13

Olympic Day Runs are held all over the world to commemo-rate Olympic Day on 23 June. In Japan, the JOC has spon-sored Olympic Day Runs around the country every year since1987. Most Olympic Day Runs are participation-orientedopportunities to experience the joy of sports and the truespirit of the Olympics by jogging with Olympians along a 5kmcourse.

In fiscal 2009, more than 30,000 people took part in 9

Olympic Day Run

Events Commemorating Olympic Day

2009 Olympic Day Run EventsDate Event Location Participants

1 7 June Osaka Olympic Day Run Osaka Nagai Stadium and Nagai Park 6,668

2 28 June Aomori Olympic Day Run Aomori New Aomori Prefecture Sports Park 1,564

3 5 July Kitakata Olympic Day Run Fukushima Oshikirigawa Park Sports Ground 863

4 23 August Shibetsu Olympic Day Run Hokkaido Shibetsu Municipal Athletics Ground 1,106

5 12 October Sports Festival Tokyo Ajinomoto National Training Center 12,856Japan Institute of Sports Sciences

6 25 October Kobe Olympic Day Run Hyogo Kobe Sports Park 1,732Universiade Memorial Stadium

7 1 November Nagano Olympic Day Run Nagano Minami Nagano Sports Park 2,241

8 22 November Hitachinaka Olympic Day Run Ibaraki Hitachinaka Sports Park 1,803

9 10 January 2010 Wakayama Olympic Day Run Wakayama Kimiidera Park 2,513

Total 9 Venues in 9 Prefectures 31,346

events from Osaka on 7 June 2009 through Wakayama on10 January 2010. In addition to the main jogging event, eachlocation also offered opportunities to come into contact withOlympians such as the JOC Challenge strength test, auto-graph sessions, school and community programs, andcoaching sessions. Olympic Day Run Ambassadors visitedeach location to convey the Olympic spirit to participants in away that was fun, direct, and easy-to-understand.

14

Olympic Day Commemorative Ceremony

The International Olympic Committee has set aside 23 Juneas Olympic Day in honor of the date in 1894 when the IOCwas established and decided to revive the modern OlympicGames. National Olympic Committees around the worldmark the occasion with ceremonies and events to promotethe spirit of the Olympic Movement. In Japan, the JOC holdsan Olympic Day Commemorative Ceremony as part of itsannual Olympic Concert.

Opening the ceremony, JOC Vice President Tomiaki

Fukuda united everyone by reaffirming the important contri-bution the Olympic Movement makes toward world peacethrough sport, and urged all to continue their far-reachingsupport.

Next, the award ceremony for the 2008 JOC SportsAwards honored athletes who achieved outstanding perform-ances during the previous fiscal year, presenting them withcertificates and prize money.

Grand Prix

• Japanese Softball Team at the Games of the XXIXOlympiadThe women's softball team took first place at Beijing 2008,earning Japan's first Olympic gold medal in a team sport in32 years.

Fiscal 2008 JOC Sports Awards

ANNUAL AWARDS

Award for Excellence• Masato Uchishiba / Judo

Uchishiba won the men's 66kg at theGames of the XXIX Olympiad (Beijing2008), earning his second consecu-tive Olympic gold medal in the event.

• Ayumi Tanimoto / JudoTanimoto won the women's 63kg atthe Games of the XXIX Olympiad(Beijing 2008), earning her secondconsecutive Olympic gold medal inthe event.

moments from the 2008Olympic Games inBeijing, looking ahead tothe 2010 Olympic WinterGames in Vancouver,and expressing hope forTokyo's bid to host theOlympic and ParalympicGames in 2016. Roughly3,000 people attended,enjoying the musicalperformance of theTokyo PhilharmonicOrchestra under the

direction of conductor Masahiko Enkoji.Emcees for this 13th edition of the concert were Ai

Shibata, gold medalist in the 800m freestyle at the 2004Olympic Games in Athens, and NHK announcer NorioIshizawa. Guest Olympians Junichi Miyashita (swimming),Tsugiharu Ogiwara (nordic combined), and Mikako Kotani(synchronized swimming) shared anecdotes from the BeijingGames and introduced some of the athletes to keep an eyeon in Vancouver.

