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EXHIBITION MANUAL 15-16 May 2012 ADNEC, Abu Dhabi Organised by:

EXHIBITION - Terrapinn · Abu Dhabi National Exhibition Centre (VENUE ORDER FORMS) 60 . ... PO Box 38461, Dubai, United Arab Emirates . [email protected] +971 (0) 50 585 1025 +971

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EXH

IBIT

ION

MAN

UAL

15-16 May 2012 ADNEC, Abu Dhabi

Organised by:

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Exhibition Manual - User’s Guide Dear Exhibitor We are pleased to welcome you as an exhibitor at Cards & Payments Middle East 2012 and hope that your preparations are going well. This exhibitor/marketing manual has been designed to be your reference guide for any services that you may require and to answer any questions that you may have regarding your participation. Please do not hesitate to contact myself directly if you have any further questions. Rachel Wilson Experience Manager Terrapinn Middle East Fz-LLC Email: [email protected] Tel: +971 (0) 4 440 2529 This Manual has been carefully compiled to assist you in your preparation for the exhibition. A. CONTACT LIST

This contains full details of all show contractors and suppliers appointed to assist your company for the exhibition.

B. EVENT SCHEDULE This contains dates and hours for build-up, show days and tear-down periods

C. VENUE SPECIFICATIONS Specifications include location map, floorplan, current/power supply, etc.

D. MARKETING & PROMOTION Marketing of this event commences as early as 12 months before the event. An integrated plan will be used in promoting the exhibition and conferences. You will find information of our marketing campaign and also a check list to help market your presence at the event better and more effectively.

E. BOOTH DESIGN This section provides detailed information of the Shell Scheme and Raw Space booths.

F. FREIGHT FORWARDING Exhibitors are advised to take note of the shipping requirements. Other information includes unpacking, installation and packing of exhibits, storage services, video tapes censorship exemption, etc.

G. RULES & REGULATIONS Please read through this section carefully. Terrapinn Middle East Fz- LLC will enforce these rules for the duration of the show.

H. CHECKLIST & ORDER FORMS These forms are for your company to order all necessary stand requirements, including telephone line(s), internet services, furniture, lighting & electrical requirements, , audio visual equipment, computer as well as your accommodation in Dubai. Terrapinn Middle East Fz LLC has been set a series of deadlines by the hall owners and contractors. It is therefore important that all the forms are returned by the given dates. This is also to ensure that your company will not incur any late installation / order charges. Late order charges can be anywhere from 30% – 50% of the original cost.

Please do not hesitate to contact us if we can assist you in any way. We look forward to working closely with you towards your successful participation in this exhibition!

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Please submit the following details on receipt of this manual: To Rachel Wilson (Experience Manager – Cards & Payments Middle East) - [email protected] Contact Email Company Name/Exhibitor Marketing contact PR Operations contact (managing all show logistics)

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Contents A. Contact List 5-6 B. Event Schedule 7 C. Venue Specifications 8-10 D. Marketing & Promotion 11-17 E. Booth Design 18-21 F. Freight Forwarding 22-23 G. Rules & Regulations 24-27 H. Order Forms

Checklist 28-29 Form 1A Show directory entry(Cards & Payments Middle East 2012/Prepaid Cards Middle East 2012) 30 Form 1B Show directory entry (Near Field Communication Middle East 2012) 31 Form 1C Show directory entry (Digital ID Middle East 2012) 32 Form 1D Show directory entry (RFID World Middle East 2012) 33 Form 1E Show directory entry (Kiosk Self Service World Middle East 2012) 34 Form 1F Show directory entry (Mobile Money World Middle East 2012) 35 Form 1G Show directory entry (Principals / distributors listing) 36 Form 2A Marketing & Promotion (Show Preview & E-newsletters) 37 Form 2B Marketing & Promotion

38-39

Form 3 Form 3a Form 3b

Additional Package Bolt-ons Smart Card Awards Middle East Seminar Theatre Presentation Form

40 41 42

Form 4 Exhibitor badges 43

Form 5 Conference badges 44 Form 6 Additional tickets & brochures 45 Form 7 Exhibitor nominated stand builder 46 Form 8 Fascia Board – Shell Scheme Stands 47 Form 9 Furniture rental 48-50 Form 10 Electrical Orders – Shell scheme only 51 Form 11 Electrical Orders – Custom Build/Space Only Stands 52 Form 12 Electrical Grid Plan 53 Form 13 Shell Scheme Extras and stand fittings 54-55 Form 14 Audio Visual Hire 56 Form 15 Freight Forwarding Services 57 Form 16 Hotel Room Reservations 58-59 Additional Support Services

Abu Dhabi National Exhibition Centre (VENUE ORDER FORMS)

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Form 17 IT & Telecommunications Form 61-64

Form 18 Stand Cleaning 65

Form 19 Stand Catering 66-71

Form 20 Skip Order Form 72

Form 21 Additional Security (Exhibitors) 73

Form 22 Labor Order Form 74

Form 23 Rental Equipment Order Form 75 Form 24

Form 25 Form 26 Form 27

Rigging Form Main Power Form Parking Order Form Material Removal Procedures

76 77 78 79-80

Furniture catalogue 81-86

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A. Contact List

Services Company’s Name &

Contact Person Tel. No. Fax No.

Organiser

Terrapinn Middle East Fz Llc P O Box 502685 EIB Building No.01 Office 305-307 Dubai Media City Dubai, UAE

+971 (0) 4 440 2500

+971 (0) 4 445 8475

Operations & logistics Cards & Payments Middle East 2012

Contact: Rachel Wilson [email protected]

+971 (0)4 440 2529

+971 (0) 4 445 8475

Sales & sponsorship Cards & Payments Middle East 2012

Contact: Joseph Ridley [email protected]

+971 (0)4 440 2536 Cell: +971 (0)

+971 (0) 4 445 8475

Contact: Nicholas Blair [email protected]

50 919 8851 +971 (0) 4 440 2507

+971 (0) 4 445 8475

Marketing & Promotion Cards & Payments Middle East 2012

Contact: Harriet Tyler [email protected]

+971 (0)4 440 2527

+971 (0) 4 445 8475

Venue Telecommunication / Internet Stand Catering

ADNEC Abu Dhabi National Exhibitions Company Khaleej Al Arabi Street P.O. Box 5546, Abu Dhabi United Arab Emirates www.adnec.ae

+971 (0) 2 444 6900

+971 (0) 2 444 6135

Contact: [email protected]

Contact: [email protected]

Official stand contractor Furniture rental Lighting & electrical Compressed air & water Carpeting

Melville Middle East Exhibition Services LLC P.O Box 95159 Abu Dhabi, UAE www.melville.ae Contact: [email protected] [email protected]

+971 (0) 4 885 9336

+971 (0) 4 885 9337

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Contact List

Services Company’s Name & Contact Person

Tel. No. Fax No.

Official freight forwarder Consignment details

DB Schenker UK Daniel Bird Operations Manager Schenker Ltd, Fairs and Events 2 Sylvan Court, Sylvan Way Basildon, Essex, SS15 6TH, United Kingdom [email protected] www.dbschenker.com

+44 (0) 1268 632200

+44 (0) 1268 416490

AV equipment rental Computer & peripherals

The Exhibition Agency PO Box 25507,Dubai, United Arab Emirates Contact: Gerard Barbosa [email protected]

+971 (0) 50 4578175

+971 (0) 4 3387052/ 3420563

Printing and Signage Print Outs PO Box 38461, Dubai, United Arab Emirates [email protected]

+971 (0) 50 585 1025

+971 (0) 4 3232 505

Hotel room reservations Aloft Hotel

Aloft Abu Dhabi ADNEC Abu Dhabi PO Box 94943 Abu Dhabi, UAE www.alofthotels.com Contact: Cristina Patteson [email protected]

+971 (0) 2654 5000

+971 (0) 2449 9702

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B. Event Schedule

1. EXHIBITION DATES AND OPENING HOURS

15 May 2012, Tuesday 10.30am – 5.00pm 16 May 2012, Wednesday 10.00am – 5.00pm Admission to the exhibition is complimentary for professionals, trade and business visitors only. Minors and members of the general public will not be admitted.

2. ONSITE OPERATIONS SCHEDULE This schedule has been drawn up to avoid congestion and work hazards during the build-up period. Please adhere to the given timings for smooth operations. Terrapinn Middle East Fz LLC reserves the right to refuse entry to any exhibitor or contractor whose work is of disruption to the schedule below. If there are any doubts on the below please contact the organiser immediately. Participants should start construction of their stands as soon as possible (based on the below schedule). If the construction period is exceeded the organisers are entitled to refuse exhibits without incurring any liability. You are advised to dress light and casually for your own comfort.

13 May 2012, Sunday 0800-1200 Official stand builder move-in and mark up the floor and shell scheme build 1200-2359 Construction of shell scheme booth by Official Stand Builder and Move in for Construction of space only/special design stands The exhibition hall does not close overnight 14 May 2012, Monday 2400-1200 1000

Finishing of space only / special design stands arrival of freight/exhibits of official freight forwarder

1200-1400 Distribution of AV equipments 1200 -2200 Exhibitors move in to dress up stands 2200 Completion of all works / Exhibition hall closes 15 May 2012, Tuesday 0800-1000 Exhibitors access 1030-1700 Exhibition Day 1 1800 / 1830 Disconnection of electrical power / Exhibition hall closes 16 May 2012, Wednesday 0800-1000 Exhibitors access 1000-1730 Exhibition Day 2

Exhibitors will have from close of the show at 1700 (16 May) through the night until 1700 (May 17) for break. Please remove all valuables between 1700 and 1830 (16 May)

1800 / 1830 1830-2200 1830- 2359

Disconnection of electrical power Breakdown of stands –official stand builder and space only contractors Move out of all materials

17 May 2012, Thursday 2400-1700 All day moving out of building materials by stand builders

** Items not cleared by 1700, 17 May 2012 will be discarded. Terrapin Middle East Fz LLC and the official contractors will not be responsible for any items that are discarded.

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C. Venue Specifications

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Venue Specifications

Hall 5

Door Height Width

VE Door No. 5.1 4200mm 3500mm

VE Door No. 5.2 4200mm 4500mm

VE Door No. 5.3 4200mm 4500mm

Hall 6 Door Height Width

VE Door No. 6.1 4200mm 4500mm

VE Door No. 6.2 4200mm 4500mm

HALL 5 & 6 – TECHNICAL SPECIFICATIONS Flooring Concrete with surface hardener

Atrium -Decorative Marble Concourse – Decorative Marble

Floor Loading Capacity Ground floor Ceiling Height 10m

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NO STAND IS ALLOWED TO EXCEED 7 METRES IN HEIGHT. All structures above the height of 4m must have the approval of Terrapinn Middle East Fz – LLC and the Exhibition Centre. Exhibitors or their appointed contractors have to submit detailed information of their stand design, stand elevation and dimensions, electrical fittings and materials used. Please confirm by April 14 2012

Hall Structure Reinforced concrete frame with steel roof trusses Halls internal clear height – 10m Atrium (under pedestrian bridges - 5m)

Loading / unloading bays Lorry entrance/egress is through Gate 3 only (see site plan below.) Freight access is via the loading bay, Hall 5 and 6.

Suspension Maximum of 3 suspension points per truss. Located at nodes with maximum load allowance of 5 tons per node. (Note: suspension from the halls roof structure may only be carried out by ADNEC’s appointed official contractor) – Melville Middle East

Power supply 230v- 50Hz – single phase 400v -50Hz – 3 phase

Freight doors All doors are normal 4800mm wide x 4500mm high Air Conditioning All halls, atrium and concourse are fully air conditioned Lighting 400Lux

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D. Marketing & Promotion

1.1 INTRODUCTION

As an exhibitor, you have a unique opportunity to meet a range of qualified business contacts drawn from various industry sectors; namely: Industry Banking and Finance Information Technology Manufacturing (Pharmaceutical/FMCG/

Semiconductor/Electronics Broadcasting Insurance Education Internet Retail and Vending Entertainment and Leisure Leisure and Entertainment Security Services FMCG distribution Logistics distribution /

Supply chain / Warehousing Telecommunications

Government Transportation and Travel Healthcare Hospitality

Building on this experience, Terrapinn has developed this Marketing section to help you maximise your investment in our events. It provides useful tips on maximising your exposure before the show and during the show; it also includes useful contact numbers and a checklist to ensure you don’t forget any minor details. Terrapinn can help attract visitors to the exhibitions through our extensive marketing campaign, however direct communication by you with your clients and prospects will ensure they come to visit YOUR stand specifically. Details of our marketing campaign are enclosed in this document; however, by working together with exhibitors, we can both ensure success on the day. The section outlines: Terrapinn’s marketing campaign and how you can maximise your exposure and brand awareness by “piggy backing” on

our campaign Creative pre show promotions ideas. How you can promote the show and at the same time ensure that visitors visit your

stand What to do when on site. This section covers the preparation of sales staff and collecting visitor information for post show

follow up The marketing section is designed to help you capitalise on the opportunities available to you to meet business contacts, develop qualified leads and convert sales. We urge you to take the time to read through it and provide us with the appropriate information.

