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Technology for Everyone
Investor Presentation
v13
About Us
Page 1
Technology for everyone
• Mr. Enrique Cosío is a Technical Communications Engineer with 35 years’ experience in the world of electronics.
• 1989: He started the import and distribution of electronic components of American and Asian brands (currently,
market leaders) in Spain. This earned him many contacts and technological alliances, which are still kept today
and which were key in the development of the telecommunications sector in Spain and Latin America.
• 1996: Mr. Cosío set up NPG and together with an American-Chinese multinational, they have been opening offices
in Spain, France, Portugal, Germany and Italy and have become the main shareholder in Europe.
• 1997 y 1998: NPG led the Telecommunications Sector (Modem Fax), being number 1 in sales in Spain,
Portugal and number 3 in France.
• 1998: Together with Telefónica, as hardware provider (modem), NPG played an important role in the development
of ADSL and Terra.
• 2002: Mr. Cosío began his solo journey heading NPG.
• 2009 - 2011: Number 1 in DTT receivers sales in Spain.
• NPG was the major supplier for the DTT receivers sold to the Public Administration.
• 2011: NPG entered the world of LCD and LED television by opening its assembly plant in Torrejón de Ardoz
(Madrid).
• 2012: NPG started up a new production plant and R+D Department in China.
• Currently, NPG’s sales network operates in Europe, Latin America and China, with headquarters in Spain,
Colombia and Canton.
• 152 people work permanently and up to 300 people occasionally in the NPG Group.
Technological Alliances We keep strong alliances with the main Chipset and Software Multinationals
Licences
Standards and Respect for the environment
We comply with all international standards and certification requirements
Alliances
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Technology for everyone
(in process)
DOLBY
(Previously Philips)
• Both DFC Group BVBA and Inversiones Norcen S.L. are 100% controlled by Mr. Enrique Cosío
NPG Shareholding Structure
Page 3
Technology for everyone
51%
49%
Before Investment
DFC Group Inversiones Norcen
38%
37%
25%
DFC Group Inversiones Norcen MAB
After Investment (* Approximate Values)
Competitive Advantages
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Technology for everyone
• NPG, leader and first manufacturer of Smart TV powered by Android
• The NPG Smart TV is customizable and adaptable to any customer and market
• Thousands of Android free apps for your TV
• Smart TV is being the trend for the next years
• The only Spanish manufacturer with its own R+D Department and 15 engineers (over 10% of the
staff)
• The only Spanish company with its own factories in China (Zhongshan) and Spain (Madrid),
designed according to the Japanese standards and production control.
• Local representation and after-sales service
With the NPG Smart TV you will have:
The best of TV The best of Internet
NPG Spain Headquarters (Europe) Marketing and Sales
Engineering (R+D)
Technical Department and Call Centre
Factory
Total surface 6,690m2
Production capacity 90,000 units/month
Employees 60 – 110
Stocking capacity 1,330 pallets
NPG China (Asia) Marketing and Sales
Engineering (R+D)
Factory
Total surface 1,810m2
Production capacity 120,000 units/month
Employees: 100
In the pipeline:
Assembly line SMT with two state of the art
lines
Start-up of the TFT LED Panels assembly
line, based on OPEN CELL
DFC Portugal
Commercial Branch
DFC France
Commercial Branch
Where We Are?
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We Deal Mainly with Highly Demanded Products
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Sound and
Home Cinema Multimedia DTT Players
LED TV / Smart TV /
Plasma TV
Portable DVD
and TV
Tablets and
Smartphones Smart TV Box
Low Concentration and a Diversified Portfolio of Clients
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Top 10 Ranking Clients 2011-13
Nombre %
El Corte Inglés, S.A. 18,85
Ticnova Quality Team S.L. 10,95
Alcampo S.A. 9,85
Telecor S.A. 5,56
Alcampo Portugal 3,60
Bricodis S.A. (AKI) 2,55
Informática Megasur, S. L. 1,60
Carrefour S.A 1,52
Bcm-bricolage S.A. 1,31
Leroy Merlin S.L.U. 1,23
Evolución Cartera Clientes 2011-13
Año Cartera Clientes
2010 243 Clients
2011 292 Clients
2012 271 Clients
2013 284 Clients
• Average payment period – 45 days from date of invoice
• Overdue payment 0% - credit sales are guaranteed. If the riks is not covered by the insurance company,
sales are pre-paid.
