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Yourstandard,successfulwebsite ismadefromablendof beautiful design, clearly written content and a well-thought-out conversion funnel. And all of that’s great,butwhowantstojustbe‘standard,’whenyoucanbesomuchmore?Tomaximize yourwebsite’s potential as acustomer-conversion machine, you need to create avisitor experience that is highly engaging and speaksdirectlytoyourpotentialcustomers’needs.We deliver professional, high-quality websites for ourclients that evoke emotion and improve interaction.Simply put, our design work delivers real, measurableresults.Our state-of-the-art features are proven to increasesearchengine ranking,boost sales, anddeliverabetteroverallexperienceacrosseverydevicetype.
OneWebsiteThatWorksOnDesktop,TabletandMobileTraditional desktop-only sites simply won’t cut it anymore. OnestudyfromcomScorefoundthat49percentofdigitalmediatimeis spent on mobile devices, with tablets accounting for anadditional 12 percent.With just 31 percent of time left over fordesktop devices, it becomes clear that websites should be builtmobile-friendly, tablet-friendly, and desktop-friendly. That’s whyweemploywhat’scalledresponsivewebdesign.Traditionally, responsive design means stretching and shrinkingyour site to fitdifferent screensizes.However,we take ita stepfurtherbytailoringdifferentfeaturesfordifferentdevicesaswell.Forexample,aClick-to-Callbuttonwillappearonamobiledevice,but not a tablet or desktop. The experience and the needs of avisitor can greatly differ between a mobile and desktop device,and we make sure that our content and designs consistentlyreflectthat.
WebsitePersonalization Normally,thewebisauniformexperience—everyvisitorgetsthesameexperienceonawebsiteasthenextguy.Butoverthepastfewyears, largeenterprises likeAmazonhaveuseda strategyofwebsite personalization to boost their conversion rate. This isbecausecreatingaone-to-onevisitorexperiencespeaksdirectlytoapotentialcustomerandtheirneeds.However,we don’t think this technology should be reserved forcompanies with vast budgets and endless resources. So, we’vedevelopedawaytoofferthiskindadvancedcustomer-conversiontechnologytosmallbusinessownerslikeyou.
StatsonWebsitePersonalizationThere’safewstatisticsthatshowhowmuchwebpersonalizationcanhelpthesuccessofyourwebsite.
• Nearly three in four (74 percent) online consumers getfrustrated with websites when the content that’sdisplayed,suchasoffersorpromotions,hasnothingtodowiththeirinterests.
• In-housemarketerswhopersonalizetheircustomers’webexperiencesseeanaverageof19percentupliftinsales.
Ouragencycancreateadynamicwebsitethatchangesbasedoffuser’s behavior such as visit history, proximity to your business,timeofday/week/month,devicetype,etc.,thatadaptsitscontenttodeliveratailoredexperiencewithbusiness-drivingfeaturesthatincreaseconversions.Website personalization truly is the next great frontier in webdesign.
BetterSearchEngineOptimization(SEO)Nomatterhowbigorsmallyourwebsiteis,SEOisoneofthemostpowerful tools available. Search engine optimization relates tohowwellyoursitedoesinsearchrankingsonsiteslikeGoogleandBing.Thehigheryoursiteclimbsinrankings,themorelikelyitwillgainnewtraffic,visitsandcustomers.Knowingthis,weemploythebestofthebestSEOpracticesonallof our sites to get our clients the most traffic possible. Weaccomplish by highly targeting certain keywords and optimizingthestructureofyoursitetobethemostGoogle-andBing-friendlyitcanbe.Onceagain, this iswhereresponsivedesigncomes intoplay.Thewebsites create are structured under one URL (e.g.www.examplesite.com),which ismakes iteasier forthesesearchgiantstofindrelevantinformationonyoursitethathelpsgiveyouaboost in rankings.This isespecially important forhighly-valuedmobilesearchtraffic.
Currently,mobiledevicesarewinningthebattleforsupremacyinlocal search, and these searchers are looking to take action.According to a study from Google, four out of five consumersconductlocalsearchesonsearchenginesand88percentofthemare doing it on smartphones.What’smore, 50 percent of thesepeoplewillvisitastorewithinaday.But we don't’ stop there. We’ll work hand-in-hand with yourbusinesstogainafullunderstandingofwhatwecandotodevelopa comprehensive SEO strategy that generates more traffic oneverydevice.
Business-DrivingFeaturesBuildingabeautifulwebsiteisonlyhalfthebattle—youalsoneedawebsite thatcanperform.Here’sa listofour features thatwecanbuildintoyoursitetoincreaseconversion.
