experience economy

experience as new trend

cut through the clutter

more than a label

Experience Marketing provides a microcosm of how life with an excellentbrand can be.

This microcosm derives its energy and impact from the immediacy of a direct appeal to the senses, emotions, and psychological requirements as well as the enduring need of individuals for human, notvirtual, experience.

Key principles of a well-crafted brand experience include the following:

• Authenticity• Customer centricity• Brand personification• Interactivity• Immersion• Ego-satisfying stories• Sustainability• Intimacy• Measurement