Offi cial Newsletter of the Adriatic Fair • April 2015 • No. 10085310 Budva, Trg Slobode 5 • Tel: +382 (33) 410-400Fax: 452-132 • jadranskisajam@t-com.mewww.adriafair.org

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In an age of electronic communication, the most vital aspect of the development of marketing communications is precisely those instruments that are related to the use of the Internet. This is particularly relevant for the current period, in which the distribution of electronic solutions such as smart phones, iPads and the like, allows for so-called “email marketing” that is beginning to play a decisive role in communication with the market and non-market environment of companies. Adriatic Fair decided

a long time ago, in January 2007, to launch a Newsletter that, in addition to the printed version also has an electronic version. Bearing in mind the benefi ts of sending electronic versions, the EXPO newsletter has become an identity; even more than that sometimes, associates of the Adriatic Fair going to meetings with unknown counterparts at business events and fairs, with the counterpart opening communication by saying: “Yes, we know, we get EXPO Budva Newsletter “. The electronic newsletter is sent to

50,000 addresses. Its main goal is to advertise programmes and broadcasts of news events of fairs, and to generate interest in participating in events that Adriatic Fair organises. In addition to this certainly primary objective, Expo Budva allows us to stay in touch with esteemed exhibitors and visitors, but also with all stakeholders of the company at home or abroad. Through such publications are distributed and other facilities, as a rule, to the private sector (meetings,

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EXPO BUDVA NEWSLETTER A CHANNEL FOR THE PROMOTION OF EXHIBITORS

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ADRIATIC FAIR ‐ BUSINESS GATE OF MONTENEGRO

presentations, news from the business associations). The Jubilee, the 100th edition, is the reason for our celebratory tone, but also to look to the future. How to improve EXPO Budva? Of course, an analysis of the matrix of performance is necessary. It would be important to determine how new trade show participants came forward on the basis of the interest that is generated EXPO Budva newsletter; without doubt, it would be necessary to constantly deal with an analysis of content, as

well as a place to get content. What percentage of those who get EXPO Budva actually read the contents of our publications? In future, it may be necessary to make an eff ort to large companies that receiving by email the Newsletter of the Adriatic Fair. With the announcement of new numbers, we need explore the interests of readers for new facilities. EXPO Budva off ers a large number of possibilities for co-operation. The concept of sending a special New Year’s contents, of a practical and instructive nature for

companies, such as greeting cards, showed growth over the monitored period (Christmas, New Year), which is not known for its business activity, and the trade fair is, again, of critical importance from the point of advertising and preparing for the spring season. Dear readers of EXPO Budva newsletter, it’s time for our even closer co-operation. The Editorial Board is ready to accept and implement your ideas on how we can even better use the potential of this instrument - email marketing - for mutual benefi t.

In its 45 years of existence, the Adriatic Fair has become a gathering place for the most successful entrepreneurs and collectives, a place of presentation of the latest achievements, innovation, and important business contacts, the place that from event to event requires more space, makes a record of visits and sales of many products. Adriatic Fair today organises 15 specialised trade shows, and now the 100th edition of a series of monthly events at Adriatic Fair in Budva Expo Info is an additional indicator of the strength of the Fair that content and organisation deserves the epithet “business gate of Montenegro”.As a member of the Atlas Group, one of the largest business groups in the Balkans, it is comprised of a modern broadcaster, bank, investment bank, investment fund, pension fund, etc. To its clients and partners, the Adriatic Fair provides a wide range of options for implementing success,

proving the presence of a large number of foreign business delegations and renowned international companies.Adriatic Fair covers about 22,000 m2 on the most attractive location in Budva, the Slovenia coast, with 11,000 m2 of exhibition space. The indoor exhibition area is 3,000 m2. With membership in international

organisations - UFI (The Global Association of the Exhibition Industry), CEFA (Central European Fair Alliance), EASE (Exhibition Association of Southeast Europe), and the 100th edition of the newsletter Expo Info Budva, Adriatic Fair affi rms the state of Montenegro and its national economy.

