Accept responsibilities towards society including setting professional standards for supply of information i.e. truth, accuracy, objectivity, privacy and balance of their reporting.

 Avoid publishing information that could lead to violence or social disruption.

  Expect societal intervention if the media fail to meet professional standard.

 Collectively reflect a diversity of content to ensure public access to a variety of viewpoints, and their right to react to these viewpoints.

  Accurate and truthful

  Sincere intentions

  Reports what is newsworthy

  Objectivity

  25% of journalists are listening to podcasts

 Nearly 80% of journalists surveyed believe that bloggers have become important opinion-shapers in recent years

 91% of journalists surveyed agree that new media and communications tools and technologies are enhancing journalism

  Everyone can be their own news outlet

  Ethical values of social media users

  The average blogger could be just as ethical as the average reporter

  Ethical action doesn’t depend on the communication channel

  Planning conversation against goals set best practices

  Codes are continuously evolving

  Transparency

  Conflict of interest

  Decisions

  Integrity

Greater Possibility

Greater Interest

Greater Freedom