How effective are the combinations of your main

product and ancillary texts?

Rosie Barnard

Why do you need an effective combination of work?

O An effective combination of work is essential because what we are creating is replicating a marketing campaign for a film. A marketing campaigns main aim is to promote a business, product or service. Marketing campaigns must be effective so that the film draws in a large audience and therefore gets more money.

How do you create an effective combination of work?

O The main point to focus on here is synergy. Synergy is when combining products creates a greater effect than when they are on their own.

An example of synergy

OTron legacy O Tron legacy is a great example of

synergy throughout its marketing and the film they

1. Use the same fonts throughout.2. Used the same colours, these were

blues.3. Had an electric blue glow around things.4. They used daft punk sound tracks and

then they made a cameo in the film.

Synergy in my products

I used the same font throughout my products

O I used the font “DIDOT” throughout my three products.

I used the same colour scheme on all three pieces

O The colours that I used were black, grey, white and red. These are very stereotypical colours of horror films. The black and grey are very dark colours which are scary as it looks like the darkness which adds mystery and a sense of the unknown. The red had connotations of death, danger, and blood which are all very stereotypical and fit the conventions of horror films.

O I used these throughout all three pieces so that they all visually look the same, even from a glance, as one of the first things you see on advertising are the colours.

I also used the same red colour continually

O I copied and pasted the colour code “870d0d” so I made sure I got the same shade red on my trailer, poster and magazine cover. I used this colour for text, blood, and background colours.

I used the mask on all three main products

O I put the white mask on my trailer, poster and magazine cover. This mask will become very recognizable and associated with the film; this should create a strong brand and marketing campaign.

I used a red glow around my film title

O I used a red glow around the title of my film. On the teaser trailer and the poster there is a significant red glow that is clearly visible.

O On the magazine cover the glow is less visible because it didn't fit with the aesthetic or the layout on the cover. The titles throughout the trailer also have a glow around them. Having a glow around the texts could link in with the technology part of our film. The colour of the glow is also significant as it makes it an eerie and scary glow, as red has a connotations of danger, death and blood.

These are all visual qualities that allow the audience to associate the magazine and poster with

the teaser trailer and therefore the film, creating a synergized

marketing campaign.

I also used other techniques other than visual ones to tie my teaser trailer to my

magazine and poster for example…

A sloganO I put the same slogan, “He is always

watching” on both my poster and my magazine. This not only ties them together, but also ties them to the teaser trailer as this makes a clear reference to the fact the the masked man is watching them.

In conclusion O I hope you will agree with me when I say I think I have

created three pieces of work that when combined or on their own replicate a very effective marketing campaign.

O I have used synergy throughout my course work on things like fonts, colours, and effects as well as slogans and items that appear such as the mask.

O This has been made easier because all three pieces were created on adobe software which allowed me to use fonts and colours universally across all my work.

O Because of the synergy it is clear that my magazine and poster are associated with my film “THE WATCHED”. This will mean the film is advertised and recognized by more people which will make it more popular and draw in a bigger audience and therefore make it a bigger box office success and hence produce more profit.