EVENT CONTROL SHEET

In any event, an event control sheet is generally made. It takes revenues and costs into

account.

A Hypothetical example:

EVENT CONTROL SHEET

Costs Head of

expense

Unit

s

Days

Cost/

Unit or

Days

Total

Cost

Sponsore

d

Net

Cash

Out

Responsibilit

y

Phon

e

Venue 3 100000 30000

0

0 30000 Mr. A 98xxx

Artist 3 50000 15000

0

0 15000

0

Mr. AB 98xxx

Branding 10 10000 10000

0

0 10000

0

Mr. C 98xxx

Travel 5 3000 15000 15000 0 Mr. D 98xxx

Food 200 100 20000 0 20000 Mr. E 98xxx

Sound 1 100000 10000

0

0 10000

0

Mr. F 98xxx

Lights 1 50000 50000 0 50000 Mr. G 98xxx

Accommodatio

n

10 3000 30000 15000 15000 Mr. H 98xxx

Total Cost76500

0

30000 73500

0

Revenue

s

Title Sponsor 200000 Mr. K 98xxx

Associate

Sponsor

0 Mr. K 98xxx

Associate

Sponsor (2)

0 Mr. L 98xxx

Ticket Sales 25000 ` Mr. N 98xxx

Total

Revenues

76500

0

225000 54000

0

It is now clear that the project now needs another 5,40,000 to break-even. With the event control

sheet in place, a firm will know how much the gap is, and will have to strategize as to how to

bridge it.

KEY ELEMENTS OF EVENTS

A CASE EXAMPLE

Event: L’Oreal femina elite model look ‘98

Event Infrastructure:

Core concept: Search for a new top class modeling talent through a contest and pageant

interspersed with entertainment.

Event

Organizer

Venue

Event

Infrastructure

Target

Audience

ClientMedia

Core people: Participants i.e. models taking part in the competition and other performers

during entertainment slots such as well known classical musicians Pt Shiv Kumar

Sharma, Rahul Kumar Sharma accompanied by Ustad Shafat Ali Khan and popular

music by Shweta Shetty and Stereo Nation.

Core Talent: Physical Looks and Proportion

Core Structure: Annual event of Beauty pageant

Event organizers:

Femina with

Fountain ahead: Event support

Banyan Tree: arrangements for classical music performance

Hemant Trivedi with assistance from Noyonika Chatterjee: Choreography and

direction

Omung Kumar Bhandula for Opus construction: Sets

Venue

Shoot location: the retreat, marve

Official Host: Taj Mahal Hotel

Media

Pre-event: magazines and newspapers to inform about event and call for enteries with

entry forms in them.

Electronic Media: TV and FM radio to inform target audience about event coverage,

date and time.

During event: live coverage on DD2 for widest coverage

Post-event: Re-telecast on Star Plus.

Interviews and appearances of winner on shows sponsored by L’Oreal on the electronic

media.

Reports on the events in the print media.

Clients

Main Sponsor: L’Oreal

Gift Sponsors: Onida, Siemens, Baush and Lomb, Global Telesystems, Akbarallys,

Department store, Trussadi, Catwalk Shoes, Estelle, The Orchids, Lakme, Sony Music

Communication Convience: Gloal Telesystems.

Beverages: Coca-Cola

Target Audience

Youth or family though with a younger mindset or young at heart