EXPOPLAKAT LTD

Pärnu 3.-5. Oct 2000

HISTORY

Founded in 1989 First outdoor advertising company in Estonia 1991 started co-operation with WW 1996 became a member of FEPE International 2000 More Group Baltics & Russia bought

100% of Expo’s shares April 2000 Expo is More

EXPO TODAY

Outdoor advertising

– Lamp-post posters, poster size 80 X 120 cm

– Cultural advertisements, poster size 60 X 90 cm

– Billboards, poster size 4,2 X 2,0 m

EXPO TODAY

Silk-screen printing – Posters for outdoor advertising

(max size 1,4 X 1,0 m)

–Other silk printing items

MAP

ECONOMICAL ACTIVITY

Annual turnover (USD) 1999

– Outdoor 397 809– Printing 357 994– Total 755 803

Employees 19 Contractors 12

WHO IS EXPO

Aarne Värk – sales managerEve Mooses – sales manager

Andres Paluste – managing directorEster Mossov – chief accountant

Eve Mooses – office manager

Kaupo Viikmäe - manager

6 employees7 contractors

Rainer Gornischeff – managerHelen Evart – sales manager

5 employees

OFFICEOUTDOOR SALES

TECHNICAL SERVICEPRINTING

OVERVIEW OF ESTONIA

Population on 01.01.1999 1 445 580

No of towns 47

Share of urban population 69,1%

Total area 45,227 km2

POPULATION OF MAJOR CITIES

Tallinn 412 000 28,5%

Tartu 101 000 7,0%

Narva 74 000 5,1%

Kohtla-Järve 67 000 4,6%

Pärnu 51 000 3,6%

DATA SOURCES:

5 TV channels (ETV, Kanal 2, TV 3, TV 1, ORT-BALT)

46 newspapers 58 magazines 10 radio stations (Raadio 2, AS Trio and AS

Taevameedia radio stations) 8 main outdoor advertising companies

Source: BMF Gallup Media

AD MARKET SHARES

1999

12,7%

12,0%

20,4%

0,7%

47,8%

6,5%Newspapers Magazines TV channels

Radio stations Outdoor Internet

2000 jan-aug

13,5%

12,8%

1,3%

20,5%

45,2%

6,6%

1998 – 50,5 mln1999 – 43,5 mln

2000 forecast – 50 mln

OUTDOOR ADVERTISING MARKET

Company jan-jun 2000 jan-aug 2000

Aristex 2,4% 2,4%

Expoplakat 10,4% 9,3%

Meediajaam 0,5% 0,4%

Megameedia 13,1% 11,4%

Sõidukireklaamikeskus 4,0% 3,3%

Trammipark 9,2% 8,5%

Unicom 31,1% 37,4%

Wennegren-Williams 29,2% 27,2%

ADDITIONAL MONEY BRINGERS 2000

Product group companies

Mobile communication Tietopuhelin, Mäkitorppa

Concerts, festivals lots of media sponsorship

Cars several car salers

Refreshments Coca-Cola, Pepsico

Retail sales generally ETK, Tallinna Kaubamaja

Financial institutions, -services

Eesti Ühispank

YEAR 2000 forecast Margo Veskimägi 03.03.2000

Positive prognosis – ”purgatory” (consolidations, bankrupts)

Market increases 5%-10%, further decrease is unreal, increase rather on the second half of 2000

Internet advertising increases the most Depends on discount rush in TV and also in print.

Modesty helps to improve market health

YEAR 2000 – 2 forecast Margo Veskimägi 03.03.2000

Rising product groups: fixed networks (long distance calls), Internet+dotcoms, retail trade, also mobile communication

It depends on governments decision if pension funds will be added

Possible media channels decrease, consolidation

Does buying rush of media start in Latvia and Lithuania as well?