Excel cropcare ltd

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A

Project report

On

Excel Crop Care Limited.

Prepared by Roll no

M.B.A SEM-II

ACADEMIC YEAR: - 2013 –

2014

SUBMITTED TO



S T U D E N T D E C L A R A T I O N

I the undersigned student Rasadiya Mehulkumar H. of K.K. Parekh

Institute of Management Studies – Amreli M.B.A. II Semester, hereby

declare that, the project on Excel Crop Care Ltd is my own work.

In the partial fulfillment of Master Degree of Business Administration, I had

undergone project work at Excel Crop Care Ltd,Bhavnagar under the guidance of

Miss Ripal Madhani K. K. Parekh Institute of Management Studies – Amreli and

submitted to Miss Ripal Madhani.

This project work is my original work and has not been submitted to any where

earlier.

Date:- Thanking You,

Place: - Amreli Yours Faithfully

Rasadiya Mehul



PREFACE

This project is prepared for when I take industrial visit at “EXCEL CROP CARE

LIMITED “, Bhavnagar.

It is a ver y well known proverb that “The practice makes a man perfect.” As

per this proverb we can say that one can only become perfect by practicing. He

or she need to have enough knowledge of practical implementation in the

current scenario of the theoretical knowledge.

As a student of management I have studied many theories in classroom but after

taking Industrial visit, I have experienced and understood it in it fullest sense which

plays a vital role in business field.

Hence, this report is been designed with the objective to gain practical exposure

and to know the motivational analysis of organizational climate.

During the industrial visit I met various functionaries of organization and

interacted with them. I sincerely thank them all whose cooperation and

guidance enriched my knowledge and this report was made possible



ACKNOWLEDGEMENT

Experience is the best guide. I was lucky enough to have take visit for one day at

Excel Crop Care Ltd. It provided me the best opportunity to learn things first

hand. It enables me to apply the theoretical knowledge and experience the results..

It is very necessar y to have a guide when you are a fresher in the corporate world

because that helps us in finding our way our goals easily.

I would like to express my sincere thanks to all the EXCEL CROP CARE

LTD. without their support, this project would not have been a success.

I would also like to acknowledge and appreciate the guidance given to me by Miss

Ripal Madhani Faculty Members of K.K.Parekh Institute of management Studies.



INDEX

INTRODUCTION

COMPANY PROFILE

HISTORY OF THE COMPANY (In Brief)

PRODUCT PROFILE

NATURE AND SCOPE OF PRODUCATION AND

OPERATION MANAGEMENT

MANUFACTURING PROCESS

PRODUCTION CAPACITY AND MANAGEMENT

PRODUCATION PLANNING

LAYOUT OF THE COMPANY

INVENTORY MANAGEMENT

QUALITY MANAGEMENT

CONCLUSION



INTRODUCTION TO COMPANY

EXCEL CROP CARE LTD is a devout provide of agriculture input to

farmers across the world. Your company has grown in experience and learning.

Today it is poised to grow and hasplans ready! The focus is refreshed toward

introducing better product and service that are beyond crop protection and in

support of every farmer. Having identified soil health and nutrion product as

important component to achieve this objective your company is 'Ready to Grow',

for and with farmers!

EXCEL CROP CARE LTD primarily manufactur es high quality

chemicals relevant to the needs of industries & marketed all over the 50 countries

around the world.

EXCEL CROP CARE LTD business was founded on a close

relationship with the farmers, who used its products & their derivatives from an

original narrow range of products for specific uses excel has expanded its activities

so that today it provides the farmer with a broad range of products & technical

guidance. This range from initial conditioning of the sail, through preparation

for planting seed selection, irrigation, pest & insect control, maximizing

productivity and harvesting management



COMPANY PROFILE

NAME : Excel Crop Care Ltd

ADDRESS : 24-25 Gajod Mundra Road Near HJD Eng. College

Phone No. : 02832-252525

Fax No. : 091-2832-2212410

REGISTER OFFICE : 184-87 Swami Vivekananda Road,

Jogeshvari (west) Mumbai-40012

FORM OF UNIT : Public Ltd Company

ESTABLISHMENTYEAR : 1969



BOARD OF DIRECTOR

Chairman : A.C.shroff

Executive chairman : P.K.Nar yana

Managing director : D.K.Shroff

Joint M.D : J.R.NAIK,

Mukul G. Asher,

Sandeep Junnarkar,

B.V.Bhargava,

Douglas J.Rathbone,

Kevin Martin,

Sharad L. Patel,

Deepak Bhimani,

Ninad D.Gupte,

Secretary : PARIND BADSHAH



HISTORY

In 1932, C.C. Shroff, a young and brilliant science graduate, turned

down a scholarship to England. He was already bound f or another country: a

country as yet unborn, one which existed only in the hearts and mind of the men at