• Masae Ueno / JudoUeno won the women's 70kg at theGames of the XXIX Olympiad (Beijing2008), earning her second consecu-tive Olympic gold medal in the event.

New Talent Award• Mikie Zushi / Archery

Zushi won the recurve juniorwomen's individual event at theWorld Archery Youth Championships,earning Japan's first-ever WorldYouth victory.

Special Achievement Award

• Japanese Women's Wrestling Teamat the Games of the XXIX OlympiadAt Beijing 2008, Chiharu Icho, SaoriYoshida, Kaori Icho and KyokoHamada combined to earn medals inevery weight class for the secondconsecutive Olympic Games.

15

• Yuki Ota / FencingOta placed second in the men's indi-vidual foil at the Games of the XXIXOlympiad (Beijing 2008), Japan'sbest-ever performance at an OlympicGames or World Championship.

• Japanese Men's 4 x 100m Relay Team at the Games ofthe XXIX OlympiadNaoki Tsukahara, Shingo Suetsugu, Shinji Takahira andNobuharu Asahara placed third in the men's 4 x 100mrelay in athletics at Beijing 2008, earning Japan's firstmedal in a track event for 80 years and the first ever forJapan's men.

Special Honor Award• Kosuke Kitajima / Swimming

Kitajima won both the men's 100mand 200m breaststroke events at theGames of the XXIX Olympiad (Beijing2008), earning gold in both eventsfor the second consecutive OlympicGames and setting a new worldrecord in the 100m.

• Japan Swimming FederationRecognized for the organization's active contribution to theJOC Marketing Program.

The 2009 Olympic Concert was held in Tokyo on 14 June. Acultural event hosted annually by the JOC, the OlympicConcert commemorates Olympic Day (23 June), whichmarks the date of the 1894 founding of the InternationalOlympic Committee and its decision to revive the modernOlympic Games.

Under the theme "Inspire Again: Challenge Japan!Tokyo 2016!", the 2009 concert was a passionate mix ofclassical music and video footage reliving inspirational

2009 Olympic Concert

SPECIAL SERVICE AWARDS

16

5th Regional Seminar on Sport and Environment

The 6th Sport and Environment Conference was held at theAjinomoto National Training Center in Kita-ku, Tokyo on 20November. The event brought together roughly 90 partici-pants – including JOC executives, members of the JOC Sport

6th Sport and Environment Conference

The 5th JOC Regional Seminar on Sport and Environmentwas held on 4 September at the City Hall Auditorium inFukuoka, drawing about 250 participants. The seminarkicked off with remarks from the event sponsors,represented by JOC Sport and Environment CommissionChairman Ichita Itabashi and Fukuoka Mayor HiroshiYoshida, then moved on to the keynote address, a talk show,an activities report, a presentation on environmental meas-ures in Fukuoka, and a panel discussion.

IOC Sport and Environment Commission member MasatoMizuno noted that the IOC has been active in promoting envi-ronmental conservation ever since the 1990s when then-President Samaranch declared the addition of the environmentto sport and culture as concerns of the Olympic Movement,and that the JOC has been active in following the IOC's lead.

In a talk show format, JOC Environmental AmbassadorsKyoko Iwasaki and Mitsuo Tsukahara mixed Olympic anec-dotes with a discussion of environmental conservationefforts. Speaking as a swimmer, Iwasaki said, "When I waslittle they put chlorine in the water. Now they disinfect thewater with salt, which is more environmentally-friendly."Tsukahara noted that the use of magnesium carbonate ingymnastics to prevent hands from slipping cannot be elimi-nated, but explained that various measures had been takento reduce the amount used today.

Chairman Itabashi then presented a report on the 8thWorld Conference on Sport and Environment, which tookplace in March 2009 in Vancouver. Itabashi noted that theconference's declaration closed with the words, "There areno minds more innovative than the minds of youth. No one ismore attuned to the environment than youth."

Next, Fumihiro Inoue, Executive Director of theEnvironmental Policy Department of the Fukuoka City

Environmental Bureau, spoke about Fukuoka City's environ-mental efforts and its targeting of homes, businesses andautomobiles in a speech titled, "Aiming for a Closed-Loopand Low-Carbon Society.