UFI (The Global

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Grand opening of the 39th Furniture Fair and the 9th ART EXPO

At the opening of the 39th Furniture Fair and 9th ART EXPO, the director of Adriatic Fair doc. Dr. Rajko Bujković, addressed the audience and expressed his satisfaction with the overall occupancy fair capacity and the presence of exhibitors from abroad, justifying the title of an international fair. He also emphasised the importance of the presence of new exhibitors here for the fi rst time to present their products on the market of Montenegro.“Participants to the fair will off er special discounts for visitors. The 39th Furniture Fair is refreshing for the overall supply in the market of Montenegro and an indicator of the vitality of the industry, moving its focus from the distribution of furniture to a primary presentation of design, engineering and manufacturing capabilities,” he said, adding that 40% of fi rst-time exhibitors presented their products and services was further confi rmation

of the business potential of the exhibition platform and thereby continuing to pursue

the mission of the Fair which provides continuous marketing of new products, participants, partners and opportunities for the internationalisation of business co-operation. This year›s Fair, organised under the auspices of the Ministry of Agriculture and Rural Development, and the

general director of the Directorate for Forestry, Hunting and Wood Industry, Adem Fetić, officially opened the fair, pointing out that the timber industry is one of the important strategic sectors of manufacturing industry for Montenegro, currently recorded a negative export-import balance. “Thus, the main priority of the development strategy for the wood industry, which last year agreed to increase the fi nal improvement to the work environment is a model of organisational cohesion with companies signifi cantly increasing exports, which means profi ling a new modern range of products, modern design and high quality surface treatment›” he said, adding that wood processing to a higher degree of completion will multiply the value of wood mass, increase the number of new jobs, and hence revenue to the domestic and foreign markets, which is set as the second main objective strategy.

In order to encourage market communications, consumer education and marketing and advertising presentation products, traditionally Adriatic Fair has awarded the best exhibitors the EXPO TROPHY as recognition of their eff orts. After detailed examination

of the exhibition performances of participants at the 39th Furniture Fair and the 9th Art Fair, the jury consisting of Slobodan Mitrović (chairman), Momčilo Stojanović and Ranko Pavićević, agreed to recognise for their exhibition performance the following:

AWARDS CEREMONYEXPO TROPHY 2015

This exhibitor’s deep repertoire of products deliberately presented only two programme kitchens with highly contrasting aesthetics of ultra modern design and stylish aesthetics. Their range showed the tremendous opportunities and a high level of technology.

At this event as well as in several previous years, this manufacturer of quality of fabric and design, the richness of colour and pattern enriches public and private spaces, with floor space being converted into images.

First prize - EXPO TROPHY 2015 and Gold Plaque

ARTISAN D.O.O. – TEŠANJ

Second prize - Silver Plaque

DESIGN HOME - BIJELO POLJE

Third prize - Bronze Plaque

TAPACIR KURTI DOO – ULCINJ

Rarely have we had the opportunity to see such remarkable “non-industrial” furniture, manufactured with high-tech but hand-made uniqueness. Remarkable for the symbiosis of material and form, its high quality and respect for biology. Both the designer and producer, quite sensibility

and with specific tools, have created a rare and original aesthetic, functional and ecological, furniture culture. These are the optimal developments in the use of wood as a noble material.

Refi ned and highly sophisticated “everything for the home” programmes off ering a refreshing, and wide array of the most versatile furniture design, essentially modern. Form, facilities, materials, harmony,

proportion, style consistency, all are combined and in the marketing presentation reveal the image of luxurious wealth of exhibitors.

An unusual example where all complex manufacturing of furniture is located in one place. This fact, technologically complex, with a commercially adaptable market, provides a wide range, adding to the recognition of this manufacturer. From

upholstered furniture and a solid technological complex system of kitchens, driven by high developmental business policy, all segments are aligned and adaptable to all types of customer.