1.2 CHECKLIST This checklist is designed to help you get the most from the exhibitions. It will act as a reminder for pre-show promotion and planning, and will ensure that you get the most from our campaign. Tick box when complete Completed and returned FORM 2s Actions required by you on the Marketing Form Loaded the event banner to your site with a hyperlink Arrange for the event information to be advertised in your email broadcast Send Terrapinn your client’s email addresses so that they can receive regular email blasts Mail personalised invitations to your database Mail exhibition tickets to all your valued clients Send Terrapinn contacts and letterhead for mailing on your behalf. You do not have to bear the letter mailing costs! Advertisement booked in Exhibition Directory Arrange for the exhibitions to be listed in the events listings and advertised in your in-house newsletter Arranged for the exhibitions respective website and short write-up to be included in all my email auto signature and

communications Instructed PR agency/ department to action press releases announcing your involvement at the event Prepare PR pack to be displayed at the event Investigate sponsorship opportunities to heighten awareness at the show

Other suggestions to aid your experience on-site at the show

Ensure that all staff are trained and informed of your involvement Prepare bilingual onsite materials to be distributed. Booth freebies are optional but they do entice visitors to your booth! Brief on-site staff thoroughly Distribute tickets and conference brochures to your sales force to distribute to your key clients Obtain email addresses of potential visitors/delegates so that we can inform them of the event via our regular email blasts

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Marketing & Promotion

2.1 Terrapinn’s Marketing Campaign

To follow is a summary of the marketing campaign for the exhibitions. Following on from this are some ideas on how you can capitalise on our efforts and receive pre show exposure. Conference Promotion Summary A full conference brochure, highlighting the conference programme; the conference topics and speakers, will be produced for the following events collectively. Cards & Payments Middle East / Prepaid Cards Middle East/Near Field Communication World Middle East / Digital ID

World Middle East, RFID World Middle East, Mobile Money World Middle East, Kiosk Self Service World Middle East: In one mega 16 page brochure

All of the above will be printed before end of 2011 The Marketing Plan • Direct mail will be the main channel used for promotion. Terrapinn’s comprehensive database consisting of close to 3 million

records in the Middle East alone will be primarily used to source data. Terrapinn’s database is built from conference and exhibition attendees to our events in all sectors.

• Lists have also been sourced from third parties to augment our own database mailing • Telemarketing will begin in February and will continue until May before the events • Email marketing will be used regularly • Print advertisements in trade publications have commenced since May 2011 • Social media platforms such as LinkedIn and Twitter are used regularly. Our official blogs: The Followers, Mobilise and The

Wall are also updated by the team on a daily basis.

Visitor Promotion Ticket Inserts Exhibition tickets inserted in various trade publications in Middle East and other Terrapinn conference mailings. Advertisements You may request for a Media Schedule for the list of advertisements in the supporting trade publications and regional newspapers. We welcome suggestions and recommendations of other trade publications, which you think should be an official publication of the event. Direct Mail You will be given exhibition tickets to distribute to your potential and current customers and business partners to encourage them to pre-register their exhibition online. After all, visiting the exhibition is FREE! There will be separate Pre-registered Visitors Counters onsite. So be sure to inform your customers and business partners early so that they can pre-register online before 14 May 2012 and beat the queue. Moreover, pre-registered visitors are given priority to register for the FREE on-floor seminars. We can mail these tickets to your clients on your behalf, free of charge. Please contact Harriet Tyler ([email protected]) for more information.

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Marketing & Promotion

Newspaper Advertisement

Advertisements in key general newspapers in the region will start from March 2012 Internet Terrapinn recognise the importance of the Internet as a marketing and branding tool and exploit the medium in event marketing. All events have its official websites:

• Cards & Payments Middle East: www.terrapinn.com/cme • Prepaid Cards Middle East: www.terrapinn.com/ppw • NFC World Middle East: www.terrapinn.com/nfcwme • Digital ID World Middle East: www.terrapinn.com/didw • RFID World Middle East: www.terrapinn.com/rfidwme • Mobile Money World Middle East: www.terrapinn.com/mmw • Kiosk Self Service World Middle East www.terrapinn.com/kssw

The websites are also listed on www.terrapinn.com, Terrapinn’s corporate website: www.terrapinn.com 2 way linkages are arranged with a variety of partners involved in the event, in the form of banner advertising. To drive traffic

to the site. • Sponsors • Exhibitors • Speakers • Trade magazines • Trade associations • Online publications

On-line advertising is arranged with: • Trade relevant E-newsletters • Industry portals

The sites are continually maintained with news of the event What we would require from you. A link on your website advertising the event Inclusion of a short write-up on the event you are participating in with a hyperlink to the individual event websites in any

email marketing you undertake Your email database to ensure that your clients get show bulletin monthly regularly Inform everyone of your involvement at the event – add the website address and a short write-up at the bottom of all your

emails, faxes and other communications. It is easy and will inform your customers to visit you.

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2.2 How You Can Leverage Terrapinn’s Campaign

Being part of an exhibition not only allows you a marketing opportunity at the show but there are also vast marketing opportunities to capitalise on before the show. As you have seen in the previous section Terrapinn is undertaking a huge marketing campaign for the show. There are several marketing opportunities that you can take advantage of, offering you an extremely cost effective medium to enforce brand awareness. We strongly advise that you read this section carefully, complete the attached form, return it to Terrapinn and then complete the check list (1.2) to ensure that you have made the most of these opportunities.

The Website We offer and encourage our exhibitors and partners to place their URLS with their logos on our event website.. Please

forward to: [email protected] as soon as possible with the URL of your web site. It is also beneficial to announce your participation in the show on your own web site. Advertise the web banner on your site

i.e.: “come and visit us at [event name] on stand XX”. For a free copy of the banner advertisement, please email [email protected] stating the name of the show that you are exhibiting in.

Tailored Promotions to Your Clients Conference brochures will be sent to you. Should you require any copies, please complete FORM 6 in the exhibition manual. Mailings to your client and prospect database are an extremely effective way for you to ensure that you get to see the

people you want to at your stand. We strongly advise that you mail your clients and encourage them to attend. We have included some tips on how to do this effectively below.

Alternatively Terrapinn will mail your clients for you, on your letterhead through our mailing house, free of charge to you for up to 500 records. We will carry all production and postage charges, all you need to do is send your client list, letterhead and invitation copy to us. We are happy to do this through a third party mailing house to ensure that your clients are kept confidential.

Ensure that all your valued client’s receive a copy of the exhibition ticket so that they will be able to visit you at the exhibition free-of-charge. If you require more tickets, please complete FORM 6.

To follow are some tips on direct mail: Direct mail can play a vital role before and after the exhibition. It brings your company to the attention of prospective buyers, notifying them of your presence, what you are offering and encourages them to visit your stand. The success of show-linked mail shots will depend on the nature of the message and the quality of the list used. Here are some suggestions, which will help you with your mailing content and who to mail to:

What to mail: A covering letter, which highlights the products and services, you will be exhibiting and the benefits they may bring to your

prospect. Ideally the letter should also include an incentive for them to visit your stand. An invitation to attend your stand, i.e. a ticket to attend. On average, 40% of visitors attend on a ticket supplied by an

exhibitor. Who to mail: Existing customers and identified prospects from your in-house database. Existing customers or prospects who are being mailed for other reasons but may benefit from the invitation. This reduces

costs by ‘piggy backing’ on already planned mail shots. When to mail: 2 weeks prior to the event i.e. approx May 2012.

Advertising

There are a number of ways you can extend your reach to ensure the visitors to your stand are maximised depending on your budget and objectives: Invite prospects to come and see your stand by dropping one line ‘Come and see us on stand XX at [event name], onto an

existing advertising film. An EPS of the event logo/s are available upon request. Advertise in the show directory, which will work for you both before and after the show. Refer to FORM 3 for more details. Use the event logo on your advertising. The logo, in both JPEG and EPS formats is available upon request. Advertise in your in-house newsletter, a great way to get your clients and staff involved in the show. We can supply a high

resolution pdf copy of the show advert, please email [email protected] for a copy

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Press Relations

Editorial coverage in trade publications is one of the best endorsements your company can achieve. And it is free! If you follow a few basic rules, your chances of coverage success will be that much greater. We suggest that you provide your PR company and/or department with a press pack regarding your involvement in the show. Your press pack should contain the following: A press release(s) on new product launches and /or latest company news. Simple and information background information on your company. Photographs, clearly captioned, with contact name and telephone number Event logo, dates and your stand number Bring along your press pack on the day of the event and display it at the media stand available. Writing a Press Release That Gets Published Write separate press releases for individual products and services, which you want the press to cover. Clearly mark the new

products/services, which will be launched at the show. Include colour photographs wherever possible. Label the photographs clearly on the back and don’t staple them to the press

release. The main text of the press release should be in a straightforward typeface, such as Helvetica or Courier, 1 1/2 or double-

spaced. The typeface choice is to help editors who use scanners to enter information into electronic publishing systems. The first paragraph should encapsulate the story, subsequent paragraphs should expand on this, in decreasing order of

importance, so the story can be ‘chopped off’ at any stage without losing the most valid point. Be concise, but always err on the long side - you can never include too much information. Contrary to the belief, three or four

page press releases are not too long. Quote as many performance figures as possible. Unless there’s a good reason not to do so, always include the price of the product. Editors like this, but more importantly, so do readers. When a price is quoted in a story, the number of inquiries often doubles.

Include a contact name, telephone number and fax number at the end, so that editors know where to go for clarification and more information and include the company address for reader inquiries to be sent to.

If your product is the first, the biggest, smallest, fastest or cheapest, then say so. Don’t hide your USPs behind a camouflage of marketing speak. Editors love superlatives that can be substantiated.

3.1 Maximising Your Brand Awareness at the Show Taking an exhibition stand is the minimum required to get impact at a show. There are several further ways of increasing your company’s awareness and hence maximising traffic to your stand. The Marketing Manual Form at the back of the manual will ensure that you get the most on site at the event. Please complete the form and return ASAP. Then use the checklist in Part 1 of the manual to ensure that you cover every avenue. Exhibition Directory Advertisement As an exhibitor, you are entitled to a 65 word editorial entry in the exhibition directory. The directory is given free of charge to all visitors and delegates to the exhibition. If you have not already done so, please ensure that FORM 1s have been completed and dispatched. You may also wish to stand out from the crowd by taking up an advertisement in the directory and/or including your company logo next to your company listing. The directory is used during and after the event as a valuable reference tool. Hence, advertising in the directory is a powerful way to reinforce your brand and a medium that is referred to again and again after the show. Please indicate on FORM 3 any interest you may have in advertising opportunities.

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Sponsorship

Sponsorship is by far the most effective way of cementing your brand name in the market. There is a range of sponsorship opportunities available: • Major event sponsor • Official co-sponsor • Associate sponsor • Visitor ticket sponsor • Registration sponsor

• Cocktail reception sponsor • Luncheon sponsor • Conference carrying case sponsor • Exclusive documentation sponsor

Please indicate on FORM 3 any interest you may have in sponsorship.

3.2 How to Maximise On-Site Performance Your Sales People You may have an eye-catching stand and sensational products/services to promote, but inadequate sales people manning your stand. The people you have representing your company and products/services are paramount to the success of your exhibition. Some simple but effective suggestions to maximise your sales peoples’ performance are provided below: Before the show: Get them involved in planning the event to encourage commitment and teamwork. Set sales and lead targets and keep track of progress both during and after the event. Run fun competitions such as ‘best sales person of the day’ and reward them in a fun way - regularly. Ensure staffs have ample rest breaks and wear comfortable clothing and shoes. Organise and roster cleaning, brochure replenishment, dress standards, breaks and security issues before the event.

During the show: DO DON’T

Smile - it is welcoming and may put visitors at ease ‘Stand guard’ – passersby’s will feel reluctant to approach if they have to make an effort to get past someone.

Give visitors time to browse before approaching them with a planned question

Sit/Stand with other colleagues on the stand

Acknowledge a visitors presence even if you’re with someone to let them know you will be with them soon.

Ask questions which are likely to pre-empt an automatic/negative response

Suggested opening questions which will prompt positive responses: Have you seen our new X? How familiar are you with XYZ? What Y are you currently using? What application for Z do you have in mind? How to collect Visitor Information If you have successfully manned your stand, you will want an efficient method to gather and organise information so you can effectively prepare for post exhibition follow ups. To ensure you have enough information to direct your sales pitch, prioritise your leads and follow up quickly and efficiently. You need to direct your conversation to capture the following information, which can be captured in your own customised form: Visitors Name Company Name Position/Status Address/Telephone/Fax/Email Nature of Company activity Size of company Products/Suppliers used Size of budget Timeframe of future purchases Recommended follow up Additional comments Name of staff member Names of other decision makers/influencers Does the visitor have purchasing authority - if not, who does? Products/services of specific interest Previous awareness about your products/services

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Marketing & Promotion

Remember! You need to strike the right balance between the time taken to go through the questions and the amount of

information you capture! Best of Luck at the show!