SiteWidgets
Click-to-Call
Enablescustomerstocallabusinessinoneclickfromamobiledevice.
Maps
IntegratedwithGoogleMaps,providesstep-by-stepdirectionstoabrick-and-mortarlocation.
Multi-Location
Forbusinessesacrossaregion,provideamapforsitevisitors
detailingeachstorelocation.
OnlineScheduling
AvailablethroughvCita,enablescustomerstoscheduleappointmentsondesktop,tabletandmobile.
Coupons
Putcouponsintothehandsofcustomersbydragginganddroppingthemontoasite.Controltheamountofthediscount,durationofcoupon,etc.
RestaurantMenu
Thecontentfromamenuofanexistingrestaurantwebsitewillbeautomaticallyimportedwhenusingthiswidgetandlaidoutinabeautifulnewformat.
BusinessHours
Acrucialpartofanywebsite,thiswidgetcanbefilledoutmanuallyorautomaticallyimportedfromawebsite.
ContactForm
DraganddropaContactFormintoasitetogivecustomersanalternativewayofreachingout.
CustomHTML
AddyourownHTML/CSS/JavaScripttothepagedirectly.Greatforthird-partyintegrationsoraddingcustomcode.
Click-to-Email
Providevisitorswiththeabilitytodirectlyemailthesmallbusinessthatownsthewebsite.
List
Createalistofanythingfromproductstostaffmembersusingthiswidget.
YelpReviews
Displaysyourbestreviewsdirectlyonasitetobuildabusiness’credibilitywithpotentialcustomers.
ImageSlider
Givevisitorsaswipeableimageslidertoviewmultipleimageswithouttakinguptoomuchspaceonthesite.
PhotoGallery
Includeaphotogalleryonanypage.Providesashadowboxeffecttofocustheviewerontheimage.
FileUpload
UploadPDFs,spreadsheetsandmore.
SocialIcons
Linkstoyoursocialmediapagesareneatlyarrangedandcanbedroppedanywhereonawebsite.
YouTubeVideo
EmbedanyYouTubevideobydraggingthiswidgetintoplace.
TwitterFeed
KeepvisitorsuptodatebydisplayingaliveTwitterfeed.
FacebookComments
AllowsvisitorstocommentonalinkedFacebookpagewithoutleavingthesite.
FacebookAlbum
AddaphotogalleryofimagesfromyourFacebookbusinesspage.
FacebookLike
Enablesvisitorstolikeabusiness’Facebookpagewithoutleavingthesite.
Share
Visitorscansharethesiteontheirsocialmedianetworkssimplybyclickingonthisicon.
WordPressFeed
IncorporateblogpostsfromWordPressdirectlyonyoursite.
SuperiorSpeedHigh-speed website performance isn’t a luxury for a greatwebsite—it’sarequirement.Notonlydopeopleexpectapagetoloadquickly,butGooglehasindicatedthatpagespeedisadirectfactorforSEO.NeitheryourcustomersnorGooglehasasecondtosparewaitingforapagetoload,sopagespeedisoneofourtoppriorities.Whenwe’recraftingoursites,wegothroughextremelengthstoensure that we live up to the promise of a fast site, and weroutinely test the speed of your site to double check that wemaintain that standard. Here are a few ways we achieve thespeedsdemandedbybothGoogle,Bingandyourvisitors:
1. OptimizedImages–Ourimagesgothroughaprocessthatgenerates a number of images in different sizes (to bedeliveredasneededtothedeviceyourvisitorisusing)andcompressesthemwithoutlosingquality.
2. Server Response Time –Siteshosted throughouragencywilldisplayforyourclientsveryquickly.Wewriteourcodeanddesignourinfrastructurespecificallytothisend.
3. GlobalCDN–Todouble-uponspeed,weuseaglobalCDN,so no matter where someone is trying to view your sitefrom,thesiteload-timeforthemisjustafewseconds.
4. ConstantTesting–Weroutinelytestourclient’ssitespeedscores every to make sure your site speeds meet ourstandards.
BetterOverallExperienceSo now you know the nuts and bolts of our websitebuildingprocess,andyouhaveabetterunderstandingofthe features that we offer. But what all of this reallycomesdowntois,attheendoftheday,wewanttohelpourclientsbesuccessful.
WhyWorkWithUsWe’vefoundtheonlywaytoaccomplishall thesegoalstobuildaspecialrelationshipwithourclientsthroughaconstant process of communication and feedback. Ifwe’re going to carry out our promise of delivering apersonal and incredible website experience to yourpotentialcustomers,wealsoneedtodeliverapersonalexperiencetoyou.
