Exposure to Advanced Online Pricing Intelligence Solutions - DataCrops White Paper

Embed Size (px)

DESCRIPTION

DataCrops web data extraction software and Data Automation Software - With the use of this tool one can extract pricing data from online stores, competitor's sites, & other affiliates sites. This tool can give online pricing data from closest competitor and it allows users to apply sorting & filtering prices accordingly. DataCrops provides best business insights and report data so online store businesses can define their strategies easily and productively. DataCrops is a tool which popularly known for its product & pricing intelligence solution, Business intelligence solution and Lead generation.

Citation preview

  • DataCrops 5.0

    WHITE PAPER

    www.aruhat.com/datacrops

    Exposure to Advanced Online Pricing Intelligence Solutions

  • The strategic value of responsive pricing management has increased and organizations have well-learned now that monitoring the cluster of competitor websites for precise, up-to-date data is a job filled with massive complexity. As a result to make it simpler along with more effectiveness, advanced online competitive price intelligence solution is now a best practice for retailers/etailers, manufacturers and online travel industry.

    Professionals and advanced business software solutions need identification, comparison and pricing analysis. It is attached to revenue-related data for business's operations as well as their competitor's data that is critical in making well planned pricing decisions.

    Exposure to Advanced Online Pricing Intelligence Solutions

    Why going beyond web data scraping is now a business necessity

    Evaluating competitive online pricing data may be the foundation of online price intelligence, but as of today the application is much more than just web scraping or data mining. It is more than converting unstructured data from sites into structured data storing in a simple excel sheet or an uncomplicated database.

    Why today web data scraping alone - is useful but not fully sufficient

    Pricing Intelligence Solutions must eradicate the twinge of online competition by 100% process automation. It should offer the real-time pricing information that is effortlessly reachable in regards to the competition. The tool should be capable of handling hundreds of thousands of products and dozens of competitors, and be extremely flexible, allowing you to slice and dice your data to generate reports most relevant to your business.

    Pricing Intelligence Solutions 100% process automation

    Pricing Intelligence comes in two main categories

    Traditional Web Scraping Systems Advanced Online Pricing Intelligence Solutions

    Traditional web-scraping systems extract large chunks of raw data in flat or excel sheet files. Pricing Executives then figure out how to apply that competitive information to make pricing decisions.

    WHITE PAPER 2

  • WHITE PAPER 3

    On one hand web scraping systems deliver large amounts of raw data in flat files wherein it is then the job of the pricing professionals to trace out how to find the critical competitive information in the file to make pricing decisions.

    Web Data Scraping

    On the other hand, the advanced pricing intelligence solutions are capable of delivering information precisely as the clients wants to sees it. They have the suppleness to be able to match on multiple product aspects, as required by a wide range of product markets. The solutions perform refined web data extraction and deliver information in the form of analytical reports and dashboards.

    Online Pricing Intelligence

    Just as advanced price intelligence goes ahead of web scraping, learning to find and recognize the preeminent solution go past of asking a few basic questions. Pricing professionals should consider the below features while evaluating which of the advanced pricing intelligence solution will offer the most structured and useful data analytics they need to be most effective in their pricing strategy execution.

    Pricing Intelligence Solution Criterias The Essential Seven

    4.0x20

    4.6x50

    4.6x75

    4.6x150

    4.6x250

    5CelCo-4.0-20

    5CelCo-4.6-50

    5CelCo-4.6-75

    5CelCo-4.6-150

    5CelCo-4.0-250

    122.00

    377.00

    386.00

    394.00

    411.00

    $ 220.00

    $ 680.00

    $ 695.00

    $ 710.00

    $ 740.00

    Price in USAPrice in UKRest of WorldCatalog #Dimension

    [mm]