3.3 Exhibitor MEGALIST We want to help you get face to face with your prospective customers at the exhibitions. Act now so that your key buyers will be informed and can schedule a visit to your booth far in advance. Don’t forget that visitors in many of your key markets may need to apply for visas/travel authorisation at least a month prior to the show. To effectively inform your best prospects and customers about the event, send us your mailing list. Then at no cost to you, we will invite your prospective key ibuyers from around the region to attend the show. This MEGALIST is your insurance that the specific customers you want to see at the show will be informed about your presence and invited to attend. Here is how it works: Description: - The list will only be used for the promotion of the exhibitions and will supplement our list of past show attendees, association

leads, members and key industry publications’ circulation lists. - Complete confidentiality is guaranteed. All files will be destroyed following the show. Your list will not be sold or

distributed to any source and a signed confidentiality statement can be sent to you upon request. Materials Specifications: 1. Your database must be in MS Excel format or on labels and should include the following information: Name of contact person Designation / Department (optional) Name of company Full Address Country Telephone Fax number Email address 2. Your database can be sent in any of the following ways:

VIA EMAIL ON HARDCOPY PRINTOUT Please email to: Harriet Tyler, Marketing Manager at

[email protected]

Please mail it to: Terrapinn Middle East FZ LLC P O Box 502685 EIB Building No.01 Office 305-307 Dubai Media City Dubai, UAE Attention: Harriet Tyler, Marketing Manager Tel: +971 (0) 4 440 2500 Fax: +971 (0) 4 445 8475

Important Notes: Lists should include only current customers and prospects. Be sure to indicate on your package or email the following information: - Your company name, address, phone and data processing contact All these are at NO charge to you. If you have any questions regarding this programme, please email [email protected]

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E. Booth Design

The Organisers have appointed Melville Middle East as the Official Stand Contractor for Cards Middle East 2012.

1. DRAWING OF SHELL SCHEME STAND

Melville Middle East will be responsible for the following services: • Supervision and build of all Shell-Scheme exhibition stands • Supply of stand furniture and stand fitting materials • Supply of graphics for Shell Scheme stands • Supply of all electricity (Space only exhibitors will need to order this additionally) • Building any shell scheme stand upgrades • Stand servicing and maintenance throughout the duration of the exhibition

CUSTOMER CALL CENTRE United Arab Emirates: +971 2 406 4458 UK: +44 121 7800389 We strongly recommend that orders are placed and confirmed early (by end of April 2012) to ensure prompt delivery during the build up of the show. Contact Details Contact: Jamie Macdonald Telephone: +971 4 885 9336 Fax: +971 4 885 9337 Email: [email protected] Website: www.melville.ae

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Booth Design

GENERAL GUIDELINES & INFORMATION SHELL SCHEME STANDS

Included: Electrical package (per 9m2): 3 x 50W Halogen Spotlights 1 x 13 Amp Electrical Socket (3-pin) Furniture package (per 9m2): 1 x Arc Table (MT21) 2 x Iso Chairs (MC12) 1 x Waste Bin

Shell Scheme Structures It is prohibited to affix nails, hooks, tacks, screws, adhesives, paint or similar items to any other part of the shell scheme stands. All additional displays must be contained within the Shell-Scheme structure and may not exceed 2.50m in height. Name Panel (fascia) The infill fascia is 210mm deep. The Exhibitor’s name and stand number will be in 60mm capital lettering and fixed directly to the fascia. Exhibitor Names should be submitted within the stated timeframe using the Exhibitor Manual. Melville Middle East will print the company name provided by the Organiser in the Exhibitor List if the requested name is not received prior to the deadline date. Any alteration to this will be at an additional cost of US$25.00 per print. Furniture The Official Stand Contractor, Melville Middle East offers a wide variety of furniture on a rental basis for the duration of the Exhibition. Full details, specifications, prices and order forms are available in the furniture catalogue. We would encourage all exhibitors to place orders early to avoid late order fees. All orders are subject to availability. Event Break Down Melville will begin to dismantle the shell scheme stands at the close of the event, and would request that any display items, products and/or personal property be removed from the stand. Melville Middle East cannot accept any responsibility for items that are not removed, and may be subsequently damaged or stolen. Online Ordering For your convenience, below is the link to allow you to order any additional items (furniture, shell scheme extras, etc.) online. Please click the link and follow the instructions. www.melville-online.ae/productcatalogue.asp?eventid=68 Event Break Down Melville will begin to dismantle the shell scheme stands at the close of the event, and would request that any display items, products and/or personal property be removed from the stand. Melville Middle East cannot accept any responsibility for items that are not removed, and may be subsequently damaged or stolen. Graphics & Logos If you would like graphics for your stand walls (seamless graphics or individual panel graphics) please feel free to contact us and we will be happy to provide a quotation for you.

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Booth Design

Shell Scheme panel dimensions are as follows:

Pictures shown are only artist’s impressions. Exact number of sidewalls and furniture will depend on booth size, individual location and/or exhibitor’s own indicated preferences. Brand able panel dimensions:

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Booth Design

2.

SPECIFICATIONS OF SHELL SCHEME STAND Fascia The fascia board will be erected across the front and open sides of your stand as per diagram above.

Exact wording of your company name is to be supplied on FORM 8. You may use the same form to indicate inclusion of your corporate logo on the fascia, but this is subject to additional cost ($50 with Melville Middle East).

Walling All walls are white laminated panels of 954mm width (W) and 2388mm height (H) each. You are not

allowed to make alterations to the structure of your stand or remove any integral parts from it. Any damage caused to the panel(s) will be charged to you.

If you prefer to have a different laminated panel colour, please contact the official contractor for additional cost.

Furniture MT21 Arc table, MC12 Iso Chair, 1 x wastepaper bin will be provided for every 9sqm booked. Please

use FORM 9 if you require additional furniture. Lighting 3 x 50w Halogen spotlights for every 9sqm booked. Please use FORM 10 if you require additional

lighting. Power socket 1 no. 13amp/230v single-phase power socket will be provided with every 9sqm booked. Please

complete FORM 10 for additional orders.

IMPORTANT! ALL lighting connection & electrical outlets MUST BE ordered from the Official Contractor using FORM 10.

Exhibitors using ‘pop-up’ display stand with fitted lights MUST ORDER lighting connection using the same form.

3. SPACE ONLY / SPECIAL DESIGN STAND If you have specifically asked for space only, you will be given just RAW SPACE. Electrical outlets, furniture, walls & carpet WILL NOT be provided. Please order your mains electrical requirement using the following link: www.melville-online.ae/productcatalogue.asp?eventid=68 Mains Electricity/Power All electrical connections (including fixtures and fittings) should be done by the individual appointed stand contractors: not Melville Middle East. Main power supply does not automatically come with a distribution board; this should either be supplied by the contractor or can be ordered separately through Melville Middle East. Please ensure an electrical grid plan is submitted to Melville prior to the deadline date Exhibitors are at liberty to appoint a contractor other than the official stand builder. However you are to ensure that your appointed contractor will abide by all Rules and Regulations in this manual. Please provide details of your appointed contractor using form 7. ALL RAW SPACE STANDS MUST HAVE ROUND PLATFORM EDGES.

.

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F. Freight Forwarding

1. IMPORTANT INFORMATION The following information is for your guidance only. The Official Freight Forwarder will send a detailed shipping manual to you upon your request. Please read through the manual carefully and take note of the shipping requirements and deadlines. In the event that you decide not to use the Official Freight Forwarder and their recommended agents (for non-local exhibitors only), please hand the shipping manual to your appointed freight forwarder for their compliance so that your exhibits can be correctly despatched and consigned to the Official Freight Forwarder. Failure to comply with the deadlines and instructions will cause unnecessary delays in clearance, and may lead to additional expenses being incurred. All heavy or large exhibits that require the use of a forklift truck MUST be handled by the exhibition Official Freight Forwarder within the exhibition hall. Exhibitors with such requirements are requested to return the freight service order form to: Schenker Ltd, Fairs & Events (asap).

2. OFFICIAL FREIGHT FORWARDER Schenker Ltd, Fairs & Events have been appointed by the organisers as the Official Freight Forwarder and Sole On-Site handling agents for the exhibition. Gary Sanderson Schenker Ltd, Fairs & Events 2 Sylvan Court, Sylvan Way Basildon, Essex, SS15 6TH UNITED KINGDOM [email protected] Tel : +44 (0) 1268 632210 Fax : +44 (0) 1268 416490

3. DOCUMENTS AND CONSIGNMENT DEADLINES The following documents are required for shipments to Abu Dhabi…..

- 2 original + 2 copy waybills (air, sea or road) - 3 original + 2 copy commercial invoices - 1 original + 2 copy Certificates of Origin

Copies of all shipping documents should be sent to Schenker Ltd for checking prior to dispatch of the cargo from origin. Shipments must arrive at Abu Dhabi airport / port no later than….. Airfreight - [6 working dates before the exhibition] Seafreight FCL - [6 working days before the exhibition] Seafreight LCL - [10 working days before the exhibition] Roadfreight - [5 working days before the exhibition] Media for censorship - [5 working days before the exhibition] Please note: Friday is not a working day in the UAE, however Sunday is. Weekends are Fridays and Saturdays.

4. CONSIGNMENT INSTRUCTIONS All shipment to the event must be consigned to the Official Freight Forwarder, regardless of the freight forwarder you may be using. They must be consigned “Freight Prepaid” as follows…… Schenker LLC, Fairs & Events Dept 8th Floor, Al Saman Tower, Hamdan Street PO Box 44256, Abu Dhabi UNITED ARAB EMIRATES Notify: Exhibitor name, stand number, [show name], [venue address] DO NOT consign your cargo to Terrapinn LLC or to the Exhibition Centre.

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5. FILMS & VIDEO TAPES / DISCS CENSORSHIP

UAE Authorities stipulate that all video advertising materials (like DVD’s, VCD’s, CD-Roms etc) shall be allowed to be displayed or handed out at the exhibition only after customs have inspected and approved the censorship clearance. All media must be fully in English or fully in Arabic only. Exhibitors are requested to submit 1 copy of each DVD / VCD / CD-Rom to Schenker via courier (see consignee details for delivery address).

6. HAND CARRIED ITEMS Exhibitors or their appointed forwarder can move in the exhibits if the exhibits are small enough to be hand carried by one person, to be moved in by an office trolley or exhibits that have its own wheels.

7. GIVEAWAY / CONSUMABLE ITEMS Give-aways and souvenirs items are permitted entry into Abu Dhabi for permanent import only. Permanently imported items will be subject to 6% customs duty (based on the CIF or customs assessed value). Schenker will charge an outlay fee for duty paid on behalf of the exhibitor.

8. PACKING AND UNPACKING Packaging should be designed with internal padding and battens as to be suitable for the nature of the goods and the intended mode of transport and to be able to withstand both outward and return journeys (if required). It should be capable of easy unpacking and repacking. For this reason it is advisable to use screws or clips for cases rather than nails. ‘ISPM15’ Phytosanitary Measures are not required in the UAE however any cases intended to be re-exported from Abu Dhabi after the event should be compliant to ensure that the onward consignment does not encounter any problems upon arrival at its destination. All cases should be clearly marked showing [Show name], c/o Schenker LLC, your exhibiting name, stand number, case number (ie 1of3, 2of3 etc), gross weight and dimensions. Case numbers on the labels should tally up with those mentioned on commercial invoice(s). TEMPORARY IMPORTATION

9. ON-SITE STORAGE No storage space will be provided on-site. Direct arrangement should be made with the Official Freight Forwarder for storage of your empty packaging materials during the event. Terrapinn LLC reserves the right to remove/dispose of any carton, cases and/or packing materials left in the exhibition halls. Any cost incurred will be for the account of the exhibitor.

10. INSURANCE It is the responsibility of the exhibitor to ensure that they have adequate insurance for their goods whilst in transit to and from the exhibition, whilst there and / or in storage and also in transit to other destinations. Schenker Ltd can provide competitive cargo insurance upon written request.

11. REMOVAL OF EXHIBITS Should exhibitors and their contractors / agents / suppliers wish to remove any items from the hall, an EXHIBITS REMOVAL FORM must be obtained from the Organiser’s office. This is applicable only during exhibition show hours.

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G. Rules & Regulations

1. ADMISSION

Admission to the show is complimentary for professionals, trade and business visitors only. Minors and members of the general public will not be admitted. The Organiser reserves the right to refuse admission or remove any person without giving a reason. This also applies to build-up and dismantling periods. For safety reasons, children below the age of 18 will not be allowed into the exhibition area at any time, from build-up to breakdown.

2. BANNER DISPLAY Banners may be displayed above the stands of exhibitors but this is subject to rates and terms indicated on FORM 24.

3. BUILDING MATERIALS Materials for the construction of exhibition booths must have a minimum flame spread rating of Class 2.

4. DAMAGE TO STAND STRUCTURES AND EXHIBITION PREMISES No person under any circumstances shall cut into or through any floor covering or wall nor alter stand service structure except when authorized in writing by the Organiser. Any such damage to stand service structures will be invoiced to the Exhibitor.

5. DANGEROUS MATERIALS a. No temporary gas (LPG) or naked live electrical fittings are to be used in the exhibition halls at any time. b. No explosives, petrol, dangerous gases or highly inflammable substances are allowed in the halls.

c. No radioactive substances are allowed unless prior approval in writing is obtained from the Organiser. Any radioactive

substances being used must strictly comply with the rules and regulations stipulated by the relevant regulatory body.

6. DOUBLE STOREY STANDS Double storey stands are applicable for contracted ground area of 60 square metres and above (to be considered on a case-by-case basis). The design, construction and tear-down of double storey stands are to comply with the guidelines, rules and regulations laid down by the relevant authorities including that of the Fire Safety Bureau, the Organiser and the venue owner. Designs and layout plans of the double storey stand must be submitted to the Organiser for approval at least 2 months prior to the exhibition.

