1

MONTHLY REPORT MONTH: APRIL 2017

Visitor Services Update – April 2017

Market Street Guest Services

The Woodlands Mall Guest Services

APRIL 2017 2,379 guests 4,835 guests 2017 YTD 8,627 guests 17,553 guests

YTD Unique Texas Visits

955 guests from 98 Texas zip codes

1,331 guests from 163 Texas zip codes

YTD Unique State Visits

226 guests from 29 other US States, districts and

territories

272 guests from 44 other US States, districts and

territories YTD Unique

Country Visits 149 guests from 21

countries 294 guests from 41 countries

YTD Undetermined Visits

6,024 guests did not share their zip code

13,031 guests did not share their zip code

5,215 77 42

visitors were tracked in April 2017

visitor bags distributed

relocation packets

distributed

Events assisted at:

The Woodlands Waterway Arts Festival

IRONMAN Texas Village

IRONMAN Race Day

2

Hotel Occupancy Tax Overview

2017 Hotel Occupancy Tax Report

2017 Budget Actual 2017

JAN $ 488,731.00 $ 443,786.00

FEB $ 620,729.00 $ 673,504.00

MAR $ 694,153.00 $ 847,172.00

APR $ 733,914.00 $ 795,667.00

MAY $ 753,561.00

JUN $ 843,596.00

JUL $ 699,253.00

AUG $ 618,691.00

SEP $ 647,250.00

OCT $ 669,984.00

NOV $ 791,161.00

DEC $ 639,003.00

TOTAL $ 8,200,026.00

YTD $ 2,537,527.00 $ 2,760,129.00

HOT Comparisons – 3 Year Data

2015 2016 2017 %

change

JAN $ 484,069.00 $ 459,264.00 $ 443,786.00 3.4%

down

FEB $ 583,239.00 $ 620,075.00 $673,504.00 8.6% up

MAR $ 659,993.00 $ 692,966.00 $847,172.00 22% up

APR $ 752,339.00 $ 700,284.00 $795,667.00 8.4% up

MAY $ 672,775.00 $ 739,255.00

JUN $ 773,715.00 $ 830,188.00

JUL $ 678,610.00 $ 678,009.00

AUG $ 661,943.00 $ 576,869.00

SEP $ 610,148.00 $ 634,423.00

OCT $ 648,380.00 $ 633,081.00

NOV $ 695,700.00 $ 747,181.00

DEC $ 595,635.00 $ 559,137.00

TOTAL $ 7,816,546.00 $ 7,870,732.00

YTD $ 2,479,640.00 $2,537,527.00 $ 2,760,129.00 8.8% up

Source: The Woodlands Township

Comparable to 2016

Source: Smith Travel Research Report

Occupancy (%)

16-Apr

17-Apr

ADR (in $)

16-Apr

17-Mar

RevPAR (in $)

