Role Profile:

Job Title: Senior Marketing & Communications Executive

Business Unit: Sales & Marketing Department

Reporting Manager: Sales Director

Location: Dublin

Organisation Profile:

We are a dynamic and leading software organisation established in 1997. We support Life and Pensions and Wealth Management companies launch new products faster, administer pre and post retirement product ranges more efficiently and respond with greater flexibility to the marketplace.

We are seeking a Senior Marketing and Communications Executive to generate awareness of our solutions in target markets across Europe and to generate leads using online and offline marketing techniques.

Hiring Profile:

Qualifications & Experience

Essential: Creative and innovative marketer with proven track record and experience gained within the

Technology and preferable the Life and Pension sector or at a minimum Financial Services. Clear understanding of the sales life cycle of software solutions (B2B) Must possess relevant marketing and/or business qualification such as Chartered Institute of

Marketing or Honours Degree in Marketing Excellent Strategic and Tactical marketing skills Proactive, detailed orientated and the ability to self-manage High level of drive, energy and enthusiasm

Desirable: European Marketing experience Exposure to direct or indirect sales

Marketing and Communication Executive April 2011 1

Key Responsibilities/Accountabilities

Develop, plan and execute marketing plan in conjunction with the sales team Develop brand awareness and generate leads and enquiries using market intelligence collated

from press releases Update internal CRM system on a weekly basis Plan and manage marketing events including the organisation of and effective corporate re-

launch. Regularly update the company website with press releases, promotions and product information

using a content management system Create and update sales collateral including presentations, case studies and brochures Strong written English is essential, as the role encompasses the need to regularly produce benefit-

driven marketing copy and press releases

Build and maintain relationship with PR agency

Competencies

Communication Skills Interpersonal Skills Integrity and trust Strategic Ability Team Work Creativity and Innovation

Marketing and Communication Executive April 2011 2