7. FOOD & BEVERAGES According to the regulations of Abu Dhabi National Exhibition Centre, no food and beverages are allowed to be taken into the exhibition venue. Hospitality by ADNEC is the sole licensed provider of catering services within ADNEC, and as such all food and beverages must be purchased through Hospitality by ADNEC. Hospitality by ADNEC provides a wide range of services suitable for stand catering, stand hospitality and events in the capital suites. For stand catering please refer to the attached order form. Should your requirements be more comprehensive however please contact ADNEC directly. Such catering services must be ordered 10 days in advance of the exhibition opening. Please refer to Forms 19..

8. INSURANCE Exhibitors are advised to insure their exhibits, property or articles of any kind against all risks and have third-party insurance taken out to cover their representatives or agents on duty. The exhibitor shall insure against, indemnity and hold the Organiser harmless in respect of all costs, claims demands and expenses to which the Organiser may be in any way be subject as a result of any loss or injury arising to any person (including members of the public, the Organiser’s staff, agents or contractors), or property howsoever caused as a result of any act or default of the exhibitor, his servants, agents or contractors or invitees. If the Organiser so demands, the exhibitor shall provide proof to the Organiser that the exhibitor has adequate insurance cover. Such insurance should remain in force until exhibits are removed.

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Rules & Regulations

9. OFFICIAL CONTRACTORS

a. The Organiser has appointed Official Contractors for various services to ensure a more efficient and regulated build-up and dismantling. Please refer to CONTACT LIST for details. The services of the Official Contractors are for the convenience of exhibitors, and the Organiser will accept no liability in respect of any contract between exhibitors and such contractors for negligence or default of any such persons, their servants and agents.

b. All electrical, water and compressed air link-ups must be contracted through the Official Stand Contractor. Only the

Official Freight Forwarder can be employed whenever mechanical handling of exhibits (i.e. the use of forklift or pallet truck) within the exhibition hall is required.

c. Exhibitors may appoint their own contractor for stand design and construction subject to them being approved by the

Organiser.

10. OPEN FRONTAGES All stands in the exhibition (irrespective of height) must have at least half of any frontage facing an aisle, left open or fitted with transparent (clear, see-through) material. This area must be left visibly free of obstruction.

11. PARKING WITHIN THE VENUE Abu Dhabi National Exhibitions Centre has two multi storey car parks using a pay to park system. The closet parking to Hall 5/6 is Lot A. Spaces are available on first-come-first-served basis at prevailing published rates and operational hours.

12. POWER SUPPLY AND LIGHTING a. All electrical installation work from source of supply at the exhibition must be carried out solely by the Organiser’s official

contractor. b. Exhibitors requiring different voltages, stabilizers, frequency or special connections to equipment should arrange for their

own transformers, converters, boosters, etc and keep the Organiser informed. All electrical equipment should be tested and approved by the Organiser’s appointed licensed engineers prior to turning on the electrical supply.

c. All electricity supplied to the stand will be switched off from source 30 minutes after the exhibition closes daily.

13. PRODUCT DEMONSTRATIONS AND PRESENTATIONS a. The Organiser appreciates that demonstrations and presentations form an integral part of exhibitions. Exhibitors,

however, should exercise discretion to other exhibitors when carrying out demonstrations and presentations. b. Loud speakers/sound devices and/or image projection equipment are to be placed in such a way that sound/image is

directed downwards and into the stand, and not towards or across the aisles. The operation of any sound device or image projector must not interfere with, or be an annoyance to neighbouring stands. Sound levels recorded at adjacent or opposite stands should not exceed 70dB for all speech, music and sound effects.

c. The Organiser may also require such demonstrations or presentations to be carried out in accordance to a timetable as

laid down after the consultations with the exhibitors involved. d. Exhibitors planning to stage demonstrations or presentations must provide a reasonable space for the audience within the

confines of the stand. e. Alternatively, exhibitors may book a presentation slot in the relevant seminar theatre. Please contact the organiser for

details.

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Rules & Regulations

14. PROMOTION(S) DURING THE SHOW

a. Exhibitors are not allowed to place stickers, signs or posters anywhere in the exhibition hall other than within their own stand and on paid advertising poster sites and billboards.

b. Exhibitor’s representatives are not permitted to distribute any publicity materials, souvenirs and the likes along gangways,

near the entrance/exits and other public areas of the exhibition venue. c. Non-exhibitors are prohibited from displaying or promoting their activities anywhere in the exhibition and may be asked to

leave.

15. SECURITY a. The Organiser will arrange for general security 24/7 in the hall during the build-up, teardown, show hours and throughout

the night. There will be 24 hour monitoring including internal and external closed circuit television. The exhibition hall will be locked after show hours. Exhibitors are requested to leave the hall within 30 minutes of the closing time.

b. Exhibits movement in and out of the hall during show hours is not permitted. Should there be a need to remove an exhibit

from the hall during the show hours; exhibitors are required to obtain an Exhibits Removal Form from the organiser’s office before any exhibits are removed.

c. All personnel in the exhibition hall must wear identification badges. Badges for exhibitors and contractors are available

from the Organisers office on move in day. d. If your displays are very valuable or sensitive and you wish to hire security personnel to attend to your stand exclusively

for the exhibition, please contact the Organiser for security services. Please note that you are not allowed to use your own staff or personnel from any other security agency.

16. STAND BOUNDARIES AND DESIGN RESTRICTION a. All stands must be carpeted or laid with some form of flooring as clear demarcation of contracted space. b. All carpet and floor covering must be affixed with double-sided tapes. These tapes are to be removed during the

dismantling period. The use of paint or other adhesives on the floor of the exhibition hall is strictly forbidden. c. Except for “island” booths (4-side open), a back wall must be installed for every stand. Stands with immediate

neighbour(s) should also be provided with the necessary sidewall(s). d. Please note that your neighbouring stands may not have dividing walls. In such cases, you will have to provide your own

dividing wall(s). On dividing sites, exhibitors are responsible for cladding and decorating both sides of their wall above a height of 2.5m. Walls overlooking adjoining stands must be finished in white emulsion only and must not carry any advertising matter where the elevation overlooks the lower stand.

e. All stands in the exhibition (irrespective of height) must have at least half of any frontage facing an aisle, left

open or fitted with transparent (clear, see-through) material. This area must be left visibly free of obstruction. f. Exhibitors may not place any display material or exhibit, nor extend their stand structures and fittings, beyond their

contracted boundary. The Exhibitor will be charged for any infringement of this rule, and the Organisers reserve the right to remove the infringement.

g. Any display of programmable moving lights (cyber lights) is restricted within the perimeter of the exhibitor’s stand. The

prevailing rate for space rental on per square metre basis will be charged to exhibitors who fail to comply to the above.

ALL RAW SPACE STANDS MUST HAVE ROUND PLATFORM EDGES.

17. STAND CLEANING a. During the build-up and teardown periods, exhibitors and/or their appointed contractors will be responsible for removal of

stand construction debris (i.e. empty paint cans, lumber scraps, etc.) and rubbish. Failure to do so will result in the exhibitors being liable for the service fees involved in removing the debris. All aisles must be left clear.

b. During the exhibition days, the Organiser will provide general cleaning of the stand carpets and aisles daily. It is the

exhibitors’ responsibility to maintain the cleanliness of their stands at all times.

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Rules & Regulations

18. STORAGE

Direct arrangements should be made with an appointed official freight forwarder (Schenker). Otherwise, exhibitors must arrange for their cartons and cases to be transported back to their own premises. Exhibitors are not to store such items within the exhibition halls or on the venue grounds. The Organiser reserves the right to remove/dispose of any carton, cases and/or packing materials left in the exhibition halls. Any cost incurred will be borne by the exhibitor.

19. STRUCTURAL HEIGHT RESTRICTION a. The permitted stand height is 2.5m and the maximum stand height allowed is 7m. b. All raw space designs and/or design for a structure exceeding 4m or stands with covered ceiling must be submitted for

approval to the Organiser with FORM 7. Drawings submitted must contain information such as floor plan, dimensions, stand elevation, plan layout, electrical fittings, materials to be used, fire-proof certificate (if applicable) and equipment to be displayed.

c. If approved, this structure will be restricted to a distance of 1m away from the dividing walls of the adjoining stands. This

restriction also applies to overhead structures suspended from the existing hall ceiling. All stands require approval if not constructed by the official stand contractor.

20. WORKING EXHIBITS a. Moving machinery must be fitted with safety devices when the machines are in operation. These safety devices may be

removed only when the machines are disconnected from the source of power. b. Working machines must be placed at a relatively safe distance from the audience. We strongly recommend the use of

safety guards. c. All pressure vessels or equipment under pressure must conform to the safety standards & regulations. Prior approval

must be sought from the Organiser before operating such equipment. d. No motors, engines, contrivances or power-driven machinery may be used without adequate protection against risk of fire. e. No naked or open flame equipment is to be used in the exhibition hall at any time.

21. FLOOR PLAN a. The organisers reserve the right to alter the layout, plan and positions of stands if, in their opinion, this is desirable from the point of view of the exhibition as a whole. REDUCTION IN SPACE – If an exhibitor should reduce the size of their space after signing the contract, the organisers shall have the right to charge the Exhibitor 100% of the space reduction cost.

22. GOODS ON SITE The organisers reserve the right to alter the layout, plan and positions of stands if, in their opinion, this is desirable

a. Hand carried goods will be allowed in the exhibition hall on the build-up day. However you are advised to first

check if your booth is ready to receive such exhibits and to take into consideration the risk of leaving valuable exhibitions in your booth too early. Please refer to the time schedule for the exact day and time that you are allowed into the hall to dress your stands.

b. Imported Goods All goods imported for display at the exhibition must be declared to customs at the entry point and must be covered by proper customs documents. The exhibitors should retain these documents as they are subject to customs inspection at the exhibition site. If any exhibitor fails to declare the exhibition goods imported to customs at the entry point he would be committing an offence under the Customs Act. The organiser does not take responsibility for failure to comply by participants.

c. On Site Handling Only exhibits that can be hand-carried by one person may be delivered to/removed from the exhibition hall by the exhibitor. Those requiring mechanical assistance must be handled by the freight forwarder on site. Please liaise with the freight forwarder to ensure smooth operations in planning and delivery. Please note the venue does not provide trolleys this is the responsibility of the exhibitor.

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H. Order Forms & Checklist

Order Form Item Page

no. Deadline Actiontaken

? Form 1A Show directory entry (Cards & Payments Middle East 2012 / Prepaid Cards

Middle East 2012) 30 16 Feb 2012

Form 1B Show directory entry (Near Field Communication Middle East 2012) 31 16 Feb 2012

Form 1C Show directory entry (Digital ID Middle East 2012) 32 16 Feb 2012

Form 1D Show directory entry (RFID Middle East 2012) 33 16 Feb 2012

Form 1E Show directory entry (Kiosk Self Service World Middle East 2012) 34 16 Feb 2012

Form 1F Show directory entry (Mobile Money World Middle East 2012) 35 16 Feb 2012

Form 1G Show directory entry (Principals & Distributors Listing) 36 16 Feb 2012

Form 2A Marketing & Promotion (Show Preview & E-newsletters) 37 1 Mar 2012

Form 2B Marketing & Promotion 38-39 1 Mar 2012

Form 3 Additional Package Bolt-on’s 40 1 Mar 2012

Form 3a Smart Card Awards Middle East 41 1 Mar 2012

Form 3b Seminar Theatre Presentation Form 42 16 Feb 2012

Form 4 Exhibitor Badges 43 14 April 2012

Form 5 Conference Badges 44 14 April 2012

Form 6 Additional tickets & brochures 45 1 Mar 2012

Form 7 Exhibitor nominated stand builder 46 12 Mar 2012

Form 8 Fascia board – Shell Scheme stands 47 14 April 2012

Form 9 Furniture Rental 48-50 14 April 2012

Form 10 Electrical Orders (Shell Scheme Only) 51 14 April 2012

Form 11 Electrical Orders (Custom Build and Space Only Stands) 52 14 April 2012

Form 12 Electrical Grid Plan 53 14 April 2012

Form 13 Shell Scheme Extras and Stand fittings 54-55 14 April 2012

Form 14 Audio Visual Hire 56 6 May 2012

Form 15 Freight Forwarding Services 57 Dependent on point of origin

(arrange directly)

Form 16 Hotel Room Reservations 58-59 15 April 2012

* Additional Support Services 60

ADNEC (VENUE) ORDER FORMS

Form 17 IT & Telecommunications Form 61-64 15 April 2012

Form 18 Stand Cleaning 65 15 April 2012

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Form 19 Stand Catering 66-71 5 May 2012

Form 20 Skip Order Form 72 15 April 2012

Form 21 Additional Security (Exhibitors) 73 15 April 2012

Form 22 Labor Order Form 74 15 April 2012

Form 23 Rental Equipment order form 75 15 April 2012

Form 24 Rigging Form 76 8 April 2012

Form 25 Main Power Form 77 15 April 2012

Form 26 Parking Order Form 78 15 April 2012

Form 27 Material Removal Procedures 79-80 15 April 2012

Appendix Furniture Catalogue (combine with Form 9 for selection) 81-86

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FORM 1A SHOW DIRECTORY ENTRY

Deadline 16 Feb 2012

Attn: Harriet Tyler – Marketing Manager

Email: [email protected] or Fax no: (+971 ) 4 445 8475

This form is only for CARDS & PAYMENTS MIDDLE EAST 2012 and PREPAID CARDS MIDDLE EAST 2012 Exhibitors

Exhibitors participating or have relevant product & services in other shows are to complete the respective relevant forms ** You can also list your principals and distributors who are involved in the exhibition. Please provide details on Form 1G.