NPG in Mass Media
Average of daily readers: more than 250.000
people see our adverts
We have the leadership in promotions that Spanish
written press launches for its readers.
Reasons:
Competitive price.
Quality. It’s critical for the newspaper thereby it’s
way of build loyalty and not a way of making money
(the low quality products and services generates
complaints).
Spanish publishing groups are potential distributors
of NPG products in Latin America
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Computers Magazines
Computers Journals
Telecommunications Sector Magazines
Consumer Electronics Journals
Other Media Press Promotions
We were leaders of the Spanish Analog Switchover – Sales Evolution
0
2
4
6
8
10
12
14
16
18
20
2005 2006 2007 2008 2009 2010 2011 2012
Analog
Switchover
in Spain
Mil
lio
n €
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DTT sales evolution of the main manufacturers (M€)
2008 (Total/DTT)
2009 (Total/DTT)
Personal Grand Technology (NPG) 6.98 5.6 19 17.5
Engel Axill 37.44 9.3 56 16.7
Philips Ibérica (Consumption and Lifestyle) 445 15.3 254 15.2
Gigaset Communications Iberia (Siemens-Gigaset) 34 15.4 42 12.8
Worldwide Sales Corporation (Best Buy) 16.32 6.14 27 12.11
Afax Suns (Sunstech) 28.15 5.6 26 8.1
Blusens Global Corporation 70 10.5 100 5.9
Lineas Omenex Metronic (Metronic) 7.07 5.2 9 4.2
Nevir 19.8 1.56 20 3.76
Fagor Electrónica 56 2.8 50 2.5
Infinity Sistem (Airis) 250 1.46 250 1.67
Televés (Consumption Devision) 105.63 1.68 95.7 1.5
Sanyo 45 2.9 11.3 0.7
Hauppauge 4.2 0.5 4 0.5
Grupo ETCO (Fersey) 7.5 0.3 7.8 0.3
Dexxon Spain 4 0.2 3.5 0.17
Sales Mix Evolution
0%
50%
100%
2009 2010 2011 2012
OTHERS 16" - 24" TV 26" - 40" TV Portable TV DTT Receivers
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Our company’s breakthrough was made
possible by taking advantage of the
Analog switchover in Spain.
We enter the TV segment immediately.
The result:
Doubled turnover comparing to 2008.
Entered a larger market segment and
more stable in the medium and long term.
We repeated our commercial strategy
successfully during the Analog switchover
in Portugal. % o
ve
r th
e s
ale
s in
€
Our Commercial Strategy – We Have Successfully
Implemented It in Portugal
The Analog switchover started on April of 2009 and was
completed on April of 2012.
We entered the market with DTT receivers and TVs,
simultaneously.
0
0,5
1
1,5
2
2,5
2011 2012
DTT Receivers TV Others
Sale
s in M
M €
In 2012 we changed
the sales mix and
experienced a sales
growth of 8% * There is an important difference
between Portugal and Spain: in Portugal
the pay television covers a 30% of the
market and it keeps on continuously
growing. It is more similar to Latin
America than Spain.
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Profitability by Sector – Products
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0,00%
2,00%
4,00%
6,00%
8,00%
10,00%
12,00%
14,00%
8.54% 7.23%
12.17%
EBITDA Sectors 2011-2013
Consumer
Electronics Press
Promotions
Computers
NAME
GROSS
MARGIN
Smart-multimedia 18.09%
TABLET PC 21.54%
SOUND BAR 13.29%
TV (16" - 24“) 13.75%
TV (29" - 40“) 12.89%
SMART TV 17.97%
PORTABLE TV 20.55%
DTT – SD 18.10%
DTT - HD 9.79%
MULTIMEDIA 20.02%
Margin by Product Range
Our Competitors
They aren’t the big brands
In Spain, LG, Samsung, Sony and Panasonic share a 73,3% of the TV
market
Besides them, there are plenty of competitors (Nevir, Thompson, Grundig,
Blaupunkt, Haier, I-Joy, Hisense, Toshiba…) who, at the most, cover a 2%
of the market. NPG is competing with them, successfully: we are growing
in a shrinking market.