Special recognition is awarded to exhibitors:

DRVOPROF-PLUS D.O.O. – BEOGRADCREDO CARPETS D.O.O. – ULCINJ

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Nikolina Milošević – “A Cosmetics” d.o.o. Budva“Anja Cosmetics” is a company engaged in importing high quality cosmetic equipment products, furniture and paper goods for cosmetic and hairdressing salons. They fi rst presented at the Adriatic Fair with only some of their furniture for hairdressing and beauty salons, in addition to the previously mentioned items. The complete exhibition range was available with a 10% discount. In addition, when purchasing any product presented, the customer is fully entitled to purchase in all our stores with the same discount. "

Admir Guremović, sales manager of the "Artisan" company

“This is the fi rst time we are at the Fair in Budva showing both our old and new collections for 2015 that we would like to present to those attending. Here

are our best selling collections – “Latus”,”Torzio”, “Šift” and “Neva”. We create furniture from six types of wood - walnut, oak, pear, cherry, maple and elm - in combination with appropriate types of oils, so that the customer has an unlimited number of possibilities.”

Snežana Slavkovič, director of "Drvoproof plus" from Belgrade“This is the fi rst time we have shown ourselves at the 39th International Furniture Fair in Budva. We are producing furniture in a wide range of available colours. Our range includes kitchen, storage, dressers, shoe, and bathroom elements - all of which can be prepared from base materials. We have all production process and our own paint shop under our control.”

Jasmin Gubanić, PR manager of the company "Enzo Home" from Bijelo Polje“Enza Home is the Turkish-Asian brand that has opened a salon in Montenegro, in addition to a further 500 salons in 54 countries. The Fair allows us to present a wide range of furniture, from living rooms, furniture sets, dining rooms, and a TV chest of drawers. We have an excellent range of bedding and we mean by that - pillows, quilts, bedding, mattresses and everything needed for good quality sleeping.”

Enisa Pojačić, "Euroles" Bijelo Polje“For the fourth consecutive year we are exhibiting at the Fair in Budva. We are delighted with the number of visitors and we hope for success. We have a wide and

well-made selection of furniture sets, French and children’s beds, as well as shelves for TV.”

Vanja Dabanović, furniture showroom "Senic" from Podgorica“We have been operating for eight years and since then we have co-operation with Adriatic Fair in Budva. In particular, this year we are exhibiting products from the Bosnian company “Izazov” and the Croatian “Spin Valis”. In addition, we have products from the Kragujevac company “Jelovica”, whose products also can be ordered custom-made and made by request.”

Ekrem Taletović, "Rattan sedia", Brčko“I represent a company that has been operating for about 8 years manufacturing woven furniture. Since last year, we have on off er motorised pergolas, awnings and WBC decking. We have a full range of products for outdoor furnishing of bars, pools, and similar.”

FROM THE VIEW OF EXHIBITORS

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39th FURNITURE FAIR AND 9th ART FAIR IN PICTURES

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“STANDARDS AND CHANGES IN MARKET TRENDS IN THE WOOD INDUSTRY”

XII MEETING OF THE BOARD OF THE ASSOCIATION OF FORESTRY, WOOD AND PAPER INDUSTRY, PRINTING AND PUBLISHING ACTIVITIES

At a roundtable on the theme “Standards and changes in market trends in the wood industry”, observations on these issues were presented by Rusten Nurković, graduate engineer of wood industry, Adem Fetić director of the Directorate of Forestry, Hunting and Wood Industry and Goran Popović, Chief Directorate for Forestry.They spoke of the Development Strategy for the wood industry, which was adopted in 201, and covers a fi ve-year period for the goals and changes that lead to European markets and the greater competitiveness of the industry, with special emphasis

on standards to be met in order as soon as possible to overcome obstacles to the European market. In addition, methods for reorganisation, both technical and organisational, as well as the training of personnel who would be in charge of a new concept, and who expect signifi cant changes, especially in the export-import

balance of the wood industry, which are currently negative.It was concluded that reforms should have an eff ect as far as the development of the timber industry, income and participation as well as the GDP of Montenegro. On the other hand, by raising the level of wood processing would lead to better eff ects including a most signifi cant increase of jobs and employment. The roundtable was held at the Adriatic Fair within 39th Fair furniture and 9th Art Fair organised by the Ministry of Agriculture and Rural Development, Directorate of Forestry, Hunting and Timber Industry.