• This form must be returned by all exhibitors before 16 Feb 2012 to guarantee inclusion in the Show Directory. • Please type entry using upper & lower cases for clarity. • Text should be in prose form and written in the third person i.e. do not use I, We, Our etc. • Terrapinn Middle East FZ- LLC reserves the right to edit text given without further consultation with the exhibitor. • Contact details and corporate profile listed below will be reflected in the Show Directory. Name of exhibiting company: Stand no.:

Address:

Country:

Tel no.: Fax no.: Country code Area code Number Country code Area code Number

Email: Website: Corporate Profile (maximum of 65 words):

Please select () event/s to be listed under and the principal products/services provided by your company: Manufacturing & Supplies Bar codes Contactless card Inlays Proximity cards Card counting Contactless & combo cards Loyalty cards RFID/ Smart label Card designing Content providers Magnetic strip cards Scratch label card Card manufacturing Cryptography Mechanical test beds Secure payment Card manufacturing equipment Data processing systems Memory cards Smart cards Card manufacturing moulds Embossing NFC Systems integrator/developers Card packaging, mailing Encoding Personalization software/systems Transmitters, tags Card personalization, mailings Equipment, glue, plastics, inks Prepaid cards USB key, tokens Card printing Gift cards Printing Others, please specify: Card simulation testing Holograms Production systems Connectors, antennas Injection moulding / laminating Protocol and application testing Peripherals & Supplies Badge holders Card readers Media (plastic, etc) Others , please specify: Barriers Lanyards Ribbons Readers, Data Capture Terminals & Interfaces ATM Data capture equipment Physical equipment security Reader of e-passport Automation EFT/ POS Portable smart devices (Smartphone/ PDA) Readers / terminals Others, please specify Services Associations, standardization Chamber of Commerce Print media, publishing Trade offices Card & payment management Consultancy Renting Training Card & payment outsourcing Maintenance Specialised documentation Over the air platforms Others, please specify Systems & Software Cards Management Electronic processing Network management System Engineering Cards Security System Embedded software Operating systems Test/ Validation Control software Encoding/decoding software Prepaid systems Transaction processing system Digital Security Marketing/ Loyalty scheme Risk & Fraud systems Others, please specify:

Document Issuance Management Matching & Verification software System Integration

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FORM 1B SHOW DIRECTORY ENTRY

Deadline 16 Feb 2012

Attn: Harriet Tyler - Marketing Manager

Email: [email protected] or Fax no: (+971 ) 4 445 8475

This form is only for NEAR FIELD COMMUNICATION WORLD MIDDLE EAST 2012 Exhibitors

Exhibitors participating or have relevant product & services in other shows are to complete the respective relevant forms ** You can also list your principals and distributors who are involved in the exhibition. Please provide details on Form 1G.

• This form must be returned by all exhibitors before 16 Feb 2012 to guarantee inclusion in the Show Directory. • Please type entry using upper & lower cases for clarity. • Text should be in prose form and written in the third person i.e. do not use I, We, Our etc. • Terrapinn Middle East FZ-LLC reserves the right to edit text given without further consultation with the exhibitor. • Contact details and corporate profile listed below will be reflected in the Show Directory. Name of exhibiting company: Stand no.:

Address:

Country:

Tel no.: Fax no.: Country code Area code Number Country code Area code Number

Email: Website: Corporate profile (maximum of 65 words):

Please select () event/s to be listed under and the principal products/services provided by your company: App developers Reader manufacturers Card issuers/ acquirers Semiconductor manufacturer Consultancy SIM/ chip manufacturers Handsets Smart card manufacturers Labels Software integrators Microcontrollers Stickers Mobile network operators (MNOs) Test and certification Mobile device OEM Trusted service managers Over-the-air (OTA) solutions Others, please specify: Payment platforms

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FORM 1C SHOW DIRECTORY ENTRY Deadline

16 Feb 2012 Attn: Harriet Tyler – Marketing Manager

Email: [email protected] or Fax no: (+971 ) 4 445 8475

This form is only for DIGITAL ID WORLD MIDDLE EAST 2012 Exhibitors

Exhibitors participating or have relevant product & services in other shows are to complete the respective relevant forms ** You can also list your principals and distributors who are involved in the exhibition. Please provide details on Form 1G.

• This form must be returned by all exhibitors before 16 Feb 2012 to guarantee inclusion in the Show Directory. • Please type entry using upper & lower cases for clarity. • Text should be in prose form and written in the third person i.e. do not use I, We, Our etc. • Terrapinn Middle East FZ-LLC reserves the right to edit text given without further consultation with the exhibitor. • Contact details and corporate profile listed below will be reflected in the Show Directory. Name of exhibiting company: Stand no.:

Address:

Country:

Tel no.: Fax no.: Country code Area code Number Country code Area code Number

Email: Website: Corporate profile (maximum of 65 words):

Please select () event/s to be listed under and the principal products/services provided by your company: Access Control Access system controller Database and network solutions ID cards and passport readers / scanners Integrated ID management & access control systems Logical access control Network security & access control Physical access control RFID chips and smart tags Security management Smart labels Others, pls specify: Authentication Authentication servers Authentication software Digital certificates and public key infrastructure (PKI) management Digital security solutions Electronic signatures Matching and verification software Others, pls specify: Identification Biometric data acquisition Biometric databases Biometric sensors ID management platforms ID management software ID solutions Secure documents Secure network solutions Visa and electronic passports Others, pls specify:

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FORM 1D SHOW DIRECTORY ENTRY Deadline

16 Feb 2012

Attn: Harriet Tyler – Marketing Manager

Email: [email protected] or Fax no: (+971 ) 4 445 8475

This form is only for RFID WORLD MIDDLE EAST 2012 Exhibitors

Exhibitors participating or have relevant product & services in other shows are to complete the respective relevant forms ** You can also list your principals and distributors who are involved in the exhibition. Please provide details on Form 1G.

• This form must be returned by all exhibitors before 16 Feb 2012 to guarantee inclusion in the Show Directory. • Please type entry using upper & lower cases for clarity. • Text should be in prose form and written in the third person i.e. do not use I, We, Our etc. • Terrapinn Middle East Fz-LLC reserves the right to edit text given without further consultation with the exhibitor. • Contact details and corporate profile listed below will be reflected in the Show Directory. Name of exhibiting company: Stand no.:

Address:

Country:

Tel no.: Fax no.: Country code Area code Number Country code Area code Number

Email: Website: Corporate profile (maximum of 65 words):

Please select () event/s to be listed under and the principal products/services provided by your company: Active tags Label printers/applicators RFID readers, terminals, portals

Antennas Logistics management RFID sensors

Auto detection and identification control Merchant gateway processors Service providers

Consultancy Middleware Smart IDs

Data capture hardware and software Networking Smart labels

Enterprise application Passive tags Supply chain management

Information storage and processing Printed electronics System integrator

Infrastructure solution providers Real-time locating system Transponders

Interrogators RFID chips/inlays/tags/labels/memory Zigbee

Label making equipment/materials/services RFID printers Others, please specify:

34

FORM 1E

SHOW DIRECTORY ENTRY Deadline

16 Feb 2012 Attn: Harriet Tyler – Marketing Manager

Email: [email protected] or Fax no: (+971 ) 4 445 8475

This form is only for KIOSK SELF SERVICE WORLD MIDDLE EAST 2012 Exhibitors

Exhibitors participating or have relevant product & services in other shows are to complete the respective relevant forms ** You can also list your principals and distributors who are involved in the exhibition. Please provide details on Form 1G.

• This form must be returned by all exhibitors before 16 Feb 2012 to guarantee inclusion in the Show Directory. • Please type entry using upper & lower cases for clarity. • Text should be in prose form and written in the third person i.e. do not use I, We, Our etc. • Terrapinn Middle East Fz-LLC reserves the right to edit text given without further consultation with the exhibitor. • Contact details and corporate profile listed below will be reflected in the Show Directory. Name of exhibiting company: Stand no.:

Address:

Country:

Tel no.: Fax no.: Country code Area code Number Country code Area code Number

Email: Website: Corporate profile (maximum of 65 words):

Please select () event/s to be listed under and the principal products/services provided by your company: Retail Solutions Biometrics EFTPOS m-Commerce solutions Barcoding equipment and systems Electronic cash registers Network systems Category management systems E -government POP terminals & accessories CCTVs Kiosk printers/Kiosk Peripherals POS solutions Check out counters ID cards/badges/readers Price verification systems Computers: Hardware solutions Inventory & supply management Retail analytics Computers: Software solutions Inventory systems Retail security management Consultancy & trainings Labelling systems Self Service Terminals Customer loyalty/CRM solutions Location based services and apps Scanning systems/Card Readers Custom counting & tracking Loss prevention Shop fitting Data & collection systems Macintosh-based retail systems Telecommunication systems Digital display and signage Merchandise planning & demand acceleration Others, pls specify:

e-business/e-commerce solutions Queue Management Systems Kiosk Self Service Card reader Keyboards Software Cash acceptors / dispensers Printer Touch screen Connectivity Scanner Others, pls specify:

35

FORM 1F SHOW DIRECTORY ENTRY

Deadline 16 Feb 2012

Attn: Harriet Tyler – Marketing Manager Email: [email protected] or Fax no: (+971 ) 4 445 8475

This form is only for MOBILE MONEY WORLD MIDDLE EAST 2012 Exhibitors. Exhibitors participating or have relevant product & services in other shows are to complete the respective relevant forms

** You can also list your principals and distributors who are involved in the exhibition. Please provide details on Form 1G.

• This form must be returned by all exhibitors before 16 Feb 2012 to guarantee inclusion in the Show Directory. • Please type entry using upper & lower cases for clarity. • Text should be in prose form and written in the third person i.e. do not use I, We, Our etc. • Terrapinn Middle East Fz- LLC reserves the right to edit text given without further consultation with the exhibitor. Name of exhibiting company: Stand no.:

Address:

Country:

Web site: Email:

Tel no.: Fax no.: Country code Area code Number Country code Area code Number

Contact person: Corporate profile (maximum of 65 words):

Please select () event/s to be listed under and the principal products/services provided by your company: Mobile Money World Asia Applications Billing Consultancy Handset manufacturers Loyalty Middleware Mobile internet Mobile terminals Network infrastructure Payment platforms SMS solutions System integrators Technology / security providers Terminal security Trusted technology Others, pls specify:

36

Deadline 16 Feb 2012

FORM 1G– SHOW DIRECTORY ENTRY (PRINCIPALS / DISTRIBUTORS LISTING)

Attn: Harriet Tyler – Marketing Manager

Email: [email protected] or Fax no: (+971 ) 4 445 8475

Please list your principals and distributors involved in the exhibition. Contact details listed below will be reflected in the Show Directory. Name of exhibiting company: Stand no.:

** Please select event/s that you are participating in:

Principal/Distributor:

Address:

Country:

Tel no.: Fax no.: Country code Area code Number Country code Area code Number

Web site: Email:

* Will this Principal/Distributor’s products/services be exhibited at your stand? YES / NO * (please delete accordingly)

Principal/Distributor:

Address:

Country:

Tel no.: Fax no.: Country code Area code Number Country code Area code Number

Web site: Email:

* Will this Principal/Distributor’s products/services be exhibited at your stand? YES / NO * (please delete accordingly)

Principal/Distributor:

Address:

Country:

Tel no.: Fax no.: Country code Area code Number Country code Area code Number

Web site: Email:

* Will this Principal/Distributor’s products/services be exhibited at your stand? YES / NO * (please delete accordingly)

Principal/Distributor:

Address:

Country:

Tel no.: Fax no.: Country code Area code Number Country code Area code Number

Web site: Email:

* Will this Principal/Distributor’s products/services be exhibited at your stand? YES / NO * (please delete accordingly)

37

Deadline 1 Mar 2012

FORM 2A – MARKETING & PROMOTION (Show Preview & E-newsletters) Attn: Harriet Tyler – Terrapinn Middle East Fz LLC Email: [email protected]

or Fax no: (+971 ) 4 445 8475 ADDITIONAL MARKETING EXPOSURE BEFORE THE EVENT! The Show Preview & E-newsletters provide a quick update to your potential buyers and trade visitors about the product which you decide to exhibit. Sponsors and exhibitors have until 1st March to submit the following if they want to raise their profile before the event and get included in the show preview. The show preview will provide an update to potential buyers and trade visitors about the products which you will be exhibiting. This should NOT be your company profile, but an article highlighting what you will be showcasing in 2012 and the products you are bringing to the Middle East this year. TERMS AND CONDITIONS • Advertisement spaces in the Show Preview and E-newsletters are available are limited. Allocation is on a first-come-first-served-basis. • This form must be returned by exhibitors before 1 March 2012 to guarantee inclusion into Show Preview & E-newsletters • Please type entry using upper & lower cases for clarity • Text should be in prose form and written in the third person i.e. do not use I, We, Our etc. • Terrapinn Middle East Fz – LLC reserves the right to edit text given without further consultation with the exhibitor For further details, contact:

• Harriet Tyler at +971 (0)4 440 2527/ [email protected] for Cards & Payments Middle East / Prepaid Cards Middle East / Near Field Communication Middle East / Digital ID World Middle East / RFID World Middle East/ Mobile Money World Middle East / Kiosk Self Service World Middle East

To list yourself into the show preview, you will need to provide a: What they need provide: (see page 6 and on for ideas “Exhibitor View”) http://www.terrapinn.com/2011/cardsasia/data/showpreviewfinalforcirculation.pdf • 1 photo of one of the exhibit items which you will be showcasing at the event in either high resolution JPEG or PDF of at least

300dpi and email to [email protected] . For files more than 5MB, please contact Harriet Tyler for other instructions. • 200 words

Exhibitor View (maximum of 200 words) • One heading • Name, job title, company name, photo of the author Preferably the story should focus on why visitors should come to your stand and meet you, and/or listen to your seminar presentation.