0
1.000
2.000
3.000
4.000
5.000
6.000
7.000
8.000
9.000
10.000
2009 2010 2011 2012
Evolución ventas TV de NPG (miles de €)
0
500
1.000
1.500
2.000
2.500
3.000
CRT LCD PDP
Evolución del mercado de TV en España (millones de €)
Fuente: Gfk Forecast Diciembre 2013
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Market validation in Spain, considering that it reached the bottom and it
rounds about 1.300 millions of euros and 3,3 millions of devices.
Global Market Data
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Technology for everyone
Source: Gfk Forecast December 2013
100% Technological Expense in Spain,
2013:
• 82% Hardware (TV, Phones, Computers, etc.
• 18% Software
33%
23%
14%
13%
13%
13%
8%
6%
7%
4%
4%
4%
3%
4%
2012
2013
Adapted charts based on Gfk Forecast Diecember 2013
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Technology for everyone
Actors have been disappearing off: NPG gets to hold a larger market share - 1%.
There is a real possibility of reaching a 5% depending on the liquidity and
considering that we count on,
• Real market demand
• Innovating product with emerging perspectives
• New customers input (Worten, Darty Group, Mediamarkt, etc.)
30.60%
1.00%
4.10%
4.80% 8.00%
29.50%
4.10%
17.90%
TV SALES IN 2013
LG NPG OKI PANASONIC
PHILIPS SAMSUNG SONY OTHERS
28.30%
3.70%
5.20%
8.30% 27.40%
27.10%
TV 18" – 24’’ SALES IN 2013
LG NPG OKI PHILIPS SAMSUNG OTHERS
PTV/FLAT LCD Units
Brands segmentation PTV/FLAT LCD Sales Units %
18-23,9”
The small local brands hold a 25% of the small inches market (18’’-
24”) from which, NPG has a 3,7%.
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With Smart TV, NPG places itself among the first five brands holding a 2,2% of share market and operating a very strong penetration (16%)
on the IT channel.
39.60%
2.20%
32.30%
7.00%
4.80%
11.70% 2.40%
SMART TV SALES IN 2013
LG NPG SAMSUNG SONY PHILIPS PANASONIC OTHERS
54.20%
16.21%
21.40%
8.19%
SMART TV SALES IN 2013 IT CHANNEL
LG NPG SAMSUNG OTHERS
PTV/FLAT Spain December 2013
Smart TV Sales Units %
PTV/FLAT Spain December 2013
Smart TV Sales Units %
Adapted charts based on Gfk Forecast Diecember 2013
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Smart technology is gaining ground on the market (33.2%). Small inch Smart TV represents a 4%, shared by Samsung and NPG, where NPG holds a 22%.
Adapted charts based on Gfk Forecast Diecember 2013
67.20%
22.00%
5.30% 3.00% 2.50%
SMART TV 18" - 24" SALES IN 2013
SAMSUNG NPG OKI PHILIPS OTHERS
90.90%
36.40% 43.30%
70.60% 67.70%
60.70% 55.70% 24.50% 29.10%
9.10% 2.90% 1.00% 4.90% 3.20%
SALES EVOLUTION OF SMART TV
18" - 24" IN 2013
SAMSUNG NPG OTHERS
JAN-AGO 13 SEPT 13 OCT 13 NOV 13 DEC 13
NPG launched onto the Smart TV market in September, 2013. The fourth trimester of
the year, looses it temporarily , due to the stand-by produced by the flotation on the
MAB, foreseen for December. The first trimester of 2014, NPG regains the lost market.
