European Electrical Installation Monitor Q1 2018

Theme: Building Information Modelling

European Electrical Installation Monitor – Q1 2018

June 2018

2

Table of contents

1. Research background

2. Activities of installation companies

3. Turnover and order book development

4. Theme: Building Information Modelling

5. Appendix

3

Table of contents





5. Appendix


4

§ 1.1 Research objectives and phases

Insights into the economic developments among the installers.

Monitoring on regular basis of developments regarding main trends on the installation market in order to facilitate the strategic decision making in the company.

Research objective

Planning & Process

June 2018

Report Q1

August2018

Report Q2 November 2017

Report Q3

February2019

Report Q4

Methodology

Quantitative phone research

(175 interviews in 5 countries, 100 in

the Netherlands and Belgium)

Target group

Electrical installers

Countries

Research topics

Thorough data analysis in SPSS

Quarterly multi-client report

Analysis, reporting & advice

Fixed

part:

Economic developments of the installation

companies in Europe: order book and turnover

development

Specific

topic:

Q1 2018 – BIM & calculation tools

Q2 2018 – Segmentation of electrical installer

Q3 2018 – Adoption of new products and

innovations

Q4 2018 – Direct buying from the manufacturer

Calculation Tools & Building Information Modelling (BIM)

• 1. What software or calculation tools does your company use when designing/ installing products and systems?

• 2. Please specify what kind of software?

• 3. Based on your experience what are most often the calculations an installer needs to make when working on the job site?

• 4. What calculations/ information is most often requested by your clients, when deciding on a product/ system to be installed?

• 5. Many manufacturers try to facilitate the installers with online product selectors helping them to choose the best product for a certain type of building or application. How often do you use such online selecting tools?

• 6. For what kind of products do you normally use online product selectors helping you to choose the best product for a certain type of building or application?

• 7. Looking at the different manufacturers related to electrical installation, which of them would you mention as having the best online product selectors for electrical installers?

• 8. Looking at the different wholesalers related to electrical installation, which of them would you mention as having the best online product selectors for electrical installers?

• 9. Do you have equipment to work digitally, when you are at a customer/job site? If yes, what kind of equipment?

• 10. Do you have an internet connection with every device you use at the customer/job site?

• 11. Do you use Smart phone apps at the customer/job site and if yes what for?

5

Questions that are being answered in this report 1/3


6


• 12. Are you familiar with the BIM, and if so, how?

• 13. Does your company have BIM software?

• 14. What BIM software platform do you use?

• 15. What was/is (normally) the role of your company in the projects you have done in BIM?

• 16. For which application areas do you use BIM?

• 17. Which of the following features of BIM do you think are most relevant for a company like yours?

• 18. Have you already received requests from investors/ clients for working in BIM or has it been a requirement for winning a project?

• 19. Does your company have any plans to start working with BIM? If yes in how many years?

• 20. Until now how many projects in BIM have you worked on? Please count also any pilot projects.

• 21. What do you consider the greatest advantages of BIM?

• 22. How long do you think it will take for BIM to be widely used by installation companies? Or in other words, more than 30% of the projects are designed with BIM?

• 23. What do you expect from the manufactures in relation to BIM?


7


• 24. To what extent do you agree or disagree with the following statements?

- Installers do not need to work in BIM, as they just have to install the electrical systems according to the drawings.

- There is an increasing need of BIM data from electrical manufacturers

- BIM will lead to major changes in the way the different trade teams collaborate in a construction project.

- BIM is relevant only for installation companies working on big projects

- BIM is relevant for all manufacturers of electrical installation regardless of their size

- BIM is needed in order to design and build sustainable (high quality) buildings

- We have enough knowledge about BIM and our role in BIM

- There is an increasing need of information from manufactures about BIM as a planning method

• 25. What would you expect from electrical manufacturers to facilitate your daily work?

• 26. What would you expect from HVAC manufacturers to facilitate your daily work?

