EVERY ALFALFA PLANT MATTERS TO US, BECAUSE EVERY TON OF QUALITY FEED MATTERS TO YOU.

Your Alfalfa Advantage Starts Here.

Making the Choice for Genuity® Roundup Ready® Alfalfa

Genuity® Roundup Ready® Alfalfa allows you to improve management practices that lead to higher-quality alfalfa by delivering:

• Superior crop safety for healthier, faster-growing stands.

• Better stand during establishment means better stand persistence.

• Broadest application flexibility and minimal harvest restrictions — can apply from emergence up to 5 days before harvest.

• Fewer weeds in every ton, resulting in better quality feed.

• Increased, high-quality yield opportunity.

• The ability to use Roundup® brand agricultural herbicides in problem areas as a stand matures and weeds develop in thin areas.

Growers who try Genuity® Roundup Ready® Alfalfa prefer it over conventional alfalfa with a satisfaction rate of 97%

Growers who planted Genuity® Roundup Ready® Alfalfa were asked what advantages they saw in their fields. Here is what they are saying:

‘Easier management’

‘Easier stand establishment’

‘Longer stand life’

‘Decreased damage from herbicides’

‘Better tonnage’

‘Better weed control’

‘Flexibility in application timing’

‘Cost effectiveness’

Sources:

Genuity: Understanding the Barriers to Trial of Roundup Ready Alfalfa, August 2013

University of California Cooperative Extension Online Survey of 113 Roundup Ready Alfalfa growers, October–November, 2011

97%GROWER

SATISFACTION

We understand how important specific characteristics are

when you make the choice of which alfalfa seed to plant.

Like all growers, you want higher quality hay, improved stand

establishment, higher yield potential and longer stand life.

Genuity® Roundup Ready® Alfalfa provides

breakthrough technology of advanced weed control

and improved alfalfa production.

Based on comparisons to conventional alfalfa, Roundup Ready Alfalfa fields delivered:

Higher Yield Advantage

Controlling weed pressure during the establishment period provides increased yield over the life of the stand.

• 201 lb/a yield advantage average in the first year’s cutting results* *Cut on the same day

• 241 lb/a yield advantage averageacross all cuttings in multiple years

Better Weed Control

Fewer weeds in every ton for better, more consistent feed quality.

Easier Overall Management

Convenience of managing healthier, faster growing stands.

200+ lb/a YIELDADVANTAGE

Superior Technology for Superior AlfalfaCalculate Your Genuity® Roundup Ready® Alfalfa Opportunity

Value Added Per Acre

YieldGENRRA

11,060 lb/Ac-

CONVENTIONAL

10,256 lb/Ac=

DIFFERENCE

804 lb/Ac (0.4 ton)x

HAY PRICE

$172/ton=

VALUE ADDED

$69.14

Based on 4 cuttings per year

Quality [RFV]GENRRA

187.8-

CONVENTIONAL

163.1=

DIFFERENCE

24.7x

TON/ACRE/YEAR

$6 =

VALUE ADDED

$148.20

Calculations in RFVbased on $1 difference per quality point

Herbicide Cost*

CONVENTIONAL

$26.66-

GENRRA

$14.49=

DIFFERENCE

$12.17=

VALUE ADDED

$12.17Based on cost of Raptor ®

* Assumes max labeled rate of Raptor and Roundup PowerMAX® herbicides. Application cost of $6.50/AcGENRAA = Genuity® Roundup Ready® AlfalfaQuality Source: Monsanto and university trial dataData Source: Experiment ID ’s 2003999A07, TAES; 2003599501, MSU; B4-03 U of MN; 2003723037, SDSU

Insert your own input costs to calculate your value added per acre

Total Value Per Acre $229.51

- GENRRA Seed Cost

- Other Inputs

Value Added Per Acre

Research shows that planting coated Genuity® Roundup Ready® Alfalfa seed results in better stand establishment and increased seedling survival. Coated seed gives better seed-to-soil contact, helps nodulation, protects seed and rhizobia from fertilizer and improves plantability.

Alfalfa seed coating can help increase seedling survival rates, resulting in an equal or higher number of seedlings per acre with the same pounds per acre of product.

What is in a Seed Coating? 1) a seed inoculant to help ensure nitrogen fixing

nodule development

2) fungicide to help fight early season diseases such as phytophthora, pythium and downy mildew, and promote early season vigor

3) a lime-based coating that can contain essential micronutrients, such as sulfur and molybdenum

4) a purple colorant that distinguishes it as Roundup Ready Alfalfa seed

The coating provides an ideal environment that can improve moisture absorption, germination percentage and nodulation.

A seed coating decreases seed mortality, resulting in higher seedling survival rates, and equal or higher number of seedlings per acre with the same pounds per acre of product. The result is more healthy seedlings per acre and higher yield potential for thicker, healthier stands. The target for strong alfalfa stand establishment is not the actual number of seeds planted per acre, but is determined by the number of successfully established seedlings that become harvestable plants.

Benefits of Genuity® Roundup Ready® Alfalfa Seed Coatings

Seeding Recommendations

• Rate: We do not recommend changing the seeding rate you have been using. Consult local university extension recommendations.

• Equipment: Use a type of seeder most suited to your soil and seedbed conditions. Placing the correct amount of seed at the proper depth in firm contact with the soil is the prime objective when sowing alfalfa.

• Calibration: Calibrate your seeder before use. Seed coating can change the flow rate of seed through a seeder.

Performance1

60

50

40

30

20

10

0

6

5

4

3

2

1

0No Coating 8% Coating** 34% Coating**

Seed

ing

Surv

ival

(pla

nts/

sq ft

)

Yield (tons dry matter/acre)

*Harvests taken in 2007. Yields are mean values of 10 replicates.**Apron® XL and Dormal® were used in all seed treatments.

1Data sourced from Seedbiotics in cooperation with Agri-Tech, Whitewater, WI.

Do not export Genuity® Roundup Ready® Alfalfa seed or crop, including hay or hay products, to China pending import approval. In addition, due to the unique cropping practices do not plant Genuity® Roundup Ready® Alfalfa in Imperial County, California, pending import approvals and until Monsanto grants express permission for such planting.

Monsanto Company is a member of Excellence Through Stewardship® (ETS). Monsanto products are commercialized in accordance with ETS Product Launch Stewardship Guidance, and in compliance with Monsanto’s Policy for Commercialization of Biotechnology-Derived Plant Products in Commodity Crops. This product has been approved for import into key export markets with functioning regulatory systems. Any crop or material produced from this product can only be exported to, or used, processed or sold in countries where all necessary regulatory approvals have been granted. It is a violation of national and international law to move material containing biotech traits across boundaries into nations where import is not permitted. Growers should talk to their grain handler or product purchaser to confirm their buying position for this product. Excellence Through Stewardship® is a registered trademark of Excellence Through Stewardship.

Individual results may vary, and performance may vary from location to location and from year to year. This result may not be an indicator of results you may obtain as local growing, soil and weather conditions may vary. Growers should evaluate data from multiple locations and years whenever possible.

ALWAYS READ AND FOLLOW PESTICIDE LABEL DIRECTIONS. Roundup Ready® crops contain genes that confer tolerance to glyphosate, the active ingredient in Roundup® brand agricultural herbicides. Roundup® brand agricultural herbicides will kill crops that are not tolerant to glyphosate. Genuity Design®, Genuity Icons, Genuity®, PowerMAX®, Roundup Ready® and Roundup® are trademarks of Monsanto Technology LLC. All other trademarks are the property of their respective owners. ©2016 Monsanto Company. 1D5M152963

For more information, visit genuity.com