the helm of India s freedom movement.

Independence is not a concept confined to the realms of politics. Shroff

knew, that if India was to be at all self-reliant, she would have to manufacture her

own basic products and chemicals with her own know-how. And to that end he

worked with all his strength, faith and genius, he chose chemistry as his vehicle for

this. First he charted his own course of education, apprenticing himself to some of

the more advance chemical enterprises of the time. His research laboratory was

the kitchen at home, where he learnt to manufacture small useful things like

margarine and face cream. Slowly he was gaining the knowledge and confidence to

start off on his own.

In 1941, while our leaders were tr ying to get the British out of India, C.C.

Shroff was clearing out a buffalo shed in Jogeshwari, Bombay. When he nailed up a

sign that said, “Excel Crop Care”, he was making his declaration of

independence- independence from foreign technology and knowhow.

From the beginning, Excel Crop Care manufactured hazardous chemicals that

had



previously been imported. Chemicals that very few companies, even

abroad, knew how to manufacture. C.C. Shroff worked out his own technologies,

which were cheaper, simpler and as efficient as any, world-wide. A few months

after he had set up shop, C.C. Shroff received a frantic call from Stanvac, a large

petroleum refiner y. An essential chemical could not be imported because of the

was. Could he do something? C.C. Shroff thought for a while, then said he could.

He set to work at once; researching, experimenting, streamlining

processes,

working day and night. Just four days later, he dispatched the order. It

was as good as the imported chemical and Stanvac was so pleased, it offered

to pay a price much higher than normal. C.C. Shroff refused. His costs did not

justify the higher price, and he would not take a paisa more than what he felt was

due.

This is a pattern that has repeated itself through Excel s history: quick

response to a customer s needs, with excellent products at a fair price. To

overcharge customers or to give them shoddy goods – even in times of shortage –

would be to compromise the integrity of the company.



PRODUCTS

Excel crop care ltd. Is produce Agro chemicals product

All the products divided in 4 categories

Insecticides

Fungicides

Herbicides (Weedicides)

Organics

Allumium Phoshphide

Zinc Phoshphide

Sulpher WDG 90%

INSECTICIDES

Endocel ( Not produced last 2 years), Celcron, Hitcel, Tricel, Trizocel,

Pyromite, Celphose, Commando, Acefex, Crotocel, Ultimate, Excel

Acetacel, Imidacel, Excel Wonderex, Super Glow, Robot,

FUNGICIDES

Sulfex Gold, Hexol, Hexol Gold, Sulfex 80, Emisan, Gambay, D-Cel,



Excel Merit,

HERBICIDES (WEEDICIDES)

Excel Mera-71, Glycel, Excel Take-5, Weedcel Super, Bipex, Sugam

ORGANICS

Nutri s-90, Herbozyme, Makeup-70, Seedcel, Aminocel Gold, Mobicel-H,

Feedcel, Excel Madhyam, Celrich, Phoscel, Tricho xp, Jivin(19:19:19)

Jivin(15:15:00), Jivin(13:00:45), Jivin(12:00:61), Jivin(00:00:50),

Jivin(00:52:34), Excel Sure Shot



MANUFACTURING PROCESS

Excel crop care ltd. is producing Agro Chemicals as well as Industrial

Chemicals for agriculture use. Most agriculture chemicals are beingmanufactured at Bhavnagar unit. Excel Crop Care Ltd. has three major

manufacturing units. They are as under.

