Europe2014 brochure

COMPANIES ARE USING RFID TECHNOLOGY TOADDRESS REAL BUSINESS CHALLENGES

FIND THE BEST RFID TECHNOLOGY FOR YOUR NEEDSLEARN BEST PRACTICES FROM EARLY ADOPTERSMEET THE RIGHT TECHNOLOGY PARTNERS TO HELP

YOU MOVE FORWARD

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Carlo K. Nizam Karl Jordan Richard Jenkins Alastair Booker

About RFID Journal LIVE! Europe

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The conference will open with three generalsessions, and then divide into two tracks. The Retail Track will include case studies byretailers benefiting from the use of RFID today.Among the topics speakers will cover are:

› Improving in-store inventory accuracy› Enhancing the customer experience› RFID-enabled replenishment › Supply chain applications› Benefits for suppliers › And much more

The Main Track will cover a wide variety ofapplications relevant to companies inmanufacturing, logistics and otherindustries. These applications include:

› Asset tracking› Inventory management› Tracking work-in-process› Boosting shipping accuracy› RFID-enabled kanban systems› Supply chain management› And much more

There will be several breaks in the conferenceprogram during which attendees can networkand visit the exhibit area. Exhibitorsparticipating in the event will likely be displayingthe following types of RFID technologies:

› Passive ultrahigh-frequency (UHF)› Passive high-frequency (HF)› Passive low-frequency (LF)› Ultra-wideband (UWB)

› RuBee› 802.11x› Active UHF› ZigBee › Hybrid tags› And others

RFID technologies are now being deployed at large, midsize and small companies to improve efficiencies, enhancevisibility, reduce shrinkage and achieve other significant business benefits. This one-day event is designed to helpcompanies considering using RFID technologies to address real business challenges, determine the best RFID technologyfor their needs, learn best practices from early adopters, find the right technology partners and move forward.

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Conference Agenda: Featuring Two Tracks

MAINCONFERENCETRACKRadio frequency identification technologies are delivering value across

many industries by enabling companies to track andmanage assets,

tools, work-in-process, individuals, inventory andmuchmore. Themain

conference track will address manufacturing, supply chain and other ap-

plications of RFID technology.

08:30 Coffee inExhibitHall

09:00 OpeningRemarksSpeaker:Mark Roberti, Founder and Editor,RFID Journal

09:05 CreatingBusinessValuebyEnablingthe Internet of Things

Radio frequency identification and RF sensors are one way in which com-

panies can link things—assets, products, inventories, environments—to

the Internet. Learn how RFID technologies are being added to products

to enhance their functionality by connecting them to the Internet, and

how RFID and sensors are being employed to make environments

smarter and more responsive. In addition, hear what strategies leading

edge companies are employing to take advantage of the emerging Inter-

net of Things.

Speaker:Mark Roberti, Founder and Editor,RFID Journal

09:30 HowRFIDSolutionsDriveNewBusiness Benefits

RFID hardware has becomemore reliable over the past few years, en-

abling companies to take advantage of RFID data in new and powerful

ways. Software solutions are enabling firms to reengineer processes and

deliver more value. In this session, our panel of experts will explain how

businesses are leveraging these new capabilities.

Moderator:Mark Roberti, Founder and Editor,RFID Journal

Moderator:OlafWilmsmeier, ProductManager,HARTING Limited;

OlivierBurah,MerchandiseVisibilityDirector,CheckpointSystems(UK)Ltd.

09:50 AstonMartinOptimizesManufacturingProcesses With RFID

Luxury Automaker AstonMartin is using active RFID tags tomonitor the lo-

cations of vehicles as they progress through the post-assembly test and

verification stages of the manufacturing process. By capturing information

like location and process dwell times, the movement of vehicles through

the process becomes fully traceable, and location-driven business analyt-

ics can be used to enhance process performance and efficiency. Aston

Martin uses battery-powered 6-8 GHz ultra-wideband (UWB) RFID tags to

inject location information into its Smart Factory Offline application. Tags

are attached to each vehicle’s windshield at the end of the assembly line

before they enter the offline process. Each tag’s ID is then linked to the ve-

hicle’s specific production information, including VIN, model and a logical

process map specific to that vehicle. The location system then generates

frequent and granular new locations for the vehicle, recording both its

physical and logical progression through the area. Learn how employees

access this data through a single online portal, and how they use this infor-

mation to gain new insights into process performance.

