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Customer and General Public CommunicationsMary Tyrie
External Communications Manager
ABOUT AVISTA
Spokane, Washington
Avista was founded on hydropower with the
construction of the Monroe Street Hydroelectric
Development in 1889.
Avista owns and operates eight hydroelectric developments on the Spokane and Clark Fork rivers.
Hydro is Important
HOW WE COMMUNICATE
Many of our communications address several audiences
Including – tribes, conservation associations, property
owners, non-governmental organizations, local, state and
federal agencies as well as the general public.
Our messages cover various subjects including – Aquatic
Weeds, Cultural Resources, Habitat Restoration, Erosion,
Fisheries, Hydro Maintenance, Land Use, Public Safety,
Recreation, River Flows, Water Quality, and Wetlands.
Audience and Message
Channels
The communication channels we generally use are:• Earned Media• Email Blasts• Newsletters• Print• Radio• TV Promotions• Social – Facebook, Twitter
Example – Whistle Promo
TV: ABC affiliate morning news promotion with whistle giveaway.
Email blast: Sent to customers which generated requests for the whistles as well as a call from the NBC affiliate requesting a morning show appearance.
Example – River Newsletter
Social Media
Strategies:• Message is consistent, social media
reinforces the message and extends reach• Be an influencer in the social space• Humanize Avista• Engage where our customers are• Stay true to our brand
We utilize social media to supplement our traditional communications
Why is Social Media Important
http://newhope360.com/blog/what-does-ignoring-social-media-cost-your-store
Strategy with social media
Partner StrategyIdentify and engage with various community partners
• Influencers – Community Leaders, Media Personalities • Advocates – Community Partners, Boards, Non-Profits
Interaction can extend the reach of the message.Like, Follow, Re-tweet, Share
Content Strategy
• Use a consistent voice and tone over all channels.• Be relatable, relevant, transparent and concise.
Example – engaging with a media outlet
Questions