8

Table of contents


5. Appendix2. Activities of installation companies




9

§ 2.1 Additional services offered by installation companies

Additional services of installation companies*

UK GE FR PO BE NL SP

Maintenance services 75% 84% 83% 83% 74% 77% 92%

Advice and consultancy on products and technical solutions 61% 79% 79% 59% 65% 75% 50%

Design and engineering of installation systems 75% 68% 47% 64% 54% 65% 54%

Advice and consultancy on the maintenance of the installation systems 70% 58% 75% 63% 59% 69% 32%

Advice and consultancy on sustainability and energy saving 49% 56% 49% 28% 52% 61% 48%

None 6% 1% 3% 6% 9% 10% 3%

Other 2% 1% 0% 7% 0% 1% 0%

N 175 175 175 178 100 100 175

Q1. In addition to the installation activities, which of the following services does your company offer?

* “Don’t know” not included

• Next to their core installation activities, companies increasingly offer additionalservices to their portfolio. Maintenance services are the most commonadditional activities to be performed in all countries.

• Advice and consultancy on products and technical solutions is least given bySpanish installers, as well as advice on the maintenance of installationsystems.

• Advice on energy saving is least present in Poland.

• As for design and engineering of installation systems British installers havethis included in their portfolio.

10

Table of contents

5. Appendix1. Research background





• This chapter gives insights into the development of the turnover and order books of installation companies in the different countries. The questions asked for both

subjects, as well as a brief explanation, can be seen below.

• In the next paragraph an overview is presented of the core results of all seven countries together. After that the results concerning turnover and order book will be

shown per country.

11

§ 3.1 Introduction

Turnover

• “If you compare your turnover of the fourth quarter of 2017 to the fourth quarter of

2016, how did your turnover develop?”

• “What are your expectations for the development of your turnover in the first

quarter of 2018 in comparison to the turnover in the first quarter of 2017?”

Order book

• “How big (in months) is your current order book portfolio? So for how many

months will you be able to keep your current staff working?”

-15%-10%

-5%

-5%

-5%

-5%

30% 20%

25% 30%

15% 20%5%

10%

-80%

-60%

-40%

-20%

0%

20%

40%

60%

80%

Q4'16

Expect.Q1 '17

Compared to year ago

Increase > 10%

Increase 6 - 10%

Increase < 6%

Remain the same

Decrease < 6%

Decrease 6 - 10%

Decrease > 10%

Turnover balance

Turnover increase

(60% in total)

Turnover decrease

(20% in total)

Example (dummy data)

Turnover increase – Turnover decrease = Turnover balance

(60% - 20% = 40%) 20%

40%

10%

30%

0%

20%

40%

60%

80%

100%

Q4'16

Avg. 7.1

Months

≥ 12

7 - 11

3 - 6

≤ 2

Example (dummy data)

Results concerning order book will be given in

terms of average number of months, as well as an

overview of month categories.


12

§ 3.3 Turnover and order book development per country

Turnover Order book

* “D

on

’t k

no

w”

no

t in

clu

de

d

** “

Do

n’t k

no

w”

an

d e

xtr

em

e v

alu

es n

ot in

clu

de

d

Avg. 5.8 5.0 4.8 4.9 6.2 7.8

N* 99 90 89 91 93 89 90 N** 88 81 89 83 94 81

Compared to year ago

Increase > 10%

Increase 6 - 10%

Increase < 6%

Remain the same

Decrease < 6%

Decrease 6 - 10%

Decrease > 10%

Turnover balance

Months

≥ 12

7 - 11

3 - 6

≤ 2

Q1. If you compare your turnover of the first quarter of 2018 to the first quarter of 2017, how did your turnover develop?

Q2. What are your expectations for the development of your turnover in the second quarter of 2018 in comparison to the turnover in the second quarter of 2018?

Q3. How big (in months) is your current order book portfolio? So for how many months will you be able to keep your current staff working?

