Question 3:What kind of media institution might distribute your

media product and why?

The ideal institution to distribute my magazine would be one that has experience in publishing an established pop magazine and to share similar values to my magazine.

Egmont- For my magazine, I have chosen for Egmont to own and distribute my pop music

magazine. I have chosen them because they have an existing pop magazine We Love Pop aimed towards 7-15 year old girls in order for them to be able to be absorbed and engaged for hours. After the young girls have read the magazine start to finish (maybe a couple of times!), websites are available to check out afterwards. I think this is a nice link between the two as they promote reading as well as interacting and using technology and is not primarily based towards one or the other.

- Egmont produces We Love Pop every month. This allows young girls to continue with their obsession of music, celebrities, fashion and gossip. Prizes and gifts are also available for the girls to win.

- Overall, Egmont has strong values, which is what my magazine has also. Another key factor I like about Egmont is that they put a lot of time, effort and focus into producing high quality media products. They have children as one of their main focus’, highlighted by the idea that they have a wide variety of products available for children. Similarly, my magazine is designed to appeal to a specific childrens market (young girls). Due to their existing children publications I believe Egmont is a suitable media institution for my magazine Pop It.

Egmont - On a deeper level, regarding workers rights, a code of conduct outlines the

strict rules of the business including the minimum age of employment, wages, hours worked and safe factory conditions. Ensuring that all that workers their are treated fairly! This is important as it shows that Egmont cares for its workers and has a high morale.

- Additionally, they only produce products that are safe for young people - starting from the earliest age.

- Within Egmont is has a dedicated product safety team who along side the creative department make sure safety considerations are implemented in every stage of the product development process.

- Products are also designed for foreseeable and intended use and everything

is done as it should be to ensure safety for those using Egmont products,

especially those in the younger age categories.

We Love Pop - We Love Pop is an existing pop magazine that is owned and published by Egmont.

It was launched in 2011 in order to “capture the resurgence of music magazines in the UK”.

- 42,864 issues are printed each month and sold at the price of £2.99 - giving Egmont a return profit of £128,163.36 if all issues are sold.

- Egmont is one of the biggest magazine publishers and producers. We Love Pop is the only music magazine that Egmont produces and is one of their most successful.

- Aimed towards young girls between the ages of 11-15. Which is roughly the same as my intended audience.

- We Love Pop is selling well in the current, tough, economic climate for print media. This highlights that We Love Pop itself successfully caters for pop fans as they continuously buy it. This is also good for Egmont as they have a product that is high in demand.

Other Egmont Products

These are some other magazines that Egmont publish and distribute. Just by looking at the magazines, you can tell that Egmont know what children like, and can therefore appeal to the children’s needs through these magazines. They have many more than this as well (including We Love Pop). They have a wide range of childrens magazines, showing that they do care and put in the effort for children, which is good for me as the magazine I want to produce is for children itself. That in itself shows that Egmont are effective in their work, which is why it would be ideal for me if they was to distribute my magazine.

For all these facts and statistics alone is why I believe Egmont would be a good place for my magazine to be sold. Despite having a monthly music magazine already. I aim for mine to have a difference by celebrating British artists only. Hopefully this will also attract the target audience to purchase the magazine as it will differentiate it from other pop magazines such as We Love Pop and Top of the Pops who share similar themes and articles.