EVALUATION QUESTIONNAIRE

These are the results from the questionnaire that we handed out to the audience just after viewing our 2 minute opening

ViewingsWe held our main viewing at school for a group of randomly selected members of the sixth form. We put on our 2 minute opening on for them and then immediately asked them to fill in a questionnaire straight after it had finished. This meant that the movie opening was still fresh in their minds and so their answers would be as realistic as possible. All of this audience was aged between 16 and 18, an age group that we would want to aim our product at.

After we collected results in this way, we held further viewings for audiences of different ages, some being our parents, other’s just people who were willing to help us. We didn’t ask anyone under the age of 15 to watch the movie opening as we believe it would be classed as a Pegi rating 15. By including as many age ranges as we could, we tried to see what a wide audience thought of the film opening.

1) What genre do you think this film is?

Romantic Comedy Fantasy Horror

Results for this were very certain, 100% of the 30 people who filled in our questionnaire thought that this was horror film. This is of course a success as this was the desired aim.

2) Do you feel this is a realistic movie opening?

Yes No

On this question too, the results we received where 100 % yes showing an overall positive result.

3) In our movie opening, which factor built up the most tension?

Sound Lighting Camerawork Editing Characters Setting

sound

camera work

lighting

character

For this question, it was clear that the biggest factor was sound. This in conjunction with our genre research questionnaire was very satisfactory as through this we found that sound was the most popular choice and therefore tried to make this a priority.

4) Do you feel that the chosen sound effects and music are appropriate?

Yes NoAs we tried to focus on sound a lot through the production of our 2 minute opening, we tried to see if our efforts had been successful. For this question we also received another 100% yes answer from the 30 people who filled in the questionnaire.

5) Do you think the camerawork looks professional?Yes No

For this question we received one negative answer however the majority all answered “yes” which we felt was an overall good result.

6) In your opinion, does the setting match the genre?Yes No

For this question we received 26 “yes” answers and 4 “no” answers. This showed that some people didn’t agree with our choice however the majority thought that it matched well.

0-15 16-30 31-45 46-60 61-75 76+

7) Which age group would you think this film would be aimed at?

16-30 31-45 46-600

5

10

15

20

25

30

The majority of answers all tended to associate this opening with a younger market. We believe this is due to the young main character. There were also 4 answers in the 31-45 category and 1 for the 46-60.

8) Where would you choose to view this film?wait until DVD release to a high street store

Straight away in the cinema online purchase

9) Where would you expect to see this film advertised?Online television advert

magazine/newspaper advert social networkOnline

television advert

magazine/newspaper ad-vert social network

Straight away in the cinema

wait until DVD re-lease to a high street store

online purchase

This result showed that the majority would go out and pay money to see this film straight away which is obviously very positive feedback. It also suggests that this would be a box office hit if it were to be really released.

This result was fairly neutral but the majority were with television advert. Social networking however scored very high showing a bigger opportunity to advertise through new media is immerging.

YES NO

  10) Would you want to see more of this movie?

100% of viewers said they would want to see more of this film. With this result, it is clear that we have produced a movie opening that draws the audience in and attracts them to stay with the storyline.