Euforbia

Commercial Exploitation

The Players

• The audience to be barred / protected• Parents• Officials / Institutions• ISPs• Content Owners / Distributors• Production agencies• Legislators• Browsers

The Playing Field - The Gateway

The Playing Field - Erotic Artists

The Playing Field - Hobby Sites

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The Playing Field - Corporations

EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIAEUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIAEUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIAEUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIAEUFORBIA EUFORBIA EUFORBIAEUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIAEUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIAEUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIAEUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIAEUFORBIA EUFORBIA EUFORBIAEUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIAEUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIAEUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA EUFORBIA

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The Playing Field - E- Commerce

The Playing Field - 2nd Division

The Playing Field - Concerned I

The Playing Field - Concerned II

The Playing Field - Lifestyle (?)

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Methodology

• The Audience profile must be known• Their permissions recorded• Something has to control the permissions

• The nature of the content must be known• It has to be described• It has to be queried before it is displayed• A policy has to be set in relation to content

Drivers

• Legislation / Directives• Public / Media pressure

• Market issues• Public / Institutional concerns

• Content creators objectives• Legitimate Organisations / businesses• Private / amateur operators

• Commerce• Standards (eg metadata formats)

Scenarios

• Government Action / Legislation• Viable solution required that can be

implemented by all parties without undue burden

• If such a solution existed then Government could act on ISP’s to require them ONLY to host sites that have been described according to prescribed standard or else face prosecution

• This lays foundation for widespread commercial exploitation of Personal Filters.

Scenarios

• No Legislation• Government funding for a Classification

Body ?• Parent / Administrator / Institution control

• over what?• How?

• Manual device Vs Automated device• At site design point• At ISP - ISP Licencing?• At User installation• At Browser - No description = don’t display

Scenarios

• The BIGGER picture• The content of ALL sites would need to be

described• What will leverage that scenario?

• Benefits user on information retrieval - Search Engine performance ?

Market Perceptions

• Underblocking

• Overblocking

• "Expert" Control

• Subjective

Market Perceptions

• Error-Prone

• Censorship / Discrimination

• Vulnerable

• Problematic / Wrong Focus

Users access to sites

• Web browser - no tag = no display• Proxy Server - Display according to

Rules• ISP - no tag = no hosting• Search Engines - no tag = no listing• Direct input of URL (caught by Web

Browser / Proxy Block above)

Market Reaction

• Commercial Adult Publishers• Some interest and agreement from UK Co’s• Most operate Adult Check / CreditCard Keys

• Adult Portals eg Contact Sites• 800 contacted by email - little reaction

• ISPs• 20 contacted - no expression of interest

• The Media• 3 Press Releases timed to co-incide with

major ‘porn’ stories - no coverage

Freedom of Expression Lobby

• Internet is universal and not subject to control by one state or organisation

• The right to express / publish

Euforbia addresses this -• ALL sites can be described, rather than

just those featuring 18+ material• Describing ALL sites offers huge benefits

to the internet community• The Euforbia principle should be

extended

If all sites can be described . . . .• Euforbia Operators, who have licenced

the Euforbia Technology will be able to compete to offer mark-up services to ISPs (if that is the leverage point)

or• Euforbia Technology could be engineered

as either -• A Plug-In to site creation software

• Engaged at the ‘point-of-save’

• An Automated Server App describing web content on-the-fly

There is no complete answer

• Firstly there doesn’t have to be

BUT• If the content owners are not going to

mark-up their sites an intermediary will have to do it and they will seek a cost-efficient & effective solution / service

Who will pay?

• No one - not voluntarily

BUT . . . . . . . • Euforbia is a Search Tool, or it could be,

so Euforbia could be founded as a rival engine to AltaVista, Google, Excite, Yahoo et al making money from Advertising Banners, Listings Premiums on the platform of . . . . .

The Clean Search Tool