors August 2011

Page 18: External Communications and Constituency Building

Contacting Missouri Division of Youth Services:

[email protected]/dys

www.missouriapproach.org(573) 751-3324

CJCA New Directors August 2011