Expatica Media Kit 2011

NEWS & INFORMATION FOR THE INTERNATIONAL COMMUNITY 2011

ABOUT EXPATICAThe Expatica Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Expatica: a unique communication tool . . . . . . . . . . . . . . . . . . . . . . 4The expat lifecycle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

USAGEAudience & Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 - 7Online usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

ADVERTISING SOLUTIONS 2011Advertising solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Online Solutions 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10Newsletters Solutions 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11Content marketing Solutions 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . .12Print Solutions 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13Fairs Solutions 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 - 15B2B Solutions 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16Polls and Surveys Solutions 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17B2B Events Solutions 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18Advertising Solutions 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19

PRICING 2011Pricing 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20Online pricing 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21Newsletter pricing 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22Survival Guide pricing 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23«i am not a tourist» fair pricing 2011 . . . . . . . . . . . . . . . . . . . . . . . . .24Expatica Jobs and Housing pricing 2011 . . . . . . . . . . . . . . . . . .25B2B Solution Pricing 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26Polls & Surveys pricing 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27Packages Benefits 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28Small Business Packages 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29

CONTACT INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . . . . .30

TABLE OF CONTENTS

NEWS & INFORMATION FOR THE INTERNATIONAL COMMUNITY 2011P. 2

How one man’s endless wait for a tram in the Netherlands planted the seed for a comprehensive online resource for expats in several countries across Europe: Expatica.com

FULFILLINg A NEEd FOR NEWS IN ENgLISHCanadian expat Bram Lebo wondered what was going on . He had been waiting at the tram stop for more than half an hour and still no sign of a tram . In fact, the stop was ominously empty that Monday morning in early 2000 and the only other people waiting seemed to be foreigners like him; they weren’t speaking Dutch anyhow . If only he had known – like half of Holland did – that public transport workers were on strike that day .

A local might have warned him that a bicycle was his best chance to arrive at his destination . But since his Dutch wasn’t good enough to understand local radio or read Dutch newspapers, he was left in the dark .

Afterwards, Lebo saw the need to set up a Dutch news and information service in English and by

March 2000, he had put theory into practice . Bram chose an online medium so that anyone anywhere could access the service, and for free .

Dutch entrepreneur Mark Welling had been working on a similar idea . He had been running a company specialising in building websites since 1998 . The Internet was on the rise and many still didn’t realise the impact that this medium was going to have on society, business and culture in general .

“We had to explain to our customers the effect of the Internet, and part of this was starting projects to show our clients the difference between traditional communications channels and online ones,” said Welling . “We told them that with a good website, people find the information you offer instead of you having to send it out to the community . To illustrate this to our clients, we decided to build a site .”

The company was looking for a target audience that was difficult to reach with traditional media and one able to surf the Internet . “Expats fell into this group,” said Welling .

Both groups were working on the same idea — Lebo’s team from the news angle and Welling’s with a focus on basic information — they heard about each other, made contact and fell into a natural union . After the start up phase was complete, Lebo repatriated to Canada and Dutch entrepreneur Antoine van Veldhuizen joined Expatica with the goal of taking it to the next level .

The first site launched was Expatica Netherlands in 2000, followed shortly afterwards by Belgium, then France, Germany, Spain, Switzerland, the United Kingdom, Luxembourg, Moscow and most recently Portugal . Sites serving South Africa, Singapore and United Arab Emirates will be coming soon .

WHO WORkS AT ExPATICA NOW ?Expatica’s content has always been produced and managed by expatriates for expatriates . Currently, the nationalities of Expatica staff members include American, Bulgarian, Canadian, Chinese, Dutch, English, French, German, Italian, Polish, Romanian, Russian, Spanish and Scottish .

THE EXPATICA STORY


In the last year, www .expatica .com had 6 million visits, 20 million page views and 4 million unique visitors . Our success is based upon high quality content and on being a unique gateway for expats to engage with a new culture, via English language news and information, which covers every aspect of life abroad . Expatica’s goal is to expand, build and maintain our close relationship with the expat community . We pursue that end by continually refreshing the content of our websites, a rigorous commitment to quality and always bearing the needs of expats in mind . The result is a sophisticated tool for reaching our target audience and the most efficient catalyst for your business to engage with that audience .

The most effective means of reaching this highly mobile audience is to be online, as Expats have a particularly high rate of internet usage . Expatica can offer a rich and comprehensive range of products and services to reach your potential clients on the web:• Advertising (banners)• Newsletters (mailings)• Community news• Ask the Expert

“Ask the expert”, is a unique way to build community awareness and confidence in your services and brand . Expatica readers can sample your expertise firsthand online, in an immediate and engaging way, making them more likely to invest in your services in the future .

Become an Expatica expert in your particular field and achieve your branding and awareness goals!

Please contact your local account manager for further information.