Summarizing the results of 2014, the forest management programme for 2015 and the programme supporting investment - a development fund dedicated to this business area - were the topics of sessions of the Association of Forestry, Wood and Paper Industry, Graphics and Publishing activities held in the Chamber of Commerce of Montenegro .“Montenegro imports a very large value and number of products in this area. The payment for the importation of these products means an outfl ow of €120 million, of which half is furniture, and we export very little, mainly raw products”, said Vice-President of Chamber of Commerce Ljiljana

Filipović. It was concluded that it is necessary to thoroughly review the situation in the timber and paper industry over the previous multi-year period, in order to determine the basis for future activities. It was also concluded that it is necessary to invest considerable eff ort to increase the number of producers, but also to increase the value of products, not merely the sale of unprocessed products, but a higher level of processing through the use of modern technology.The session particularly praised the traditionally good co-operation with the Adriatic Fair, and from its perspective, the Chamber of Commerce has rated the 39th Furniture Fair as refreshing

with many modern trends in interior and exterior design and the right mix of aesthetics, nature and experience.

85310 Budva, Trg Slobode 5Tel: +382 (33) 410-400Fax: 452-132jadranskisajam@t-com.mewww.adriafair.org

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ISSN number 2337-0033 Monthly

E DITOR

Doc. dr. Rajko Bujković

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41st Bazaar of Consumables15th May -

15th September

41st Summer Fair15th June -

15th September

37th Civil Engineering Fair23rd - 27th

September

10th Water-Water Supply Systems-Sanitary Technologies

23rd - 27th

September

3rd Energy Fair23rd - 27th

September

17th Automobile Show7th - 11th

October

17th Small and Medium Enterprises Fair, Business Services and Woman Entrepreneurship

22nd - 24th

October

35th Security, Protection and Rescue Fair

Biennially

2016

Educational Seminar "Principles of organization of trade events (trade fairs, trade missions, insentive tours) with an exhibition of trade fair promotional services"

23rd October

Calendar of events for 20152015

TO THE FAIR WITH SUCCESS No. 100• To what extent is the Fair and

exhibition event a suitable place to mark the twentieth anniversary of our company, which is a participant at the Fair?

• The 100th edition of EXPO Budva is an opportunity to remind ourselves of the possibility of using the Jubilee in promotional activities in and around the Fair. The celebration of the anniversary in the opinion of the PR guru, Dennis Wilcox, is one of the means of production news. Use this moment and during the Fair performance.

• What ways do you suggest to preserve our anniversary at this great business event?

• Visually, a year dominated by the performance jubilee, as well as your logo. Furthermore, show it through your written and electronic materials, which

will emphasise that as part of the anniversary, and have a Fair presentation. Do something for visitors: Assign the number of awards to how many years of work you celebrate. Finally, if you are in a fi nancial situation, organise an occasional cocktail party. Do not forget representatives of the Fair and the media who follow.

• Our company has no jubilee, but performance at the Fair event that captures not only an enviable tradition and continuity, but this year the celebration of the Jubilee. How can we be part of the jubilee?

• First, you should check if you belong to those exhibitors who are traditional and have over a long period contributed to the success of the Fair. If this is the case, emphasise togetherness

and business co-operation, both on your site, and on the stand. However, if you are a new exhibitor, and have a separate exhibit, announce that you are going to launch, display, and present at the Jubilee Fair. Do not forget to congratulate the organisers. Of course, an especially ambitious company with success and an agile marketing department, may stipulate that the company will make a special appearance at the Jubilee event, which is of importance for the economy of the country and the region.