5. How did you attract/address your audience?

Uses and Gratification

• This focus’ on why people use particular media’s and what they look for in a magazine.

• McQuaill (1987) shows us the four categories and reasoning for this.

How are uses and gratifications used in my media product?

• Information- Teenagers will want to read my music magazine so they can find out about their favourite artists and bands and find out what they are doing and more about their lifestyles. They become inspired by reading about their idols through the articles. Another large informational feature people will read about in my music magazine will be about the festivals around the UK and some around the world.

• Personal Identity- Most teenagers struggle with their own identity and relay on the media to engage them into their lives. They realise celebrities have problems too and try not to worry themselves. Plus they follow the way in which their favourite artist has gone to be like them, this leads their feelings to become strong for this artist and becomes inspired by their actions.

• Entertainment- Magazines are there to entertain you and to bring you out of your own world into the music business, you start to feel involved in their lives. They are easy to purchase and quickly distracts you from your life and the situations around you.

• Social Interaction- Many social groups form around music genres and interests, reading the same magazine as your peers you can discuss the relevant of articles or compotation's and leads to greater conversations.

Ratio of text and images• During my research through survey

monkey I found out that people enjoy magazines more through the images and next through the articles about their favourite artists. From this research I took into account the ration between text and images. I used larger images instead of lots of small photographs on one page because I believe it looks smarter and more professional yet the audience still have their larger ratio of images as it takes up a large proportion of the page. This addresses my target audience through pictures more than text.