ONLINE

TOOLS.

OFFLINE

IMPACT.

2014

Base LevelVenue traffic-insights

Foot Traffic• Total Visits• Walk-by Traffic• Dwell time• Repeat Visitors• Visitor Frequency• Visit Patterns out side of location

Venue

Passing Traffic

Technical requirements – Broadband router with cat5 connection and power point

Mid LevelWi-Fi Hotspot + Venue Traffic

Wi-Fi web portal• Accessible on any Wi-Fi enabled device (open source)• Easily deliver a branded experience with personalized rewards and offers• Event Guides or videos

Technical requirements – Broadband/router and power point

Foot Traffic• Total Visits• Walk-by Traffic• Dwell time• Repeat Visitors• Visitor Frequency• Visit Patterns out side of location

SWARM MobileTraffic + Wi-Fi Hotspot + Data capture/CTA/Promotions

2. Wi-Fi Hotspot

Wi-Fi web portal- Accessible on any Wi-Fi enabled device (open source), Easily deliver a branded experience with personalized rewards and offers, Event Guides or videos, Mobile Marketing -Deliver location-based couponing and digital ads

1. Footfall - window traffic/In store

Foot Traffic - Total Visits, Walk-by Traffic, Dwell time, Repeat Visitors, Visitor Frequency, Visit Patterns out side of location.

3. POS integration

Data Capture/CTA-online Marketing. Amplify existing digital strategies, develop crossover strategies, integrate social media and e-mail opt-in programs. Deliver location-based couponing and digital ads

Venue

Window Traffic

Open access Guides RewardsDeals

CTA Activation

Footfall trafficIncrease revenue and reduce cost by knowing exactly what's happening in your store/venue in

real time. Analytics for passing window traffic.

Footfall traffic

Dwell time Repeat visitors

Footfall traffic

Shop Window conversion A/B test

Image of window display

Wifi Hotspot

Deals rewards Guides

Online/Offline Marketing

In store POS CTA Online activation

Image of in store activation

POS INTEGRATION

Swarm is integrated with POS. Your store/events transaction and foot traffic data is automatically updated on a daily basis. No need to pull reports or manually update.

HOW IT WORKS \ ANALYTICS

Capturing 80%+ of foot traffic, creating consistent datasets for benchmarking store performance

HOW IT WORKS \ SENSORS

FAST SETUPEasily integrate with supported wireless networks or via Swarm proprietary sensors (about the size of a deck of cards) throughout your property or event

Swarm Partner API Architecture

POS Data

Desktop & mobile interface

TESTIMONIAL \ APPAREL

“Swarm fills a huge gap. In a brick-and-mortar environment you typically have no visibility on a customer until at or after point of sale.” – Daniel Neukomm, CEO

Rapha Cycle Clubs can easily monitor effectiveness of window displays, cross-shopping and other customer behavior to improve their sales

TESTIMONIAL \ APPAREL

WHO IS SWARM?

Offices: San Francisco - New York – London -Los Angeles - Sydney

$3.34MRAISED FROM

RETAIL TECH \ ECOSYSTEM

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Captured Traffic (precision) 80%+ 60%

Works with Multiple Entrances

Yes No

Dynamic POS Integration Yes No

Window Traffic Yes No

Dwell Time Yes No

Web-Based Dashboard Yes No

Setup Cost $0 ~$2,000

COMPARISON \ SHOPPERTRAK

Wi-Fi Analytics Yes Yes Yes

Enhanced Bluetooth Analytics

Yes No No

Customer Engagement

Yes No No

Mall-Wide Activity Reports

Yes No No

Third Pty Apps Yes No No

Outbound API Yes No No

POS Integration Yes No No

COMPARISON \ COMPETITORS

RETAIL TECH \ ECOSYSTEM

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