Speaker:Alastair Booker, Manufacturing Systems Lead,AstonMartin

10:30 NetworkingBreak in Exhibit Hall

11:00 RFIDTakesAirbus toNewHeightsof Efficiency

Airbus, a winner of the RFID Journal Award for best implementation, has

been pioneering best practices in the adoption of RFID by deploying the

technology as "business radar" across all aspects of its business, includ-

ing supply chain logistics, transportation, manufacturing and aircraft in-

flight operations. This approach, which leverages a passive and active

RFID reader infrastructure for multiple applications operating on a com-

mon software platform, has yielded significant cost savings as well as im-

provements in operational efficiencies. During the past three years, the

company has significantly expanded these capabilities to new areas of

operations across its value chain. Hear how Airbus is benefiting from

these systems, as well as its latest plans for the next few years.

Speaker:CarloK.Nizam, Headof ValueChain Visibility andRFID,Airbus

11:40 Steel PipeManufacturer TracksWIP Materials

To improve its production efficiency, TenarisDalmine, a provider of steel

pipe products and related services has deployed an RFID system to track

pallets within a large industrial area. The use of RFID has led to increased

production efficiencies and inventory accuracy, as well as improved

worker safety. Learn how the firm has direct and immediate access to in-

formation without the need for intermediate processes and people,

3

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Conference Agenda

which increases accuracy, decreases the amount of time necessary to

conduct searches, and allows formore productive use of internal trans-

port vehicles.

Speaker:MassimoMariano, ProductWarehouses and Service Centers

Manager, Italy, Tenaris

12:20 LunchBreak in Exhibit Hall

13:30 RFID ImprovesEfficiencyand Transparency at Factory

Germanmanufacturer Rehau is employing radio frequency identification

technology to track the automotive bumpers it fabricates at its eight

global facilities, thereby increasing the efficiency of its processes, from in-

jection molding to final fabrication, and to quickly identify any problems

related to a particular customer's order. The system tracks the parts

through injection molding, painting and fabrication, in order to record

each process completed for every bumper. Learn how RFID is being used

to find where each item is located during the fabrication or painting

process, thus preventing mistakes that could otherwise lead to a product

for a specific order being fabricated incorrectly.

Speaker:MarcelMunzert, ProjectManager, RFID,Rehau

14:15 RFIDAutomatesTool andEquipmentRental Trailers

Speedy Services, a provider of rental tools and equipment to the con-

struction and industrial services industry within the United Kingdom,

has created a self-service equipment storage and rental solution. The RFID-

enabled onsite mobile equipment pod offers flexible hours to accommo-

date customers, and enables workers to rent the equipment they need,

while unused tools remain in the trailer. Tools leaving or returning to the

pod are automatically tracked, and rental fees are assessed by means of

embedded RFID tags and a fixed UHF RFID reader integrated into the pod.

Learn how the pod’s tracking systems automatically update a customer’s

account on Speedy’s My Speedy extranet system, thereby offering the

customer full visibility regarding its current usage and incurred charges.

Speaker:GlynMatthews, Senior IT ProjectManager, Innovations,

Speedy Services


16:00 UsingRFID toEstablishaSecureBloodSupply Chain

IntelligentMechatronics and RFID (IMaR) andUniversal Trace jointly de-

veloped a pre-analytical blood product tracking system that facilitates the

integrity and real-time visibility of blood products throughout the pre-an-

alytical blood supply chain. Designed to facilitate the recent technologi-

cal advances from the Internet of Things (IOT), RFID, smart

interconnected objects, cloud computing and the future Internet, the

system is based on passive UHF RFID systems strategically placed at tra-

ditional venerable points across the supply network. Learn how RFID-en-

abled technology is delivering a secure and tamper-proof pre-analytical

blood supply chain for the health-care industry.

