EvaluationWhat have you learned from your audience feedback?10%(20-25%)(20-25%)(17.5-22.5%)(17.5-22.5%)10%

Context audience segment asked Rationale for questionsWhat was the feedback/ data received?What did I learn?What effect did this have on my creative process?How did this make its success more likely?

What effect did this have on the quality/ effectiveness of the product?What effect did this have on me overall as a media producer/ creator?

Quantitative QuestionnaireMajority of people who filled out my questionnaire were females.That my target audience is more than half female, so I will need to direct my film towards the female population.This affected my creative process, because when writing my synopsis and coming up with a story I decided to have my main characters a mother and teenage daughter. Which I know many females will be able to relate with creating a short cut in my short film.The effect on using mainly female characters effects my target audience as not many males will be able to relate with these characters possibly pushing them away from watching it.

Quantitative QuestionnaireThose who answered my questionnaire were between the age category of 15-25 and 36-45. My target audience are mainly teenagers and young adults, and middle aged.This affects my creative process as my target audience is mostly teenagers and middle age adults I decided to write my story about a relationship between a mother and teenage daughter, and the difficult choices both, particularly the mother are faced with. Focusing my story on a teenager is what Milgrom suggested because all people will be able to relate with a teenager character.This doesnt down grade my quality or effectiveness, it most likely improves it as using a teenager as a main character creates a short cut in my film as they will be able to relate quickly, also the story about the relationship between the Mother also creates a short cut making it easier for my audience to establish with.

Quantitative QuestionnaireThe majority of those enjoyed watching the genres horror and drama mostly and then the genre action.My target audience prefer to watch the genre horror and drama.After receiving this information this affected my story as I was aiming to make a social realism film, but as my audience preferred the genres horror, drama and action I decided to change my story to fit by adding in a scene where Lane hits Man over the head, knocking him out. This made it more successful as there is now more climax and tension, making it more interesting to my audience. This made the quality of my film better as now there is climax to this boiling point, also it has given a tone to my film, as I have tried to keep to the genre horrors conventions by filming in a dark location and playing with sound to heighten it, giving my film an eerie effect.

Quantitative QuestionnaireThemes and issues which are not explored: Coming of age, parental abuse, spoilt children, how adults are perceived as always right when they are wrong. I asked the question are there any themes or issues you consider not being explored enough in film? and I received a variety of different responses, but the main reply was about coming of age and parental abuse, really the relationship between youths and adults.As most of the replies to this question were about the relationship between parents and their children, I thought it would be interesting to focus my story on this, therefor creating the complicated relation between Mother and Lane and the tricky situation they are in.This created a quality story which I could explore the strain on a relationship between a mother and daughter which should be unbreakable but appears to break due to a mans dominance, but my story brings this relationship back stronger as the daughter and in a way the mother both deal with the Man.

Quantitative QuestionnaireThe group that are considered to be underrepresented in film.My target audience consider parents and adults to be underrepresented.This affected my creative process as I reconsidered my main character being a teenager, and decided to write my story from the p.o.v. from my character the Mother. Writing the story from the p.o.v of the mother enabled me to expand my story further, it also built climax and fear in to my story.