Upload
ledien
View
238
Download
1
Embed Size (px)
Citation preview
European
Electrical
Installation
Monitor
Our
proposal for
your
company
21European Electrical Installation Monitor 2017
• Key trends like electrification,
changing role of the wholesaler, ,
Smart buildings and many more are
shaping the market. Knowing where,
how and when these trends become
relevant is key market intelligence
input for strategic decision making.
Tracking the economic
developmentsUnderstanding the installers Comparable insights
• The European Electrical Installation
monitor follows trends in all 7 countries
covered by the research.
• Each quarter a key trend will be
investigated and reported. Results are
split on a country level.
• Marketing/market research budgets will
not allow running a dedicated market
research for each trend in the market.
The European Electrical Installation
Monitor will provide you with need to
know information against relatively
low costs.
• The European Electrical Installation
Monitor is a co-makership between our
clients and USP. Together we decide
which trends to investigate.
• Standardized research keeping the
cultural differences in mind:
• Same questionnaire
• Same research methodology
• Same analysis
• One report: Quarterly multi client
report with the research results
• The European Electrical Installation
monitor provides key information on
what activities electrical installers are
doing, how they orientate themselves,
how electrification is involved, how
digital they are and much more.
Information which is vital for a good
marketing strategy and essential for
internal discussions.
• Trends and themes will be repeated in
1,2 or 3 year intervals. This way,
trendlines and predictions can be
made.
• A lot of information can be found on
building volumes or the construction
industry as a whole, however specific
information on the electrical installation
market is hard to find. The European
Electrical Installation Monitor provides
just that.
• Each quarter different theme
relevant for manufacturers
• Each quarter a specific theme will
be included in the research. As a
subscriber you can give specific
input that is relevant to you on the
theme.
• Theme’s are for example Smart
Buildings, Love Brands and
purchase channels
• The European Electrical Installation
monitor is conducted in 7 countries
with the same methodology and
questionnaire (small local differences
aside and in the native language)
making the results highly comparable.
• Not only the trends can be compared
country by country, but also the
orderbook & turnover developments
at Installation companies. This
information is highly valuable to asses
market conditions and sales feedback.
• The report has, when relevant, also a
European perspective, but always with
results split per country as well.
Why the European Electrical Installation Monitor?
3European Electrical Installation Monitor 2017
Planning & Process Methodology
Quantitative
telephone research
Target groups & target number of interviews
Electrical installers
• Regular data about the economic developments among the electrical installers.
• Provide better understanding of the electrical installers and their role with respect to selection, usage, recommendation
of products and brands, loyalty and attitudes towards new products and developments, information sources etc.
• Monitoring on regular basis developments regarding main trends on the installation market, to facilitate the strategic
decision making in the company.
1200 interviews per quarter
200 interviews per country
100 interviews in Belgium
100 interviews in The Netherlands
Research objectives
Quarterly research
The UK, Germany, France,
the Netherlands, Belgium, Spain & Poland
Countries
Research topics
Specific topic each quarter
Q1 2017 Media Orientation
Q2 2017 The changing role of the wholesaler
Q3 2017 Love brands of Installers
Q4 2017 Smart Buildings
Analysis & reporting
Quarterly multi-client
report
1. Research background
Yearly subscription fee: €14.000
• 4 quarterly reports
• Possibility to give your input on the
questionnaire
Costs
4
What to expect from the report?Examples from the European Electrical installation Monitor
European Electrical Installation Monitor 2017
5
What to expect from the report?Examples from the European Electrical installation Monitor
European Electrical Installation Monitor 2017
6
What to expect from the report?Examples from the European European installation Monitor
European Electrical Installation Monitor 2017
7
What to expect from the report?Examples from the European European installation Monitor
European Electrical Installation Monitor 2017
8
Subscribe to the European Electrical Installation Monitor
• If you would like to subscribe to the European Electrical Installation Monitor or if you would
like to have product presentation, please feel free to contact Mr. Dirk Hoogenboom
(Research Consultant) at [email protected] or via +31 (0)10 2066901.
• Project Manager Installation: Mark de Graaf
E-mail: [email protected]
• Managing Director: Jan-Paul Schop
E-mail: [email protected]
European Electrical Installation Monitor 2017
Topics 2017 Pricing model
• Q1 2017 Media orientation & consumption
• Q2 2017 Future role of the wholesale
• Q3 2017 Love brands of installers
• Q4 2017 Smart Buildings
• Annual subscription fee of 14.000 Euro
per year.
• Delivery of 4 reports per subscription
year covering all 7 countries.
• Input on topic choice and questionnaire.
• Single reports available for 4.000 Euro
9
Subscribe to the European Electrical Installation Monitor
European Electrical Installation Monitor 2017
A selection of our subscribers