The eu through vietnamese eyesAssoc.Prof.Dr. Pham Quang Minh

Bui Hai Dang, Ph.D CandidateTran Bach Hieu, MA.

USSH - VNU Hanoi

Introduction

Vietnamese Media Perspectives

Vietnamese Stakeholders Points of Views

THE EU THROUGH VIETNAMESE EYES

1

2

3

Vietnamese Public Opinion4

Conclusion5

Introduction1

22 October 1990: Establishment of Official Diplomatic Relations

17 July 1995: Framework Co-operation Agreement

* 3 Newspapers:Tien Phong

Vietnam Economic Times (VNET),

Vietnam News

* TV channel: VTV1

* Time: from January to June 2008

Vietnamese Media Perspectives 2

Figure 1: Number of News on EU on Figure 1: Number of News on EU on Vietnamese MediaVietnamese Media

Tien Phong (19/228) VNET (29/228) Vietnam News (159/228) VTV1 (21/228)

9.2% 8.3%

12.7%

69.85%

Figure 2: Primary frames of the EU Figure 2: Primary frames of the EU on Vietnamese Media on Vietnamese Media

0

2

0

0

1

9

0

2

0

8

0

1

6

44

7

23

14

96

12

3

0 20 40 60 80 100 120

VTV1

Vietnam News

Tien Phong

VNET

Political

Economic

Social

Environmental

Developmental

Figure 3: Focus of domesticity of EU News Figure 3: Focus of domesticity of EU News on Vietnamese Media on Vietnamese Media

2

19

8

7

15

73

10

9

5

88

2

16

0 20 40 60 80 100

VTV1

Vietnam News

Tien Phong

VNET

EU focus

3rd party focus

Local focus

Figure 4: Visibility of EU member states officials Figure 4: Visibility of EU member states officials and member statesand member states

6

16 16

29

8

19

05

101520253035

Bristis

h PM Gord

on B

rown UK

French

Presid

ent N

icolas

Sarkozy

France

German

Chan

cello

r Angela

Merk

el

German

y

a predominantly

neutral position

a minor

perspective

an international

actor

fairly diverse

THE EU THROUGH VIETNAMESE MEDIA

Low visibility

Vietnamese Stakeholders Points of Views3

33 in-deep interviews conducted with Vietnamese “Elites”:

Political sector: 08 Civil society sector: 09 Business sector: 08 Media sector: 08

Figure 5: The importance of the EU to Vietnam

0

2

4

6

8

10

12

14

16

1 2 3 4 5

1 1

16

9

6

0 0

1213

8Present

Future

Rating scale

Figure 6: Issues impact on Vietnam – EU ReIations

10

6

1

1

3

4

0

11

6

0

1

2

5

1

Political Media Business Civil Society

Culture Politics/Diplomatic Economics Human Rights

12%

18%

6%

64%

Figure 7: The EU’s Spontaneous Images

42%

4%

21%

20%

4% 9%

Economics Power Euro Vietnam's PartnerGreat Culture Regionalism Model The USA's Balancer

Figure 8: Top five important partners for Vietnam Figure 8: Top five important partners for Vietnam in the presentin the present

56.80%53.80% 53.00%

30.30%

20.00%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

China USA Japan Europe/EU Asia

shar

e of

res

pons

es

Overseas partners

Figure 9: Future importance of partners for Vietnam

4.4 4.394.36

4.14

4.1

3.954

4.054.1

4.154.2

4.254.3

4.354.4

China Japan USA Asia Europe/EU

Figure 10: Most important developmental Figure 10: Most important developmental actors for Vietnamactors for Vietnam

4.68

4.13

3.613.21

2.69 2.68

00.5

11.5

22.5

33.5

44.5

5

Australia UN EU China Japan USA

Reflection of Dynamic Vietnam – EU Relations

Preference of Political News

A Primary Economic Power

1

2

3

Insignificant Global Political Leader4

The Similarities of Vietnamese Points of Views5

Less Important Partner for Vietnam

Economic Concern

6

7

CONCLUSION

Expanded Efforts from Both Sides

Diversification of Cooperation

EU as a unique, but a unified Voice

SUGGESTIONS

1

2

3

EU as supra-national Interlocutors within multilateral Dialogues

4

The Delegation of EC as bridge5

THANK YOU!

USSH - VNU Hanoi