Product Description: (maximum of 65 words, please do not give technical specifications of the product): Other marketing information: Please send me 50 copies of this show preview. I will like to send it to my clients,

Exhibiting company:

Tel. no.: Fax no.: Email:

Contact name: Stand no.:

38

Deadline 1 Mar 2012

FORM 2B – MARKETING & PROMOTION Attn: Harriet Tyler – Terrapinn Middle East Fz LLC Email: [email protected]

or Fax no: (+971 ) 4 445 8475

1. Website Yes, please hyperlink to our website at www. Yes, I have forwarded Terrapinn’s banner to our web master and it will be loaded to our web site Yes, I have arranged for the events to be included in our email broadcasts. I have sent a short write-up about my

company (max of 65 words) to be reflected against my logo in the show websites to the email address above. Yes, I have included the event website and comment in my email auto signature and communication

2. Tailored promotions to your clients:

Please complete Form 6 if you would like the following: • FREE Exhibition Tickets • Conference brochures (Take advantage of Terrapinn’s offer to mail your lists free of charge on your behalf). Please contact us to discuss mailing opportunities Email / mail / fax your contact list / wish list of visitors for mailings and free updates on the event.

3. A quote This will be used within blogs, on the website, in emails and can include; why you chose to sponsor, what you hope to get from sponsoring, why your company goals fit with this event etc. This brings life to your involvement and personalises your company. (Max 30 words)

4. Video Testimonial We would like to be able to blog using video content on this event – this can either be provided directly by yourself (can be very informal, on a flip camera etc) or we can meet you and do a short, personal interview. This will cover; an intro about your company, why you are sponsoring, what you will offer onsite at the event (i.e. why people should visit your stand).

5. Tips and downloadable content We would like to release whitepapers and presentations that you already have to encourage potential attendees to interact with us and download your content – however, we would also like tips/tricks to encourage people to follow the event and the content that it offers. These are the most researched things on the internet and will allow us to build a following of people eager to hear from you at the show. I would suggest you create 4 pieces, different tips and ideas, we will then stagger this release on our blog and create an eBook of all tips together.

6. Social media Join the events online social networking groups and invite your clients and colleagues to join as well adding posts relevant to the sites members. Please let us know your social media tags, links etc for us to follow: Twitter @cardsblog

#cardsme Blog blogs.terrapinn.com/cards Linkedin www.linkedin.com/groups/Middle-East-Smart-Card-Forum-2819513 7. Press Write a press release announcing your involvement in the event and distribute via your PR channels. 8. Send the above press release to us. We will then distribute this via our PR channels. 9. Press packs will be produced and distributed during the event to the press. Send us your press releases and we’ll include

them – deadline 1st May

10. Emails e-newsletters. We produce several e-newsletters throughout the event promotion. Provide us with interesting copy about what you do, case studies, white papers, press releases. We will then include these in our e-newsletters. This helps to build brand and awareness for you pre-event. (50 words maximum)

39

11. In house advertising Do you produce an in-house newsletter? If so could we place an advert for the event in it? The advert will be tailored to include your involvement in the event. 12. Place the event banner and link on your website. 13. Place the event banner and link on your intranet 14. Include a link to the event website on your email auto signatures inviting people to visit you at the stand 15. Any trade press advertising you are placing in the next couple of months include the event logo and an invitation for

people to visit your stand.

16. Online Networking Terrapinn has a unique system that allows you to make contact with other attendee’s pre and post event. We strongly recommend you utilise this function and arrange to meet your key prospects onsite.

17. Other marketing information Are there any further magazines that we have not mentioned in our marketing that you feel we should be placing

advertising with? Please give magazine’s name and details e.g. publisher, country, contact no. etc

If there is any information that you wish to give please do so:

Explanation on any of the above can be found in the manual or by emailing [email protected]

Exhibiting company:

Tel. no.: Fax no.: Email:

Contact name: Stand no.:

40

Deadline 1 Mar 2012

FORM 3 – ADDITIONAL PACKAGE BOLT-ONS Attn: Joseph Ridley, Terrapinn Middle East Email: [email protected]

or Fax no: (971) 4 445 8475 REACH YOUR BUYERS DURING THE SHOW AND AFTER! The Show Directory will be distributed to exhibitors, pre-registered visitors, speakers and delegates. For many months after the show, the Show Directory continues to provide a quick and comprehensive reference guide used by interested buyers to source new contacts, products and services. TERMS AND CONDITIONS • Advertisement spaces available are limited. Allocation is on a first-come-first-served-basis. • Cancellation Cause: No refund for once order is submitted. • For further details, contact Joseph at +971 50 919 8851 or email: [email protected]

ADVERTISEMENT SPACES – VISITOR SHOWGUIDE Colour Cost (USD)

Run-on advertisement – full page Full Colour $795

Run-on advertisement – half page (either vertical or horizontal) Full Colour $450

Inside Back Cover Full Colour $1195

ADVERTISEMENT SPACES – CONFERENCE WORKBOOK Colour Cost (USD)

Run-on advertisement – full page Full Colour $995

ADDITIONAL PACKAGE UPGRADES – EXHIBITION & CONFERENCE Cost (USD)

Speaking slots: 25min seminar theatre presentations $3000

Function / feature sponsorship (lunch, refreshment break, networking lounge, seminar theatres ) POA

Hanging banners above your stand POA

Branded floor tiles to your stand POA

Additional conference passes Receive 15% discount Advertising Specifications • Visitor show guide: Full page: Trim size: 148mm (width) x 210mm (height), bleed 3mm to lengths and widths • Conference workbook: Full page: Trim size: : 210mm (width) x 297mm (height), bleed 3mm to lengths and widths • Submission deadline: by 1 March 2012 • We accept files in high resolution (.pdf format). Please email to Rachel Wilson at [email protected] . For files that exceed 5MB,

please send a CD and attention to: Rachel Wilson, Experience Manager, Terrapinn Middle East, EIB Building #1, Office 305-307 (Dubai Islamic Bank Building), Dubai Media City, P.O. Box 502685, Dubai, United Arab Emirates

PAYMENT (please select preferred method of payment)

Crossed cheque made payable to Terrapinn Middle East Fz Mailing address: EIB Building #1, Office 305-307, Dubai Media City, P.O.Box 502985, Dubai, United Arab Emirates

PAYMENT BY CARD:

American Express MasterCard Visa

Card no.: Expiry Date: (dd-mm-yy)

Cardholder’s name: Amount: USD

Signature:

Exhibiting company:

Tel. no.: Fax no.: Email:

Contact name: Stand no.:

41

Deadline 1 Mar 2012

FORM 3A – SMART CARD AWARDS MIDDLE EAST Attn: Joseph Ridley, Terrapinn Middle East Email: [email protected]

or Fax no: (971) 4 445 8475 BE PART OF THE NETWORKING INDUSTRY EVENT OF THE YEAR! Recognizing and celebrating industry leaders Join us in recognizing the outstanding achievements of retail banks, MNOs and government ministries which have positively contributed to the development of the smart card industry in the Middle East. Celebrate your ownand their success and get the recognition you deserve! The Smart Card Awards Middle East and Gala Dinner is designed to identify and reward those companies who have demonstrated an unparalleled ability to succeed and have continually set standards of excellence. Be a part of this exclusive and prestigious gathering of the region's leading authorities in smart card innovation. Smart Card Awards Middle East (2nd annual) Date: Tuesday 15th May 2012 **New Venue: The Emirates Palace Hotel, Abu Dhabi Event URL: http://www.terrapinn.com/awards/smart-card-awards-middle-east

**Please visit the website to find out more about the specific categories, how to enter, the nomination process and schedule**

TERMS AND CONDITIONS • Awards gala dinner spaces are limited. Allocation is on a first-come-first-served-basis. • Cancellation Cause: No refund for once order is submitted. • For further details, contact Joseph at +971 50 919 8851 or email: [email protected]

LIMITED SPONSORSHIP & PARTICIPATION PACKAGES AVAILABLE Cost (USD)

Awards title sponsor SOLD

Pre-awards networking reception sponsor (1hr, exclusive package – incl. F&B costs) $20’000

Winners after-party sponsorship $18’000

Awards category sponsorship (limited availability) e.g.‘Best new card sponsored by.... (incl. 1x VIP table, awards branding, actual presentation of the award to the winner on the night) $10’000

Branded VIP tables x10 $5’000 QTY________

Individual tickets $5’000 QTY________ PAYMENT (please select preferred method of payment)

Crossed cheque made payable to Terrapinn Middle East Fz Mailing address: EIB Building #1, Office 305-307, Dubai Media City, P.O.Box 502985, Dubai, United Arab Emirates

PAYMENT BY CARD:

American Express MasterCard Visa

Card no.: Expiry Date: (dd-mm-yy)

Cardholder’s name: Amount: USD

Signature:

Exhibiting company:

Tel. no.: Fax no.: Email:

Contact name: Stand no.:

42

Deadline 16 Feb 2012

FORM 3B – SEMINAR THEATRE PRESENTATION FORM Attn: Joseph Ridley, Terrapinn Middle East Email: [email protected]

or Fax no: (971) 4 445 8475

Instructions for completion of the form

1) Details to be provided in full by the client before February 16th 2012

2) The completed form should be emailed to [email protected]

3) NO speaker bios/photos are required - do not submit these for seminar theatre presentations

4) Please complete sections 1-4 in full

** Basic AV will be provided (i.e. screen, projector, laptop, microphones) **

Section 1 Preferred seminar theatre session (please tick one only)

To be completed by the client (please tick / write Yes in the appropriate box)

Cards & Payments Technologies Mobile Payments, NFC and Prepaid ID & Authentication RFID & Self Service Kiosk Section 2 Presentation details To be completed by the client Presentation title (max5-7 words) Brief description (max 15-20 words) Section 3 Speaker details To be completed by the client Speaker name - (as it should be shown on all printed materials) Speaker job title - (as it should be shown on all printed materials) Speaker company - (as it should be shown on all printed materials) Speaker email address Speaker contact telephone Speaker mobile number (for onsite use) Speaker address Section 4 Secondary contact persons contact details To be completed by the client Name Job title Company Email address Contact telephone Contact mobile number Will you be onsite at the event as well (yes/no)

43

Deadline 14 April 2012

FORM 4 – EXHIBITOR BADGES Attn: Rachel Wilson – Terrapinn Middle East Fz LLC Email: [email protected]

or Fax no: (+971 ) 4 445 8475

IMPORTANT INFORMATION • Exhibitors’ badges are for personnel from the exhibiting company and associated companies who will be manning the stand during the exhibition. • DO NOT register your guests and contractors as exhibitors. Any staff attending the exhibition, solely for the purpose of visiting the exhibition should

register as a visitor and NOT as an Exhibitor. • Please collect badges from Registration Counter (located in Organiser office 5) from 15:00 on 13 May 2012 and 12:00 on 14 May 2012 • Exhibitors without badges will not be admitted into the exhibition hall. • Please TYPE/PRINT all names in BLOCK letters.

** Please select event/s that you are participating in:

Please attach a separate sheet if the given space is insufficient.

Please TYPE all names in BLOCK letters

Full Name Organisation (to appear on

badge) Job title Email Address

Corporate Address

Telephone

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.

Exhibiting company:

Tel. no.: Fax no.: Email:

Contact name: Stand no.:

44

Deadline 14 April 2012

FORM 5 – CONFERENCE BADGES Attn: Rachel Wilson – Terrapinn Middle East Fz LLC Email: [email protected]

or Fax no: (+971 ) 4 445 8475

IMPORTANT INFORMATION • Conference badges may be part of your sponsorship package. • If so please nominate all delegates with full details below. • Please collect badges from Registration Counter the morning of the relevant conference outside of Conference room A • Delegates without badges will not be admitted to the conferences. • Please TYPE/PRINT all names in BLOCK letters.

** Please select event/s that you are participating in:

Please attach a separate sheet if the given space is insufficient.

Please TYPE all names in BLOCK letters

Full Name Organisation (to appear on

badge) Job title Email Address

Corporate Address

Telephone

21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40.

Exhibiting company:

Tel. no.: Fax no.: Email:

Contact name: Stand no.:

45

Deadline 12 April 2012

FORM 6 – ADDITIONAL TICKETS & BROCHURES Attn: Harriet Tyler – Terrapinn Middle East Fz LLC Email: [email protected]

or Fax no: (+971 ) 4 445 8475

IMPORTANT NOTE • Exhibition is open to relevant trade professionals only; the general public and minors below the age of 16 will not be permitted entry • Admission is free by business card registration and confirmation letter (if you have pre-registered online before 14 May 2012) • All visitors must be in proper business attire. Those in shorts, Bermudas, singlet’s or slippers will not be allowed entry • The organizer reserves the right to refuse admission to visitors who are not appropriately dressed. ADDITIONAL REQUIREMENTS • 50 exhibition tickets will be sent to your stand co-ordinator at a later date. You may want to leave them at your office reception for visitors to

pick up, or stamp your company’s name and address on the back of the tickets for distribution to maximise your exposure. • Conference brochures or additional exhibition tickets are available on request. Please indicate the quantity below and return this form to us.