Process

Raw Materials

Plant

Reactor

Filtration

Thinly

Chloride

Solid

Intermediates

Reactor

Flaking

Feedback



PRODUCTION CAPACITY AND MANAGEMENT

1 Year turn-over of the EXCEL CROP CARE LTD should have 7000 lakhs tun.

Installation of 1.8 MW windmill in Kutch to help meet power requirement at the

Company’s Bhavnagar and Gajod Sites. Various measures to improve condensate

recovery system and thereby boiler fuel efficiency.

The above measures of energy conservation have resulted in savings of power and

fuel and power costs during the year under review.

During the year under review, the Company introduced a new rust fungicide in the

international market. This product is proposed to be introduced in the domestic

market as well. The Company also introduced an acaricide which is well received

in the market. To meet the changing market requirements, the Company has been

increasing its retail pack range and augmenting and modifying its packaging

Packing



facilities. The Company continues its efforts at energy conservation and energy

cost reduction.

PRODUCTION PLANNING

Product planning means planning for the product that is to decide what

type of product is to be produced or what needs or requirements the products is to

satisfy and for whom the products is meant. If the existing product lacks in

satisfying the nee of consumers what type o modification is require or if the

product fails to draw the attention of consumers or become unprofitable

despite best efforts. It should be eliminator if there; chance it should be

improves in terms of changing needs and preferences of the consumers.

PRODUCTION PLANNING INVOLVES FOLLOWING STEPS

Development and introduction of new product

Modification of existing lines

Changing needs and preference

Discontinuous of margined unprofitable or obsolete product

The above decisions are influence by many internal and external factors I.e.



position of the market competitor, company policy, goodwill of the company,

product image Product planning in Excel is doing in such a way that the product

becomes easily available to its user. There are three types of products planning done

in excel

1. LONG RANGE PLANNING

It includes planning over a period of three to five years. Such simple planning is

doing at corporate level. It is for the overall department of organization.

2. ANNUAL OPERATION PLANNING

The annual operation planning is a yearly plan set by the corporate office after

consulting the concern reasons from different sites. It involves marketing

production and purchase function that are considering while setting up annual

operation planning.

Market share

Market demand

Monsoon position

Distributors

Market competition (direct and indirect)

3. MONTHLY PLANNING

Monthly plans are formulating as the end of each of month for completing three



months. As the planning, is making three times. It becomes mor e effective

allowing for correction and changes I.e. it provides for a better review.

LAYOUT OF THE COMPANY



Purchase raw material in warehouse.

Transfer raw material in the operation department.

Manufacturing the particular product department.

Plant layout





INVENTORY MANAGEMENT

Excel crop care ltd. has techniques for maintaining inventory at proper level;

the techniques adopted by Excel crop care ltd. are as under:

1. Economic order qualities.

2. Selective inventory control (ABC Analyses)

Both techniques are used at the same time in Excel crop care ltd. So they never face

any crises of inventory.



MANAGEMENT OF RECEIVABLE:

o Excel crop care ltd. is investing consideration proportion of working

capital in trade creditor book debt. So it should be managed well

company has fixed as 30% of working capital in book debt.

o Excel crop care ltd. has adopted selective credit policy to every

customer but only that financial position is good and payment 3

months credit facility to its customer.

o Excel crop care ltd. has developed such optimum credit policy through

its liquidity position is very good and so, it is investing more aims in

book and attracting customers.



QUALITY MANAGEMENT

Excel firmly believes in providing quality products. Information and services

to our internal and external customers.

Continuously ensure that the dynamic needs of all our customers are

fulfilled to their total satisfaction.

Which lead to quality material at competitive price and clean environment.

All these shall be done by a rigorous annual goal setting process and

periodical performance review on goals.

Endeavour to ensure the total involvement of all people and their whole

hearted participation to fulfil the following objectives through motivation and

training.

Complete customer satisfaction.

Continual improvement.

Environmental excellence.

Employee development.



CONCLUSION

Excel is not just the supplier of agro chemicals but trusted friends who has

educated them and grown with them, EXCEL has a free flow of communication

channel. Excel crop care ltd is major supplier of agro chemical in national and

international market. Orientation program conducted at excel enables the employee

to be familiar with the prevailing organizational climate. The green revolution

accelerated in India with active support from excel, and when I take visit that time I

realized and experience a practical

Documents

Excel cropcare ltd