PTV/FLAT Smart TV December 2013
18”-23,9” Sales Units %
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NPG helds an 11% market share within a stable replacement market of 1 million devices.
9.90%
11.10%
7.70%
22.60%
5.80% 4.90%
2.60%
35.40%
SET TOP BOXES SALES IN 2013
AXIL NPG ENERGY SIST BEST BUY NEVIR SUNSTECH ENGEL OTHERS
Adapted charts based on Gfk Forecast Diecember 2013
SET-TOP-BOXES BRANDS SEGMENTATION December 2013
Sales Value %
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Development Project
General Information of Interest
The entire Latin America is currently in process to switchover to digital technology for TV within the next few years by Government imperative.
As indicated in the attached table, in 2017, about 95 million households will
have access to DTT and will have switched over to digital TV.
The sale of consumer electronics products in the emergent countries (China,
India and Latin America) went from 37% of the world total to 46%, in 2012.
(Gfk for CES 2012).
The receivers market will be very important because the DTT target market
in Latin America is a segment of population, mainly out of the consumer credit
system and whose incomes barely cover their basic expenses (Source: Horacio
Gennari; CEO Business Bureau; 2012).
According to GFK, HD televisions are the second most popular electronic
product.
THE ANALOG
SWITCHOVER IN LATIN
AMERICA
2015 Mexico, Uruguay
2016 Brasil
2017 Chile
2018 El Salvador
2019 Colombia, Venezuela
2020 Argentina, Peru,
Bolivia, Ecuador
2021 Panama, Honduras
Latin America Spain Portugal1
Population 577 45 11
Households nº 156 16 4
NPG sales with the analog switchover ? 38 7
Sales / Households nº ? 2,375 1,75
Figures in millions
1 Sales in Portugal include forecast from 2013 Switchover year + previous and next
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Analog Switchover – a Business Opportunity
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
5500
2005 2006 2007 2008 2009 2010
Th
ou
sa
nd
s PRESS NPG SHARE RETAIL
150,000
435,00
200,000 180,000
2,050,000
1,545,000
ANALOG
SWITCHOVER
MAY 2010
22%
16
% 5% 5.5%
12.4
% 5.9% 200,000
800,000
2,450,000
4,200,000
5,570,000
Press DDT press = 1,155,000 units (NPG share = 70 %)
VENEZUELA 2020
PERU 2020
COLOMBIA 2019
ARGENTINA 2019
COSTA RICA 2018
ECUADOR 2017
CHILE 2017
PUERTO RICO 2017
BRASIL 2016
MEXICO 2015
URUGUAY 2015
DDT sales through all channels = 17,780,000 units (NPG share = 13%)
* Spain population 46 M/Inhab.
Comparative chart among implementation periods in Spain and LATAM
Year Spain
Page 21
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LATAM: Operations Structure and
Head Office in Colombia
R + D
• Concept
• Provider selection
PURCHASE and elements assembly
Assembly and distribution of the final product
Why choose Colombia?
Strategic position in the continent.
Key element in the Pacific Pact
Stable economy and costs-competitive
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LATAM: Implementation Plan in Colombia
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Flotation on MAB and Capital increase, funds release.
Right after, the machinery orders are confirmed to the Chinese supplier and
the implementation of the Factory in Colombia, city of Calí, is put into
operation
The pre-contracts agreed with GDA are signed.
The production belonging to GDA initial promotions is started.
Three months later, once the Factory setup is finished, the assembly line
workers are hired, for their training.
Within less than 4 months the factory and the business in LATAM is
completely settled and fully functioning.
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Colombia Factory Setup
Gantt diagram – Colombia NPG factory
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An estimation of the potential market has been made
considering what the NPG structure is able to take over.
We will operate a light market penetration in countries
where there is no Factory.
We estimate there are three kinds of countries depending
on their interest/difficulty/risks/position.
China is considered almost residual, and reserved to
future stages of growth.
LATAM business is shaped by three families of products,
targeting the 2nd , 3rd and 4th sections of the middle
class.