Finally, Chairman Itabashi served as moderator for apanel discussion on "New Developments in EnvironmentalConservation Activities in the Sports World." Talking about"Sport and Landscape," panelist Mr. Shigeru Kamiwada ofKyushu Sangyo University explained how the use of translu-cent Teflon-membrane roofs for indoor sport facilities couldconserve energy by reducing the need for daytime lighting.Mr. Masatoshi Kibe from the Fukuoka City Sports Associationdescribed ground-level initiatives such as volunteer clean-ups and the planting of greenery at the marina.

Mr. Isao Shimoda described the activities of J-Leaguesoccer team Avispa Fukuoka. Having athletes themselvesparticipate in clean-up activities and the separation of recy-clables, he said, helps generate interest in environmentalissues among children.

Vice President Mizuno closed the productive seminar byreminding participants of the value of sport and encouragingeveryone to work together to create a good environment forsports that supports activities that bring people happiness.

and Environment Commission, JOC EnvironmentalAmbassadors, those responsible for environmental issues atJOC-affiliated national sport federations, and JOC OfficialPartners – for discussions on the topic, "Harnessing thePower of Sport for Change."

The program began with a report on JOC conservationand educational activities relating to sport and the environ-ment by Ichita Itabashi, Chairman of the JOC Sport andEnvironment Commission. Attending on behalf of theMinistry of the Environment, Shigeru Komori, Director of theLifestyle Policy Office in the Climate Change Policy Divisionof the ministry's Global Environment Bureau, spoke aboutcooperation between the ministry and the sports world.

Masato Mizuno, JOC Vice President and member of the

IOC Sport and Environment Commission.A series of reports then shared initiatives from the field,

introducing five examples of sport-related environmentaltechniques.

First, Japan Swimming Federation President KazuoSano explained efforts to reduce the use of paper at events.

The second report came from Isao Kanda, DirectorGeneral of the Turfgrass Research & DevelopmentOrganization of Japan, who spoke about golf courses, grassand the prevention of global warming. "Because the grass ongolf courses is cut so frequently, it can absorb a great deal ofcarbon dioxide and has a better environmental effect thannature left untended."

The third report concerned the recycling of artificial turf.Jun Kato, Director General of the Japan Tennis IndustryAssociation, He reported that special equipment to separatethe sand from the turf has now been developed and is begin-

17

The annual JOC/NF International Liaison Forum for 2009was held at the Ajinomoto National Training Center from15:00 on Friday, 20 November.

The event drew 100 participants including the JOCPresident, Vice Presidents and Secretary General, membersof the JOC International Relations Commission, Olympicnational sport federation representatives with internationalresponsibilities, and members of the media.

The 2009 Forum addressed which international strategythe Japanese sports world should adopt and how to improveforeign language ability – topics taken up in the keynoteaddress by JOC Executive Board Member Yoshiji Nogamibased on his experience at the Ministry of Foreign Affairs.

In the panel discussion that followed, JOC VicePresident Tomiaki Fukuda (Vice President of the

International Federation of Associated Wrestling Styles) andJOC Senior Executive Board Member Koji Kimura (ExecutiveVice President of the International Table Tennis Federation)were joined by moderator and JOC Vice President MasatoMizuno in a conversation about the importance of foreignlanguage ability and how to budget for internationalization.

Finally, Hideo Kawamoto, Deputy Director of theExchange Programs Division at the Ministry of Foreign Affairs'Public Diplomacy Department, joined the forum on behalf ofthe Ministry. Bringing the Forum to a close, he noted thatsport is an important mechanism for international exchange –one that the Ministry actively supports – and encouragedparticipants to take advantage of Ministry programs such asrequesting the assistance of diplomatic missions abroadwhen traveling overseas for competition or training.

JOC / NF International Liaison Forum

ning to see use. "Landfill space for industrial waste is runningout," he said, "and this special equipment to separate sandfrom turf makes it possible to recycle."

In the fourth report, Akio Miyoshi of Nihon Tokushu ToryoCo., Ltd. described how the use of high-reflectivity paints onwalls, roofs and rooftops could restrain rising temperatures.

The fifth report concerned the Triathlon WorldChampionship Series in Yokohama. Akira Ishii, DeputyManager at the Environmental Science Research Institute inthe Environmental Planning Bureau of Yokohama Cityexplained that the event's success was due in part to screensthat were installed in the ocean to deal with the red tide andresulted in horizontal visibility of 5m.

