REVIEWSHEETFORADV390EXAM#2;Spring20151.TheexamwillbegivenonThursday,April30duringthelecturetimeperiod.Youwillhave50minutes,(ifeveryoneisseatedandreadygoat12:30p.m.)tofinishtheexam.You'llneeda#2penciltocompletetheanswerform.2.Theexamwillconsistof40questions.About30‐32willbemultiplechoice.TheremainderwillbeTrue/False.Therewillbe20questionsfromlecture,and20fromthereadings.3.Youareresponsibleforallmaterialfromthereadingsandlectures.Readingswillincludethefollowing:

Sullivan,Ch.4,5,6,7,8,9,13 Barry,Ch.7,8,9,10,11,12 Allman,Ch.8 Paetro,pp.20‐62

LecturematerialwillincludeeverythingfromthelectureonMarch17totheendofthesemester.5.Occasionally,materialinthereadingswillcovertopicsinaslightlydifferentmannerthantheywerecoveredinlectureorinhandouts.Toavoidconfusion,questionsontheexamwillbequiteexplicitastothesource.6.Belowisachecklistofthingstoknowfromthereadingsfortheexam.Ifyouhavecontrolofthisinformation,youwillmostlikelydoverywellonthisportionofthetest,sinceallofthequestionswillcomefromdirectlyfromthetopicsonthislist.PLEASENOTE:Thesearetopics,notquestions.Youmusthaveathoroughunderstandingofwhateachtopiccontains.7.I’llanswergeneralquestionsabouttheexamfromnowthroughTuesday,April28atmidnight.SubmittingyourquestionsbyE‐mailworkswellandyouwillgetananswerwithin24hours.(Overbreak,itmaybealittlelonger.)ANOTHERIMPORTANTNOTE:Iwillnotfillinblanksfromyourlecturenotes,norwillItellyouwhereinformationisinthereadings.Workwithclassmatestoproducethemostcompletesetofnotespossible.Studyhard.Goodluck!

ThingstostudyfromthereadingsBARRY,Ch.10pp.219‐225SummaryALLMAN,Ch.8WhitespaceThefiveR’sofdesignInvitingreadershipBARRY,Ch.8WhytheuseofambientmediahasgrownCharacteristicsofthemosteffectiveambientmarketingeffortsSULLIVAN,Ch.8“Ifimage=emotion,thenDRTV=reason”sectionEverythingabouttheCTALong–FormDRTVSULLIVAN,Ch.9Writingtheradiocommercial(Itlookslong.Butyoudon’thavetoknowtheexamplesheusesnordoyouhavetoknowthelistofclichés.Crossthoseoutanditmakesitmuch,muchmoremanageable.)ProducingradioBARRY,Ch.11Thefirsttwoparagraphsonp.229Thesectiononcontrivedsituations/conversationsSULLIVAN,Ch.7ThoughtsoncreatingaTVcommercial(pages200throughthemiddleof210‐‐it’smostofthechapter,butextremelyimportanttoknowandthinkabout.)BARRY,Ch.7ThethreewaystopresentaTVconceptThe“oneframe”goalVignettesThethreestagesofproductionBARRY,Ch.9Thefirstthreesections(Whatisinteractive?,Interruptivecanbeinteractive,andInteractiveandadvertising:Twodifferentthings?)Writingfortheweb:Non‐LinearBigideasvs.smallideasThetranslationproblem

SULLIVAN,Ch.6

Howtothinkaboutthecustomerwhentryingtocomeupwithabighonkin’ideaThe“Eventscanstartofflineandgodigital,ortheotherwayaroundEverythinginthechapterabouttheDoveEvolutioncommercial.Ifyouhaven’tseenit,gotowww.youtube.comandsearchDoveEvolution.Iusuallydon’taskaboutaspecificexample,butthisisaseminalexamplethateveryadvertisingstudentneedstoknowabout.SULLIVAN,Ch.5TheT‐ShapedcreativepersonThesectiononFacebookandTwitterBARRY,Ch.12Allof“Whatisintegrated?”Whatisnewmedia?TheintegratedwriterSULLIVAN,Ch.13Puttingtogetherabook,pages315‐327HowtotalkaboutmoneythroughthesectiononinternshipsPAETRO,pp.20‐62KindsofproductstoincludeandavoidinyourportfolioWhatshelikestoseeleast/mostinaportfolioYourbook,formatandexecution,pp.49‐51.