Everything you need to know to successfully build a new home or renovate

What the consumer experiences…

• Lack of knowledge– Going into a project with far less knowledge than their

suppliers have

• Cynicism– Feel like they’re always being ripped off

• Offset of responsibility to the tradie– Who they don’t trust (based on our anecdotal feedback)

THE BUILDING / RENOVATION JOURNEY

What the consumer experiences…

• It’s an exciting time for them– Its something new!– A project to share with family & friends

• Planning & Researching– Finding new ideas– Discovering solutions– Choosing products

• Expense!– Lots of money involved, the thrill of spending– They’re paying for their dream

So what?

Consumer Suppliers

Power

Decisions

Skills

Knowledge

Money

Dream

• Knowledge Gap =– Trades have more

power from the outset– Consumer powerless

throughout the process

Snapshot

• Requirement– A brand-agnostic consumer resource– Covering everything related to a new build or renovation

• Audience– Consumers, specifically those who are actively involved in a new build

or renovation

• Timing– Always!....from dreaming to planning to managing

What is build.com.au ?

• build.com.au is simply everything about building and renovating

• build.com.au provides industry-reviewed information

• For the consumer, build.com.au– Uncovers the unknowns of their project– Prompts them to ask questions that they didn’t know they

needed to ask– Provides a sounding board to verify claims from their trades

people and gives them options to choose solutions that they may not have known were available

Focusing on the Consumer

Consumer

Hot Water

Bathrooms

Electrical

Roofing

Climate Control

Walls

Floors

LaundriesLandscaping

Lighting

Windows & Glass

Kitchens

Doors

Paints & Stains

Ceilings

Storage

So, what about plumbing?

• We’re not just talking about pipes and taps• Consumers for the most part are interested in the

areas where plumbing adds significant value

• Kitchen• Bathroom• Roof• Hot Water• Climate Control

… these are all live now

…. let’s take a look

BUILD.com.au/plumbing

BRAND OPPORTUNITIES

Brand opportunities

• These consumers, are actively involved in a new build or renovation project – they are the people who you need to be talking to.

• Marketing on build.com.au provides you with direct exposure to this important audience while they are actively researching and making decisions about your category:– Reinforce your brand– Talk to an engaged audience– Drive traffic to your own website

Marketing Opportunities

• eNewsletters

• Industry Blogs

• Ask an Expert

• Trades Databases

• Consumer Calculators

• Cross-promotions

• Content Syndication

• Inspiration Galleries

Next steps

• Any questions?