Speaker:AndrewShields, Strand Leader—RFID, Internet of Things&Sensors,

IMaR (IntelligentMechatronics&RFID) TechnologyGateway

16:45 UsingRFID toTrackandTraceAircraftSpare Parts

In a joint effort, Nefab and KLM have developed aWeb-based Aviation

Packaging Information System (APIS) to manages the inbound and

outbound flow of packaging between Nefab and KLM. The system uses

fixed RFID equipment in buildings and in trucks, as well as mobile

handhelds for repair and exception handling. RFID is used throughout

4

Alastair Booker Carlo K. Nizam Glyn MatthewsMarcel Munzert Massimo Mariano Andrew Shields

AGENDA SUBJECT TO CHANGE

Conference Agenda

the entire supply chain is available and easily expandable. The APIS

software registersmovements and location of the packaging and links

the contents of each package to the unique serial number in the RFID

tag. This enables the two companies to achieve real-time visibility.

Speaker:Koen Adams, Managing Director,Benelux, NEFAB

17:30 ClosingRemarks

RETAILCONFERENCETRACKRetail and apparel companies have been among the early adopters of

RFID technologies, both internally and within their shared supply chains.

Many businesses are already seeing benefits, and are prepared to share

their insights about those benefits, as well as the implementation issues

they needed to address before achieving them.

11:00 CanOnlineRetailersBeDisrupted?Amazon.comwas founded in 1994, in the very early days of theWorld

Wide Web. Since then, the company has had a major impact on the

global retail landscape, paving the way for other online retailers and

disrupting the business models of conventional "brick-and-mortar"

retailers. Radio frequency identification gives companies with brick-and-

mortar stores a chance to use technology to disrupt online retailers, by

providing them with the inventory visibility necessary to become true

omni-channel retailers, and to use stores as warehouses for same-day

deliveries. But this can only be achieved if companies are using RFID for

what it truly is—a disruptive technology. Learn how RFID should be

properly viewed and deployed.

Speaker:Dr. Bill Hardgrave, Dean, Harbert College of Business,

AuburnUniversity

11:40 Intersport IsUsingRFID toBoost Sales,Decrease Costs

Intersport Jan Bols, an athletic equipment and clothing store located in

the Netherlands, reports that it has boosted sales and decreased inven-

tory-tracking costs via a radio frequency identification solution that

tracks approximately 10,000 items storewide, from the back room to the

point of sale (POS). With the technology in place, Intersport JB can now

conduct a full inventory count weekly, as well as ensure that all goods are

stocked on storefront displays, thereby increasing sales. The firm began

testing the technology in November 2013, conducting weekly store

counts of its inventory, and comparing the results against the manual

counts and inventory data in the retailer’s existing management soft-

ware. During the pilot, the store found that a single employee using the

technology required less than 30 minutes to perform an inventory count,

with an accuracy of more than 99 percent. Learn how the use of RFID

contributed to increased sales, since goods were more reliably displayed

on the sales floor. In addition, hear how the checkout process was made

quicker and more accurate, since the tags of all the items placed on the

RFID-enabled counter are read instantly, and the POS system can then

immediately provide a customer with transaction details, including the

total cost.

Speaker:Alexander Bols, General Manager, Intersport JanBols

12:20 LunchBreak in Exhibit Hall

13:30 WilkoFightsStockLossWithRFIDWilko, a leading British housewares and household goods retailer with

more than 300 stores, is using an RFID-enabled solution to improve

inventory control and loss prevention. Although the stores were

equipped with security tagging and closed-circuit television (CCTV),

they were still losing stock and unable to prove how the product was

being stolen, apart from empty packets left around the store. Learn how

the RFID system alerts the store to loss, when it happens, with real-time

visibility about what is passing through the tills and what isn’t, before it

is taken through the exit point.

