DataCrops 5.0

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www.aruhat.com/datacrops

Exposure to Advanced Online Pricing Intelligence Solutions

The strategic value of responsive pricing management has increased and

organizations have well-learned now that monitoring the cluster of

competitor websites for precise, up-to-date data is a job filled with massive

complexity. As a result to make it simpler along with more effectiveness,

advanced online competitive price intelligence solution is now a best

practice for retailers/etailers, manufacturers and online travel industry.

Professionals and advanced business software solutions need

identification, comparison and pricing analysis. It is attached to revenue-

related data for business's operations as well as their competitor's data that

is critical in making well planned pricing decisions.

Exposure to Advanced Online Pricing Intelligence Solutions

Why going beyond web data scraping is now a business necessity

Evaluating competitive online pricing data may be the foundation of online

price intelligence, but as of today the application is much more than just

web scraping or data mining. It is more than converting unstructured data

from sites into structured data storing in a simple excel sheet or an

uncomplicated database.

Why today web data scraping alone - is useful but not fully sufficient

Pricing Intelligence Solutions must eradicate the twinge of online

competition by 100% process automation. It should offer the real-time

pricing information that is effortlessly reachable in regards to the

competition. The tool should be capable of handling hundreds of thousands

of products and dozens of competitors, and be extremely flexible, allowing

you to slice and dice your data to generate reports most relevant to your

business.

Pricing Intelligence Solutions 100% process automation

Pricing Intelligence comes in two main categories

Traditional Web Scraping Systems

Advanced Online Pricing Intelligence Solutions

Traditional web-scraping systems extract large chunks of raw data in flat or excel sheet files. Pricing Executives then figure out how to apply that competitive information to make pricing decisions.

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On one hand web scraping systems deliver large amounts of raw data in

flat files wherein it is then the job of the pricing professionals to trace out

how to find the critical competitive information in the file to make pricing

decisions.

Web Data Scraping

On the other hand, the advanced pricing intelligence solutions are capable

of delivering information precisely as the clients wants to sees it. They have

the suppleness to be able to match on multiple product aspects, as

required by a wide range of product markets. The solutions perform refined

web data extraction and deliver information in the form of analytical reports

and dashboards.

Online Pricing Intelligence

Just as advanced price intelligence goes ahead of web scraping, learning

to find and recognize the preeminent solution go past of asking a few basic

questions. Pricing professionals should consider the below features while

evaluating which of the advanced pricing intelligence solution will offer the

most structured and useful data analytics they need to be most effective in

their pricing strategy execution.

Pricing Intelligence Solution Criterias The Essential Seven

4.0x20

4.6x50

4.6x75

4.6x150

4.6x250

5CelCo-4.0-20

5CelCo-4.6-50

5CelCo-4.6-75

5CelCo-4.6-150

5CelCo-4.0-250

£ 122.00

£ 377.00

£ 386.00

£ 394.00

£ 411.00

$ 220.00

$ 680.00

$ 695.00

$ 710.00

$ 740.00

Price in USAPrice in UK

Rest of WorldCatalog #

Dimension[mm]

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DATACROPS SERVICE BENEFITSPrice Compariosn Report, price variance highlights

Filter

Search in report 127 manufacturers

Competitor

Home Latest updates & alerts Pricing opportunities My reports Custom reports

Welcome

Competitive landscape by manufacturer/ brand

amazon.com walmart.com target.com

I am cheaper Price is similar I am more expensive

Products Settings

Help Sign Out

xbox360

Kitchen

bodum

cuisinart

delong

garmin

the

hamilton

panasonic

kalorik

tomtom

sony

Manufacturer

244

123

64

64

52

51

46

43

39

29

27

25

-2.8%

-3.1%

-6.3%

+12.9%

+2.5%

-1.4%

+4.0%

+2.5%

+7.4%

-12.6%

-4.6%

-8.4%

+15.8%

-0.1%

-5.7%

+13.1%

+3.2%

-12.1%

+25.9%

-2.7%

+13.8%

-11.9%

-11.3%

+5.6%

-6.5%

-3.7%

-16.0%

-4.5%

-2.1%

-13.1%

-4.2%

-10.7%

-29.7%

+5.6%

-3.8%

-4.3%

-6.2%

+11.7%

-0.7%

-7.5%

-3.7%

+10.0%

-4.1%

-8.5%

-11.7%

-16.1%

# products price Vs. competitors Price Vs. amazon.com

Price Vs. walmart.com

Price Vs. target.com

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Reports

Select columns

Track real-time pricing to win business opportunities

Powerful slicing and dicing of data to filter business information Easy drill-down for in-depth product and pricing analysisInteractive dashboard and multiple data analytics interface Insightful charts displaying competitor's prices at anytime Real-time pricing data updated at least once a day as per priorities

1. Get a wealth of pricing information

Filter

Search in report 127 manufacturers

Competitor

Home Latest updates & alerts Pricing opportunities My reports Custom reports

Welcome

Price distribution by manufacturer/ brand

amazon.com walmart.com target.com

I am cheaper Price is similar I am more expensive

Products Settings

Help Sign Out

Reports

Select columns

xbox360(246)

kitchen(122)

cuisinart(64)

the(47)

garmin(51)

10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Add dynamics & optimize pricing with customized criterias

Tool capable to handle multiple products and pricing analytics

Out-of-the-box reports to customize your data requirements

Easy to create your own custom reports relevant to business

Identify business/product opportunities to price more competitively

3. Easily manage multiple products & pricing

Advanced solution for different product pricing criteria

Provide sorting, filtering & report configuration for all product criteriasException reports, configurable alert notifications & time series analysis Information aggregation for detailed price analytics done periodically Integration of real-time comparisons with in-house & competition pricing

2. Automated sorting, filtering & reporting

Advanced pricing intelligence solutions deliver customized information exactly as the client requires to match on multiple product criterias. Such solutions offer sophisticated web data extraction and deliver information in the form of analytical reports and dashboards

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Report welcome EcommUser

Make better strategic pricing decisions by tracking competition

Figure out how you're positioned relative to your competitors

Track & work on advanced price distribution reports of competitors

Track how your competitors pricing strategy is working

Identify the products your competitors are focusing more

4. Track your competitive landscape for decision making

Out-of-box pricing reports include

Insights on price distributions trends

Market/Business trend analysis reports

Market/Business pricing analysis reports

Customized Social Media track reports

Market vs. Business vs. Competitors reports, etc,.