-6%

-5%

25% 46% 23% 42% 32% 49%42%

11%

12%

18%

19%

10%

20% 27%24% 7% 15%9%

17%

18%19%

31%

27%35% 24% 36%

10%9%

-80%

-60%

-40%

-20%

0%

20%

40%

60%

80%

Q4'16

Q1'17

Q2'17

Q3'17

Q4'17

Q1'18

Expect.Q2 '18

33% 30% 28%32%

23% 23%

34% 41%56% 46%

39% 43%

12%

21%

7%10%

19% 11%

21%

9% 10% 12%19% 23%

0%

20%

40%

60%

80%

100%

Q4'16

Q1'17

Q2'17

Q3'17

Q4'17

Q1'18

Turnover by FTE

Q1 ’18 Expectations Q2 ‘18

1-4 FTE 5-14 FTE 15+ FTE 1-4 FTE 5-14 FTE 15+ FTE

Turnover increase 45% 55% 44% 50% 64% 50%

Turnover decrease 3% 5% 4% 2% 5% 4%

Turnover balance 53% 41% 52% 48% 32% 46%

N* 40 22 27 42 22 26

Order book by FTE

Q1 ’18

1-4 FTE 5-14 FTE 15+ FTE

Average (months) 8,0 7,0 8,7

N** 40 22 19

13

Table of contents

5. Appendix1. Research background




7%

7%

15%

10%

11%

13%

6%

13%

6%

24%

23%

15%

14%

22%

29%

20%

28%

16%

28%

29%

25%

25%

13%

31%

39%

49%

36%

43%

32%

44%

5%

Always Most of the time

Sometimes Rarely

Never Don't know/no opinion

Type of products for which installers use online product selectors to find the best product

for a certain type of building

Usage of manufacturers’ online product selectors

4. Calculation Tools & Building Information Modelling (BIM)

14

§ 4.5 Usage of calculation software and tools

Q1. Many manufacturers try to facilitate the installers with online product selectors helping them to choose the best product for a certain type of building or application.

How often do you use such online selecting tools?

Q2. For what kind of products do you normally use online product selectors helping you to choose the best product for a certain type of building or application?

N*

77

76

93

91

41

45

84

Lighting and luminaries 47% 45% 45% 20% 32%

Cables and wiring 68% 21% 15%

Electrical enclosures 4% 27% 17% 23% 53%

Switches / Sockets outlets 51% 6% 19%

Home automation systems installation 14% 2% 23% 15%

Electrical heating 2%

Access control/ door communication 4%

Detectors 4% 2% 0%

Electrical conduit systems 17% 12%

Photovoltaic 7%

Energy Storage Battery 3% 3%

Boilers & radiators 2%

N* 50 43 47 59 24 28 46

* Question was randomly asked.

* Question was randomly asked.

Statements regarding BIM (3/4)

(If at least heard of BIM)

4. Calculation Tools & Building Information Modelling (BIM)

15

§ 4.7 Attitude towards BIM

“BIM is relevant for all manufacturers of electrical

installation regardless of their size.”

“BIM is needed in order to design and build sustainable

(high quality) buildings.”

