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Europe’s biggest ever exploration of immersive technology
"b.TWEEN shakes things up. They use technology in innovative ways to get the people who should be talking to each other - talking to each other!"
Ian Livingstone, Life President, Eidos
3D?
3D is so much more than an optical illusion.
3D is something in 3 dimensions... Something you can walk up to and see from different angles. Freed from the screen. That you can touch and feel. That brings the virtual into the real world.
b.TWEEN 3D is reclaiming 3D
“b.TWEEN is a melting pot of creative people who challenge the norm and a fascinated with "the new" Jon Mitchell, Sales Director, UK, Spotify
b.TWEEN 3D?
On July 21st, at the BFI for one day only...b.TWEEN 3D: an event exploring the technologies that give REAL 3D experiences
The potent immersive tech supply chain, together for the first time
A pan- European amplified platform for innovation and talent, supported by Sony, connected to satellite venues across the world
“b.TWEEN is a unique open source forum: a heady mix of geekery, creativity and commerce” Nicole Yershon, Director, Innovation, Ogilvy
REACH INFLUENCERS
Engaging influencers from a range of industries:
Programmers Content Creators Advertisers Educators Experience junkies Entertainers Fashionistas Scientists Architects
“b.TWEEN help companies like mine to look outside their corporate walls and meet talent" Jake Redford, Head of Partnerships & Services, TV & VOD, Orange
LOTS OF THEM
AMPLIFIED : REACH AND REPUTATION
BFI Event 400Remote nodes 750 Live Stream 7,500Twitter Reach 5,000,000Public Footfall 5,000Archive viewers 20,000Traditional media 150,000Digital media 1,000,000
ESTIMATED REACH 6,000,000+
“b.TWEEN connects the right people, ideas and money. These things make the world go round...” Matt Locke, Acting Head of Cross-Platform, Channel 4
CLEAR BENEFITS
This is your chance to become a partner, to stand out from the crowd by:
Placing your brand centre stage of lively, critical discussions about 3D
Positioning your brand as a world leader in a crowded 3D landscape
If you only partner in one thing this year — partner with b.TWEEN 3D
“b.TWEEN 3D will be the catalyst for the growth of the 3D community across the UK” Ian Livingstone, Life President, Eidos
EXCLUSIVE OPPORTUNITY
We are careful about our brand association. We only partner with the best.
WHAT DO YOU GET? Logo on associated print/online media Become an influencerOn the day sponsorship opportunitiesDistribute take-away branded material Showcase your wares2 free ticketsInvite to the speakers dinner
HOW MUCH?£5,000
“Uniquely, b.TWEEN events swap “Death by Powerpoint” for healthy debate with real time audience feedback” Ray Maguire, Senior Vice President, Sony Entertainment
b.TWEEN?
We use digital technologies to broker conversations between industries, between old and new, between big and small
We create markets where people from different industries share experiences and do deals
We work with partners that believe in the future and make it happen
Our lead sponsor, Sony, aim to lead the global 3D field. We are looking to engage partners who share that ambition
All b.TWEEN events have ‘trended’ globally.
A TRUSTED FORMULA
350 high level delegates at the main venue
Hundreds more watched live in venues across the UK
Thousands more watched the live stream on their PCs across the world
Millions had #btween tagged tweets in their personal streams
#btween09 trended first - globally
A TRUSTED FORMULA
Speakers from:
Sony, Lego, Bebo, Endemol, BBC, Channel 4, Aegis, Ogilvy,Six to Start, BBH, Mint Digital, McCann-Ericsson, RSA, Made by Many, UK Film Council, Sun Microsystems
Delegates from:
BT, ITV, RSA, The Guardian, Oracle, HUGE, Microsoft, Spotify, NESTA, Microsoft, EA, eBAY, Illumina, Magic Lantern, Huddle, EBU