The conference closed with a request that each sportsfederation look at the examples presented and investigateways to incorporate them into their own environmental con-servation efforts.

18

The Olympic Movement Round Table, established asan opportunity for soliciting free and frank views onthe Olympic Movement from people in the worlds ofpolitics, business and culture, was held on Thursday,25 June at a hotel in downtown Tokyo.

This sixth edition of the forum began with a reportfrom JOC Vice President Tomiaki Fukuda on theresults of the Games of the XXIX Olympiad (Beijing2008), where he served as Chef de Mission of Japan'sDelegation. Fukuda also provided an update onprogress toward the enactment of a Fundamental Lawfor Sport and the establishment of a Ministry for Sport.

Next, JOC President Tsunekazu Takedapresented an overview of Japan's bid to host theOlympic and Paralympic Games in 2016, followed bya report from Governor of Tokyo Shintaro Ishihara about hispresentation to members of the IOC on 17 June in Lausanne,Switzerland.

President Takeda noted that there were fewer than 100days left until the vote and asked participants from the politi-cal and business spheres to share their advice on how tocarry the bid to a successful result and bring the Games toJapan. Among the many comments and opinions offered,Prime Minister Taro Aso offered words of encouragement,emphasizing the significance of hosting the Olympic Gamesin Tokyo and urging everyone to do their best to bring aboutsuccess.

6th Olympic Movement Round Table

4th Round Table: Friday, 24 March 2006

(The Prince Park Tower Tokyo Hotel)

Olympic Movement Round Table ParticipantsName Position

Taro Aso Chairman of the Federation of Diet Members for Sport

Tadashi Okamura Chairman of the Japan Chamber of Commerce and Industry)

Nobuo Katsumata Chairman of the Japan Foreign Trade Council

Masahiro Shinoda Movie Director

Yoshiro Mori President of the Japan Sports Association

Shun-ichiro Okano IOC Member

Tokyo 2016 Bid:Shintaro Ishihara (Governor of Tokyo) and Hiroshi Sato (Vice Governor of Tokyo)

JOC Executives:Takeda Tsunekazu (President), Tomiaki Fukuda (Vice President),Masato Mizuno (Vice President), and Noriyuki Ichihara (Secretary General)

Report on the 20th Olympic Winter Games (Torino 2006)

5th Round Table: Thursday, 20 September 2007

(The Prince Park Tower Tokyo Hotel)Report on the bid to host the Games of the 31st Olympiad (2016)

Past Olympic Movement Round Tables

The 2009 Sports Journalists Seminar, co-hosted by the JOCand the Japan Association of Sports Journalists, was held on25 November at the Kyodo News Training and ConferenceCenter in Chuo-ku, Tokyo. Under the theme "Seeking aHealthy Relationship Between the Media and SportsOrganizations/Athletes," the seminar led to a productiveexchange of views among its roughly 100 participants,including domestic sports journalists and representativesfrom national sport federations.

Begun in 1997 at the suggestion of the InternationalOlympic Committee, the seminar is an opportunity to pursueimproved sports coverage through an exchange of viewsbetween journalists and those who they cover. 2009 marked

the thirteenth edition of the seminar.The first session, titled "Before the Olympic Winter

Games in Vancouver," offered specific suggestions concern-ing on-site media operations. It was reported that the pres-sure of high medal expectations can cause athletes to tenseup and fail to perform at their best, and that outdoor inter-views sometimes leads to illness, and journalists werereminded to follow the 60-second guideline for post-competi-tion interviews in the mixed zone.

The second session, titled "For Deeper MutualUnderstanding," raised various issues that can occur on theground while covering an event and a led to a discussionabout mutual understanding and cooperation between the

2009 Sports Journalists Seminar

19

JOC Women and Sport Conference

The JOC Women and Sport Conference was held on 9October. Roughly 60 participants– including staff and offi-cials responsible for Women and Sport commissions andworking groups at national sport federations–engaged invigorous discussion of topics such as increasing female rep-resentation on decision-making bodies and cultivatingfemale officials. This was the third in a series of conferencesbegun in April 2003 with the goal of sharing issues related towomen in sport between the JOC and the federations, andbuilding networks to help resolve them.