N

83

31

43

28

17

58

14

N

83

31

43

28

17

58

14

9%

14%

5%

8%

7%

32%

20%

29%

15%

9%

35%

37%

14%

29%

26%

8%

26%

17%

20%

37%

13%

24%

12%

21%

12%

7%

10%

19%

12%

24%

17%

11%

13%

20%

27%

22%

17%

16%

13%

19%

19%

11%

7%

44%

16%

29%

29%

22%

20%

32%

16%

26%

26%

15%

39%

14%

28%

26%

6%

16%

9%

24%

7%

6%

6%

11%

6%

17%

17%

20%

5%

33%

21%

22%

14%

7%

16

Table of contents




5. Appendix4. Theme: Building Information Modelling

17

5. Appendix

USP Marketing Consultancy

Total

70

Head office Subsidiary

Rotterdam Düsseldorf

Consultants

Research AnalystsProject managers

Market specialist installation, construction and DIY from the start

Dedicated and multi-client research

Active in the market for over 25 years

220 dedicated market research projectsin 2017

Revenue distribution

turnover coming from international projects

70%

turnover coming from dedicated market

research, 10% from multi client

90%

turnover coming from B2B, 30% B2C

70%

focus groups in-depth interviews

82 1.102

B2B CATI interviews

B2C online interviews

57.881 57.250

Research in

39countries in 2017

§ 5.1 USP in figures

18

5. Appendix § 5.2 USP’s of USP

Deep knowledge of the

industry

Experienced in qualitative

and quantitave market

research

Dedicated market

research both B2B and

B2C

Market specialist for the

construction, DIY and

installation market for

over 25 years

Strong network of

partners covering all

major countries in the

world

Ability to conduct

research in multiple

countries at the same

time

Multi client reports

covering installers,

contractors, painters,

consumers and architects

Fact based consultancy

Dedication, honesty and

love for the industry

Ability to target all

relevant stakeholders in

the construction and DIY

markets

19

5. Appendix § 5.3 What we do – Dedicated market research

Examples Dedicated market research

• Tailor made

• Driven by your information needs

• Advice & consultancy based on facts and over 25 years of experience in the industry

• Worldwide coverage

• B2B, B2C, qualitative and quantitative research or a combination of both

• Within our market specialism, all types of researches can be conducted

• Targeting the right audience, with the right questions at the right time.

Segmentation Customerjourney

Branding Concept/product research

Customersatisfaction

Trends Distributionresearch

Marketexploration

Pricing Marketsize

20

5. Appendix § 5.4 What we do – Multi client research

Providing continuous information for our clients about their main target groups based on facts. Providing insights on key trends, turnover development, futurebuilding volumes, background characteristics of the target groups and much more.

European architectural

Barometer

8 countries

reports quarterly

6,400 interviews by

phone annually

Trends like BIM, DMU,

Media orientation and

future building

volumes

Architects

European contractors

monitor

8 countries

reports quarterly

6,400 interviews by

phone annually

Trends like BIM, DMU,


branding

Contractors

European mechanical

installation monitor

6 countries

reports quarterly

4,800 interviews by

phone annually

Trends like Branding,

purchase channels,


characteristics including

Turnover and order

book developments

HVAC installers

European electrical

installation monitor

7 countries

reports quarterly

4,800 interviews by

phone annually

Trends like Branding,

purchase channels,


characteristics including

turnover and order book

developments

Electrical installers

Painter insights

8 countries

reports quarterly

6,400 interviews by

phone annually

Trends like mechanical

application, labour

shortage, purchase

points and branding

Painters

European home

improvement monitor

11 countries

reports quarterly

26,400 online interviews

annually

Trends like DIY vs

DFM, online buying,

branding and

information on a

product level

Consumers

21

5. Appendix § 5.5 Country scope

22

5. Appendix

Construction Installation DIY Living & Real Estate

§ 5.6 Clients of USP

23

5. Appendix § 5.7 Trends & Vision in the market

Shifting decision making

Building information

modelling will become a

license to operate

Design, Build and

maintainSmart homes / offices Ageing society in Europe

Going from gas heating

towards electric

Prefab will become more

widespread

Online buying of products

by professionals

Changing role of the

wholesale

Qualitative & quantitative

labour shortage Europe

Building industry needs to

become smarter , faster

and cheaper

Digitisation

Increase influence

engineers & contractors

Changing role of the DIY

stores

Max Euwelaan 51

3062 MA Rotterdam

+31-10-2066900

[email protected]

Call center +31-10-8002700

© , USP Marketing Consultancy B.V.

The information in this publication is strictly confidential and all relevant

copyrights, database rights and other (intellectual) property rights are

explicitly reserved. No part of this publication may be reproduced and/or

published without the prior written permission of USP Marketing

Consultancy B.V.

Feel free to contact us for more information

24

18 juli 2018

Mark de Graaf

Consultant

[email protected]

+31 641 765 837

Christian Schrauwen

Research Manager

[email protected]

+31 10 206 69 00

© 18 July 2018, USP Marketing Consultancy B.V.

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Documents

European Electrical Installation Monitor Q1 2018