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Copyright 2015 Hills Advertising. All rights reserved.
The Success Story
We believe in o�ering a wide range of solutions to suit all industries and needs which is why we have engineered two options for advertising consisting of two LED screens facing both directions towards Dubai and Abu Dhabi.
In January 2015, Hills Advertising won the exclusive advertising rights of the LED on Sheikh Zayed Road for a duration of 10 years which is a very high achievement believing the high visibility and uniqueness of the location makes it the most prime location in UAE and in the middle east as a whole.
Copyright 2015 Hills Advertising. All rights reserved. 2
Advantages of LED Screens: Visibility is higher during day and night. O�ers a room for creativity. Multiple artworks can be displayed, o�ering a space for several products by the same brand. Cost e�ective since there is no production cost involved. Fast campaign implementation.
What is LED
A LED digital display, uses an array of light-emitting diodes (LEDs) to show computer-programmed images and text, which are easily changed and updated using Display Management Solution software.
Traditional signage and adverstising has one chance to convey all necessary information to customers. A digital billboard, on the other hand, can display multiple messages that appeal and inform customers of products and services.
The artwork/ content created for LED digital display should be appraoched di�erently than artwork created for magazine/ newspaper advertisements or television commercials.
Copyright 2015 Hills Advertising. All rights reserved. 3
Covering tra�c from all ends of the highway and heading in all directions; such as Emirates Towers, Dubai Mall, DIFC, Emaar Boulevard, Jumeirah, Business Bay, Abu Dhabi, etc the route to all main landmarks, highways and districts.
The LED is situated on the busiest and most prestigious part of Sheikh Zayed Road.
The LED is located in the heart of the most prestigious area in Dubai.
Average 450,000 cars per day.
Size: Face A 28.8 x 2.64m Face B 29.76 x 2.64m
About our LED
Copyright 2015 Hills Advertising. All rights reserved. 4
How it works
Loop of 32 seconds:
Clients per face
times per minute
48
2times per hour120
times per day2880
Seconds interval
* 10mm resolution* Brand category exclusivity
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LED location map
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GuidelinesDigital Content Guidelines
E�ective content is absolutely critical for all digital display to bring the sales you expect. The following guidelines may be used to assure visual quality of digital signage:
The content should be Simple, Bold, Legible, Brief.
Narrow the focus and decide what your message will be. Make it concise.
The audience must be able to see the artwork, scan for details, and make an assessment of the data in a few seconds.
Dos Donts
Straight, bold and large fonts
Upper and lower case characters
Straight Bold Large
Aa Bb CcColored background ColoredEssential message in accuratecolor or graphic
Cursive, thin and small fonts
Caps and lower case characters
Straight Bold Large
ABC abcWhite background WhiteVisual clutter, drop shadowand embossing
Copyright 2015 Hills Advertising. All rights reserved. 7
Speci�cationsFace A
Text Height Recommendations
Main Heading:
Sub Heading:
Details:
Min Text Height:
Copyright 2015 Hills Advertising. All rights reserved. 8
Content Speci�cations
Display Size: 28.8 x 2.64m
Picture: jpg
Resolution (Pixels): 2880(w) x 264(h)
Speci�cationsFace B
Text Height Recommendations
Main Heading:
Sub Heading:
Details:
Min Text Height:
Copyright 2015 Hills Advertising. All rights reserved. 9
Content Speci�cations
Display Size: 29.76 x 2.64m
Picture: jpg
Resolution (Pixels): 2976(w) x 264(h)
Copyright 2015 Hills Advertising. All rights reserved. 10
Aerial ViewFace A&B
Basic Principles3
1 Composition
Use the levels as guidelines to capture the viewer’s attention.
3 Color
Make your digital content pop with colors that work.Take full advantage of your display’s color capability by using rich, vibrant colors, bright and saturated colors (colors with no white in them).
2Select easy to read typefaces. Narrow, focus and decide what your message will be.
Typography
To create digital display content that wins the glance and captivates your audience,follow these 3 basic principles:
Copyright 2015 Hills Advertising. All rights reserved. 11
Burj Khalifa Downtown P.O. Box 73688 Dubai – UAE
T: + 971 4 325 3130 + 971 50 642 9725 +971 50 414 0959
F: + 971 4 325 3136
For more information
