The international business event in question is the most important economic event in civil engineering sector on our market and this has been shown also by the fact that it is currently marking its jubilee 40th anniversary. The impact exerted on business by the Fair has been identifi ed as an opportunity provided to exhibitors both from the region and beyond to enter the Montenegrin market and establish economic co-operation, as well as to gain direct access to key customers.Moreover, the trade fair platform is an opportunity for commercialisation of production achievements and innovative solutions from throughout the segments of civil engineering - construction of high-rise buildings, infrastructure construction, construction and maintenance of facilities, fittings and ironmongery products, bathroom accessories,

engineering and design, whilst simultaneously providing comprehensive solutions for interiors and exteriors of facilities intended for different purposes through an integrated approach.Civil Engineering Fair through its programme strives to bring together the community of experts, highlights sustainable development, as well as supports quality projects and activities of importance for the wider community. It is a venue intended to bring together professionals and scientists, where participants are provided an opportunity to establish stronger connections both with local and international partners in business environment. The international features of the Fair point out both the presence of leading brands and organised appearances of regional and national chambers of economy, associations and agencies.

Against the backdrop of important infrastructure projects, modernisation and expansion of industrial capacities throughout the region, exhibitors appearing at specialised fairs, both those appearing at Energy Fair and those at Water, Water Supply Systems and Sanitary Technologies Fair will be simultaneously presenting their product range.Striving to act in your best interest, Adriatic Fair provides additional support in the form of a wide range of early bird discounts. We are hereby inviting you to exploit this opportunity and achieve excellent business results at the jubilee 40th Civil Engineering Fair.

ANNOUNCEMENT 19TH ‐ 23RD. SEPTEMBER 2018

40TH CIVIL ENGINEERING FAIR

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Offi cial Newsletter of the Adriatic Fair • July 2018 • No. 13985310 Budva, Trg Slobode 5 • Tel: +382 (33) 410-400Fax: 452-132 • jadranskisajam@t-com.mewww.adriafair.org

EXPOBUDVA i n f o • July 2018 • page 2

ANNOUNCEMENT 19TH ‐ 23RD. SEPTEMBER 2018.

6TH ENERGY FAIR

Global energy defi cit, the importance of raising the awareness about rational energy use, energy effi ciency, energy conservation measures and energy-effi cient construction are but a few factors that defi ne the requirements of the contemporary society. Consequently, the Budva-based Adriatic Fair organises the 6th International Energy Fair.Energy Fair is an opportunity for companies, government and

academic institutions, expert and professional associations and individuals performing their activities in research, development, generation, transmission, distribution and rationalisation of energy consumption to present new technologies and achievements.The exhibition event primarily focuses on energy effi ciency, alternative and renewable energy sources, as well as on electric power transmission. In addition to the promotion of new products and technologies, the trade fair platform has the potential to eff ectively emphasise advantages

and the quality of modern solutions in construction and equipping of facilities.The quality of the event will be enhanced by the rich content of diff erent programmes, created in accordance with the current economic trends and in co-operation with government and academic institutions, professional associations and individuals involved in the energy sector.

13th Water, Water Supply Systems, Sanitary Technologies Fair will be held during the period from 19th to 23rd September 2018 in the jubilee year when the Budva-based Adriatic Fair is marking its 50th anniversary of successful business operations. The event will be held simultaneously with the 40th Civil Engineering Fair and the 6th Energy Fair. These events will be held simultaneously in order to provide an opportunity for the exhibitors to exploit the benefi ts of synergy of trade fair platforms.WATER – WATER SUPPLY SYSTEMS – SANITARY TECHNOLOGIES FAIR is an opportunity for simultaneous presentation of systems and projects for water exploitation and prevention of water pollution, as well as companies involved in

manufacturing and distribution of equipment, devices, wastewater treatment systems and drainage, equipment for hydrotechnical facilities, measuring instruments for system automation and control, equipment and instrumentation techniques for control of water and wastewater, equipment for hydrotechnical facilities (water exploitation and use); projects and investment in the fi eld of water supply; services provided by utility and water companies; fi nancial institutions which opt to invest through loans and donations into this economic sector; professional and scientifi c institutions and publishers of professional literature.A rich accompanying programme of interesting content will be organised simultaneously with the exhibition segment

of the event. The programme includes thematic presentations, promotions, as well as roundtable and panel discussions. The unique communication platform provided by the Fair presents an overview of ideas, information, proposals and recommendations, as well as new solutions to problems in the water sector.In addition to the expected number of visitors, clients and buyers, this exhibition event is considered as the initial platform for the future projects and networking between producers and distributors of equipment and technology and fi nancial institutions investing into water management.

ANNOUNCEMENT 19TH ‐ 23RD. SEPTEMBER 2018.