Speaker:Karl Jordan, Senior Loss Prevention Investigator,Wilko

14:15 Marks&SpencerExpandsRFIDto All Its Stores

A pioneer in the use of radio frequency identification, Marks & Spencer

(M&S) is one of the United Kingdom’s leading retailers, with some 760

stores. In 2001, M&S began using RFID to track deliveries of fresh food

between its suppliers and distribution centers. In 2004, the company

launched a major RFID effort, deploying a solution to tag and track some

men’s clothing items at several locations, and eventually expanding the

deployment to 550 U.K. stores and additional types of apparel. Last year,

Marks and Spencer upgraded its early RFID implementation and

expanded the technology’s use to include home goods. The firm is

rolling out the new system throughout its store operations this year, with

plans to have all of the new Gen 2 readers in place—and all of its apparel

and home goods RFID-tagged—by spring 2014. Learn why the company

expects the technology’s future potential benefits to provide greater

visibility and accuracy of all stock at the item level, from leaving a

supplier through the distribution chain and into stores, as well as an

opportunity to reduce the costs of annual stock-taking—plus, the loss of

margin associated with excessive markdowns, theft and fraud.

Speaker:Richard Jenkins, Head of RFID Strategic Development,

Marks & Spencer



Conference Agenda


16:00 RFIDSpeedsUpPreparations for FlashSales at Vente-privee

European online retailer Vente-privee sells a variety of goods through

members-only flash sales, during which products are briefly offered at

reduced rates. The firm receives product samples at its headquarters;

prepares photographs, videos and othermaterials about those goods;

and then returns the samples to the suppliers while proceeding with a

flash sale. Vente-privee is employing a radio frequency identification

solution to identify each tagged sample, as well as where it is currently

located and where it has been. Learn how RFID enables the retailer to

spend less time searching for samples, ensuring that the items are

properly photographed and described as they circulate around the

facility, before being returned to product suppliers.

Speaker: LilianMariani, Project Director, Vente-privee

16:45 WearableTechnology—ConnectingWith Customers Via RFID

Four Levent, a spinoff of The Synthetic Family, has created a high-quality

dress shirt with a Near Field Communication (NFC) RFID tag embedded

in each cuff. The chip has enoughmemory to store a unique ID number,

as well as some basic information.Whenever a shopper taps his or her

smartphone on the NFC tag, that person is directed to the company’s

website, showing that particular shirt and size. The customer can then,

via a free app, write his or her own information to the tags, such as a

business card, a company URL or a link to a video. Learn how the firm is

using RFID technology to connect with its customers and enhance cus-

tomer loyalty, and how the tags can be used in even more creative ways.

Speaker:HansGunnarsson, Cofounder, Four Levent

17:30 ClosingRemarks

17:35 ConferenceConcludes



Dr. Bill Hardgrave Alexander Bols Karl Jordan Richard Jenkins Lilian Mariani Hans Gunnarsson

Sponsors and Exhibitors

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Attendee Registration Options

TEAMS OF 3 OR MORE SAVE! Team discounts of 20% off each registration are available to groups ofthree or more registrants from the same company. Discounts cannotbe combined with any other offer. To secure the team discount, onlineregistrations must be completed during the same online session.

TO REGISTER BY PHONEPlease call +1 (631) 249-4960 beween 8:00 AM and 5:00 PM EST. Payment for phone registration can be made by credit card (MasterCard or Visa), company check (in GBP) or bank wire transfer.Payments by company check must be received by 10 Oct. 2014.Checks should be made payable to RFID Journal, LLC.

If you have any registration questions, please e-mail [email protected].


RFID JOURNAL LIVE! EUROPE CONFERENCE PASSThis pass includes access to:

› All conference sessions› Exhibit hall access on 23 October› All meal and networking functions› Access to all conference presentations and video recordings of presentations, after the event

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stories, magazine archives, event presentation videos and much more.

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PRICE: £79 (that’s a savings of more than 30% off the retail price)

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Documents

Europe2014 brochure