The first half included presentations on a number ofJOC initiatives related to women in sport. One such initiativeis the JOC Career Academy, a component of the JOC SportsAcademy athlete high performance project launched in 2008in conjunction with the opening of the Ajinomoto NationalTraining Center. The program seeks to enable athletes tobetter focus on their training by helping them plan for lifeafter retirement from competition.

Midori Ogawa, who provides post-retirement careersupport to athletes at the JOC Career Academy, describedwomen's use of Academy programs and some actual exam-ples of career choices. Ninety percent of the twenty-fivecareer inquiries she handles on average each month arefrom women, many of whom are unsure what to do after theircareers as athletes. By discussing their values and prefer-ences, she is able to help them identify what they want to do.

One of the examples Ogawa described was that ofMichiko Shimizu, fourth-place finisher in the women's5000m at the Atlanta Olympics. After retiring from competi-tion following Atlanta, Shimizu took a coaching position withthe athletics department at Kyoto Sangyo University. Cravinga new challenge, however, she teamed up with her youngersister to open a café in Yokohama. With the café as a base,she began small-group lessons for citizen runners and redis-covered the joy of running. Ogawa noted that while manymen move into coaching positions, women face the con-straints of marriage and childbirth and have a range of lifeoptions. She emphasized the importance of discovering whatyou want to do given how short the window of active competi-

tion is in relation to the full span of one's life.Next, Hiroshi Miki, Deputy Editor of the Sports News

Section at Kyodo News, spoke about the activities of femalestaff as seen from a journalist's perspective. Sports journal-ism, he noted, is a field with but a limited female presence–only five of the 125 journalists registered with the TokyoSports Writers Club from the three major newspapers arewomen. The reasons, he suggested, include the frequentlate nights, the difficulty of scheduling shorter shifts, and thelack of a system to ease the return to the workplace afterleaving the job for marriage or childbirth.

On the other hand, Miki also called attention to the needfor more female journalists. "With editorial meetings full ofmen," he said, "it's inevitable that the news takes a maleperspective. To broaden readership we need the femaleperspective. The mass media are working to find solutions,and there is greater opportunity for women now than thereused to be."

For the second half of the event, attendees broke outinto three groups for discussion. Group A talked aboutopportunities for woman as staff and officials at nationalsport federations. Some suggested that acquiring languageskills or judge/referee certification would help open doors.Group B talked about the organization of women's groups,reporting that the existence of Women in Sport Commissions

media and the sports federations/athletes.The Japan Association of Athletics Federations raised

the issue of media exposure in the post-Olympic season,noting the idea of holding interviews not only for medalistsbut also for those who place in the top eight. The JapanSwimming Federation reported its success in holding fre-quent open training sessions to build a good relationshipbetween athletes and the media prior to competition. TheJapan Football Association reported that it was difficult for

them to arrange individual interviews with national teammembers because responsibility for such coordination fell toeach athlete's J-League club.

Among the new topics raised was that of interview per-missions for Internet media. Each sport federation said it wascarefully considering the reliability of new media and taking acase-by-case approach. Some pointed out the need to differ-entiate between text media on the Internet and movingimages.

20

The Japanese Olympic Committee has signed partnershipagreements with 14 NOCs. These agreements, intended todeepen the bonds of friendship among those involved insport, encompass the following areas:

Partnership Agreements

Cuban Olympic CommitteeSigned in Sydney (25 September 2000)

Austrian Olympic CommitteeSigned in Sydney (27 September 2000)

United States Olympic CommitteeSigned in Salt Lake City (5 February 2002)

German Olympic Sports ConfederationSigned in Nuremburg (2 November 2002)

Chinese Olympic CommitteeSigned in Tokyo (1 April 2003)

Lithuanian National Olympic CommitteeSigned in Tokyo (14 April 2004)

Korean Olympic CommitteeSigned in Athens (25 August 2004)

JOC Bilateral Partnership Agreements

The JOC promotes the Olympic Movement by generatinginformation about the Olympic Games and other Olympic-related matters and making it available through its officialwebsite, the JOC e-mail magazine, and the Olympian magazine.

The JOC official website organizes informationunder headlines such as Olympic Games, Sports,Athletes, and Olympism, providing information onOlympic history, Games information, and top ath-letes including national team members. Informationon JOC activities and athlete high performance pro-grams is also updated regularly.