Exhibition Tickets 50 exhibition tickets + ________________ ADDITIONAL exhibition tickets (while stocks last)

Conference Brochures are available upon request. Please indicate the quantity required (while stocks last):

Qty: Qty: Qty: Qty: Qty:

Qty: Qty: Qty: Qty: Qty:

FREE MAILING Terrapinn Middle East Fz LLC could also mail out the conference brochures and exhibition tickets for FREE* (*Up to 500 names). Please provide us with the mailing list or labels at least 12 weeks (February 16th) before the show. You could also send us a personalised invitational letter on your company’s letterhead and envelopes to accompany the mail-outs to make

the invitation more personal! Please send your stationery to: Harriet Tyler, Terrapinn Middle East Fz Llc, P O Box 502685, EIB Building No.01, Office 305-307, Dubai Media City, Dubai, UAE YES, we will provide you with our mailing list / labels.*

*please circle accordingly YES, we will ALSO provide you with the cover letter, our company’s letterhead and envelopes.

Exhibiting company:

Tel. no.: Fax no.: Email:

Contact name: Stand no.:

46

Deadline 14 April 2012

FORM 7 – EXHIBITOR NOMINATED STAND BUILDER Attn: Rachel Wilson, Terrapinn Middle East Fz - LLC Email: [email protected]

or Fax no: (+971 ) 4 445 8475

Exhibitors who are carrying out construction works to their stand must complete this form; form is applicable especially to those who have contracted for Raw Space Only.

HALL AND STAND STRUCTURES No stand is allowed to exceed 7 metres in height. All Exhibitors with Raw Space stands, stands exceeding 4m height, double-decked stands and stands with covered ceiling must submit detailed

information of their stand to the Organiser by to obtain approval from the exhibition centre. Drawings submitted must contain information such as floor plan, dimensions, stand elevation, plan layout, electrical fittings, materials to be used and equipment to be displayed.

Please ensure that your appointed stand contractor will abide by all the Rules & Regulations stated in the manual.

All stands in the exhibition, irrespective of height, must have at least half of any frontage facing an aisle left open or fitted with transparent (clear, see-through) material. This area must be left visibly free of obstruction.

DISMANTLING Both the exhibitor and contractor are responsible for dismantling and removing the stand, in accordance with the schedule on Page 6. All debris and carpets must be cleared by the exhibitors and/or their contractor by 10pm on 14 May 2012. Failure to do so may result in the contractor and/or exhibitors being liable for service fees incurred.

Nominated Contractor:

Address:

Tel. No.: Fax No.:

Contact Person: Email:

No. of Contractors’ Passes Required:

Exhibiting company:

Tel. no.: Fax no.: Email:

Contact name: Stand no.:

47

Deadline 14 April 2012

FORM 8 – FASCIA BOARD – SHELL SCHEME STANDS Attn: Jamie MacDonald, Melville Middle East Email: [email protected]

or Fax no: +971 4 885 9337

COMPANY NAME BOARD/FASCIA (Shell Scheme Stands)

Please retain a copy and return to the postal address, email or fax number at the right. Complete the information in block capitals. Please see checklist for deadlines.

PLEASE RETURN FORM TO: Melville Middle East E-Mail: [email protected] Fax: +9714 885 9337 Tel: +971 2.406.4458 DEADLINE DATE: April 14, 2012

If you have booked a shell scheme stand through the Organisers, Melville Middle East will be building your stand. Your company name and stand number will be supplied on a standard panel fixed to the front of your stand. Please fill in all sections of this form and return before the deadline date to ensure your name panel details are correct.

NAME THAT YOU WISH TO APPEAR ON YOUR STAND NAME PANEL

Please type or print in BLOCK CAPITALS, as mistakes resulting from illegible handwriting will be charged for

Please note:

1. Receipt of this form cannot be confirmed due to the volume received. 2. If this form is not returned by the deadline date, the name shown on your contract will be that used for your name panels. 3. Alterations at the exhibition will be charged at $25.00 per panel. 4. If you have booked a shell scheme after the deadline date, please return this form immediately. 5. Type your name using both upper and lowercase. However, the organizers may choose to produce all name boards using

capitals. 6. In all cases abbreviations will be used, i.e., “Limited” becomes “Ltd.”, “Company” becomes “Co.”, etc. 7. Company logos can be printed on the fascia at an additional cost. Please contact the official contractor on the above

address for further details.

Stand No. Company Invoice Address Telephone Fax Email Contact Name Signature

48

Deadline 14 April 2012

FORM 9 – FURNITURE RENTAL Attn: Jamie MacDonald, Melville Middle East Email: [email protected]

or Fax no: +971 4 885 9337

FURNITURE RENTAL Price List and Order Form

Please retain a copy and return to the postal address, email or fax number at the right. Complete the information in block capitals. Please see checklist for deadlines.

PLEASE RETURN FORM TO: Melville Middle East E-Mail: [email protected] Fax: +971 4 885 9337 Tel: +971 2 406 4458 DEADLINE DATE: April 14, 2012

CHAIRS AND STOOLS

CODE ITEM COLOURS DIMENSIONS PRICE (US$)

PRICE (AED)

QUANTITY TOTAL

MC11 Hospitality Chair Black D440 X H830 X W400 X SH460

44.00 162.00

MC12 Iso Chair Black, Red, Grey D550 X H800 X W530 X SH450

33.00 121.00

MC13 Hi-Lite Chair Black with Beech Back D430 X H830 X W440 X SH460

46.00 169.00

MC14 Folding Chair White, Black D380 X H800 X W400 X SH450

28.00 101.00

UC21 Straight Back Chair

White Wood legs D510 X 870 X W480 X SH480 46.00 169.00

UC31 Pilot Chair Black, White D660 X H780 X W730 X SH460

75.00 275.00

MC33 Beechwood Chair Beech D410 X H880 X W410 X SH460

46.00 169.00

UC34 Bucket Chair White,Red,Black D750 X H700 X W750 X SH380

80.00 294.00

UC35 Gyro Chair Red, Black D750 X H700 X W750 X SH380

80.00 294.00

UC36 Single Seat Sofa Black D800 X H1160 X W590 X SH400

170.00 624.00

UC37 Tub Chair Black D850 X H800 X W950 X SH450

170.00 624.00

UC38 Leather Lounge Black D750 X H700 X W750 X 99.00 363.00

Stand No. Company Invoice Address Telephone Fax Email

49

Chair SH380 UC39 Leather Arm Chair White D750 X H700 X W750 X

SH380 77.00 283.00

MC40 Plastic Side Chair Black D510 X H775 X W490 X SH470

36.00 133.00

MC51 Basic Office Chair Black, Grey D600 X H1040 – 1310 X W470 X SH600 - 870

55.00 202.00

MC52 Office Chair Black SW500 x SH530 x CH1200 x DM530

55.00 202.00

UC52 Office Chair Blue D630 X H990 – 1070 X W600 X SH470 - 550

55.00 202.00

MC53 Large Office Chair Black SW590 x SH550 x CH1100 x DM650

100.00 367.00

MC63 Modern Bar Stool Red D380 X W380 X SH750 55.00 202.00 UC64 Director’s Bar

Stool Black D400 X H910 X W450 X

SH770 72.00

263.00

UC66 Chrome Bar Stool Chrome D520 X H968 X W420 X SH795

50.00 182.00

MC67 Hi-Lite Stool Black with Beech Back D570 X H1040 X W560 X SH700

44.00 162.00

MC68 Siena Stool Black & Chrome, Beech & Chrome

D380 X H1050 X W360 X SH650

44.00 162.00

MC69 Leather Bar Stool Black SH800 x D30 50.00 184.00 UC69 Dbl seat Leather

Sofa Black SL1440 x SH710 250.00 918.00

UC70 Dbl seat Lounge Chair

Black SL1440 x SH710 250.00 918.00

UC71 Coffee Chair White SH430 x CH800 48.00 176.00

TABLES

CODE ITEM COLOURS DIMENSIONS PRICE (US$)

PRICE (AED)

QUANTITY TOTAL

MT11 Siena Poseur Table

Beech, Grey, Black

Dia 600 x H1100 68.00 251.00

UT15 Round Adjustable Table

White, Black Dia 610 x H1100 68.00 251.00

MT21 Arc Table Beech, Black Dia750 x H730 60.00 202.00

MT22 Milo Square Table

Beech, Black D750 X H720 X W750

72.00 263.00

MT23 Square Glass Table

Glass L600 x W600 x H450 72.00 263.00

MT31 Round Glass Table

Glass D700 X H720 61.00 222.00

MT32 Small Coffee Table

Glass D450 X H500 61.00 222.00

MT42 1.2m Table White D800 X H725 X W1200

66.00 242.00

50

COUNTERS AND DISPLAY UNITS

CODE ITEM COLOURS DIMENSIONS PRICE (US$) PRICE (AED)

QUANTITY TOTAL

MD11 Lockable Counter White D500 X H900 X W1000 83.00 303.00

MD21 Reception Counter

Black, White D600 X H1130 X W1000 140.00 514.00

MD31 Tall Boy Showcase

Grey D500 X H1970 X W500 270.00 991.00

MD32 Centre Showcase Grey D500 X H1970 X W1000 340.00 1248.00

MD33 Counter Showcase

Grey D500 X H900 X W1200 200.00 734.00

MD41 5 Tier Shelving Grey D300 X H1500 X W800 165.00 606.00

MD51 Small Plinth White D500 X H250 X W500 61.00 222.00

MD52 Medium Plinth White D500 X H500 X W500 72.00 263.00

ACCESSORIES

CODE ITEM COLOURS DIMENSIONS PRICE (US$)

PRICE (AED)

QUANTITY TOTAL

MA10 Wastebasket Black, Grey W260 9.00 32.00

MA21 Refrigerator White D550 X H850 X W500 X Ft3 4.4

116.00 424.00

MA31 Carrier Bag Holder

Grey Dia 458 X H1240 50.00 182.00

XA32 Garment Rail Black D500 X H1300 X W1530

72.00 263.00

XA41 Tension Barrier Chrome with Black Tape H1000 61.00 222.00

XA42 Literature Rack Clear Perspex D300 X H1500 X W240 90.00 330.00

TERMS AND CONDITIONS 1. PRICE QUOTATIONS CAN BE PROVIDED FOR ITEMS NOT ON THE LIST. PLEASE CONTACT MELVILLE WITH ANY INQUIRIES. 2. THE RATES ARE ON A RENTAL BASIS FOR THE DURATION OF THE EVENT 3. MELVILLE, AT ITS SOLE DISCRETION, RESERVES THE RIGHT TO SUBSTITUTE ITEMS THAT MAY BE UNAVAILABLE TO THAT OF A

SIMILAR SPECIFICATION, QUALITY AND PERFORMANCE. 4. ALL DIMENSIONS ARE PROVIDED IN MILLIMETRES AND ARE APPROXIMATE. 5. IT IS THE HIRER’S RESPONSIBILITYTO KEEP HIRE ITEMS AND ITS EFFECTS IN GOOD CONDITION DURING THE CONTINUANCE OF

HIRING. IN THE EVENT OF ANY ITEM BEING DAMAGED OR LOST THROUGH ANY CAUSE, WHATSOEVER, THE HIRER AGREES TO PAY MELVILLE THE FULL VALUE OF SUCH ITEMS IN ADDITION TO THE HIRE CHARGE.

6. ALL ORDERS RECEIVED AFTER THE DEADLINE DATE WILL BE SUBJECT TO A 20% SURCHARGE. 7. MELVILLE WILL DO ALL POSSIBLE TO ACCOMMODATE ALL ENQUIRIES, BUT ORDERS RECEIVED 4 DAYS PRIOR TO THE FIRST DAY

OF BUILD UP WILL ONLY BE PROCESSED ON SITE. 8. ALL ORDERS ARE SUBJECT TO AVAILABILITY.

PAYMENT IN FULL MUST ACCOMPANY THIS ORDER. PLEASE REFER TO PAYMENT TERMS.

A 20% SURCHARGE IS APPLICABLE ON ORDERS RECEIVED AFTER THE DEADLINE DATE

SIGNATURE: NAME:

POSITION: DATE:

51

Deadline 14 April 2012

FORM 10 – ELECTRICAL ORDERS (SHELL SCHEME ONLY) Attn: Jamie MacDonald, Melville Middle East Email: [email protected]

or Fax no: +971 4 885 9337

ELECTRICAL ORDERS (SHELL SCHEME ONLY)

Please retain a copy and return to the postal address, email or fax number at the right. Complete the information in block capitals. Please see checklist for deadlines.

