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Principles of Business & Marketing BEthics Surrounding Pricing Strategies
Marketing & Supply ChainsPrinciples of Marketing Course Review
●●
Principles of Business and Marketing BANNOUNCEMENTS
● Expectations this week:○ Quiz for Lesson 15 & Course Overview Quiz Lesson 17○ Past due Targeting Portfolio (LL 11/5!) REQUIRED TO PASS
● Open office hours:Wednesday 8-9 am (Ms. Adame)Thursday 9-10 am (Mr. Velarde)
● LiveLesson: Thursday 3-4 pm (see your planner)● Final Exam Review: Friday at noon in Ms. Adame’s LL room● Extra credit for LL and Final Exam Review● Class ends 12/22 at 5 pm. All work and final exam due.
COURSE TIMELINE
Lesson 15 - Ethics Surrounding Pricing Strategies
LESSON 15 NOTES:ETHICS SURROUNDING PRICING STRATEGIES
https://drive.google.com/file/d/15UxdMs_VIAWD-vuz3iNxtv5Pgue_VfZP/view?usp=sharing
Lesson 15 - Ethics Surrounding Pricing Strategies
ObjectivesAt the end of this lesson, you will be able to do the following:• Analyze considerations when developing a pricing strategy for a
product line• Explain price adjustment considerations• Compare psychological, ethical, and legal considerations in pricing
strategies
TOPICS IN LESSON 15Ethics Surrounding Pricing Strategies
Interactive Presentation Topic
Corresponding Reading
ReviewActivities
Topic 3: Pricing Models and Adjustments
pp. 270–280 Objectives pp. 286–287 (#5) Discussion Questions p. 287 (#4)
Topic 4: Psychological, Ethical, and Legal Pricing
Psychological Pricing pp. 275–276 and pp. 283–285
None
Lesson 16 - Marketing Channels & Supply Chains
LESSON 16 NOTES:MARKETING CHANNELS & SUPPLY CHAINS
https://drive.google.com/file/d/1RbBt1rxh8aFCYw0ADNNbIy6DoB6wGeIO/view?usp=sharing
Lesson 16 - Marketing Channels & Supply Chains
ObjectivesAt the end of this lesson, you will be able to do the following:• Identify different types of distribution channels• Describe the concept of a supply chain• Identify likely members of a given distribution channel• Show how distribution channels can be organized and managed• Evaluate the effectiveness of a distribution channel strategy
TOPICS IN LESSON 16MARKETING & SUPPLY CHAINS
Interactive Presentation Topic
Corresponding Reading
ReviewActivities
Topic 1: Defining Distribution Channels, Members, and Types
pp. 290–296 Objectives p. 318 (#1) Discussion Questions p. 319 (#1)
Topic 2: Channel Organization and Management
pp. 296–309 Objectives p. 318 (#2)
Topic 3: Designing an Effective Channel Strategy
pp. 310–317 Objectives p. 319 (#5) Discussion Questions p. 319 (#5)
Come to the Final ExamQuiz Review Friday!
Lesson 1 Quiz Review
Lesson 3 Quiz Review
Lesson 4 Quiz Review
Lesson 5 Quiz Review
Lesson 8 Quiz Review
Lesson 9 Quiz Review
Lesson 11 Quiz Review
Lesson 13 Quiz Review
Lesson 15 Quiz Review
Lesson 17 Course Quiz Review
Lesson 18 Final Exam Review
Quiz Game Reviews
https://quizizz.com/join?gc=60472084https://quizizz.com/join?gc=27704084https://quizizz.com/join?gc=34519828https://quizizz.com/join?gc=22985492https://quizizz.com/join?gc=60930836https://quizizz.com/join?gc=06667028https://quizizz.com/join?gc=30259988https://quizizz.com/join?gc=45988628https://quizizz.com/join?gc=65256212https://quizizz.com/join?gc=42711828https://quizizz.com/join?gc=03914516
Lesson 1 - INTRODUCTION TO MARKETING
LESSON 1 NOTES:INTRODUCTION TO MARKETING
https://docs.google.com/document/d/1dUp9mJRB91qkZPJ0WGssrVvTY6gJAn43KFWkXLZnwiA/edit?usp=sharing
Lesson 2 - STRATEGIC PLANNING
LESSON 2 NOTES:STRATEGIC PLANNING
https://docs.google.com/document/d/1ff_2ndgNMP78piLnuZCDVxwjiDzR4DwCEoys2v5WyV0/edit?usp=sharing
Lesson 3 - The Planning Process
LESSON 3 NOTES:THE PLANNING PROCESS
https://docs.google.com/document/d/13hOMDS3ir5rsAtJEJrh7i8u-YbWkZXrOY35FyPBm2L0/edit?usp=sharing
Lesson 4 - Analyzing the Business Environment
LESSON 4 NOTES:ANALYZING THE BUSINESS ENVIRONMENT
https://docs.google.com/document/d/1cUc84RFxjppZ9fNGhfgtQ0r9T6WF92zYcQe7E-X7aT8/edit?usp=sharing
Lesson 5 - Market Research & Intelligence
LESSON 5 NOTES:MARKET RESEARCH & INTELLIGENCE
https://docs.google.com/document/d/1VjMbu-WTGozaA3iZHaXmH17xfSwuKfLm0aQSD95NA4M/edit?usp=sharing
Lesson 6 - Market Analysis & Strategy
LESSON 6 NOTES:MARKET ANALYSIS & STRATEGY
https://drive.google.com/file/d/19lnbVhk3leFsmqhc1WdFUpnhd1-7-u7l/view?usp=sharing
Lesson 7 - Market Analysis & Differentiation
LESSON 7 NOTES:MARKET ANALYSIS & DIFFERENTIATION
https://drive.google.com/file/d/1T0gWeEvh6o5DytTkQWa-W6OVd5ushYRz/view?usp=sharing
Lesson 8 - Consumer Behavior
LESSON 8 NOTES:CONSUMER BEHAVIOR
https://docs.google.com/document/d/1Mjq026Dlw2uSXg4PAMDBa3w3brO0EfLbXUE1RGTHW-Y/edit?usp=sharing
Lesson 9 - B2B MARKETING
LESSON 9 NOTES:B2B MARKETING
https://drive.google.com/file/d/1JKwDztUuNzAbplMZ0QkzeL7BPwZibw8G/view?usp=sharing
Lesson 10 - PRODUCT DEVELOPMENT & MANAGEMENT
LESSON 10 NOTES:PRODUCT DEVELOPMENT & MANAGEMENT
https://drive.google.com/file/d/10NIE6w0NobOB58DfDJ2c6GHstJWquUcQ/view?usp=sharing
Lesson 11 - Services Marketing
LESSON 11 NOTES:SERVICES MARKETING
https://docs.google.com/document/d/1e0iAWedUQ6yhsDPfpYirWEB6F8kPTj2KxvpycFNLMj8/edit?usp=sharing
Lesson 12 - Quality of Services Marketing
LESSON 12 NOTES:QUALITY OF SERVICES MARKETING
https://drive.google.com/file/d/1K0-spfJTUsoY8-TDlJkggx4tWg13_CAK/view?usp=sharing
Lesson 13 - Integrated Marketing Communications
LESSON 13 NOTES:INTEGRATED MARKETING COMMUNICATIONS
https://drive.google.com/file/d/1vs3hHuG0PL22SDW5zxv0bxJskwClHyDt/view?ts=5fce9afd
Lesson 14 - Pricing
LESSON 14 NOTES:PRICING
https://drive.google.com/file/d/1mjR65KHuaBbxPfthrrvQksT72sv1s_ww/view?ts=5fce9b18