16-Apr

17-Mar

Up 12.4% in occupancy Down 1.0% in ADR Up 11.3% in RevPAR

3

Meetings, Connections & Fostered Relationships

• Copa Rayados Meeting – April 3

• Pinterest Video Shoot – April 4

• Meet and Greet – Hilton Garden Inn – April 5

• Printing Services Meeting – April 5

• GMID Celebration MPI Breakfast – April 6

• ADARA Analytics Pitch – April 6

• Lunch with Director of Sales for Hilton Garden Inn – April 7

• Meeting about Co-Op Giveway with The Pavilion – April 7

• The Woodlands Arts Council Art Dash Party – April 7

• The Woodlands Waterway Arts Festival – April 7-9

• Site Tour – Parker Hannifin Southwest – April 10

• The Woodlands Leadership Series Luncheon – April 11

• DM Premier Services Meeting – April 11

• MCHC April Monthly Luncheon – April 18

• empowerMINT Enhancement Meeting – April 18

• CVB Board of Directors Meeting – April 19

• Medical Tourism Meeting – April 19

• IRONMAN Texas All Agency Meeting – April 19

• Houston and Beyond Digital Committee – April 20

• University of Houston Class Visit Lecture – April 20

• Travel and Tourism Week Video Shoots – April 21

• Destination Photoshoot with Ashton Rodgers – April 26 & 27

4

Events That Occurred in April

• Throwback Thursday Centric

Cinema • 10th Anniversary TWFG Muddy

Trails Bash • Farmer’s Market at Grogan’s

Mill • The Woodlands Waterway Arts

Festival • Art Dash Party • Kayak Easter Egg Hunt • Lake Woodlands Scavenger

Hunt • Avant Garden Gallery

Reception • Buzzfest • IRONMAN North American

Championship

• IRONKIDS Texas Fun Run • Market Street’s Spring Concert

Series • The Music of Led Zeppelin –

The Cynthia Woods Mitchell Pavilion

• Concert in the Park • Bond and Beyond • Throwdown Texas Burger &

Music Fest • Tom Petty and The

Hearbreakers at The Cynthia Woods Mitchell Pavilion

• The Woodlands Car Club – Cars and Coffee for a Cause

Events Coming in May

• Kings of Leon • Creekside Park Unplugged • Farmer’s Market at Grogan’s

Mill • Market Street’s Spring Concert

Series • Madame Butterfly • Casting Crowns • CB&I Triathlon • Waterway Nights

• Spring Fine Arts Show at Market Street

• Concert in the Park • Train • Kidz Bop Kids • John Legend • The Elixir of Love • Memorial Day Weekend in The

Woodlands • Scuderia Exotic Car Show

5

TripAdvisor.com - February 2017 – December 2017

Advertising Efforts

TripAdvisor.com - February 2017 – December 2017 Visit Houston Official Visitors Guide

Spring and Summer 2017

Trip Advisor – Jebbit Tool January - December 2017

Texas Journey Spring 2017

6

TourTexas.com E-Newsletter - April 2017

Texas Highways Homepage banner April 2017

TripAdvisor.com - Business March – May 2017

7

Cable Buy: Houston/Dallas, TV Everywhere, Hulu April – May 2017

Texas Town & City April 2017

Smart Meetings April 2017

Texas Meetings and Events Spring 2017

Austin Monthly

April 2017

Texas Monthly April 2017

8

Public Relations

Pitches

Topic Outline Status Marketing RFP Distributed to TTIA, TACVB and

other travel networks Completed

Summer Fun Release TWCVB to write; Step In to distribute

Completed

New Assistant Director TWCVB to write for distribution In progress National Travel and Tourism Week

TWCVB to send videos to Step In for travel network distribution

In progress

Travel Writer and Blogger Outreach

Topic Outline Status Debra Muccio Stay at Embassy Suites.

Itinerary pitched and being finalized

In progress

Wine and Food Week Group perceives an opportunity for girlfriend getaway. Identified two potentials from influencer list

In progress

Other

Topic Outline Status Custom Scoop Testing new media monitoring

service options. Plan to share pulled April test with team

In progress

First quarter wrap-up call Fran and Emilie to discuss past successes and ways of work moving forward

Completed

Weddings Team discussed niche market outreach on call

In progress

Meetings FAM Tour Team discussed potential FAM visit for meetings market in September

In progress

9

88%

1,441

Google Analytics – April 2017

Social Media Analytics – April 2017

Facebook:

Sessions

Mobile

Desktop

Tablet

Traffic Type Organic(SearchEngine)

Referral (UserDirected FromAnother Site)

Direct (UserEntered URL)

61% 28%

9%

24%

5%

31%

10, 716 Total Page Likes 132 Page Likes This Month 140, 984 People Reached 4,412 Post Engagements 294 Page Views

of social referrals to VisitTheWoodlands.com are trafficked by TWCVB’s Facebook page

sessions on VisitTheWoodlands.com came from some form of social media this month