PLEASE RETURN FORM TO: Melville Middle East E-Mail: [email protected] Fax: +9714 885 9337 Tel: +971 2.406.4458 DEADLINE DATE: April 14, 2012

The cost of providing single phase mains supply and connection, including current consumed to shell stands is covered by the space rental charges. NB: 1 x 13A socket and 3 x 50W Halogen spotlights per 9sqm are supplied with the shell scheme. Please indicate below any EXTRA electrical requirements:

QUANTITY CODE ITEM UNIT PRICE TOTAL DHS US$

E010 35W Metal Halides Spot 184.00 50.00

E020 4 Ft. Fluorescent 184.00 50.00

E030 13 Amp 3 Pin Socket 184.00 50.00

E040 150W Metal Halides (White Lights) 477.00 130.00

EC1 Extension Cord 55.00 15.00

MPA1 Multi Pin Plug Adaptor 37.00 10.00

Water & Waste(note this is subject to stand position and venue approval) Upon request

SHOULD YOU REQUIRE ANY EXTRA ELECTRICAL REQUIREMENTS THAT ARE NOT MENTIONED ABOVE PLEASE CONTACT MELVILLE EXHIBITION SEVICES DIRECTLY TO SEE IF THEY CAN ACCOMMODATE YOUR REQUEST TOTAL COST: PLEASE SHOW THE PREFERRED LOCATION OF THE ITEMS ORDERED ABOVE ON THE ELECTRICAL GRID PLAN AND RETURN WITH THIS FORM. PAYMENT IN FULL MUST ACCOMPANY THIS ORDER. PLEASE REFER TO PAYMENT TERMS. ITEMS WILL NOT BE SUPPLIED IF PAYMENT IS NOT RECEIVED IN ADVANCE.

A 20% SURCHARGE IS APPLICABLE ON ORDERS RECEIVED AFTER THE DEADLINE DATE

SIGNATURE: NAME:

POSITION: DATE:

Stand No. Company Invoice Address Telephone Fax Email

52

Deadline 14 April 2012

FORM 11 – ELECTRICAL ORDERS (CUSTOM BUILD/SPACE ONLY STANDS) Attn: Jamie MacDonald, Melville Middle East Email: [email protected]

or Fax no: +971 4 885 9337

ELECTRICAL ORDER FORM (SPACE ONLY STANDS)

Please retain a copy and return to the postal address, email or fax number at the right. Complete the information in block capitals. Please see checklist for deadlines.

PLEASE RETURN FORM TO: Melville Middle East E-Mail: [email protected] Fax: +9714 885 9337 Tel: +971 2.406.4458 DEADLINE DATE: April 14, 2012

RATES ARE SUBJECT TO INCREASE FROM THE VENUE OR ORGANISER

QUANTITY ITEM CODE UNIT PRICE TOTAL US$ DHS AED/US$

16 Amps single phase main SPM15 245.00 900.00 32 Amps single phase main SPM30 458.00 1680.00 16 Amps three phase main TPM15 741.00 2720.00 32 Amps three phase main TPM30 1240.00 4550.00 63 Amps three phase main TPM63 2098.00 7700.00 100+ Amp POA Single phase distribution board SDB01 463.00 1700.00 3 Phase distribution board TDB01 665.00 2440.00 30m A ELCB (Electrical circuit Breaker) 63.00 231.00 24 Hour supply=current rate + 30% SFR 01 On request On request *Water and Waste WAW 1629.00 5980.00 TOTAL COST Please note the Following Important Information:

1. Space Only Stands must indicate main power supply requirements through this form. Main power supply does not automatically go with a distribution board, which is ordered separately.

2. Orders are valid only when accompanied by full remittance. 3. Late orders will be subject to availability and a 20% surcharge. 4. Exhibitors will be held responsible for any loss or damages. 5. Rates quoted are on a rental basis for the entire duration of the Exhibition 6. A 30% increase will be added to the total charges in case for any extension to the actual days of the event. 7. 24-hour supply price depend on required current volume, addition to 30%. 8. * Water and Waste is subject to stand position and Venue approval 9. * It is the responsibility of the exhibitor and their appointed contractor to provide all labor/ supplies for water & waste connection.

PAYMENT IN FULL MUST ACCOMPANY THIS ORDER. PLEASE REFER TO PAYMENT TERMS. ITEMS WILL NOT BE SUPPLIED IF PAYMENT IS NOT RECEIVED IN ADVANCE.

A 20% SURCHARGE IS APPLICABLE ON ORDERS RECEIVED AFTER THE DEADLINE DATE SIGNATURE: NAME: POSITION: DATE:

Stand No. Company

Invoice Address

Telephone Fax

Email

53

Deadline 14 April 2012

FORM 12 – ELECTRICIAL GRID PLAN Attn: Jamie MacDonald, Melville Middle East Email: [email protected]

or Fax no: +971 4 885 9337

ELECTRICAL GRID PLAN

Please retain a copy and return to the postal address, email or fax number at the right. Complete the information in block capitals. Please see checklist for deadlines.

PLEASE RETURN FORM TO: Melville Middle East E-Mail: [email protected] Fax: +9714 885 9337 Tel: +971 2.406.4458 DEADLINE DATE: April 14, 2012

FRONT OF STAND (please indicate dimensions)

Stand No. Company Invoice Address

Telephone Fax

Email

Contact Name Signature

Instructions 1. Each square on the grid can

denote 1m2. Or ¼ m2 for example. 2. Please indicate the location of your

Mains power cable 3. If the location is not indicated,

services will be placed at the discretion of the contractor and any relocation will be at the exhibitors’ expense.

54

Deadline 14 April 2012

FORM 13 – SHELL SCHEME EXTRAS & STANDFITTINGS Attn: Jamie MacDonald, Melville Middle East Email: [email protected]

or Fax no: +971 4 885 9337

SHELL SCHEME EXTRAS & STANDFITTINGS

Please retain a copy and return to the postal address, email or fax number at the right. Complete the information in block capitals. Please see checklist for deadlines.

PLEASE RETURN FORM TO: Melville Middle East E-Mail: [email protected] Fax: +9714 885 9337 Tel: +971 2.406.4458 DEADLINE DATE: April 14, 2012

Stand No. Company

Invoice Address

Telephone Fax

Email

CODE QTY DESCRIPTION UNIT COST TOTAL

I)

DHS

SA STORAGE AREA in the corner of your shell scheme. Using 1 x wall panel (2.5mH x 1mW), 1 x lockable door 180.00

661.00

WP Additional WALL PANEL 2.5mH x 1mW (e.g. to increase size of store) 68.00 250.00

EWD LOCKABLE DOOR SECTION 2.5mH x 1mW with key 116.00 426.00

EWC CHANGING ROOM CURTAIN 2.5mH x 1mW (Black) 82.00 301.00

FS White melamine FLAT SHELF 1mW x 300mmD 38.00

140.00

SS White melamine SLOPING SHELF 1mW x 300mmD 46.00

169.00

CS CORNER SHELF white 1m x 1m 1.4m across set in corner of shell scheme 63.00

231.00

GHR GARMENT HANGING RAIL on brackets 1mW x 300mmD 38.00 140.00

55

TERMS AND CONDITIONS 1. PRICE QUOTATIONS CAN BE PROVIDED FOR ITEMS NOT ON THE LIST. PLEASE CONTACT MELVILLE WITH ANY

INQUIRIES. 2. THE RATES ARE ON A RENTAL BASIS FOR THE DURATION OF THE EVENT. 3. MELVILLE, AT ITS SOLE DISCRETION, RESERVES THE RIGHT TO SUBSTITUTE ITEMS THAT MAY BE UNAVAILABLE TO

THAT OF A SIMILAR SPECIFICATION, QUALITY AND PERFORMANCE. 4. IT IS THE HIRER’S RESPONSIBILITYTO KEEP HIRE ITEMS AND ITS EFFECTS IN GOOD CONDITION DURING THE

CONTINUANCE OF HIRING. IN THE EVENT OF ANY ITEM BEING DAMAGED OR LOST THROUGH ANY CAUSE, WHATSOEVER, THE HIRER AGREES TO PAY MELVILLE THE FULL VALUE OF SUCH ITEMS IN ADDITION TO THE HIRE CHARGE.

5. ALL ORDERS RECEIVED AFTER THE DEADLINE DATE WILL BE SUBJECT TO A 20% SURCHARGE. 6. MELVILLE WILL DO ALL POSSIBLE TO ACCOMMODATE ALL ENQUIRIES, BUT ORDERS RECEIVED 4 DAYS PRIOR TO THE

FIRST DAY OF BUILD UP WILL ONLY BE PROCESSED ON SITE. 7. ITEMS ‘UPON REQUEST’ SHOULD BE ORDERED THROUGH EMAIL. THESE ARE NOT AVAILABLE TO ORDER THROUGH

THE ONLINE EXHIBITOR MANUAL OR THE MELVILLE ONLINE ORDERING.

A 20% SURCHARGE IS APPLICABLE ON ORDERS RECEIVED AFTER THE DEADLINE DATE

SIGNATURE: NAME:

POSITION: DATE:

NS NIGHT SHEET including padlocks (price per metre run) 27.00 99.00

MC MUSLIN CEILING (price per square metre) stand size – Colour upon confirmation Upon request

SRP 100mm high WOODEN PLATFORM laid to floor, black painted skirting, US$/m² PRICE DOES NOT INCLUDE CARPET Upon request

CLAD1 White Melamine cladding to interior of stand – cannot be painted price/m² Upon request

CLAD2 Painted MDF cladding to the interior of stand – order will not be placed without paint reference number (Colour _______________) price per m Upon request

SLATW Slat walling – 1m wide x 2.4m high panel (does not include hooks) Upon request

56

Deadline 6 May 2012

FORM 14 – AUDIO VISUAL EQUIPMENT RENTAL Attn: Gerard Barbosa. The Exhibition Agency Email: [email protected]

or Fax no: +971 4 885 9337

57

Deadline Dependent on point of origin

FORM 15 – FREIGHT FORWARDING SERVICES Attn: Daniel Bird – DB Schenker Email: [email protected]

or Fax no: +44 1268 416 490

58

Deadline 15 April 2012

FORM 16- INFORMATION: HOTEL ROOM RESERVATIONS Attn: Cristina Patteson – Aloft Hotel, Abu Dhabi Email: [email protected]

or Fax +971 2 447 1576

BOOKING TERMS & CONDITIONS Hotel reservations and arrangements are the sole responsibility of delegates / exhibitors / visitors. Room reservations are to be confirmed directly with the hotel Rates are valid only from until April 15th 2012 (subject to availability). The discounted group rate booking for this event is at the Aloft Hotel Abu Dhabi (form on the next page). The hotel is located in the exhibition centre and is just a 5 minute walk to the exhibition hall. For further information, please contact: Cristina Patteson (details above) Below are some alternate recommendations for hotels close to the Abu Dhabi National Exhibition Centre. Hotel Category

Room Rate (Single occupancy)

(AED)

Room Rate (Twin occupancy)

(AED) Hyatt Capital Gate (at ADNEC) From 680aed++ From 680aed++

Holiday Inn From 477aed++ From 477aed++

Rocco Forte Hotel From 950aed++ From 950aed++

Emirates Palace (Smart Cards Awards Venue)

From 1650aed++ From 1650aed++

Aloft Hotel (our designated discounted group rate hotel for the show)

500aed++ 550aed++

* room rates are subject to 10% service charge and 6% tourism fee and based on advanced purchase rates. – Subject to change. Please liaise directly with your chosen hotel.

59

Deadline 15 April 2012

FORM 16 – HOTEL ROOM RESERVATIONS Attn: Cristina Patteson – Aloft Hotel, Abu Dhabi Email: [email protected]

or Fax +971 2 447 1576

60

Immediate

ADDITIONAL SUPPORT SERVICES Attn: See below Email: See below This section includes contact details for various suppliers in the Abu Dhabi/Dubai that will aid your preparations for the show. Temporary Staff

Hostess Company Name of Contact Contact email Contact telephone

SCREAM Entertainment Girish Tirthwani [email protected] M: +971 (0)50 5987512 T: +971 (0) 43 863020

Showforce Louise Davies [email protected] M: +971 (0) 50 374 9346 T:+971 (0) 4 88 55 195

DIVA Dubai Heshani Malwenna [email protected] M: +971 (0) 5 522 02 134

Pure Magic Events Leslie Gnomes [email protected] M: +971 (0) 50 923 8294 T: +971 (0) 43 516 316

Hostex Yolla [email protected] T: +971 (0) 50 645 662

Contractors/Stand Builders

Contractor/Stand Builder Name of Contact Contact email Contact telephone

Official Contractor – Melville Middle East Jamie MacDonald [email protected] M: +971 (0) 50 800 8976

Pico International (Dubai) LLC Avantika Trivedi [email protected] M: +971 (0) 50 258 0539

IMI Group Middle East Nikos Migdalis [email protected] M: +971 (0) 50 144 12 83

The Bridge Ross Hunt [email protected] M: +971(0) 4 351 8553 Signage/Advertising/Printing

Printer Name of Contact Contact email Contact telephone

Printouts Neil Dias [email protected] M: +971 (0) 50 585 1025

Chrysels Digital R.Babu babu.chryselsdigital.com M: +971 (0) 50 428 6502

Melville Middle East Jamie MacDonald [email protected] M: +971 (0) 50 800 8976

Audio Visual

Printer Name of Contact Contact email Contact telephone

Exhibition Agency Gerard Barbosa [email protected] M: +971 (0) 50 585 1025

Almoe Dion Rebello [email protected] M: +971 (0) 55 223 6512

Swank Scott Kellog

[email protected] M: +971(0) 4 602 1956

Plants/Flowers

Printer Name of Contact Contact email Contact telephone

Blooms Romeo Baguio [email protected] M: + 971 (0) 50 7251169