EXPATICA: A UNIQUE COMMUNICATION TOOL

UK

FR

UAE

BEIJING

MOSCOW

LU

DE

SOUTH AFRICA

SG

ISTAMBUL

DUBAIABU DHABI

BE

NL

ESPT

UK

FR

UAE

BEIJING

MOSCOW

LU

DE

SOUTH AFRICA

SG

ISTAMBUL

DUBAIABU DHABI

BE

NL

ESPT

Countries coming soon to Expatica

UK

FR

UAE

MOSCOW

LU

DE

SA

BE

NL

ESPT

BEIJING

SG

UK

FR

UAE

BEIJING

MOSCOW

LU

DE

SOUTH AFRICA

SG

ISTAMBUL

DUBAIABU DHABI

BE

NL

ESPT


SAO PAULO

Expatica’s expertise and thorough knowledge of our audience is demonstrated by what we call the ‘expat lifecycle’ . We have developed a clear four step schedule, which any individual follows when he or she becomes an expat .

ORIENTATION: Before arriving in the country of residence, he/she looks for information online . The HR department of his/her company does the same . Many of the important decisions an expat makes (i .e . finding a relocation firm, finding a house and finding a job) are often made before arrival in the new country .

SETTLINg IN: This begins when an expat first arrives and arranges his/her new life abroad . At this stage, an expat searches for highly localised information (i .e . regarding taxation, banking and local utility providers) to settle into life in a new land .

LIvINg IN: The most important concern for an expat at this stage is to socialise and get involved in the daily life of a new culture . This is the time to connect with other expats on a social level .

MOvINg ON: As with the orientation stage, this is when the expat researches local service providers . They are preparing themselves to move on and are also likely to be searching for information on yet another country .

See Advertising solutions beginning on page 13

THE EXPAT LIFECYCLE

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In 2010, Expatica delivered to an annual audience of over 4 million unique visitors from the most desirable demographic group in Europe - expatriates . This group is among the most mobile, affluent and educated in the world . Expatica targets expatriates with unprecedented accuracy, reach and frequency, allowing companies to communicate effectively with potential customers .

Approximately 22% of Expatica visitors consult the site before moving abroad . This is a unique opportunity for you to promote your product or service when internationals need you most .

The statistics below cover all countries in which Expatica is active .

GENDER

TOP 5 NATIONALITIES

AGE

Expatica 2010 survey

AUDIENCE AND USAGE

46.6%Male

Female

5.1%

20.2%

22.7%

United Kingdom

USA

Ireland

India

Australia

Canada

3.3%2.5% 2.3%

15.6%

17.7%

8.1% 18-24

25-30

42-55

31-35

36-41

56+13.3%8.9%

36.4%


53.4%

LIVING WITH A PARTNER

AVERAGE INCOME

CHILDREN IN HOUSEHOLD

THE OWNER OF THE PLACE WHERE YOU LIVE

Expatica 2010 survey

AUDIENCE AND USAGE


Yes

No 55.5%

0

1

4+

2

3

15.6%

7.4%

17.3%

4.2%

66%34%

AUDIENCE AND USAGE


vISITORS Annual visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6,135 .521Unique visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4,259 .268Page views . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21,720 .029

Source: Google Analytics 2010

Weekly newsletter subscribers . . . . . . . . . . . . . . . . . . . . . . . . . .41,500Daily newsletter subscribers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22,250Bi Monthly Expatica HR newsletter subscribers . . . . . .8,250

Total newsletters sent on a monthly base . . . . . .672,000 (weeklies, dailies, HR and What’s On)

Source: MailChimp 2010

ONLINE USAgE

FOR THE LAST PRODUCT OR SERVICE FROM ONE OF OUR ADVERTISERS THAT YOU USED OR ORDERED, HOW DID YOU CONTACT THAT COMPANY? Clicked banner: 11 .5%Went directly to website of advertiser: 16 .1%Went to their location: 2 .5%Telephoned or emailed: 6 .6%

WHICH OF THE FOLLOWING PRODUCTS ARE YOU CURRENTLY LOOKING FOR OR WILL YOU NEED IN THE NEAR FUTURE?Airlines: 40 .0%Local bank account: 26 .2%Car (own or long term lease): 41 .1%Car (short term rental): 45 .6%Health insurance: 35 .7%Travel insurance: 43 .2%Property insurance: 39 .3%Relocation/moving company: 55 .6%Lawyer: 58 .3%Accountant: 46 .8%Financial/tax advisor: 50 .3%Real estate agent (to rent/buy): 52 .2%Employment agencies: 52 .9%Language school: 53 .3%

HOW MUCH DOES YOUR HOUSEHOLD SPEND A MONTH ON:Personal travel: e298Education: e225Restaurants: e191Housing: e957Insurance: e186Cars: e173

HOW DO YOU LIKE TO SPEND YOUR FREE TIME?Reading: 83 .6%Watching films: 79 .8%Taking photos: 32 .6%Shopping: 47 .9%

B2C SOLUTIONS• Online: advertising, newsletters, publicity• Print: survival guide• Events: fairs and networking events

B2B SOLUTIONS• Online: Expatica HR advertising, newsletter, publicity• Print: surveys and polls• Events: HR seminars

ADVERTISING SOLUTIONS 2011


ONLINE AdvERTISINgOnline advertising is the most efficient and effective way of reaching expats at all the stages of the expat lifecycle .