There are two main sales channels:
1. GDA (media groups). There are already pre-sales in
process.
2. Larges shopping areas and retail chains.
Business Plan – Guidance Notes
NPG GROUP PROFIT AND LOSS ACOUNT (in thousands of €)
Turnover 2014 2015 2016
NPG Europe 19,150 22,901 25,653
NPG Colombia / Latam 22,581 39,696 56,473
NPG China 4,000 4,200 4,410
The Group turnover 45,731 66,797 86,536
EBITDA 4,465 7,580 10,298
Financial Costs -1,174 -1,654 -2,097
Depreciation -508 € -574 -619
BAI 2,783 5,352 7,582
Taxes -1,047 -2,144 -3,100
Net Result 1,737 3,208 4,482
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The financial plan considers that:
a) The capital increase through the MAB will provide to Colombia business, current assets
and OPEX.
b) The current assents are structured by days of sales and days of purchasing. There is
bank financing only for 30 days of sailings and 30 days of purchasing.
c) We intend to be cautious and work with an operating cash-flow for about 10-13 days of
payments.
d) We estimate that the needs for CAPEX and OPEX, will be properly covered.
Business Plan – Guidance Notes
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In order to support its sales objective, NPG has signed pre-agreements with the Group Editorial
GDA for at least 4 from the 8 technology advertising projects on the main newspapers from
Colombia, Ecuador, Peru and Chile, with a total amount of between 17 and 22 Millions of USD
We already have a commercial office in Colombia for all the Latin America from which we are
contacting with the main local groups of large shopping areas (Éxito Group, Alkosto, Fallabella, etc.)
and also with large distribution platforms in Colombia and the rest of Latin American countries.
A Market Survey has been done (by the Royal Media Group) during a university event in Bogota –
163 surveys – and in Cajica (20km from Bogota) - 995 surveys – about the Smart TV from NPG
(according to social status: 2, 3 y 4). The result:
• 54% of the families would buy our television and agree with the established price.
• 87% % of the students would buy our television although, as imagined, young people would pay a
little less.
• When it comes of purchasing a TV set, the brand affects the final decision in only 35% of cases.
And now, we detail the origin of the funds and the forecast of the current assets cycle.
LATAM Sales Prospects
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Prospects Consolidated Sales
TOTAL SALES 45.68 Millions of €
LATAM EUROPE - CHINA CONSOLIDATED
1. FUNDS ORIGIN
2. CURRENT ASSETS
CYCLE 1. FUNDS ORIGIN
2. CURRENT ASSETS
CYCLE 1. FUNDS ORIGIN
2. CURRENT ASSETS
CYCLE
Cap. Increase 5.5 MM € Figures in thousands of € Exsitencias 5.5 MM € Figures in thousands of € Exsitencias 5.5 MM € Figures in thousands of €
Extern. financ. 0.75 MM € Gross margin 15% Extern. financ. 1.00 MM € Gross margin 15% Cap. Increase 5.5 MM € Gross margin 15%
Total Funds 6.25 MM € Net margin 3.8% Total Funds 6.50 MM € Net margin 3.8% Extern. financ. 1.75 MM € Net margin 3.8%
Total Funds 12.75 MM €
stock New PO 30%
Out China
70%
To the
Factory
Sale to
customer stock New PO 30%
Out China
70%
To the
Factory
Sale to
customer stock New PO 30%
Out China
70%
To the
Factory
Sale to
customer
Jan. Q1 6,250 1,875 6,500 1,950 12,750 3,825
Q2
Feb. Q1
Q2 4,375 4,550 8,925
Mar. Q1
Q2
Apr. Q1 6,488 1,946 7,188 6,747 2,024 7,475 13,235 3,970 14,663
Q2
May. Q1
Q2 4,541 4,723 9,264
Jun. Q1
Q2
Jul. Q1 6,734 2,020 7,461 7,003 2,101 7,759 13,737 4,121 15,220
Q2
Ago. Q1
Q2 4,714 4,902 9,616
Sep. Q1
Q2
Oct. Q1 6,990 2,097 7,744 7,270 2,181 8,054 14,259 4,278 15,798
Q2
Nov. Q1
Q2 4,893 5,089 9,982
Dic. Q1
Q2
TOTAL SALES LATAM 22,392 TOTAL SALES IN EUROPE-CHINA 23,288 TOTAL CONSOLIDATED SALES 45,680
The Factory in China
1º
2º
3º
4º
5º
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FIRST STAGE:
Competitive Advantages:
Embracing the manufacture of main boards and panels Open-Cell, brings a savings of 8%:
3% for the investment depreciation
5% net savings, charged to the income statement of the Group.