2008 marked the launch of the JOC official e-mailmagazine, delivered at the end of every month. In addi-tion to providing athlete and Olympic information at nocost, the e-mail magazine seeks to broaden the base ofOlympic fans through special activities such as the morefrequent updates that were sent during the OlympicGames in Beijing.

2008 also marked a shift by the Olympian, the JOC'sofficial magazine, to once-yearly publication. Issues aredistributed to high schools nationwide, to the central librariesof each prefecture, and to universities with sports-relatedacademic departments.

Sports Information

JOC Official Site: http://www.joc.or.jp/Olympian: http://www.joc.or.jp/publicity/olympian/

JOC E-mail Magazine Registration (Free): http://www.joc.or.jp/magazine/

British Olympic AssociationSigned in London (15 September 2005)

Russian Olympic CommitteeSigned in Torino (9 February 2006)

Italian National Olympic CommitteeSigned in Torino (13 February 2004)

Canadian Olympic CommitteeSigned in Tokyo (16 August 2006)

National Olympic Committee of ThailandSigned in Doha (4 December 2006)

Swedish Olympic CommitteeSigned in Osaka (1 September 2007)

Olympic Council of IrelandSigned in Dublin (13 February 2008)

• Developing friendly relations in the area of sport, fosteringpeace, and promoting mutual understanding.

• Sharing information related to the Olympic Movement.• Promoting exchange between athletes and coaches from

national sport federations.• Requiring systematic anti-doping activities.

varies by sport federation. Group C looked at issues andsolutions related to women's contribution to the sports world,suggesting that the sports world needed to foster an environ-ment that addressed women's life events and create oppor-tunities for women to improve their skills. Energetic discus-sions in each group led to a number of suggestions, such asestablishing children's rooms at sporting events, the use ofteleconference systems, and providing information aboutcareer design for women.

Following the summary reports from each group, GroupLeader Yoko Tanabe of the JOC Women and SportsCommission remarked, "We must all take concrete steps tomove things forward, doing what we can as individuals, assport federations, and as the JOC." Junko Hiramatsu,Chairperson of the JOC Women and Sports Commission,closed the session by expressing her hope that the day'sdiscussions had laid the foundation for each organization tocreate suitable structures of its own.