Expatica helps you build a bespoke campaign, giving you the chance to design the most efficient media plan to suit your needs . Choose from our wide range of options, utilising different banners sizes and different placements across Expatica .com .

Every media plan is thoroughly tracked and a comprehensive report (based on the Helios Management Banner Program) is delivered at the end of each campaign .

ONLINE SOLUTIONS 2011

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1

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1 . Leaderboard 728 x 902 . Rectangle 300 x 250

336 x 2803 . Skycraper 120 x 6004 . Halfskycraper 120 x 2405 . Medaillon 120 x 120

NEWSLETTERSExpatica sends Daily and Weekly newsletters to more than 70,000 expats . Each newsletter is sponsored by an exclusive advertiser . The sponsorship package for the Weekly newsletter includes three banners and one advertorial . The sponsorship package for the Daily newsletter includes two banners . This is a highly effective way to promote a special event, new product or specific piece of information about your company, whilst achieving high brand awareness . At the same time, you can be confident that your message will reach its target .

NEWSLETTERS SOLUTIONS 2011

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CONTENT MARkETINg SERvICEBased upon our expertise, we offer a brilliant and sophisticated tool for building awareness of your business with our target audience: Content Driven Marketing .

ARTICLE CONTENTExpatica can assist you every step of the way, offering our staff’s know-how to edit or even create your promotional articles . With our help, you can rest assured that your message will capture the attention of its intended target .

SPECIFICATIONS ANd dETAILSArticle length 700 - 800 word written article

Source Client will receive pre-interview tips via email - Telephone interview with editor (maximum 1 hours)

Copyright Owned by the client (client is free to disseminate and republish as they see fit)

Reviews Text will be sent to client for preliminary review, and if necessary, a final review

Logo 94x94 px jpg or gif image of min 72 dpi (to be provided by the client)

Customized articles also available on request.

CONTENT MARKETING SOLUTIONS 2011

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THE ExPAT SURvIvAL gUIdEExpatica has a comprehensive understanding of expat life . In addition, we aim to fully understand our clients’ needs . We know that in order to achieve your company’s goals, you need to have broad representation, in print as well as online .

To complement our online solutions, we publish a choice selection of essential information for expats in a handy A5 booklet . The main contents of the Expat Survival Guide include: Relocation, Housing, Money, Education, Employment, Healthcare, Transport and more .

The Expatica Survival Guide is published annually in the Netherlands, Belgium, Switzerland, France and Spain . Distribution by request to more than 100 locations of expat interest, including:

• Expat employers, in the Welcome package• Embassies and consulates• Schools and Universities• Associations and International Institutions

PRINT SOLUTIONS 2011

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“I AM NOT A TOURIST” FAIRFor 2011,available in the Netherlands and Spain .

Expatica also makes a point of meeting our audience in person and organises an “i am not a tourist” fair in the Netherlands and in Spain each year . This is a chance for expats to meet the companies and institutions they will need in their expat life, as well as for those organisations to engage with potential clients on a one-to-one basis .

Expatica has a proven record with our fairs, giving clear and demonstrable high quality service to expats and clients alike . We brought together over 8,000 visitors and 150 exhibitors in our three fairs in 2009 . Simply put, these fairs are the largest of their kind in the world .

Expatica offers a wide range of options for your organisation, from a modest Bronze sponsorship to a premium Gold package, with the appropriate visibility at our event .

FAIRS SOLUTIONS 2011

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Contact your local account manager for more information about available stands and

sponsorships.


Booth : see price list page 24 .

