When it comes to our product we went for the genre of Social Realism, this meant that as a group we needed to ensure that this feel of social realism was apparent across all three products; the trailer, the magazine and also the poster. We managed to do this through many different aspects;

The Use Of Typography/ Font Type and Size

When looking at the typography we used, as highlighted in question 1, before starting to produce any of our three products we looked and analysed many different trailers, magazines and posters that were from other social realism films. One of which was ‘Inside Llewyn Davis’, it is from this trailer that we got the idea for our typography. When looking at this social realism trailer it was clear to see that for all three of us the main thing that stood out was in fact the typography that they had used. This is because it was very contrasting due to the two colours that they had used, it meant that the typography really stood out. Not only is it through the use of the colours that the typography was appealing but also due to the fact that it was sans serif, this meant that it was really easy to read and really brought together the feel of the trailer. This is because, as this is a social realism, the sans serif bold font, highlighted the raw nature of the trailer and the film, this then enable the typography to fit into the trailer exactly how it should have and it didn’t stick out like a saw thumb. In terms of the colours that they chose (white and orange), these colours worked really well for their trailer as this was the colour palette throughout their shots, they all had a warm hue about them, however when it came to our trailer these were not the colours that would go with our colour palette.When applying the typography to our trailer we had to think about the colours that we would use. After looking at the typography from ‘Inside Llewyn Davis’ this gave us the idea of having the white and another colour. Before we chose our colour we had to ensure that it went with our colour scheme and that it would fit with our trailer. Because we added our typography after we put together the whole trailer, this made it a lot easier to choose the colour. After looking at our different shots it was clear to us that most shots in our trailer were we intended to place our text where slightly cold in colour, therefore it only made sense to use a blue type of colour, therefore after looking through them we decided to choose duck egg blue. We used the font of ‘Bebas Neue’, this gave us the san serif feel that we wanted to go for, we then ensured that we used this font for each; the trailer, poster and magazine. Within the trailer when the title of the film was showed the title was in duck egg blue and we added a white line below that elongated slightly further than either side of the title. We did this because we wanted to keep the theme of two colours for the text and also it is through this line that we were able to emphasise that the film is about Asperges which is on the autistic spectrum, which we metaphorically highlighted using the line, we also made sure that for every text that was on our trailer that the tracking between the letters was 4 to create unity within the trailer in terms of text. We managed to create a unified marketing image by using the same font type ‘Bebas Neue’ and also the same colouring as a feature of all three products. However within the three products we actually had one of the titles ‘The Spectrum’ in grey, this was in our poster, we changed it to grey because within the poster we already had quite a bit of duck egg blue for example; the names of the actors, Laurence’s shirt etc. so therefore we decided to change the colour of the title to grey. However, this still sticks with our two colour scheme however the two colours are now duck egg blue and grey, this is because the background colour to our poster was white and therefore we could not put the title in white. Even with this change in colour, we still ensured that there was some of the duck egg blue involved with the title and we wanted to use the same effect of the line underneath the text and therefore the line that we placed under the title in the poster is duck egg blue, this then enabled us to highlight the unified marketing campaign but not only keeping with the colour scheme but also with the feature of the underline. Once again when it comes to our magazine we stuck with the colour scheme of white, grey and duck egg blue. However, when looking at our magazine it is clear to see that there are more than two colours, the aim of using three colours; white, blue and grey was to create a unified marketing campaign by linking together all three products. I say this because when looking at the typography the blue can be seen in all three, which links them all together, the white can be seen in the magazine and trailer typography, which links them together and grey can be seen in the poster and the magazine, therefore by using the three colours in various combinations it then enabled us to link them all together and allow the audience to see the link. When it comes to the size of the

typography we ensured that it was the correct size for each; the trailer, poster and magazine, so that when the audience looked at the product it was obvious that 'The Spectrum' was the title of the film, but not too big that it took there attention away from all of the other text on the specific product, in the trailer it was 104 and in the poster it was 500pt. In terms of the size of the title in the magazine, this was taken exactly from the a previous magazine from 'Variety', therefore I am unable to state the exact size of the font, however as it was taken from an old magazine, we can we sure that it is the exact correct size.

Colour Scheme and Appearance

It is through the use of this colour scheme that it is clear that our genre is social realism. I say this because the colours that we have chosen to follow throughout all three products are rather basic colours however they have a huge impact on the kind of feel that they give. It is through the grey tone of the magazine, the black of the background on the text in the trailer and the black with grey coat in the poster that we are able to highlight the bareness of social realism films and the dark realistic nature or undertone that they can have. The only effect that we used in our magazine was capturing the shot in black and white and then when uploading it onto Photoshop actually changing the brightness/contrast of the image. When it comes to the poster the only way in which we changed the image was by increasing the exposure of the image and then adding a purple/pink fade on the side of the image and we also added a sketchy nature to Laurence’s and Lara’s shirt and coat, it is through these bare minimum changes to the images that we were able to highlight the nature of a social realism, as opposed to if we added multiple effects to each of the images as this would then have given them a completely different feel. The effect of using the brick background on the magazine and the white wall background on the poster allow us to combine all three products, this is because there are shots in the trailer that involve a pathway with the brick wall and other shots that just involve the two ‘Noah’ and ‘Liv’ in a park, it is through the plain setting and backgrounds that our audience are able to connect and relate to the film as it is shot in places that people come across every day. There are however light parts to each the poster magazine and trailer and it is through these light parts that we are able to highlight that it is not a sad social realism or dark social realism but in fact it is a light twist on something that is serious, and it is through the combination of the light colours such as white, pink and duck egg blue and the dark greys and blacks that we are able to highlight this.

Relate to Target Audience and Main Marketing Image

When it comes to our target audience we feel that it is between the ages of 18 – 30. I say this because it is a social realism with the underlying theme of Asperges, meaning that people any younger than 18 may not understand the theme or narrative correctly and that way they will not grasp the full concept of the film and will not be entertained that much. Also with our target audience being 18-30, these are the sorts of people who will have experienced having or knowing someone with problems such as Asperges and they are a lot more aware of it, therefore they are more likely to be able to understand the narrative and appreciate the storyline. Therefore when creating our trailer and ancillary texts it was vital that we ensured that it appealed to our target audience. When creating our trailer in the first place and casting we decided that we would use characters that where of the age of 18, that way our target audience could relate a lot easier to the characters, but not only that, also it allowed us to make our trailer more modern as we used younger characters, this challenged the normal of having older characters as the main characters (as they are in the trailers and films that we analysed). Therefore throughout the whole of the three products we ensured that we used Liv and Noah throughout in terms of the main image, this is because it is through these two characters that we are able to highlight our target audience and also appeal to them as a demographic as the people that are the main marketing image for our trailer and film as also the two main characters.