SECOND STAGE:
Commercial expansion:
It will be done in two stages (2015).
We will position on the market as
an European brand.
Annual Accounts 2009 - 2013
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DEFINITION TAX YEAR
ASSETS 2009 2010 2011 2012 2013
A) NON CURRENT ASSETS 712 1,846 2,423 4,050 5,624
Fixed assets 674 1,816 2,363 2,753 4,515
Intangible assets and other assets* 38 30 59 1,296 1,109
B) CURRENT ASSETS 4,478 5,143 7,212 7,167 7,496
Inventories 1,462 2,943 4,061 2,944 5,286
Trade and other receivables 2,592 1,886 2,736 3,917 2,164
Cash and other equivalent liquid assets 424 314 414 306 46
TOTAL ASSETS (A+B) 5,190 6,989 9,634 11,217 13,120
NET WORTH AND LIABILITES 2009 2010 2011 2012 2013
A) Net Worth 1,534 1,411 1,797 3,213 3,631
Capital 210 210 210 429 429
Issue premium and reserves 327 874 1,201 2,405 2,771
Result of the year 998 327 386 379 431
B) NON CURRENT LIABILITES 343 1,189 1,320 1,772 2,815
Long-term debt 324 1,172 1,166 1,607 2,650
Deferred tax liabilities 18 17 154 165 165
C) CURRENT LIABILITIES 3,318 4,389 6,517 6,232 6,674
Short-term debt 1,365 2,726 2,844 3,247 3,683
Trade and other payables 1,953 1,663 3,673 2,985 2,991
TOTAL NET WORTH AND LIABILITES (A+B+C) 5,195 6,989 9,634 11,217 13,120
*2012 increase due to the fusion with DFC Group BVBA
Figures In thousands of Euros
DEFINITION TAX YEAR
PROFIT AND LOSS ACCOUNT 2009 2010 2011 2012 2013
Turnover 19,039 12,169 14,363 14,415 13,575
Purchases 15,182 8,717 9,505 9,431 9,389
Personnel expenses 518 559 640 776 1,092
Operating expenses (Advertising and other operating expenses) 1,903 2,230 3,025 2,950 1,729
Depreciation of fixed assets 54 70 157 222 189
OPERATING PROFIT 1,382 593 1,036 1,035 1,176
Financial expenses 165 155 397 442 528
Foreign exchange loss -200 -29 88 90 20
FINANCIAL RESULT 35 -126 -485 -533 -548
PRE-TAX PROFIT 1,417 467 551 502 628
Profits tax 419 141 165 124 197
RESULT OF THE YEAR 998 327 386 379 431
Figures In thousands of Euros
Profit and loss: 2009 - 2013 Overall balance sheet: 2009 - 2013
Charity Project / Sports Events
It is a special non-profit work centre with
the stated goal of improving the quality of
life of people with intellectual disabilities
(DI) from Torrejón de Ardoz and its region,
through their work integration.
Projects NPG has been involved:
Integration by work of people mentally
disabled.
INLADE Fundation
It is a non-profit institution which aims to improve the
home, school, social and labour integration of the
children and young adults mentally disabled.
Promentor Project
Job placement for people with intellectual disabilities.
PRODIS Fundation
Sports sponsorship
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NPG dressage team
National and international horse
competitions sponsorship.
Technology for everyone www.npgtech.com