  • WHITE PAPER 4

    DATACROPS SERVICE BENEFITSPrice Compariosn Report, price variance highlights

    Filter

    Search in report 127 manufacturers

    Competitor

    Home Latest updates & alerts Pricing opportunities My reports Custom reports

    Welcome

    Competitive landscape by manufacturer/ brand

    amazon.com walmart.com target.com

    I am cheaper Price is similar I am more expensive

    Products Settings

    Help Sign Out

    xbox360

    Kitchen

    bodum

    cuisinart

    delong

    garmin

    the

    hamilton

    panasonic

    kalorik

    tomtom

    sony

    Manufacturer

    244

    123

    64

    64

    52

    51

    46

    43

    39

    29

    27

    25

    -2.8%

    -3.1%

    -6.3%

    +12.9%

    +2.5%

    -1.4%

    +4.0%

    +2.5%

    +7.4%

    -12.6%

    -4.6%

    -8.4%

    +15.8%

    -0.1%

    -5.7%

    +13.1%

    +3.2%

    -12.1%

    +25.9%

    -2.7%

    +13.8%

    -11.9%

    -11.3%

    +5.6%

    -6.5%

    -3.7%

    -16.0%

    -4.5%

    -2.1%

    -13.1%

    -4.2%

    -10.7%

    -29.7%

    +5.6%

    -3.8%

    -4.3%

    -6.2%

    +11.7%

    -0.7%

    -7.5%

    -3.7%

    +10.0%

    -4.1%

    -8.5%

    -11.7%

    -16.1%

    # products price Vs. competitors Price Vs. amazon.com

    Price Vs. walmart.com

    Price Vs. target.com

    1 of 11

    Assign a label

    Reports

    Select columns

    Track real-time pricing to win business opportunities

    Powerful slicing and dicing of data to filter business information Easy drill-down for in-depth product and pricing analysisInteractive dashboard and multiple data analytics interface Insightful charts displaying competitor's prices at anytime Real-time pricing data updated at least once a day as per priorities

    1. Get a wealth of pricing information

  • Filter

    Search in report 127 manufacturers

    Competitor

    Home Latest updates & alerts Pricing opportunities My reports Custom reports

    Welcome

    Price distribution by manufacturer/ brand

    amazon.com walmart.com target.com

    I am cheaper Price is similar I am more expensive

    Products Settings

    Help Sign Out

    Reports

    Select columns

    xbox360(246)

    kitchen(122)

    cuisinart(64)

    the(47)

    garmin(51)

    10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    Add dynamics & optimize pricing with customized criterias

    Tool capable to handle multiple products and pricing analyticsOut-of-the-box reports to customize your data requirementsEasy to create your own custom reports relevant to businessIdentify business/product opportunities to price more competitively

    3. Easily manage multiple products & pricing

    Advanced solution for different product pricing criteria

    Provide sorting, filtering & report configuration for all product criteriasException reports, configurable alert notifications & time series analysis Information aggregation for detailed price analytics done periodically Integration of real-time comparisons with in-house & competition pricing

    2. Automated sorting, filtering & reporting Advanced pricing intelligence solutions deliver customized information exactly as the client requires to match on multiple product criterias. Such solutions offer sophisticated web data extraction and deliver information in the form of analytical reports and dashboards

    WHITE PAPER 5

  • WHITE PAPER 6

    Report welcome EcommUser

    Make better strategic pricing decisions by tracking competitionFigure out how you're positioned relative to your competitorsTrack & work on advanced price distribution reports of competitorsTrack how your competitors pricing strategy is workingIdentify the products your competitors are focusing more

    4. Track your competitive landscape for decision making

    Out-of-box pricing reports includeInsights on price distributions trendsMarket/Business trend analysis reports Market/Business pricing analysis reports Customized Social Media track reports Market vs. Business vs. Competitors reports, etc,.

    5. Out-of-box insights

    100% automated price monitoring and tracking24/7 access to your own and competitors' prices Complete track of pricing, discounts, promotions Powerful, interactive & intuitive user interface

    6. End-to-End Price Automation Solution

    $ 2.5002.000

    1.500

    1.000

    500

    Pric

    e

    Product

    SamsungUN55...

    Samsung6400...

    Samsung60CL...

    SamsungPN51...

    Samsung401...

    Bar Graph of Sitewise Product Samsung 60 Class plasma with HWF450 Soundbar - PN60F8500/HWF450ebay: 2397.99

    ebayAmazon

    Report welcome EcommUser

    Bar Graph of Seller wise Product Price, Date: 23-08-2013

    CromaSamsung

    Site Name

    SamsungUN55...

    Samsung6400...