Workshops: all the exhibitors have the chance to present themselves in a workshop, where you can share your proficiency and know-how with your audience .

gOLd SPONSORSHIP:Your company logo on 10,000 print flyers mailed to targeted lists of top HR professionals within international companies

• Company logo and description positioned on the official fair website

• 2 Full-page color ads in the printed Event Guide• Sponsor’s logo on the giveaway bags• 16 m2 stand at the fair, premium position• Company’s promotional material included in

complementary goodie bags• 200 invitations to give to clients• Medaillon banner 6 weeks ROS on the NL website

SILvER SPONSORSHIP:Your company logo on 10,000 print flyers mailed to targeted lists of top HR professionals within international companies


• 1 Full-page color ad in the print Event Guide • Sponsor’s logo on the giveaway bags• 10 m2 stand at the fair, prime position• Company’s promotional material included in

complementary goodie bags• 100 invitations to give to clients

BRONzE SPONSORSHIP:Your company logo on 10,000 print flyers mailed to targeted lists of top HR professionals within international companies


• 1/2-page color ad in the Event Guide • Sponsor logo on the giveaway bags• 10 m2 stand at the fair• Company’s promotional material included in

complementary goodie bags• 50 invitations to give to clients

FAIRS SOLUTIONS 2011


HR SITEExpatica reaches the HR departments of some of the biggest international companies in Europe, via our specialised HR site .

This dedicated website provides quality and up-to-date information in a market where resources focused on news, trends and best practices in mobility management are scarce . Content includes features on tax and finance across borders, expatriate support, relocation and trends in the international job marketplace .

Each year, Expatica HR invites submissions for the prestigious Expatica Top 5 Industry Survey Awards . The winning surveys demonstrate continuing relevance to the HR profession, cutting edge findings and rigorous survey methodologies .

HR NEWSLETTERThe bi-monthly HR newsletter reaches almost 7,000 professionals across Europe and is a complementary tool to the HR site .

ExPATICA HR PARTNERSHIP PACkAgEkey features:Permanent display as online partner:• Your company is permanently profiled as a partner of

Expatica HR in a premium position;• Your interactive logo will direct traffic to your company

website .

Content marketing partner:• Relevant and objective content provided by your

company, will be published on Expatica HR and relevant Expatica country websites;

• Guideline: 2 articles per month .

Permanent acknowledgement as HR newsletter partner:• Your company is permanently profiled as a partner of

Expatica’s bi-weekly HR newsletter, currently delivered to between 7,500 – 8,000 professionals;

• Your interactive logo will direct traffic to your company website .

4 bi-weekly newsletters sponsorship:• Your company is the exclusive sponsor of 4 bi-weekly

HR newsletters;• Sponsorship entails two creatives (leaderboard,

skyscraper) plus an advertorial .

Exclusivity within your industry:• Your company will have exclusivity within the industry in

which you operate .

B2B SOLUTIONS 2011

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POLLS ANd SURvEYSExpatica realised early on that knowing your audience is the key to success . We have been working with

for 4 years and already have a 1,300 strong survey panel (data from February 2010) drawn from the Expatica readership . Expatica can offer this resource to provide focused research on your core business .

Reports are customisable and include comprehensive charts and analysis from our specialist survey partners Ruigrok . The results can be another opportunity to promote your brand on Expatica website, should you chose to publish your findings in an article referencing your company (including a disclaimer) .

POLLS & SURVEYS SOLUTIONS 2011

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HR SEMINARSExpatica, in partnership with Lexlumen, organises bi-annual conferences specifically designed to keep HR professionals, lawyers, accountants and tax lawyers in the Netherlands up-to-date with the latest changes in Dutch employment regulations, relevant for an international workforce .

Topics cover various areas, including labour law, tax regulations, global mobility, highly skilled migrant workers and social security .

The June edition is traditionally hosted on the beautiful campus of Nyenrode Business University . The December edition will be held in a convenient location in the city of Amsterdam .

On average, 75-85 professionals are present at each event, to learn and discuss new developments in the Expat industry as well as mix with their colleagues on breaks and over lunch .

In addition to the industry-specific knowledge to be gained, these seminars are the perfect business to business opportunity to network and meet potential clients within the industry .[photo]

B2B EVENTS SOLUTIONS 2011

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ExPATICA EvENTSCurrently available in The Netherlands, and Belgium .

Expatica hosts a variety of events, including seasonal parties, networking events, speed-dating and wine tasting . This is a great opportunity to advertise your company; you will profit from a multi-media approach . Verbal advertising, visuals and online perks are just a few of the benefits included in an event package . Sponsorship opportunities start from 500 euros per event .

You can find a comprehensive and updated list of Expatica events at: http://www .expatica .com/whats_on

Please contact your local Account Manager for more detailed information about

our sponsorship opportunities .

CUSTOM SOLUTIONSAre you looking for a bespoke campaign?

Expatica offers customised advertising solutions designed exclusively for your business .

Our team will help you plan a media strategy adapted to your needs . Expatica is much more than online advertising, we can offer you a comprehensive campaign encompassing several avenues: online, in print and in person .

Please contact your local Account Manager directly for further information .

SMALL BUSINESS PACkAgESmall business owners are also interested in advertising and promoting their companies, and Expatica wants to help these entrepreneurs reach the international market . Even sole proprietors can benefit from the small business package we have created to meet this need . Three packages are available with limited investment options for increasing name recognition and exposure .

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Documents

Expatica Media Kit 2011