13TH WATER, WATER SUPPLY SYSTEMS, SANITARY TECHNOLOGIES FAIR

NEZAVISNI DNEVNIK

ON THE OCCASION OF 50th ANNIVERSARY OF THE ADRIATIC FAIR BUDVAUNDER THE AUSPICES OF THE CENTRAL EUROPIAN FAIR ALLIANCE -

TRADE FAIR INDUSTRY:TRADE FAIR INDUSTRY:SUPPLYING SPACE ANDSUPPLYING SPACE ANDKNOWLEDGEKNOWLEDGE

WORKSHOP

Friday, September 21, 2018Friday, September 21, 2018

THURSDAY, SEPTEMBER 20, 201819:00 Welcome cocktail

FRIDAY, SEPTEMBER 21, 2018WORKSHOP: “TRADE FAIR INDUSTRY: SUPPLYING SPACE AND KNOWLEDGE”

10:00 - 10:15 Welcoming address by the host

Welcoming address by the CEFA representative

Welcoming address by the Chamber of Commerce ofMontenegro

Welcoming address

Municipality of Budva

10:15 - 11:00 Economic eff ects of the organi-

sation of trade fairs for the local

and wider community, Rajko Bujkovic PhD, Adriatic Fair,

Budva, Montenegro

11:00 - 11:45 An innovative approach to the

organisation of trade fairs - Ex-

periences from EUROSHOP Fair

– Dusseldorf, Dr Bernd Hallier, Director, Institute of Retail

Industry (EHI Retail Institute),

Cologne, Germany

11:45 - 12:15 Coff ee break

12:15 - 13:00 The best use of the Country

Partner Projects: Experiences

from Thessaloniki - the Inter-

national Thessaloniki Fair,

Pozrikidis Kyriakos, Director,

Thessaloniki International

Trade Fair, Greece

13:00 - 13:45 Managing the diverse range of

trade show audiences, Marijeta Lazor, Head of planning and

development department, Novi

Sad Fair, Serbia

13:45 - 14:30 Trade Fair infrastructure: man-

agement challenges, Sinisa Zaric PhD, Faculty of Econom-

ics, Belgrade, Serbia

14:30 End of the Workshop

. 85310 Budva, Trg Slobode 5 . Tel: +382 (33) 410-400 . Fax: 452-132 . jadranskisajam@t-com.me . www.adriafair.org .JADRANSKI SAJAMB U D V A

HOTEL MOGRENHOTEL MOGREN

85310 Budva, Trg Slobode 5Tel: +382 (33) 410-400Fax: 452-132jadranskisajam@t-com.mewww.adriafair.org

in

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ISSN number 2337-0033 Monthly

E DITOR doc. Dr. Rajko Bujković

44. Food Fair22 - 24. March

27. International Tourism Exchange and Tourism Fair, Equipment for Hotels and Catering - METUBES

22 - 24. March

23. Ecology Fair22 - 24. March

42. Furniture Fair-Home, Offi ce & Interior Decoration Equipment 11 - 15. April

12. Art Expo 11 - 15. April

36. NAUTIC SHOW - Sport, Camping & Recreation Equipment Fair

25 - 29. April

44. Bazaar of Consumables15. May -

15. September

44. Summer Fair15. June -

15. September

40. Civil Engineering Fair19 - 23.

September

13. Water-Water Supply Systems-Sanitary Technologies

19 - 23. September

6. Energy Fair 19 - 23. September

19. Automobile Show 10 – 14. October

19. Business fair 26 - 27. October

Calendar of eventsfor 20182018

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• Representatives of banks and the local community have a special signifi cance amongst our stakeholders. How do we advise them of our venture and our intention to penetrate this foreign market through participation and exhibiting our products at the Fair?

• This time you need to adopt a diff erent approach, since we are talking about partners who, as it seems, are not in a position to visit you at the Fair. Before setting off on this business trip, we believe you need to organise a cocktail party for the representatives of the city and the region, as well as for your bank representatives in your business premises. At this venue, we recommend you present either large drawings of your exhibition stand project or the main features of your exhibition stand or 3D image of your project. This will provide the best visual background both for the presentation of your ambitious plans and for informing about them.

• This year’s appearance at the Fair needs to be marked by the promotion of a new product. How to highlight this point during the planning of our participation at the Fair?

• An excellent question. Make sure that a photograph of the product appears on your website, as well as on social networks and on written invitations both during the days preceding the Fair and throughout the duration of the Fair. Moreover, particular attention needs to be paid both to the visual and the graphic aspect of the photograph. You need to make sure that only one visual solution needs to be provided and that it needs to be unique, including the 2D gigantic product model. I would like to yet again emphasise the fact that it needs to be a 2D product model, notwithstanding the fact that a 3D model would be even more eff ective at the exhibition stand. Nevertheless, I assume the area covered by the exhibition stand at your disposal will not be suffi cient for a 3D product model, due to fi nancial reasons.

TO THE FAIR WITH SUCCESS NO. 139

EXPOBUDVA i n f o • July 2018 • page 4