    Samsung60CL...

    SamsungPN51...

    Samsung401...

    2.500

    2.000

    1.500

    1.000

    500

    Pric

    e

  • WHITE PAPER 7

    With advanced market price intelligence, comprehensive modeling and ongoing data automationwith analysis, makes pricing optimization a reality

    Solutions need to be scalableSolution need to be scaled on the number of productsManage multiple result categories and channels simultaneouslyScaling competitive data gathered and displayed by reportingHigh resilience to respond to website structural changes

    7. Scalability

    Dynamic pricing Amazon continuously changes it pricing faster than the competitors by dominating product prices as dynamically as possible. With online travel portals if you don't go for the first price in your initial visit you find higher price the next time. Airlines, entertainment and sporting events apply dynamic pricing with the greater the demand the fewer seats available the higher the pricing. These scenarios are also seen vice versa.

    Power of competitive & real-time product pricing strategies

    Psychological pricing Selling @ $99.99 instead of $100.00.

    Unique packaged pricing Product packaging allows you to charge an exclusive, competitive price that can reduce easy and faster imitation by competitors.

    Profits from loss-leading pricing Entice customers with an enviable product at a highly low rate as compared to competitors with gains from the additional product purchases that the same customer will make while purchasing the complementary products.

    Premium pricing The sensitivity of worth. There is always an audience who are willing to pay more for value and the feel of healthier products and services can be either real or perception.

    SamsungUN55F800055-inch 1080p 2...

    Samsung65 Class (64.5Diagonal size) 1...

    Samsung 60Class plasma withHWF450 Sound...

    SamsungPN51F8500 - 51 ...

    Samsung 401080p 120Hz LE...

    Average

    2.500

    2.000

    1.500

    1.000

    500

    Pric

    e

    Report

    Line Graph of Datewise product Price, Date: 23-08-2013

    welcome EcommUser

    15-08-2013 17-08-2013 19-08-2013 21-08-2013 23-08-2013

    Date

  • ARUHAT TECHNOLOGIES PVT. LTD.

    Aruhat Technologies Pvt. Ltd. was incorporated in the year 2004 in Ahmedabad, India with a vision 'to take India and belongings a step further in their life styles and/or living standard by continuous improvements and innovations backed by core competence'.

    Aruhat is moving towards product based solutions around its emerging technologies to serve and extend its business reach to the global marketplace.

    Our suite of product/services solutions includes DataCrops - web data extraction platform, TeleOSS - VAS delivery platform and Openzki Open source IT services & solution platform.

    Corporate Office (India)Aruhat Technologies Pvt. Ltd.508, Atlanta Tower, Gulbai Tekra,Off C.G. Road, PanchwatiAhmedabad - 380 006Gujarat, India.

    Ph: +91-79-40200900email: [email protected]

    www.aruhat.com/datacrops

    Technology Enabling Business

    Copyright 2013 Aruhat Technologies Pvt. Ltd. All rights Reserved

    Brand pricing Many brands say Apple have a particular audience that chase them and are glad to pay whatever price you ask. It encompasses the need to be part of an alleged elite community that "knows" and "has" something incredible that many don't have at that level in the market.

    Free Free Free There are services that are offered for free in the market making its audience habitual to that service - however with some expected profitable end result. E.g. Skype services with free basic usage and chargeable for calling mobile phones and landlines.

    Once organizations understand the differences between web scraping systems and more sophisticated pricing intelligence solutions, they can without any complexity apply them as per requirements. Inability to rapidly update and optimize prices in response to changing market and business demands is disappearing at a quick pace with exposure of companies to pricing intelligence. With advanced market price intelligence, pricing optimization becomes a reality.

    Needs of constant monitoring of online marketplaces and competitor portals using intelligence have increased the demand of market and pricing intelligence solutions. With application of intelligence to extraction of high-quality data, pricing professionals can obtain most accurate and real-time comparisons. It means that they can identify critical market scenarios incorporating competitor promotions, discounting and offers. With this precise type of advanced competitive pricing information, pricing managers can take market-smart decisions with full business engagement and confidence.

    Conclusion

    Page 1Page 2Page 3Page 4Page 5Page 6Page 7Page 8