21

Japanese Delegation Participation at the Olympic GamesThe Games of the Olympiad

The Olympic Winter Games

No. Year City EventsNOCs

CompetitorsJapanese Delegation Medals Earned

Present Athletes Officials Total Sports Gold Silver Bronze

1 1896 Athens 43 14 241 – – – – – – –

2 1900 Paris 95 24 997 – – – – – – –

3 1904 Saint Louis 91 12 651 – – – – – – –

4 1908 London 110 22 2,008 – – – – – – –

5 1912 Stockholm 102 28 2,407 2 2 4 1 0 0 0

6 1916 Not celebrated

7 1920 Antwerp 154 29 2,622 15 3 18 3 0 2 0

8 1924 Paris 126 44 3,088 19 9 28 4 0 0 1

9 1928 Amsterdam 109 46 2,883 43 13 56 6 2 2 1

10 1932 Los Angeles 117 37 1,334 131 61 192 9 7 7 4

11 1936 Berlin 129 49 3,963 179 70 249 12 6 4 10

12 1940 Not celebrated

13 1944 Not celebrated

14 1948 London 136 59 4,104 – – – – – – –

15 1952 Helsinki 149 69 4,955 72 31 103 12 1 6 2

16 1956 Melbourne 145 67 3,155 117 45 162 12 4 10 5

☆Stockholm 6 29 159 2 3 5 1 0 0 0

17 1960 Rome 150 83 5,338 167 52 219 16 4 7 7

18 1964 Tokyo 163 93 5,152 355 82 437 20 16 5 8

19 1968 Mexico 172 112 5,516 183 32 215 16 11 7 7

20 1972 Munich 195 121 7,234 182 37 219 19 13 8 8

21 1976 Montreal 198 92 6,084 213 55 268 19 9 6 10

22 1980 Moscow 203 80 5,179 – – – – – – –

23 1984 Los Angeles 221 140 6,829 231 77 308 18 10 8 14

24 1988 Seoul 237 159 8,397 259 78 337 20 4 3 7

25 1992 Barcelona 257 169 9,364 263 114 377 21 3 8 11

26 1996 Atlanta 271 197 10,318 310 189 499 23 3 6 5

27 2000 Sydney 300 200 10,651 268 171 439 24 5 8 5

28 2004 Athens 301 202 10,625 312 201 513 26 16 9 12

29 2008 Beijing 302 204 10,965 339 237 576 26 9 6 10

30 2012 London

31 2016 Rio de Janeiro

TOTAL 134,219 3,662 1,562 5,224 123 112 127☆Equestrian only

No. Year City EventsNOCs

CompetitorsJapanese Delegation Medals Earned

Present Athletes Officials Total Sports Gold Silver Bronze

1 1924 Chamonix 16 16 258 – – – – – – –

2 1928 Saint-Moritz 14 25 464 6 1 7 1 0 0 0

3 1932 Lake Placid 14 17 252 17 5 22 2 0 0 0

4 1936 Garmisch-Partenkirchen 17 28 646 34 14 48 3 0 0 0

5 1948 Saint-Moritz 22 28 669 – – – – – – –

6 1952 Oslo 22 30 694 13 5 18 2 0 0 0

7 1956 Cortina d'Ampezzo 24 32 821 10 7 17 2 0 1 0

8 1960 Squaw Valley 27 30 665 41 11 52 3 0 0 0

9 1964 Innsbruck 34 36 1,091 48 13 61 4 0 0 0

10 1968 Grenoble 35 37 1,158 62 16 78 4 0 0 0

11 1972 Sapporo 35 35 1,006 90 20 110 6 1 1 1

12 1976 Innsbruck 37 37 1,123 57 15 72 6 0 0 0

13 1980 Lake Placid 38 37 1,072 50 23 73 6 0 1 0

14 1984 Sarajevo 39 49 1,272 39 30 69 5 0 1 0

15 1988 Calgary 46 57 1,423 48 33 81 5 0 0 1

16 1992 Albertville 57 64 1,801 63 42 105 5 1 2 4

17 1994 Lillehammer 61 67 1,737 65 45 110 5 1 2 2

18 1998 Nagano 68 72 2,176 166 147 313 7 5 1 4

19 2002 Salt Lake City 78 77 2,399 109 109 218 6 0 1 1

20 2006 Torino 84 80 2,508 112 126 238 6 1 0 0

21 2010 Vancouver 86

22 2014 Sochi

TOTAL 23,235 1,030 662 1,692 9 10 13

22

JOCPartnership

JOC Partner

JOC

JOC Activities

A Strong Partnership

How Financial Contributions are Used

• Support JOC ideals and objectives• Use rights obtained from the JOC• Understand and support JOC activities

• Various JOC rights and opportunities • Expertise and technology• Provision of products and services for Japanese delegations• Participation in the Olympic Movement• Financial contributions

• Promote the Olympic Movement • Athlete high-performance programs• Send delegations to international

multi-sport competitions

• To support athlete high-performance programs for JOC-affiliated sports federations, the JOC Gold Plan, and international sport exchange.

• To promote Olympism through various Olympic Movement programs.• To nurture top athletes, providing high performance support from the junior level,

and provide support for their post-competition careers.

Advance the Cause of Sport in Japan through the Olympic Movement

Further International Goodwill and World Peace through Sport

The JOC conducts various types of market-ing programs in Japan, including sponsor-ship and licensing programs. The mainprograms include:

1) The 2009-2012 JOC PartnershipProgramAdopting the multi-tier sponsorshipstructure now standard in marketingprograms worldwide, the JOCPartnership Program consists of JOCGold Partners and JOC Official Partners.JOC Official Partners form the bedrock ofOlympic Family companies in Japan.Sponsors wishing to further pursue the

Olympic Movement as the top-level sup-porters of Japanese sport obtain addi-tional rights as JOC Gold Partners.

2) JOC Licensing Program This merchandising program grants theuse of JOC marks on contracted prod-ucts sold in Japan.

3) Other ProgramsAdditional sponsorship and licensingprograms in Japan related to theOlympic Games and other internationalmulti-sport competitions.

JOC Marketing Activities

The JOC authorizes contributing sponsorcorporations to use JOC marks, official des-ignations, athlete images, footage of theJapanese Olympic Delegation, and otherintellectual property owned or controlled bythe JOC (see below). These corporate spon-sors support the JOC and the JapaneseOlympic delegation and help promote theOlympic Movement in Japan.