5. Out-of-box insights

100% automated price monitoring and tracking

24/7 access to your own and competitors' prices

Complete track of pricing, discounts, promotions

Powerful, interactive & intuitive user interface

6. End-to-End Price Automation Solution

$2.500

2.000

1.500

1.000

500

Pri

ce

Product

SamsungUN55...

Samsung6400...

Samsung60”CL...

SamsungPN51...

Samsung40”1...

Bar Graph of Sitewise Product Samsung 60” Class plasma with HWF450 Soundbar - PN60F8500/HWF450ebay: 2397.99

ebay

Amazon

Report welcome EcommUser

Bar Graph of Seller wise Product Price, Date: 23-08-2013

Croma

Samsung

Site Name

SamsungUN55...

Samsung6400...

Samsung60”CL...

SamsungPN51...

Samsung40”1...

2.500

2.000

1.500

1.000

500

Pri

ce

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With advanced market price intelligence, comprehensive modeling and ongoing data automationwith analysis, makes pricing optimization a reality

Solutions need to be scalable

Solution need to be scaled on the number of products

Manage multiple result categories and channels simultaneously

Scaling competitive data gathered and displayed by reporting

High resilience to respond to website structural changes

7. Scalability

Dynamic pricing

Amazon continuously changes it pricing faster than the competitors by

dominating product prices as dynamically as possible. With online travel

portals if you don't go for the first price in your initial visit you find higher

price the next time. Airlines, entertainment and sporting events apply

dynamic pricing with – the greater the demand – the fewer seats available

– the higher the pricing. These scenarios are also seen vice versa.

Power of competitive & real-time product pricing strategies

Psychological pricing

Selling @ $99.99 instead of $100.00.

Unique packaged pricing

Product packaging allows you to charge an exclusive, competitive price

that can reduce easy and faster imitation by competitors.

Profits from loss-leading pricing

Entice customers with an enviable product at a highly low rate as compared

to competitors with gains from the additional product purchases that the

same customer will make while purchasing the complementary products.

Premium pricing

The sensitivity of worth. There is always an audience who are willing to pay

more for value and the feel of healthier products and services – can be

either real or perception.

SamsungUN55F800055-inch 1080p 2...

Samsung65” Class (64.5”Diagonal size) 1...

Samsung 60”Class plasma withHWF450 Sound...

SamsungPN51F8500 - 51 ...

Samsung 40”1080p 120Hz LE...

Average

2.500

2.000

1.500

1.000

500

Pri

ce

Report

Line Graph of Datewise product Price, Date: 23-08-2013

welcome EcommUser

15-08-2013 17-08-2013 19-08-2013 21-08-2013 23-08-2013

Date

ARUHAT TECHNOLOGIES PVT. LTD.

Aruhat Technologies Pvt. Ltd. was incorporated in the year 2004 in Ahmedabad, India with a vision 'to take India and belongings a step further in their life styles and/or living standard by continuous improvements and innovations backed by core competence'.

Aruhat is moving towards product based solutions around its emerging technologies to serve and extend its business reach to the global marketplace.

Our suite of product/services solutions includes DataCrops - web data extraction platform, TeleOSS - VAS delivery platform and Openzki – Open source IT services & solution platform.

Corporate Office (India)

Aruhat Technologies Pvt. Ltd.508, Atlanta Tower, Gulbai Tekra,Off C.G. Road, PanchwatiAhmedabad - 380 006Gujarat, India.

Ph: +91-79-40200900email: info@aruhat.com

www.aruhat.com/datacrops

Technology Enabling Business

Copyright 2013 Aruhat Technologies Pvt. Ltd. All rights Reserved

Brand pricing Many brands say Apple have a particular audience that chase them and

are glad to pay whatever price you ask. It encompasses the need to be part

of an alleged elite community that "knows" and "has" something incredible

that many don't have at that level in the market.

Free – Free – Free There are services that are offered for free in the market making its

audience habitual to that service - however with some expected profitable

end result. E.g. Skype services with free basic usage and chargeable for

calling mobile phones and landlines.

Once organizations understand the differences between web scraping

systems and more sophisticated pricing intelligence solutions, they can

without any complexity apply them as per requirements. Inability to rapidly

update and optimize prices in response to changing market and business

demands is disappearing at a quick pace with exposure of companies to

pricing intelligence. With advanced market price intelligence, pricing

optimization becomes a reality.

Needs of constant monitoring of online marketplaces and competitor

portals using intelligence have increased the demand of market and pricing

intelligence solutions. With application of intelligence to extraction of high-

quality data, pricing professionals can obtain most accurate and real-time

comparisons. It means that they can identify critical market scenarios

incorporating competitor promotions, discounting and offers. With this

precise type of advanced competitive pricing information, pricing managers

can take market-smart decisions with full business engagement and

confidence.

Conclusion