1. Who would be the audience for your media product? Before
producing my media product I have conducted a questionnaire for my
research. 17 out 30 people (56.67%) were age 13-25, this age group
includes teenagers and young adults. Since more than half of the
questionnaire was answered by teenagers and young adults I decided
to target them. It was easy to target teenagers/young adults
because as a teenager who is entering young adulthood I have a
similar perspective as other teenagers and young adults and so I
tried to make my media products as if I am targeting myself.
2. The genre of my film is the Thriller genre thus I am
appealing to and targeting fans of this genre. 15 out of 30 people
who answered my survey were male, 86.67% said that they like the
thriller Genre, out of that figure 60% were male and 26% were
female. From this data I decided to appeal to males in my media
product, in addition to that I decided to target males more than
females. I couldn't just target males because that way it would
decrease my market, and so as my media product appeals a bit to
women this way my audience base is larger than if I was to just
target males- the more the audience the larger the revenue.
3. C2DE demographic profile: C2 Skilled manual workers e.g.
electrician, carpenter D Semi-skilled and unskilled manual workers
e.g. assembly line worker, refuse collector, messenger E Casual
labourers, pensioners, unemployed e.g. pensioners without private
pensions and anyone living on basic benefits. Since I am appealing
to teenagers I am therefore also appealing to the C2DE demographic,
to be precise the E demographic profile. Thus I am also targeting
the C2DE demographic, due to my teenage actors and complex
narrative I am not appealing to the elderly and older adults and so
I am not targeting the ABC1 demographic. Although pensioners are
part of the E demographic I am not targeting them in any way.
4. So who would be the audience of my product? Teenagers. Young
Adults. Males. C2DE demographic. Especially the E demographic. Fans
of Thriller films. Fans of 'Inception' and Predestination' (Films
that are similar to my media product). Audience that like the build
up of tension and suspense and the creation of anticipation.