LOGOJOC

GOLD PARTNER(Product Category)

Olympic Family

JOCGold Partners

JOC Official Partners

JOC Marketing Objectives

JOC marketing objectives are based on theJOC ideal of promoting the prosperity ofmankind, the elevation of culture and theeternal burning of the flame of world peacethrough the Olympic Games. The JOCseeks to realize this ideal by sending JOC Marketing Program

JOC Partnership Program

Japanese delegations to international multi-sport competitions, promoting the OlympicMovement, and improving athlete high

performance. The financial and other support

received from its partners enables the JOCto conduct marketing activities to promotethe Japanese delegation and the OlympicMovement in Japan.

• Composite Emblem • Official Supporting Mark

23

JOC Official PartnersCompany Product / Service Category

Mizuno Corporation Sporting products

DESCENTE, LTD. Sporting products

ASICS Corporation Sporting products

Konami Sports & Life Co., Ltd. Sport clubs and related management

KUBOTA CORPORATION Agricultual machinery, agricultural related products and construction machinery

EH Inc. Kimonos, jewelry and bedding

MARUDAI FOOD CO., LTD. Processed meat products

Japan Airlines Corporation Air transportation services

All Nippon Airways Co., Ltd. Air transportation services

LOTTE Co., Ltd., Confectionaries and frozen sweets

The Nisshin OilliO Group, Ltd. Cooking oil related products

TBC GROUP CO., LTD. Beauty treatment clinic services

The Yomiuri Shimbun Newspapers

YAMATO HOLDINGS CO.,LTD. Baggage transportation services

National Federation of Agricultual Co-operative Associations National farm and livestock products

NISSIN FOODS HOLDINGS CO., LTD. Noodles

Daiwa House Industry Co., Ltd. Construction, sales, enlargement and reconstruction of houses and multifamily housing (including apartments)

JOC Gold PartnersCompany Product / Service Category

ASAHI BREWERIES,LTD. Beer, beer taste drinks and low-alcohol drinks including wine and chuhai

NTT DOCOMO, INC. Mobile network services (wireless communication services)

Tokio Marine Holdings, Inc. Insurance

TOYOTA MOTOR CORPORATION Automobiles (except motorcycles, minicars and large buses)

Nippon Life Insurance Company Insurance

Yahoo Japan Corporation Internet search engine (except wireless communication)

AJINOMOTO CO., INC. Nutritional supplements (powder, tablets), flavored seasoning, salty seasoning, Chinese seasoning, stock, sweetners, soup (solid, powder, except miso soup)

Permission from the JOC is required to useproperties such as JOC marks, athleteimages controlled by the JOC, and anymarks, footage or images from the OlympicGames or other international multi-sport

1) Rights Related to the JOC and theJapanese Delegation1. Use of official designations.2. Use of JOC marks.3. Use of Olympic-related materials.4. Use of Japanese Olympic delegation

official support mark.5. Priority use of Japanese Olympic dele-

gation official support song in com-mercials.

6. Supplier rights for products and serv-ices in the contracted category.

7. Use of premiums in the contractedcategory.

Main Rights of JOC Gold Partners

8. Priority merchandising in the con-tracted category.

2) Rights related to JOC Symbol Athletes3) Rights related to JOC Partner Tie-ups4) Rights related to JOC Partner

About the Use of JOC Marks

competition. Commercial use, in particular,is limited to those who participate in JOCmarketing programs. Please contact theJOC in advance if interested in using any ofthese properties.

Activities($86,506,000)89.9%

Administrative Costs($6,822,000)7.1%

Corporate Taxes($2,916,000)3.0%

Activities($38,182,000)40.5%

Subsidies($28,911,000)30.7%Dues

($15,410,000)16.4%

Contributions($11,053,000)11.7%

Other($680,000)0.7%

F2009 Income and Expenditures (1 April 2009 – 31 March 2010)

Income Expenditures

$94,236,000 $96,243,000

Recognition 5) Rights related to JOC Hospitality

Packages• Provision of Olympic Games tickets

6) Rights related to JOC Partner Services7) Rights related to JOC Joint Business

Development Programs